19, Feb 2024
Tata Steel organises Start-up Night – ‘IGNITIA’ to mark the success of Innoventure

Bengaluru, February 19, 2024: Tata Steel organised the inaugural edition of ‘Ignitia’ – a start-up night, to celebrate the success of its start-up engagement programme ‘Innoventure’ on February 16.

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More than 300 people, including founders of over 20 start-ups and senior leadership from Tata Steel, participated in the start-up night ‘Ignitia’ held in Jamshedpur. Tata Steel felicitated the outstanding projects undertaken by start-ups and various business units of the Company that supported and championed the cause of the start-up engagement. The event was marked by insightful discussions, productive exchanges, and joyous celebrations.

Innoventure, now in its fifth year, is Tata Steel’s flagship start-up engagement programme to enable collaboration with start-ups and external partners to address challenges in the steel value chain and other identified interest areas through technological interventions. The thrust areas include decarbonisation, mining, surface engineering, advanced materials, operational excellence, waste energy recovery and water treatment, safety and sustainability. The Innoventure programme scouts and identifies relevant start-ups through its robust global network of partners like venture capital firms, academia, government organisations, and market intelligence platforms.

Dr Debashish Bhattacharjee, Vice President, of Technology and R&D, at Tata Steel, said: “The Innoventure ecosystem of Tata Steel, created over the last four years, is a testament to India’s emerging capabilities within start-ups in many different fields. Tata Steel hosted Ignitia, an event to recognise the successful implementation of solutions provided by start-ups. The technologies included carbon capture, waste heat utilisation, robotics for defect detection and underwater drones. Ignitia celebrated the success of this ecosystem that thrives on the strength of the engagement between some of the brightest minds in the start-up world and our colleagues at Tata Steel. These are early days. We expect to expand the scope of our start-up collaboration in the future.”

In the past four years, the Innoventure ecosystem has delivered tech-based solutions for surveying water bodies to estimate the water bed health and its banks, developed smart sensor solutions for the Industrial Internet of Things (IIoT) enabling remote monitoring, process optimisation and predictive maintenance in any manufacturing setup, built intelligent API-integrated plug-and-play surveillance system for anomaly detection and powerful insights for safety norms and ground-breaking technology for creating a sustainable future by unlocking the full value of our natural resources with zero-waste technology.

19, Feb 2024
Siddha Group Introduces New Town’s Most Serene Residential Project, ‘Siddha Serena’

Kolkata, 19th February, 2024: Siddha Group, Eastern India’s leading real estate developer, has launched Siddha Serena – a residential masterpiece where modern architecture harmoniously blends with a tranquil environment in Kolkata’s Smart city, Newtown. This upper-mid-segment project is not just about living spaces; it is about crafting a lifestyle.

SIDHHA GROUP

Siddha Serena‘s prime location in New Town effortlessly connects to the city via a wide network of public transportation. Schools, hospitals, shopping centers, airport and vibrant entertainment hubs are all within easy reach.

“Siddha Serena delivers a ground-breaking, affordable transformation that redefines the concept of nature. This project with an exceptional blend of openness, greenery and modern amenities,marks a new standard for residential living. Elegantly designed 26,000 sqft residential clubhouse makes the project a haven for residents to unwind, socialize, and forge lasting memories within your luxurious community. The project is not only designed with ample green spaces, but also its iconic pool and lush greenery on the podium that further encourages residents to live, play and breathe stress-free. Moreover, the efficiency in planning the entire construction is unparalleled as we opted to utilize space and create openness in such a way, which is one of its kind. Siddha Serena ensures that the residents enjoy a living space that maximizes both functionality and aesthetic appeal”, said Mr Aayushman Jain, Director, Siddha Group.

Siddha Serena hosts 3 magnificent meticulously planned G+32 floors towers with 2, 3 & 4 BHK spacious flats, ranging from 586 sq ft to 1415 sqft carpet area. It has been specially designed to ensure openness and a pollution free living with breathtaking views of the Newtown skyline.The ultra-modern clubhouse has modern amenities like banquet hall, gymnasium, squash court, indoor games room, kids play room and a movie theatre.

