Media Express24

2, Apr 2024

Bisleri Rides the Cricketing Fever With Hydration Partnerships With Five Iconic Teams

Chennai: Bisleri International, India’s leading packaged drinking water is thrilled to announce its partnership with Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals, and Royal Challengers Bengaluru as the official hydration partner. Bisleri, with a legacy of more than 50 years, has been championing the narrative on the importance of staying hydrated and healthy, a cause that strongly connects with today’s youth.

Expressing enthusiasm for the extension of this partnership, Tushar Malhotra, Director of Sales & Marketing, Bisleri International said, “We have built a robust sports marketing program over the last few years, and we are thrilled to enter the cricketing season with five of the most iconic cricket franchises. We will be rolling out an exciting and power-packed integrated marketing campaign under the Bisleri #DrinkItUp umbrella which will feature individual limited-edition packs with player imagery from our partner teams. We will also be providing a superlative experience to our consumers with in-stadium branding, product experience, and immersive experiential encounters.”

Expanding on campaign specifics, Tushar elaborated, “Furthermore, we’re set to introduce compelling digital content highlighting partner teams and influencers, coupled with enticing consumer contests. Our Bisleri trucks will journey across the country, displaying campaign creatives. To further ignite interest, we’ll supply POSM material to our retail partners and join forces with Star Sports for a groundbreaking media collaboration, amplifying our latest TV communication campaign.”

Bisleri has been at the forefront of influencing consumers on the importance of hydration for decades. It continues to strengthen its hydration narrative by associating with top-class teams as hydration partners for the season. Bisleri has also recently partnered with a series of marathons and sporting events in the country and will continue its concentrated efforts toward building youth connections by driving the hydration narrative across multiple platforms.

2, Apr 2024

Former President Kovind to Honor TIOL Award Winners Bhagwati, Kelkar, & Singh in Economics and Policy

New Delhi, 2nd April 2024: India’s pioneering platform for deliberations on a wide range of economic, public finance, and hardcore taxation issues – ‘TIOL’ will be organizing a special award ceremony on 6th April 2024, wherein the former President of India Shri Ram Nath Kovind will honor eminent Indian-American economist and a Professor of Economics & Law at Columbia University Prof. Jagdish N. Bhagwati with prestigious ‘TIOL Kautilya Global Award 2023’, and the duo of prominent policymakers Dr. Vijay Kelkar, Chairman, 13th Finance Commission of India and Shri N. K. Singh, Chairman, 15th Finance Commission of India with ‘TIOL Fiscal Heritage Award 2023’ for their profound & unparallel contribution to the field of economics & their impact on policy-making. This one-day event will be held at Hotel Taj Mansingh in New Delhi.

On the occasion, ‘Padma Bhushan’ Prof. (Dr.) Arvind Panagariya, Chairman of the 16th Finance Commission of India, and Professor of Economics & Jagdish Bhagwati Professor of Indian Political Economy at Columbia University will deliver the special address.

The eminent personalities slated to address the event include Mr. Larry H. Summers, former US Treasury Secretary, Prof. Lord Nicolas Stern of London School of Economics, Dr. C. Rangarajan, former Governor of RBI, Dr. P. Thiaga Rajan, Minister of IT & Digital Services, Tamil Nadu, Prof. Klaus Schwab, Chairman, World Economic Forum and Justice Shiva Kirti Singh, former Judge of Supreme Court of India and also the Chairman of the Jury for TIOL Awards.

Talking about the special event, Mr. Shailendra Kumar, Chairman of TIOL Knowledge Foundation, said, “It is indeed our privilege to organize this special award ceremony. Prof. Jagdish Bhagwati, Dr. Vijay Kelkar, and Shri N. K. Singh are giant personalities in the field of economics and their impact on policy making is so overwhelming that we, at TIOL Foundation, are indeed proud and honoured to present a token of appreciation for their humongous services to the Indian and global economies. We are also eagerly waiting to hear their pearls of wisdom during the awards ceremony.”

