17, Apr 2024
Author S. I. McDonald’s New Book The Atavist Effect: Rika’s Run

New York, NY, April 17, 2024 –– S. I. McDonald, a debut author and educator who currently resides in Alaska, has completed his new book, “The Atavist Effect: Rika’s Run”: a compelling speculative fiction story that explores how the world collapsed in the late twenty-first century, leading to the age of cold-steam and the maker cultures that put faith, family, and freedom against overwhelmingly powerful odds.
Born in the shadow of NASA’s Cape Canaveral in Florida, author S. I. McDonald raised his children in the shade of Kodiak Island’s rocket launch facility nicknamed the Other Cape. McDonald and his wife left the Lower 48 for an amazing adventure in Alaska. As an educator for three decades, responsible for educating Alaska’s children in remote communities from the Kodiak Archipelago to the shores of the Arctic Ocean, McDonald has been recognized nationally for prioritizing career technology and promoting place-based education. He spends his evenings writing and imagining a world where children and adults acquire the skills to build and sustain self-determined communities. With a doctorate in education and an imagination bigger than all the walls of a classroom could ever hold, McDonald is committed to writing books that broaden curiosities with the fantastic and ground the mind in the possible.
“Introducing the first book in a speculative fiction series called ‘The Atavist Effect: Rika’s Run,’ this sets the framework of an epic tale that starts with the actions of unlikely characters, whose pursuit of their faith, family, and freedom put them against distant, seemingly all-powerful forces. The story is told from the twenty-second century through the research of a maker’s apprentice trying to keep a seat in the qargi, the maker school. Like a complex puzzle, he pieces together old family stories to discover how a girl changed the events of the twenty-first century. On a stolen flying contraption and searching for her brother, Rika sowed the seeds of rebellion against technocratic globalists quietly seizing control and restricting people’s freedoms,” writes the author.
“The storyteller already knows that the world collapsed in the late twenty-first century; after all, it is a part of the curriculum in school. But the mystery is how it happened and how it all came back together. How do the choices of the previous generations impact the present? What is the right response when faced with difficult decisions against impossible odds?”
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- By Rabindra
17, Apr 2024
Author Reginald Jeffcoat’s New Book The Best Cellars List

Renton, WA, April 17, 2024 –Reginald Jeffcoat, a married father of seven presently living in Seattle, Washington, has completed his new book, “The Best Cellars List”: a compelling collection that keeps the pages turning until its final chapter.
“The Best Cellars List” is a compilation of short stories from the imagination of Reginald Jeffcoat. Though each story is fictional, every one of them is thoroughly laced with real people, places, and situations, making each story unique in its own right. As a full-time father and husband, this process took more than five years to complete. “The Best Cellars List” is a roller-coaster joyride through the mind of one of the best authors/storytellers of the twenty-first century, and Reggie hopes you have as much fun reading it as he did while writing it.
17, Apr 2024
Invitation to The Shop’s Spring Summer Collection, Malmal Mela on April 26th and 27th, 2024 at The Folly
The Shop is excited to unveil its Spring Summer collection, ‘Malmal Mela’. The material used for this collection is Mul Mul in a wide range of eco-friendly products in clothing including nightwear, loungewear, men’s and women’s wear and home furnishings such as table linen, mats, napkins, bed linen, cushions, kitchen items, curtains from 10am to 7pm on Friday and Saturday, April 26th and 27th, 2024, at The Folly, Amethyst, Whites Road, Royapettah, Chennai. For inquiries, contact us at 044 45991630/31.
A team of 6-9 talented designers got together from different backgrounds along with an experienced senior designer leading the team, have worked together to produce this unique and exquisite collection.
The price range of this collection is from Rs.600/- to Rs.5,000/-.
The Shop
The Shop, established in 1969 by Kamal Singh and Preminder Singh, is a family-run business dedicated to crafting items that enhance the beauty of everyday life. Our inspiration stems from traditional textiles, honoring individuality, and embracing the essence of living in a sacred environment.
For over five decades, we have drawn inspiration from indigenous textiles and crafts to create products that embody a blend of traditional designs and modern aesthetics. Our skilled artisans infuse each piece with mindfulness, resulting in unique offerings that enrich the concept of beautiful living.

