Vadilal Unveils New Quirkiest Summer Campaign Where Joy, Flavor, and ‘WAAH’ Moments Unite

3rd May 2024 Vadilal Enterprise Limited, India’s leading ice cream brand announces the launch of its newest summer campaign, poised to elevate every celebration to its utmost potential. Unveiling a series of three films depicting the significance of celebrations &Vadilal, the brand uniquely showcases “Har moment kobanayeKamaal! WAAH Vadilal!”

The campaign revolves around the central theme of ‘WAAH’, embodying the utter delight experienced by consumers when indulging in Vadilal ice creams. Vadilal captures the essence of celebration through three poignant films, each showcasing moments of life’s milestones that go unnoticed until Vadilal ice cream makes its heartwarming entrance. From the jubilant arrival of a newborn in the hospital to the poignant reunion of a long-lost son in India, and the groundbreaking news of a Mars landing in the newsroom, Vadilal’s presence elevates these moments into indelible celebrations. The films ingeniously convey Vadilal’s essence by humorously echoing the central themes, where protagonists only fully react to the news once Vadilal ice cream is served, emphasizing the joyous association with ice cream as the core ingredient. In a mere fortnight, two out of three campaign films have already graced the screens, captivating audiences with their ingenuity and message. Yet, the thrill continues to mount as the eagerly awaited third film is poised for release in the forthcoming week, promising heightened entertainment and engagement for consumers.

For over a century, Vadilal has woven itself into the fabric of countless family narratives, enriching moments of celebration with its signature flavors, both grand and intimate. Vadilal has cleverly played with the sentiments of the Indian culture where every moment, be it festivals or intimate news is celebrated with delightful treats. Over the past three years, the brand has passionately pursued the essence of the “WAAH” factor in life’s experiences. With each indulgence in Vadilal’s delectable ice creams, protagonists find themselves exclaiming ‘WAAH’, a sentiment Vadilal has embraced and amplified in their cinematic narratives. The films eloquently underscore the idea that every moment, no matter how fleeting, feels incomplete without the joyous presence of Vadilal.

Niraj R. Presswala, General Manager, Marketing & Branding says, “With loyal consumers spanning three generations, Vadilal Ice Creams is thrilled to connect with every age group in the quirkiest way possible this year, and we will continue doing campaigns like these year on year. Our summer ad films promise not only the best laughs but also a trip down memory lane, recalling your fondest celebratory moments. Vadilal has been there for countless “WAAH” moments – from birthdays to anniversairies to new jobs and to making every small moment a WAAH moment in your life. We’re excited to keep being a part of your cherished memories in the years ahead.”

The TVCs are crafted byMoonshot Digital creative agency and feature scripts written by TanmayBhat, DevaiahBopanna, Puneet Chadha, and Deep Joshi, with direction films by Rahul Bharti and production by Zuleikha Gupta at Sun City Studios.

DevaiahBopanna, Co-founder of Moonshot Digital says, “It’s not every day that you get a chance to work on a legacy brand. The challenge of living up to the legacy of Vadilal, while also trying to push the envelope on the creative, is no easy task. Thankfully, we had the unflinching support from the Vadilal team to create something all of us could be proud of. Sometimes, we just need to keep it simple and let the product and the brand do all the talking. So when we hit upon a simple insight that ‘Every moment can be an epic moment if we have Vadilal in it,’ it immediately resonated with all of us.”

Vadilal has been a part of celebrations in India for over a century. From adding its magic to vibrant gatherings and intimate occasions, Vadilal is the secret ingredient elevating and making every moment truly ‘kamaal’. The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels, and all brand touch points.

Toyota Kirloskar Motor Records Sustained Monthly Sales Momentum with growth of 32% in April 2024

Bengaluru, 3rd May 2024: Toyota Kirloskar Motor (TKM) has continued to strengthen its growth trajectory by recording a consistent increase in its monthly sales units. The company today announced that 20,494 units were sold in April 2024, representing a Y-o-Y growth of 32%, as compared to April 2023, where the company sold 15,510 units. The growth momentum was sustained despite a weeklong maintenance shutdown from April 06-14, 2024, for upkeep of machinery and equipment to sustain operational efficiencies, productivity and safety.

In the current month, domestic sales accounted for 18,700 units while exports totalled to 1,794 units during the same month.

This success also reflects a significant increase of 48% in first four months of CY 2024, with a sale of 97,503 units, as compared to the same period in CY 2023, where the company sold 65,871 units.

Sales Performance:

Speaking on the sales momentum, Mr. Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “In FY 2023-2024, we demonstrated an unwavering commitment towards quality and customer centricity that pivoted us to report record breaking growth. Inspired by the same determination, we are thrilled to announce that in the month of April 2024, we have recorded a growth of 32% over the same period last year. We believe that this stable performance underlines a strong foundation for another positive year.