Step into a haven of openness, with vast greenery and open spaces, washing away the city’s bustle with fresh air and natural light. Breathe deeply in landscaped gardens, or soak in the sunshine by the iconic pool, garden sunken seating and open lawn with a swimming pool for kids – Siddha Serena transforms everyday moments into opportunities for relaxation and well-being.True to its name, serenity is woven into the very fabric of this development. Its internationally designed 54,000 sqft podium is an invitation to connect with nature, offering expansive green spaces and calming vistas. Whether you are swimming laps, basking in the sun, or simply enjoying the quietude under the shade of a tree, your well-being takes center stage.

Siddha Serena is designed by the Mumbai-based renowned architect Mr Abhay Bhonsale of Ingrain and the landscape is designed by Tectonix,a Thailand-based company.

19, Feb 2024
Nxtdigital Wins The Prestigious “Industry Gamechangers Award 2024

NXT DIGITAL, the rapidly growing digital media division of a technology-led customer experience company Hinduja Global Solutions Ltd. (HGS) has bagged the prestigious “Industry Gamechanger Award 2024” in the Video, Broadband & Distribution Industry category at the recently held Video & Broadband Summit 2024 in Mumbai. NXT DIGITAL, with a presence in digital television via cable and satellite, broadband, enterprise services, OTT aggregation, and content syndication snapped up the award for its consistent innovation and harnessing emerging technologies to drive growth.

NK Rouse, Chief Operating Officer at NXTDIGITAL received the award on behalf of the organisation

NK Rouse, Chief Operating Officer at NXTDIGITAL received the award on behalf of the organization and said, “This award is a recognition of our constant efforts to provide innovative and cost-effective solutions for our growing customer base, pan-India. It is a testament to our belief that we’re on the right path toward customer-centric growth. We are grateful for the ecosystem to recognize us as a game-changer in the digital distribution space.”

NXTDIGITAL’s Q3 results reflect the company’s innovative approach and strategic initiatives to ensure it remains on its aggressive growth path, with customer preferences at the center. The media division’s broadband subscriber base grew substantially by 13% over Q2, and its digital television subscriber base increased by 7% during the same period. Notably, the company is focusing on Tier 2 & Tier 3 markets – which are amenable to steady ARPU growth in the future.

Vynsley Fernandes, Wholetime Director at HGS and Head of the media businesses said, “This award elevates our Q3 performance across all our business verticals as we offer an innovative integrated solution to customers – with broadband, television & OTT as the base product layer. Not only has the broadband and digital television business saw a strong performance in Q3, but CelerityX, our enterprise business unit is seeing remarkable traction with its innovative portfolio of services developed through deep
synergies between our HGS & NXT technology teams”.

Last month, CeleritX showcased its first-of-its-kind platform, NetX at the Shree Ram Mandir inauguration – enabling crucial connectivity for global broadcasters to telecast the auspicious event to millions overseas.

19, Feb 2024
NP Digital Propels Client Success with the Acquisition of Creative Agency REBL House

India, 19th February 2024 – NP Digital, a global leader in end-to-end performance marketing, has finalized the acquisition of creative and branding agency REBL House. This latest merger bolsters the agency’s in-house creative services and galvanizes the next era of integrated brand and performance marketing for its clients.

With this acquisition, NP Digital rounds out its unrivaled approach to end-to-end marketing, adding to its global team of solutions specialists, data analysts, and now a robust team of creative storytellers. The female-founded creative and branding agency launched in 2014 and grew the team of strategic creatives. REBL House now acts as the in-house creative division of NP Digital, providing brand development, influencer marketing, creative strategy and full-service video, photo, audio, and graphic & motion production. The enriched suite of solutions produces a higher caliber of marketing and captures a progressive advertising shift toward a synchronous blend of digital and traditional, forging stronger marketing outcomes in branding and performance.

“REBL House has an impressive creative portfolio of projects in partnership with brands like Marriott, Goli Nutrition, Hello Fresh and more,” said Mike Gullaksen, CEO of NP Digital. “Our organizations have undeniable synergies in culture, client fixation, and rapid growth as well as expertise that complement each other and solidify our leading approach to the forthcoming convergence of brand and performance.”

The integrated approach underscores the profound impact of this partnership. The merger and its unique blended agency model are announced with a creative campaign that humorously underscores the indispensable synergy between marketing and creative by illustrating the interdependence of simple, everyday elements.