2, Apr 2024

Former President Kovind to Honor TIOL Award Winners Bhagwati, Kelkar, & Singh in Economics and Policy

Talking about the special event, Mr. Shailendra Kumar, Chairman of TIOL Knowledge Foundation, said, “It is indeed our privilege to organize this special award ceremony. Prof. Jagdish Bhagwati, Dr. Vijay Kelkar, and Shri N. K. Singh are giant personalities in the field of economics and their impact on policy making is so overwhelming that we, at TIOL Foundation, are indeed proud and honoured to present a token of appreciation for their humongous services to the Indian and global economies. We are also eagerly waiting to hear their pearls of wisdom during the awards ceremony.”

2, Apr 2024

Simpl’s D2C Unlocked: Shark Tank Winner & Top Founders to Converge on April 4th

Shark Tank Winner & Top Founders

Rajasthan,2nd April 2024: Simpl – India’s foremost Checkout Network, today announced its D2C Unlocked, a community-based start-up founders meet scheduled for April 04th in Jaipur. Titled Khamma Ghani, the event will witness a panel discussion followed by a networking event where startups can engage with the Shark Tank winner and other panelists and gain rich insights about their entrepreneurial journey.

In its Chapter 22, D2C Unlocked in Jaipur will offer attendees a unique opportunity to actively engage and interact with industry peers and experts. They will also get to participate in dynamic discussions and gain insights from those who have successfully built and expanded D2C brands. Distinguished founders from Jaipur, including Nitin Jain, Founder of Indigifts, will share his experiences from the popular business reality show Shark Tank and discuss how startups can aspire to participate in such events to boost their brands. Nitin secured a 50 lakhs investment from Sugar Cosmetics CEO Vineeta Singh, Boat founder Aman Gupta, and OYO founder Ritesh Agarwal.

Joining them will be Mahesh Tekwani, Founder of SAADA, Mayank Mohan, General Manager at Affinity, and Tarun Kumar, Founder Noastrix. The panel will delve into topics such as innovative marketing strategies, overcoming challenges in product development, and the evolving trends shaping the D2C sector.

Commenting on the development, Nitya Sharma, Founder & Chief Executive Officer, Simpl, said, “The startup landscape in Rajasthan is among the fastest-growing in the country, bolstered by initiatives like iSmart, which provides single-window clearance and facilitates investment from the industry. These efforts are nurturing a thriving homegrown startup ecosystem in the state. As an organisation dedicated to empowering the merchant landscape in India, we recognise the importance of startups networking with fellow founders to glean insights and accelerate their growth journey. We are delighted to host our popular event, D2C Unlocked, for the second time in Jaipur. The enthusiasm for the event is palpable, and we eagerly anticipate connecting with as many founders from the state as possible to expand our community.

Rajasthan is one of the emerging hubs of the startup ecosystems in the country and has assisted more than 4435 startups and supported more than 2088 women-led startups across the state with financial support of more than 307 Million.

2, Apr 2024

NTPC wins 3445 MW RE bids in FY24

Mumbai, 2nd April 2024: NTPC Ltd., India’s largest integrated power utility, has won 3445 MW RE tenders it participated in during the FY 2023-24.

This records 58% of total RE tenders the company participated in during the Financial Year which is the highest since it started participating in the bids.

Currently, NTPC has 3.5 GW RE operational capacity with over 20 GW in the pipeline.

NTPC Limited is India’s largest integrated power utility having ∼76 GW installed capacity that contributes 25% of total electricity demand in India. By 2032, NTPC is looking to expand its non-fossil-based capacity to 45-50% of the company’s portfolio which will include 60 GW RE capacity with a total portfolio of 130 GW.

1, Apr 2024

14 Years Strong: My Inbox Media, the Trusted Partner for Global Tech Leaders

New Delhi, April 1, 2024 – My Inbox Media (MiM), a force to be reckoned with in the IT and telecom landscape, celebrates 14 years of a phenomenal journey. Established in 2010 with a team of five in Delhi, MiM has skyrocketed into a global player serving over 25,000 clients in 20 countries. Their impressive trajectory is further cemented by a team exceeding 100 and a presence in nine offices worldwide.

MiM’s core mission is to empower businesses. They achieve this by providing custom-tailored IT and communication solutions designed to meet each client’s specific needs. Their expertise extends beyond consulting, with a proven track record of developing over 50 applications to directly address client challenges.