At TKM, we are committed to a customer-centric approach with a growing emphasis on providing value-added services that are tailor-made to meet the diverse needs of our customers. Further advancing this goal, we recently launched ‘T GLOSS’ to provide comprehensive car care solutions specifically for Toyota vehicles. T GLOSS provides customers access to quality car care solutions through highly trained professionals, ensuring a delightful ownership experience.

Our product strategy resonates the strong connect with the market, thanks to the diversified portfolio that has enhanced value and delivering delightful ownership experience. In line, we introduced several new grades across key models like Hycross, Fortuner, and Rumion which has enabled our valued customers with a wider choice that fits their lifestyle and mobility needs.

Furthermore, our diversified portfolio has been instrumental in driving our growth. Models such as the Innova Crysta, Innova Hycross, Fortuner, Legender, Urban Cruiser Hyryder, Hilux, and LC300 are leading the charge. Additionally, other offerings like the Camry Hybrid, Glanza, Vellfire, and Rumion have also made significant contributions to TKM’s upward sales trajectory.

The recent addition to our SUV lineup, the All-New Urban Cruiser Taisor, further reflects our commitment to meeting evolving market demands. We sincerely extend our heartfelt gratitude for the overwhelming acceptance of the new product, and we look forward to serving our discerning and value-conscious customers in the country. “

Overview of TKM

Overview of TKM 1st Plant:

Overview of TKM 2nd Plant:

Tata Motors registered total sales of 77,521 units in April 2024

Bengaluru, 3rd May 2024: Tata Motors Limited sales in the domestic & international market for April 2024 stood at 77,521 vehicles, compared to 69,599 units during April 2023.

• Domestic Sales Performance:

• Commercial Vehicles:

Domestic sales of MH&ICV in April 2024, including trucks and buses, stood at 12,722 units, compared to 8,985 units in April 2023.

Total sales for MH&ICV Domestic & International Business in April 2024, including trucks and buses, stood at 13,218 units compared to 9,515 units in April 2023.

• Passenger Vehicles:

Includes sales of Tata Motors Passenger Vehicles Limited and Tata Passenger Electric Mobility Limited, both subsidiaries of Tata Motors Limited.

Sesa Football Academy Secures Second Position at the Goa Pro League 2024

Goa, 3rd May 2024: Vedanta’s flagship CSR initiative Sesa Football Academy Senior Men’s Football Team has secured the second spot in the Goa Pro League, the pre-eminent football league in Goa which was established in 1996. In their final league match, Sesa Football Academy beat Young Boys of Tonca 8-0 in a commanding show of attacking football.

Competing with 13 teams during the league, the Sesa Football Academy points total stood at 48 which has further ensured qualification for the prestigious 2024-25 I-League 3. During the league, SFA has scored 55 goals. Joshua D’Silva from Team SFA has been recognized as the top goal scorer in the tournament, with 24 goals to his name.

Mr. Annanya Agarwal, President, Vedanta Sports said, “Football in Goa has witnessed remarkable growth, thanks to the dedication and passion of the athletes at Sesa Football Academy. We sincerely believe that there is abundant talent in our country who can achieve great heights if nurtured in the right manner, not only nationally but on global platforms as well.” He also said: We are committed to nurturing this spirit, empowering young talents to excel and contribute to India’s sporting legacy. Vedanta stands committed in its mission to foster holistic development through sports, ensuring a bright future for our athletes and the nation.”

Speaking on the Occasion Sesa Football Academy team coach Charles Dais said: “I would like to extend heartful congratulations to the players of Sesa Goa Academy team for showcasing determination, skill, and sportsmanship during the league. It is with your dedication and skill, we have managed to set a shining example for aspiring champions. I would also like to give my best wishes to the team for the upcoming 2024-25 I-league 3. Through Sesa Football Academy we would continue to support and encourage the dreams and aspirations of young athletes, who truly represent the future of sports in India.”

SFA aims to develop quality footballers from the state of Goa and across the country by creating an environment for discovering, nurturing, and building talent for Indian Football. The academy identifies and trains talented youngsters, who are passionate about Football at the grassroots level by inducting them into its residential programme and over four years, nurtures and develops them into professional footballers and well-disciplined citizens while taking care of their academic education throughout the residential training programme.

Mr. Navin Jaju, CEO, of Sesa Goa, Vedanta Limited on the occasion said, “Our commitment at Vedanta’s Sesa Football Academy is to empower dreams and cultivate not just players, but ambassadors of our nation and its footballing pride. Heartening to see that our football academy’s training and guidance is shaping the futures of young talents and propelling their aspirations. Congratulations to the players, coaches and staff for the outstanding performance! Keep shining!”