OUR PHILOSOPHY
Our ethos centers around advocating for a life of beauty and appreciating the smallest wonders that enrich our daily experiences. We are committed to embodying values such as solidarity, cooperation, curiosity, creativity, diversity, and sustainability.
OUR WORKSHOP
Our workshop embraces organic materials and spacious, sunlit areas to inspire artists and designers. We handle most tasks in-house, including dyeing, printing, embroidering, quilting, and textile design, employing eco-friendly methods like rainwater harvesting and groundwater recharging for sustainable production.
OUR ENVIRONMENTAL COMMITMENT
For decades, our work ethos has been rooted in traditional, environmentally conscious practices. To reduce our global footprint, we utilize solar-heated water for dyeing, harvest rainwater for reuse and groundwater recharge, and treat all production effluents responsibly. Our construction methods focus on indigenous materials and traditional techniques, such as white-washing walls with lime and cow dung (gobar). Atriums in our building foster a well-lit, airy workspace with gardens, promoting a pollution-free environment and connecting us with nature.
OUR STORES
In the past fifty years, The Shop has evolved significantly. Beginning as a single store in Delhi, we have expanded across cities like Mumbai, Noida, Meharchand Market in South Delhi, and Gurgaon. Our reach now extends to international markets through exports. Recently, we’ve launched new outlets in Bangalore and Kochi, along with a presence in the Museum of Goa and a permanent store in Panjim and Sangolda. Our store, The Attic in Connaught Place, showcases treasures from previous seasons, offering valued discoveries to our clientele. Additionally, we achieved a milestone with the inauguration of our Workroom in Gurgaon, specializing in bespoke interior designs.
OUR SOCIAL COMMITMENT
We adhere to local laws concerning minimum wage, child labor, workplace safety, and prevention of sexual harassment. Our commitment to employee satisfaction includes various support measures and benefits such as alternate Saturdays off, company-sponsored team trips, interest-free emergency loans, and assistance during family emergencies. As a result, many of our employees have been with us for over 25 years. Our supervisory and some managerial roles are often filled from within our talented and experienced workforce. We are proud to have second-generation staff members who have chosen to continue their careers in our familiar and supportive workspace.
DESIGN
We deliver two collections a year – Spring/Summer & Fall/Winter. Pop-up stores in Frankfurt and Paris as a part of trade fairs – Heimtextil, Ambiente, Trade shows, NY NOW, and IIGF are also an annual ritual. Our design team actively works to bring fresh ideas into the market. We print our own CADs. A fully equipped sampling department ensures that each new style and print is tried out for quality and viability before it is introduced into the market.
PRODUCT RANGE
We have a wide product range that consists of Home, Kitchen, Women’s Clothing, Men’s Clothing, Kids Wear, Stoles, Toys, Accessories, Bags, and You Care Products.
DYEING
Our dyeing department is equipped with fabric dyeing jigger machines that can handle large widths and huge quantities of fabrics. Experimentation with dyeing techniques such as ombre, shibori, sponging, and marbling combined with rich color fastening techniques helps us produce fabrics with vibrant colors and unique designs.

SCREEN PRINTING
Prints are our specialty. Our screen printing division is fully equipped to deliver top-notch color definition and quality prints, including pigment and discharge printing. We excel in creating intricate patterns and layouts, managing up to 48 screens per design. All our tables are heated for optimal quality and color fastness. With our in-house computer and hand artwork capabilities, along with a dedicated screen exposing section, we minimize turnaround time for samples.
BLOCK PRINTING
Our block printing section allows us to experiment with traditional prints and create smaller print runs.
SURFACE EMBELLISHMENT
We employ craftspeople who are skilled at a wide range of surface embellishment work -beadwork, zardozi, hand knotting, stonework, and sequin work. We also continue to experiment with newer techniques from time to time.
HAND EMBROIDERY
We produce hand-embroidered products with experienced craftspeople working with Kantha, Chicken work, Chain, Hand quilting, Aari, and many other techniques.
MACHINE EMBROIDERY
Our expert craftsmen can produce intricate designs with a number of different stitches, techniques, and materials. We have Chicken & Aari (crewel) embroidery machines and use wool, cotton, or silk thread.