“Uniting with NP Digital signifies a new era of marketing where brand entertainment meets performance, and the agencies that can coordinate end-to-end from creative strategy to analytical reporting are best equipped to drive meaningful results for clients,” said Alex Toulch, Founder and CEO of REBL House. “We’re excited for the new opportunities to intensify results that superior creative drives and offer this winning combination to celebrated brands around the world.”

In 2023 NP Digital received worldwide recognition from Campaign Magazine as Global Agency of the Year, Drum Awards for CNN Brasil, Search Engine Land Awards for Adobe, and on the global stage at MIPCOM Cannes Indian Pavilion for its creative work on Sanskriti. The joining of these two award-winning powerhouse agencies now gives rise to a new paradigm for marketing, where creativity and data-driven strategies are seamlessly integrated, empowering marketers to earn meaningful attention, balance short and long-term goals and maximize efforts in today’s ever-changing business landscape.

The joining of these two powerhouse agencies gives rise to a new paradigm for marketing, where creativity and data-driven strategies are seamlessly integrated, empowering marketers to earn meaningful attention, balance short and long-term goals and maximize efforts in today’s ever-changing business landscape.

19, Feb 2024
Supporting the Diagnosis of Bone-related Diseases, FUJIFILM India Installs an Advanced DEXA Machine in Delhi

dr visionary

New Delhi, 19 February 2024: FUJIFILM India, a pioneer in diagnostic imaging solutions, has announced the installation of its powerful Dual-Energy X-ray Absorptiometry (DEXA) machine “FDX Visionary-DR” at the grand inauguration of the Center for Sports Injury in Delhi. The event took place on the 11th of February with the honourable dignitaries from centre alongside the presence of top sporting icons. The Center for Sports Injury is the premier sports health and wellness facility that specializes in Orthopedics, Sports Surgery, Sports Medicine, Sports Imaging, Sports Physiotherapy, Rehabilitation, Fitness and Counseling. The initiative aims to deliver high-quality and fast bone-density scans, commonly known as DEXA scans, to diagnose bone-related health conditions or evaluate the risk of developing such problems. With its innovative machinery, FUJIFILM India endeavors to make excellent diagnostic capabilities accessible to bone densitometry practitioners nationwide.

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Bone-related health diseases such as osteoporosis are widespread in India, with estimates indicating that 61 million individuals suffer from this condition. Furthermore, the incidence of osteoporosis tends to occur 10 – 20 years earlier here, in comparison to Western countries. Tackling this, the bone densitometry scan serves as an effective tool to accurately predict the chances of fractures or abnormalities in the upcoming years. FUJIFILM India’s FDX Visionary-DR machine delivers a complete diagnostic experience with a wide range of applications and routine examinations for Orthopedics, Pediatrics, Lateral Spine, Morphometry and Whole Body. It features a breakthrough 3D-DXA technology that uses routine bone-mineral-density images to create 3D models of the femur, bringing in new information about bone structure for accurate diagnosis and adapted treatment procedures. Based on a 4-line, 64-element multi-array detector, the machine’s remarkable 2D Fan Beam is designed to provide the highest image resolution for a precise diagnosis and perform quick 15-second assessments per site, making it one of the most powerful solutions available in the market. Additionally, it offers advanced fat, muscle and lean medical parameters through its BODY COMPOSITION tool which is essential in sports medicine, weight management and medical practice fields.

“In India, the growing prevalence of bone-related health conditions highlights the urgent need for preventive measures in healthcare. As a leader in diagnostic imaging solutions, FUJIFILM India recognizes the critical role of early detection and timely intervention in mitigating the impact of bone-related diseases on patients and society as a whole. Thus, we are proud to introduce this FDX Visionary-DR machine in Delhi as it possesses the potential to revolutionize the bone health-related diagnostic imaging segment. Through breakthrough imaging technologies, strategic partnerships and awareness drives, our mission is to effectively diagnose, treat and manage bone health conditions and pave the way towards a healthier future for India” said, Mr. Chander Shekhar Sibal, Vice President & HOD, Healthcare Business, FUJIFILM India.