SFA has groomed over 250 footballers since its inception in 1999 and has made a tremendous impact on the football fraternity across the country. Most of the academy alumni have represented the National team, I-League clubs, and prestigious football clubs across the nation. 9 players have earned the National team cap and many alumni have played in the elite Indian Super League (ISL)

Apart from Residential football training programmes through Sesa Football Academy, Vedanta has also launched the Vedanta Women’s League (VWL) in collaboration with GFA, which is one of its one-of-a-kind platforms for aspiring women footballers across Goa state. 430+ Women footballers from across Goa have participated in the last 7 VWL editions.

Ruby Stone Hospitality Introduces Luxurious Properties in Lansdowne and Mussoorie

Mussoorie and Lansdowne, [3rd May 2024] – In the heart of the Himalayas, Rubystone Hospitality is excited to announce the grand opening of its newest resorts in Mussoorie and Lansdowne, marking the beginning of an era of luxury and pleasure. Situated away in Uttarakhand’s peaceful surroundings, these hotels are the height of luxury, offering a wide range of services to satisfy even the most sophisticated guests. Having its expensive, tastefully decorated suites, innovative banqueting spaces for special events, and an exciting gaming area for amusement seekers, Rubystone Hospitality redefines the standard for hospitality excellence.

Enjoy the regional cuisines, health-conscious treats, and house specialties. Every palate will be satisfied with a variety of flavors, from classics to modern treats. The locations also provide a wealth of experiences, with an array of attractions such as the Army Museum, Talkeshwer Mandir, Mussoorie Jheel, Bhatta Falls, and numerous other fascinating places just waiting to be discovered. Both Lansdowne and Mussoorie provide the ideal balance of excitement and leisure, whether you’re looking for adventure or peace.

The founder of Rubystone Hospitality, Mr. Sandeep Singh, says he is pleased to have made this historic statement. “We are excited to introduce two remarkable properties, which provide guests with an unmatched vacation experience in the glory of the Himalayas, in Mussoorie (Rubystone Mussoorie A leisure resort) and Lansdowne (Green Palms Exotic). Every minute spent with us is enriching and unforgettable because of our dedication to providing the best possible hospitality.”

Samsung Offers Exciting Limited Period Deal on Galaxy S23 FE

BENGALURU, India – 3rd May 2024 – Samsung, India’s largest consumer electronics brand, today announced an exciting partnership with Flipkart for its Big Saving Days sale starting May 2. The partnership was announced via a collaborative digital film featuring JB Park, President & CEO, of Samsung Southwest Asia, and Kalyan Krishnamurthy, CEO, of Flipkart Group. In the film, the two leaders break language barriers by speaking with each other in their preferred language using the Live Translate feature of Galaxy AI.

As part of the exciting deals during Flipkart’s Big Saving Days sale, the premium and powerful Galaxy S23 FE, originally priced at INR 54999, will be available at an unbeatable price of INR 33999. This incredible deal incorporates a bank cashback of INR 1000, bringing the best of Galaxy AI features at a remarkable price.

Samsung’s commitment to innovation shines through with the latest software update featuring Galaxy AI in the Galaxy S23 FE. With Galaxy AI, users can harness features like Circle to Search, Live Translate, Photo Assist, and Chat Assist at their fingertips.

Fostering spontaneous interactions, Live Translate offers voice and text translations during phone calls, making it easier to connect globally.

Circle to Search instantly generates intuitive results with a swift gesture, easily extracting information on Google and improving browsing efficiency.

Elevating communication, Chat Assist refines tones and translates messages in 13 languages whilst Interpreter enables live text translations in split-screen views during conversations, breaking language barriers.

Galaxy AI also offers creative features like Browsing Assist that generates concise outlines of news articles and web pages, saving time and ensuring users stay informed effortlessly. Boosting productivity, there is Note Assist which helps in organizations with AI-generated summaries, templates, and translations for effectual notetaking and sharing. Transcript Assist effortlessly transcribes meetings and writes up key takeaways to simplify post-meeting documentation. Tools like Generative Edit unleash creativity allowing for effortless post-shot adjustments whereas Edit Suggestion provides personalized edits with AI-generated suggestions, ensuring every photo shines with professional-quality enhancements.

With advanced hardware and AI-enhanced software, the Galaxy S23 FE delivers a premium smartphone experience, making everyday tasks easier and more efficient. Galaxy S23 FE comes with features such as 50MP (W) + 12MP (UW) + 8MP (OIS) camera with 3X optical zoom that helps capture bright and stunning pictures. The Nightography feature on Galaxy S23 FE provides clear selfies and portraits in lifelike colors, even in the dark. Galaxy S23 FE also comes with a flagship chipset for ultimate performance and Ray Tracing, a technique of graphics rendering that makes reflections, lights, and shadows in a game mirror the real world.