APPLIQUE & PATCHWORK
Our unique patchwork are bright, colorful, and sophisticated. They are created using a range of techniques and fabrics by our skilled artisans.
PRODUCTION
Operating out of production units at NOIDA (India), we have streamlined the production process to minimize overheads, maximize output, and focus on quality. Our factories are equipped with the latest machinery to suit our customers’ needs.
QUALITY ASSURANCE
Our Quality Assurance team is independent of the production department. We inspect all fabric and accessories at the Greige, dyed, and printed stages and have stringent final checking standards to ensure that finished products going to our customers are of the highest standard.
FINISHING
Washing – Industrial washing machines, Hydro extractors, and drying tumblers ensure that products are washed to the highest international standards.
Ironing – Steam Irons with vacuum tables to give the best finish possible.
Finishing & Packing – Every piece is checked and packed to provide the best quality.
YOU CARE
Our YOU CARE project is a conscious undertaking and unique range where we transform every bit of our stunning prints into beautiful products, respecting our craft people’s efforts and our earth. We try to upcycle all our fabric waste using innovative and green solutions. We create recyclable products, use excess fabric to create assorted pieces of great aesthetic and economic value, and are committed to the use of natural fibers alone to strive for a more sustainable future.
17, Apr 2024
OnLabs Infotech’s Major Update to Augmentally: Dyslexia Reader
Bhopal, India, April 17, 2024 — OnLabs Infotech, a productivity-focused software company, today unveiled a major update to Augmentally: Dyslexia Reader. This new release introduces Augmentally Premium, an optional in-app purchase that provides users access to six high-quality, natural-sounding read-aloud voices and a round-the-clock virtual tutor. These features aim to make reading more accessible and enjoyable for those with dyslexia. Pricing starts at 5.99 USD monthly or 69.99 USD annually.
Tushar Gupta, the developer of Augmentally, expressed enthusiasm about the new release, stating, “With Augmentally, we are pushing the boundaries of what technology can do to support individuals with dyslexia. The integration of Generative AI not only improves user interaction but also makes the virtual tutor more responsive and helpful, ensuring that users receive the support they need whenever they need it.”
17, Apr 2024
Clean Team OKC Offering Free Cleaning Estimates in Edmond, OK
Edmond, OK, April 17, 2024 — Clean Team OKC is a commercial cleaning service provider.
“We believe that a clean home is the foundation for a happy and healthy life,” said Chris Powell, Head of Customer Relations at Clean Team OKC. “That’s why we spare no effort in providing our clients with the highest quality cleaning services that exceed their expectations.”
Now, residents in Edmond, OK, can experience the difference for themselves with Clean Team OKC’s offer of free cleaning estimates. Whether you’re a busy professional, a parent juggling multiple responsibilities, or simply someone who values a clean living space, Clean Team OKC is here to help you reclaim your time and enjoy the benefits of a pristine home.
To take advantage of this exclusive offer and schedule your free cleaning estimate, simply contact Clean Team OKC at 405-414-0651 or visit their website at https://www.cleanteamokc.com. Don’t miss out on this opportunity to transform your home into a haven of cleanliness and tranquility with Clean Team OKC.
17, Apr 2024
Unlock the Power of AI-Driven Talent Management with NeuroTal
Gurugram, India, April 17, 2024 — In a groundbreaking move, Neuronimbus Australia announces the launch of NeuroTal, its latest AI-driven Talent Management platform. NeuroTal emerges as a game-changing solution in the human resource management landscape, set to transform how businesses hire, onboard, and engage their workforce.
“NeuroTal is not just a platform; it’s a new way of envisioning talent management,” says Hitesh Dhawan, Founder, CEO of Neuronimbus. “Our AI-driven approach focuses on reducing hiring costs, onboarding at scale, and enhancing employee engagement – key factors for any growing or distributed business in today’s dynamic market.”
NeuroTal is engineered to align with the core values of Neuronimbus – Innovation, Simplicity, and Quality. The platform’s AI capabilities streamline the recruitment process, making it more efficient and cost-effective. Large-scale onboarding becomes smoother and more manageable, ensuring new hires are integrated quickly and effectively into the company culture. Furthermore, NeuroTal’s engagement tools foster a vibrant and connected workplace, even in distributed work locations and settings.