Osteoporosis occurs due to excessive bone loss, insufficient bone formation or a combination of both factors. Consequently, bones become weak, making them susceptible to fractures even from minor accidents or from everyday actions like sneezing or bumps in severe cases. Addressing this, dual-energy X-ray absorptiometry or DEXA scans measure bone loss by utilizing a minimal dose of ionizing radiation to generate images of internal body structures such as the hip, spine and forearm. It also helps with the periodic monitoring of body fitness parameters like densitometry and body composition analysis, examining the density of peripheral central body parts as well as visceral and subcutaneous fat analysis.

Dr Pushpinder – an eminent figure with over 30 years of Experience in the field of Sports Medicine, Joint Replacement Surgery & Arthroscopic Surgery (KEYHOLE SURGERY) nationally & internationally while embracing the meaningful installation said, “The alarming estimate of millions suffering from bone-related conditions like osteoporosis highlights a pressing issue which is affecting the quality of life across the nation. Also, the fact that these critical diseases tend to occur earlier in India, necessitates urgent attention to preventive care and supporting action to improve the situation. So, we take great pride in welcoming this sophisticated DEXA machine, courtesy of FUJIFILM India, at our facility to deliver reliable diagnostic services in Delhi and help communities lead a healthier life.”

FUJIFILM India reaffirms its commitment to reshaping India’s healthcare sector with the exceptional FDX Visionary-DR machine, equipping medical professionals with future-ready diagnostic technologies to provide crucial and urgent patient care.

19, Feb 2024
SSBeauty Elevates the Beauty Experience with the Launch of its Next-gen Beauty Store

Bengaluru, 19th February 2024: Shoppers Stop, India’s premium fashion, beauty, and gifting omnichannel destination, expands the presence of its strategic pillar SSBeauty by opening its 11th store in India and one of the largest beauty stores in the country at T2 Bangalore airport, a destination like never before! The store spread over an astounding 3000 square feet is a ground-breaking venture boasting modern design and immersive experiences for customers.

SSBeauty Bangalore Store Image (6) (1)

The SSBeauty store is located at the departure lounge of the airport and showcases SSBeauty’s brand ethos of ‘Inspiring Elegance’. Beyond retail, the store is a sanctuary of indulgence and convenience. Whether it is a swift makeover for a meeting or a leisurely skin treatment while awaiting a flight or a luxurious pre-flight beauty haul session, SSBeauty‘s T2 store seamlessly caters to the diverse needs of today’s evolved beauty consumer

The SSBeauty T2 store includes a dedicated Treatment Room, offering indulgent facials and spas, providing customers with a luxurious and rejuvenating experience. Beauty enthusiasts can indulge in the latest nail trends at the Nail Bar, featuring a wide range of nail care and styling options. The store has a beautiful lounge that can help travelers shop and relax for their layovers making shopping simple yet rejuvenating.

The luxury beauty store will be home to power Brands like Dior, Givenchy, Guerlain, Shiseido, Jo Malone, Tom Ford, and many more. Adding to the excitement, Kiehl’s is set to open its first Shop-in-Shop store in India within the SSBeauty T2 Airport location, providing customers with access to the renowned skincare brand’s exceptional products.

Commenting on the launch of their new store, Mr. Biju Kassim, Customer Care Associate and CEO of Beauty at Shoppers Stop, said “Our flagship store at T2 Airport Bengaluru offers a vibrant world of glamour, designed for the contemporary, dynamic beauty enthusiast. This is not just any store, but a revolutionary step towards a new era of beauty retail. SSbeauty’s commitment to excellence is embodied in every corner of the store, from the opulent Treatment Room to the trendsetting Nail Bar and the chic lounge. Thanks to the visionary team at Bengaluru International Airport for partnering with us on this exhilarating journey.

“This opening which is our 11th in the country is an essential part of our travel retail expansion strategy and our location in the airport will allow discerning travelers to experience SSBeauty’s new store environment, latest product offerings and indulge in beauty services on the go” he added.

19, Feb 2024
The Foundation for the Idea of Transparency: The Public Examination (Prevention of Unfair Means) Bill, 2024

By- Prof. (Dr.) Amit Gaurav, Controller of Examination at Noida International University

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By enacting the Public Examination (Prevention of Unfair Means) Bill, of 2024, the government has shown remarkable initiative. This measure guarantees the consequences and punishments for the victims who use unfair methods during the public examination, endangering the people’s ability to have a credible and equitable ecosystem for the nation. The following are included in the measure that was presented to the parliament:

The scope of the bill is tests administered by several government bodies, such as the UPSC, SSC, Railway Recruitment Boards, and others; some of the well-known tests included by the bill are NEET, JEE, UGC NET, and UPSC CSE.