Conosh Hosts Thai Cuisine Master Chef David Thompson at Pullman New Delhi Aerocity with The Singleton

New Delhi,3rd May 2024: Conosh’s collaboration with Michelin Star Chef David Thompson, renowned Culinary Director of Fireback Goa, alongside the prestigious Pullman New Delhi Aerocity and The Singleton, marks a significant milestone in culinary excellence. This exclusive partnership brings together the unparalleled expertise of Chef David with the distinguished hospitality of Pullman, promising an unforgettable Thai dining experience in the heart of Delhi on May 3rd & 4th, 2024.

A Dinner to Remember – Flavours of Thailand, curated by Conosh, epitomizes the shared commitment to elevate the gastronomic landscape of the city by offering patrons an opportunity to indulge in the authentic flavors of Thailand. As Chef David brings his mastery and passion for Thai cooking to the table, guests can expect a symphony of aromas that transport them to the bustling streets of Bangkok.

Vineet Mishra, Cluster General Manager, Pullman and Novotel New Delhi Aerocity, said, “We are honoured to partner with Chef David Thompson and Conosh to bring this extraordinary culinary experience to Pullman New Delhi Aerocity. This collaboration underscores Pullman’s commitment to offering our guests unparalleled dining experiences that showcase the best of global cuisine. We are excited to welcome guests to our hotel to savour Chef David’s exquisite creations and experience the magic of Thai cuisine.”

Highlighting the collaboration, Vaibhav Bahl, CEO of Conosh remarked “Conosh wants to blend the boundaries for global talents in the culinary world and boost a local audience for their narrative gastronomy. We are thrilled to have Michelin Star Chef David Thompson to curate a Thai dinner experience at the Pullman, New Delhi Aerocity. We are looking forward to welcoming diners with exotic Thai flavors.”

Neha Malik, Co-founder of Conosh, further emphasised, “Our partnership with Chef David Thompson, Pullman New Delhi Aerocity, and The Singleton underscores our commitment to delivering unforgettable dining experiences. This collaboration promises to be a delightful exploration of Thai cuisine, curated with meticulous attention to detail.”

Together, Conosh, Pullman New Delhi Aerocity, and Chef David Thompson invite guests to embark on a culinary journey like no other, where every bite tells a story and every moment is savored.

Experience Culinary Excellence as Elan at The Lodhi Unveils an Exquisite Dim Sum Lunch

New Delhi, 3rd May 2024: Elan, the epitome of fine dining at The Lodhi, proudly unveils its latest culinary extravaganza, the Dim Sum Lunch. Set against the backdrop of timeless elegance and culinary innovation, Elan invites connoisseurs of taste to embark on a journey that transcends borders and celebrates global flavours.

At Elan, an ingredient-first approach is embraced, sourcing the freshest produce from local farmers to ensure each dish is a masterpiece of flavour and freshness. Available exclusively from Monday to Thursday, the Dim Sum Lunch at Elan is not just a meal; it is a social affair, a celebration of food and camaraderie.

Guests are warmly welcomed to unwind and immerse themselves in the convivial atmosphere of Elan, where they can delight in the company of loved ones while indulging in a diverse selection of exquisite dim sum creations. Whether one is a seasoned food enthusiast or a curious diner eager to expand their culinary palate, Elan assures an unparalleled dining experience that promises to linger in the memory, leaving patrons yearning for another visit.

Featuring an array of exquisite delicacies crafted with the freshest ingredients and inspired by global flavours, the selection of non-vegetarian dim sums includes the aromatic Nam-jim Chicken Rice Balls infused with ginger, garlic, the Thai Style Money Bag Chicken bursting with basil, chilli, and oyster sauce. Savour the tantalising Pork Pot Sticker, Five Spiced Lamb Bao, and Crisp Fried Prawns with Wasabi Mayo, each offering a unique blend of flavours and textures. For those seeking vegetarian options, the menu boasts delights such as the Pokchoy Wrapped Vegetable Dumplings, Sichuan Vegetable Dumpling and Lotus Stem Dumplings, all expertly crafted to tantalise the taste buds.

Elan at The Lodhi invites guests to partake in an unparalleled gastronomic adventure with its Dim Sum Lunch offering. With a commitment to sourcing the freshest ingredients and a dedication to culinary excellence, Elan promises an experience that transcends mere dining. Whether seeking to satisfy a craving for familiar flavours or embark on a journey of culinary discovery, guests are assured of an unforgettable experience that celebrates the artistry of food and the joy of shared moments. Join us at Elan and elevate your dining experience to new heights.

Operational Days: Monday-Thursday
Timings: 12 PM – 3:30 PM
Address: Elan, The Lodhi, CGO Complex, Pragati Vihar, New Delhi