Key features of NeuroTal include:
AI-Powered Recruitment: AI to help screen and filter candidates faster and better. The artificial intelligence will take the F2F interaction by something called the video resume and matching systems to find the perfect candidates.
Scalable Onboarding: Tools and workflows designed to onboard employees efficiently, regardless of team size.
Enhanced Engagement: Advanced analytics to track and improve employee engagement and satisfaction.
Remote Work Compatibility: A suite of tools to connect and manage distributed teams seamlessly.
Data-Driven Insights: Leveraging data to make informed decisions about talent engagement and help in employee retention by analysing their levels of engagement with the employer.
“We understand the challenges businesses face in talent management,” adds Hitesh. “NeuroTal is our answer to these challenges, leveraging AI to deliver a smarter, more efficient, and more engaging talent management experience.”
With the launch of NeuroTal, Neuronimbus reaffirms its commitment to leveraging cutting-edge technology to solve real-world business challenges. By reducing hiring costs, enabling scalable onboarding, and boosting employee engagement, NeuroTal is set to redefine talent management standards.
17, Apr 2024
Introducing Longer-Ride Along Canada’s Free Rideshare App
Brampton, Canada, April 17, 2024 –Longer-Ride Along Introduces Community-Driven Ridesharing Solution
Longer-Ride Along announces the launch of its innovative ridesharing platform, offering a community-driven solution to modern transportation challenges. Unlike traditional rideshare apps, Longer-Ride Along prioritizes fostering connections and reducing carbon footprints while providing convenient travel options for users across Canada.
With a user-friendly interface, Longer-Ride Along allows individuals to effortlessly post or find rides to their desired destinations, all at no cost. Whether commuting to work, planning a weekend getaway, or embarking on a cross-country adventure, Longer-Ride Along aims to be the go-to companion on the road for Canadians.
One of the standout features of Longer-Ride Along is its emphasis on building connections within the community. By promoting carpooling, the platform not only contributes to environmental sustainability but also encourages meaningful interactions between riders. Whether it’s sharing stories, exchanging playlists, or simply enjoying the company of fellow travelers, Longer-Ride Along transforms ordinary journeys into memorable experiences.
Longer-Ride Along is accessible to users on both iOS and Android devices, ensuring convenience for all. With just a few taps on their smartphones, users can connect with drivers and passengers, revolutionizing the way they travel.
“We’re excited to introduce Longer-Ride Along as a solution that goes beyond just transportation,” said Talwinder Singh, Founder & CEO at Longer-Ride Along. “Our platform is about building a community of travelers who share a commitment to sustainable and affordable transportation options.”
17, Apr 2024
Popular Soccer Non-Profit Announces New Corporate Identity

Princeton, NJ, April 17, 2024 — MSSL Inc., formerly known as EDP Foundation, is proud to announce its corporate rebranding initiative, culminating in the unveiling of its new corporate identity: Future Goals Foundation.
In addition to selecting a bold, more soccer-centric company name, the rebranding initiative also encompasses a comprehensive overhaul of the company’s visual identity, including its logo, website, and communication materials, to better represent its values, mission, and vision for the future.
The Future Goals Foundation name embodies the company’s renewed dedication to enabling those in the soccer community to reach their fullest potential, both on and off the field, with an emphasis on college and other post-secondary educational opportunities, by offering a range of valuable resources that help them to achieve their future goals.
“We are thrilled to introduce Future Goals Foundation as the next chapter in our journey,” said Peter Gooding, current MSSL Director and former President of United Soccer Coaches and the Athletic Director and Head Soccer Coach at Amherst College. “This rebranding initiative reflects our unwavering commitment to delivering educational and career development opportunities to soccer players and others involved with the beautiful game.”
17, Apr 2024
Concord Servicing Partners with Blu Opportunity

Scottsdale, AZ, April 17, 2024 –Concord Servicing, a leading loan servicing provider for residential solar companies, is partnering with Blu Opportunity, Qcells North America and SRC Digital Insurance Services to support Orange Button, an initiative to facilitate data-exchange standards and open-source community for the solar and energy storage industry. Orange Button enables free data exchange between systems used in the asset lifecycle to decrease costs and drive innovation and operates under a license from the U.S. Department of Energy.