– Possible Extension: To increase the reach of the provision, the Central Government may inform additional authorities.
– Investigative Authority: Under the Act, officials holding positions equal to or higher than Assistant Commissioner of Police or Deputy Superintendent of Police shall investigate offenses.
– Penalties for Offenders: Unfair methods of operation can result in fines of up to ten lakh rupees
and sentences of three to five years in prison.
-Character of Offenses: All offenses covered by the Bill are cognizance-based, bail-free, and cannot be compounded.
– Service Provider Liability: Service providers that support unfair tactics run the risk of a four-year ban from conducting open tests in addition to fines of up to one crore rupees.
– Penalties for Officers and Institutions: Directors, senior management, or people in control of service provider organizations may face fines of up to one crore rupees and a three-to-ten-year prison sentence if they are found to be complicit in the crime. Criminal action carried out by individuals or organizations planning to falsify or influence public tests to obtain unfair advantage is referred to as organized crime.

– Covered Offenses: These include tampering with response sheets, assisting candidates without permission, disclosing private information, and interfering with test administration.
– Use of Premises: It is illegal to hide the use of unfair techniques, and public exams may only be conducted on licensed testing grounds.

Unjust measures at the college or school level can be stopped by educating the students about the possible implications and how they may impact their lives. Strict policies should be established and enforced, as this will help pupils avoid bad behavior and do well on
assessments.
With the largest population in the world, India is a major country with high stakes due to the intense pressure that can lead to bribery, inadequate oversight, insufficient monitoring, and a lack of ethical training. Additionally, and this is quite troubling, technological advancements make it easier for papers to be leaked electronically. These concerns highlight the need for increased monitoring and security during exams, as well as the encouragement of ethical education, to address socioeconomic disparities in education. Strictly prohibiting malpractices through law may also be advantageous.

19, Feb 2024
Fringes of Kolkata witness realty boom in 2024, say city realtors

Kolkata, 19th February 2024: Kolkata is witnessing rapid and persistent changes in housing patterns. People are strategically choosing their homes in diverse locations that cater to modern amenities and lifestyle preferences.

According to city realtors, presently places like Joka, Pailan, Madhyamgram, Barasat, Rajarhat, and New Town are a few localities that are witnessing maximum exposure, growth, and interest from end-users as well as investors. Some also mentioned that among the metros, the share of affordable segment homes in residential realty pie is the highest in Kolkata.

According to Anarock, a real estate consultancy firm, prices of residential properties in Joka have increased maximum by 24 % in the last three years, followed by Rajarhat, New Town, and areas near the EM Bypass by 19%, 14%, and 13% respectively. Incidentally, the Joka real estate market increase is driven by metro expansion and other factors, which include the upcoming Majerhat Metro station, which will provide a changeover to the Eastern Railway, which is expected to faster travel to Sealdah and Ballygunge, further enhancing Joka’s appeal.

These places continue to thrive because of being planned townships of Greater Kolkata having commercial complexes and IT parks – DLF IT Park 1 & 2, TCS – Gitanjali Park, Ecospace, and Candor Techspace in its vicinity. Further, the proposed Bengal Silicon Valley IT Hub planned to be set up on approximately 200 acres of land in a strategic location in New Town’s Action Area-II, near Eco-Park, has also added value to the residential areas coming up in these areas.

Elaborating on the same, the COO of Keventer Realty, Mr. B.P. Singh Roy said, “The importance of proximity to the airport, the burgeoning IT sector demand proximity, making locations like Newtown the undeniable choice for Kolkata’s discerning homebuyers in 2024. With its strategic positioning offering both connectivities to the airport and proximity to the IT hub including home-buying options for people with all income ranges, Newtown has become the most convenient area thus solidifying its status as Kolkata’s prime destination for dream homes in the future ahead.”