The company boasts a prestigious clientele that includes industry giants like Sony, Etihad, BMW, Titan, Honda, SBI, Lenskart, and many more. This trust is a testament to MiM’s unwavering commitment to innovation and excellence. Under the visionary leadership of Mr. Yusuf Hasan, the company fosters a culture that values “the combination of hope and hard work” as its greatest asset.

My Inbox Media Turns 14

Looking ahead, MiM’s sights are set on further expansion. They are actively pursuing opportunities to extend their reach into new countries, solidifying their position as a global leader. This ambition is fueled by a dedicated team that takes immense pride in consistently delivering value to their customers.

“Our client’s needs are at the epicenter of everything that we do,” says a MiM spokesperson. “We believe in leveraging actionable data to curate bespoke strategies that ensure our clients not only achieve their goals but also become leaders in their respective industries.”

MiM’s dedication to continuous growth is evident in their team of expert marketers, designers, and developers. This combined expertise allows them to deliver industry-defining solutions that propel businesses forward.

With a rich legacy of accomplishments and a resolute commitment to the future, My Inbox Media embarks on a path brimming with possibilities. They are poised to conquer new horizons and solidify their presence as a dominant force in the global technological landscape.

1, Apr 2024

Author Jen Crompton’s New Book Fueling Your Best

Havertown, PA, April 01, 2024 — Jen Crompton, who is a writer, fit-pro, entrepreneur, marketer, and teacher, has completed her new book, “Fueling Your Best: The 90-Day Challenge”: a journey focused on guiding readers toward making incremental changes that will lead to a transformation into their best selves.

Throughout her life, author Jen Crompton has been an advocate for helping others live healthier and happier lives by learning to love fitness, embrace their strengths, and work toward a healthier and more holistic definition of “fitness.” As a lifelong athlete and fitness guru, Jen and her husband, Jeff, opened a fitness studio in 2015 (just six months after their son was born). They had one goal: to provide a welcoming, non-judgmental, and safe space to build a community of like-minded people who wanted to be healthier and happier and have fun getting there.

Through their endeavor, they invited thousands of people into their studio to enjoy boxing fitness, cycle classes, their signature Pedal and Punch, Boxing and Beats, and Cycle and Circuit formats and made a positive impact that transcended beyond their four walls. During the pandemic, Jen launched free virtual fitness classes and online workshops to keep her community healthy and happy while providing a sense of community and purpose.

In addition, Jen launched a Boxing and Brunch program to support young women by empowering them to be confident through fitness, financial education, and general life skills that are often overlooked within the established public-school curriculum. Jen continues to push for change and to encourage every person she encounters to reach their full potential.

Jen writes, “FUELing your best is the idea of feeling fit in all aspects of your life—from your mind to your body, to your soul…and into your pocket. You can only be your best when you feel your best. And you feel your best when you are in control and able to work toward ‘success’ (whatever version of that definition resonates with you) in all aspects of your life.”

She continues, “Know that success is subjective. Your success is yours—it’s what will make you fulfilled and happy. Success is not defined by the amount of money or material things you possess. Instead, it is defined by how complete you feel and happy you are with yourself.”

1, Apr 2024

Lora Mae Miller’s Newly Released Forever and a Day

Anaheim, CA, April 01, 2024 –“Forever and a Day”: a compelling contemporary fiction. “Forever and a Day” is the creation of published author, Lora Mae Miller, a pastor’s daughter and a pastor’s wife who was educated at Southwest Missouri State and the University of Oregon, where she majored in art and psychology.

Miller shares, “The main characters, Shaylene and Matthew, are normal kids who met, fell in love, and answered the call to the mission field in Cuba.

“Their love story is fraught with separation due to war, memory loss (amnesia), and unusual circumstances. God was obviously training them for their sojourn on the mission field.

“Once on the field in Cuba, they come up against many strange people, including witch doctors, who are out to destroy them and their ministry using incantations and witchcraft and all sorts of devious ploys.

“They also encounter storms that ruin their living quarters and allow them to see the love and care of the natives to whom they’ve been ministering. They experience the death of family members and the unexplainable antics of a mysterious white dog.