“Concord believes that the Orange Button initiative moves us closer to a new era in energy distribution and financial management as unified data standards can help the solar industry reduce market inefficiencies and achieve lower costs for consumers,” says Tom Myers, vice president of Partnership and Brand at Concord Servicing.
The Orange Button Solar Data Standard Initiative supports open data standards developed to create online marketplaces for the solar photovoltaics (PV) industry to exchange data among stakeholders such as PV project developers, PV asset owners, PV power plants operators, utilities, grid operators, and software or hardware solution providers.
Blu Opportunity, a financial technology company currently being crowdfunded, is working to make residential financing more affordable for homeowners and support solar installers in deploying more solar faster. Concord will be providing loan servicing to Blu Opportunity. Blu Banyan, which offers the award-winning SolarSuccess business management software to solar installers, created Blu Opportunity to provide affordable, no-hidden-fee residential solar financing, .”Our collaboration signifies a pivotal moment in the pursuit of sustainability,” adds Jan Rippingale, Blu Banyan’s founder and CEO. “By joining forces, we are setting the stage for a future where digital solutions pave the way for significant advancements in renewable energy financing.”
Qcells North America, a photovoltaic module manufacturer with over 40% of the U.S. market, is joining Orange Button to streamline their expanding business units. Vish Ganti, product leader for VPPs and Edge AI at Qcells, says, “As an enthusiastic proponent of open standard and open source, I forward to leveraging Qcells’ considerable industry experience to make Orange Button Taxonomy and other SunSpec Alliance Standards useful across project finance, installation, virtual power plants and other use cases.”
SRC Digital Services is engaged in numerous industry efforts to modernize finance and construction of infrastructure projects through outreach, education and collaboration efforts. They are also funding Blu Opportunity. “With the urgent need to connect renewable energy initiatives with capital and financial markets more efficiently, our partnerships are more than strategic collaborations; they are a leap towards redefining the financial landscape of the renewable energy sector,” says K. Dixon Wright, president of SRC Digital Insurance Services and a lead investor in Blu Opportunity.
17, Apr 2024
M.A. Cummings’s newly released America the Grammar
New York, NY, April 17, 2024 — The effective use of grammar in written and spoken form is a core factor in improving any person’s ability to communicate – and it’s essential to fixing what ails American public discourse, according to the author or a new book out now from Christian Faith Publishing.
In author M.A. Cummings’ new “America the Grammar: Improve Your Communication In Any Situation,” the author makes the point that the core of any person’s ability to make an argument lies in how well they can master and control their own words, and how those words fit together to make cogent, logical arguments. The failure of effective arguments are impacting how Americans debate the essential issues of the day.
“The problem is that our education system has failed to give students the skills to adequately convey a given message,” said Cummings, a sales and marketing executive from Littleton, Colorado. “That failure is leading to a whole host of issues that are impacting public life in America.”
Cummings argues that Americans, now absorbed by mobile technology and language-limiting social media, are not engaging in the full power of the “American language.”
“Challenging the modern medium people are using isn’t the point,” said Cummings. “It’s improving the message that matters. If you don’t know the language you cannot get your message across.”
The new book provides guideposts for the proper use of grammar because everyone eventually has to write and make arguments in long form and needs a modern resource to help.
“If a person does not know how to write and speak with the fully effective set of tools that our language gives us, their ability to engage in arguments diminishes and gives power to those who do,” said Cummings, a husband and father of three who wrote the book for his daughters to help arm them for the world they will inherit.
Cummings says that “America the Grammar: Improve Your Communication In Any Situation” is a modern upgrade to the classic grammar manual “The Elements of Style” by William Strunk and E.B. White which was first published in 1919.
“America the Grammar: Improve Your Communication In Any Situation” uses the same simple but powerful instruction on improving grammar and usage with modern updates and examples.
“I turned to American history and our nation’s great rhetorical tradition from our Judeo- Christian value system as examples to illustrate this book,” said Cummings.
“We have to learn to recapture our language because it is a necessary and powerful requirement to succeed,” said Cummings.