“At present, areas close to Kolkata like Joka, Rajarhat, Barasat, and Madhyamgram cannot be classified as outskirts due to the development of excellent infrastructure that provides effective connection and a variety of transportation options. The state is witnessing a rise in affordable housing. The available bank loan rates have also propelled the rise. The time has come for micro-market expansion, hence these places are witnessing a rise in residential quarters,” Mr Piyush Beriwal – Managing Director – of Jai Vinayak Group said.

Echoing similar views, Mr. Manmeet Singh, Ralty Consultant said, “It has been understood that realtors are getting affordable and sufficient area of land areas in these places, which is also justifying the construction cost as well as the selling cost. Post-pandemic there has been 20 percent rise in property buying.”

19, Feb 2024
Intellicus Wins the “Automation & Analytics Innovation Award”

Mumbai, India, 19th Feb 2024: Intellicus Technologies was awarded the prestigious Automation & Analytics Innovation Award at the BFSI Leadership Summit and Awards 2024 in Mumbai. The platform was chosen for its innovative GenAI capabilities designed to handle massive data workloads with exceptional speed and efficiency.

Intellicus from Kyvos logo

As GenAI adoption gains momentum, BFSI leaders need to modernize their existing BI stacks for a swift and seamless digital transition. Intellicus’ GenAI-powered analytics not only enriches enterprise data but also makes contextualized summaries available for complete data democratization. The platform facilitates unified analytics with sustained innovation at a speed never heard of before. Intellicus was recognized for offering a strategic advantage with its modern architecture, groundbreaking approach, and unparalleled performance, even in the most complex environments. Leading global financial enterprises trust Intellicus to modernize, simplify, and augment their BI operations.

The 3rd edition of the awards welcomed esteemed leaders from Banking, Fintech, Insurance & NBFC domains to share their thoughts on the recent wave of digitization, AI-based automation, data security, customer-centric approach, and the future of the BFSI industry. The event included insightful keynote addresses, panel discussions, poster presentations, talks, and exhibitions by distinguished speakers and partners.

19, Feb 2024
Global Indian International School, Noida Celebrates ‘Incredible India’

Delhi NCR: GIIS Noida recently celebrated its annual day with great pomp and show. The theme for this year’s celebration was Incredible India, showcasing the rich diversity and vibrant culture of the country. Students from pre-primary to 8th grade participated in various performances and cultural activities, mesmerizing the audience with their talent and enthusiasm.

The event was a visual treat for all the attendees, as the students beautifully depicted the different facets of India through dance, music, and drama. From traditional folk dances to modern interpretations of Indian art forms, the performances truly captured the essence of the country.

annual day

The esteemed chief guests at the event were Ms. Nalini Asthana and Ms. Kamlini Asthana, both Padma Sri Awardees from the Benaras Gharana of Kathak dance. Joining them was Dr. Priyadarshan Lakhawat, the Director of Academics NCHMCT under the Ministry of Tourism, and Colonel Abhishek Misra, an officer in the Indian Army commissioned from OTA, Chennai, Ms.Rajni Sekhri Sibal, Secretary Fisheries Govt. of India, Dr. Anshu Raina, MBBS, MD, HOD- Department of Obstetrics & Gynecology, Together, these esteemed guests brought a unique blend of talent, experience, and honor to the event, making it a truly memorable and distinguished affair.

The principal of GIIS Noida, Mr. Ganesh Sharma, expressed his joy and pride in seeing the students showcase their talent and creativity on stage, he added “The Annual Day celebration was a testament to the incredible talent, hard work, and dedication of our students. I am immensely proud of every one of them for showcasing the diverse and vibrant culture of our incredible India.”

The entire two-day celebration was divided into four beautiful themes, each depicting the rich cultural heritage and diversity of incredible India. The first theme, “Abhinn Bharat Harmony in Diversity,” showcased the unity and harmony among the diverse communities of India. The second theme, “Taj Mahal ka Tender,” highlighted the exquisite beauty and grandeur of the iconic Taj Mahal. The third theme, “Bharat Darshan: Aladdin’s magical carpet ride,” took the audience on a whimsical journey through the enchanting landscapes and landmarks of India. Finally, the fourth theme, “India – The Shades of Time,” explored the historical evolution and cultural transformation of India over the centuries.

Through these themes, the celebration truly captured the essence and spirit of incredible India. Overall, the annual day celebration at GIIS Noida was a resounding success, leaving everyone in awe of the beauty and diversity of ‘Incredible India’.