“This story is based on actual experiences that have occurred and are still happening because God is a God of miracles, and He shows up wherever people know and love Him—and believe—not just one time but Forever and a Day.”

Published by Christian Faith Publishing, Lora Mae Miller’s new book displays an action-packed and concise tale brimming with unexpected twists.

Consumers can purchase “Forever and a Day” at traditional brick & mortar bookstores, or online at Amazon.com, Apple iTunes store, or Barnes and Noble.

1, Apr 2024

SMC Presents Secondary Battery Solutions at NAATBatt

Noblesville, IN, April 01, 2024 — In line with this focus, SMC presented on a variety of solutions for applications in the industry. SMC’s standard pneumatic and electric products play a crucial role in the advanced battery industry as they are well suited for automating cell assembly. SMC products are utilized across various advanced battery applications, including raw material mining, battery cell manufacturing, battery pack assembly, EV manufacturing, EV component recycling, and related EV services. As lasers have become more common in the cell assembly industry, SMC’s chillers have offered temperature control solutions for these applications, too.

Furthermore, SMC contributes significantly to the advanced battery industry through products specifically tailored for secondary battery environments. SMC’s 25A Series product line is designed using material compatible with secondary battery applications and is engineered for use in low dewpoint environments. These specialized products eliminate copper (Cu) and zinc (Zn) material where possible. The 25A Series products are used in battery manufacturing applications including the following:

· Electro production: mixing and kneading machine; coating and rolling; slitting
· Cell assembly: winding; attaching tabs; welding cell lid and pouring electrolytic solution; pre-charging and welding infusion plug; punching electrodes; stacking; tab welding and lamination; sealing
· Inspection and packaging: charging/discharging and aging; packaging

In addition to presenting at the conference, SMC leaders had the opportunity to gain deeper insights into the current landscape of the industry. Mike Shillito, the National Sales Manager in New Energy Systems at SMC Corporation of America, reflected on his experience, stating, “One big takeaway for me is that the battery industry has vast potential for growth. There is a wide array of chemistries such as Li-cobalt, Li-Phosphate (LFP), NMC, NCM, and cutting-edge technologies like solid state, semi-solid, and electrolyte to explore.” Shillito further elaborated on market dynamics, noting the absence of a clear favorite among these technologies. He emphasized, “Preferences will be driven by considerations such as charge efficiency, safety, scalability, and recycling. Recycling is very important in this circular industry, and the effective, safe, and profitable recycling of these materials will be crucial for long-term success.”

Building upon these insights, Gary Heinonen, Global Automotive Industry Manager at SMC, shared how SMC is actively preparing to meet the demands of this expanding market, both in North America and globally. Heinonen stated, “There continue to be huge investments from government entities, such as the Department of Energy, into the industry. Even with the ‘softening’ of EV car sales, the battery infrastructure is moving full speed ahead. I believe this will trigger more US machine builders (OEMs) to pivot toward producing battery equipment as more US content is being required. SMC definitely has a focused approach to the growing secondary battery market: while Asia and Europe are well ahead of the US market, we are aligning our strategies globally to ensure we are prepared to meet the challenges in the US market.”

In preparation for this expanding market, SMC released 16 new products for the secondary battery industry in 2023, had 7 new products in production, and 11 new products in design.

1, Apr 2024

How The Lion Got a Mane by Michael Terence Publishing

Oxford, United Kingdom, April 01, 2024 –About How The Lion Got A Mane

A children’s book exploring the life of lions.

An extract from the book:
“Lions can live in the desert and get water from plants like the Tsamma Melon.
Each day they need 50 milliliters of water per kilogram they weigh but then can go for four days without drinking at all.

“Lions are carnivores and possess a simple digestive tract.

“Lions will only swim if they need to cross a river or during a hunt with their pride.
World Lion Day is celebrated on 10th August each year.”

How The Lion Got A Mane is available in multiple formats worldwide:
Paperback: 29 pages
ISBN-13: 9781800947078
Dimensions: 21.59 x 0.2 x 21.59 cm
Amazon Kindle eBook: B0CV482JX5
Amazon URL: http://mybook.to/LIONMANE
Published by Michael Terence Publishing, 2024