14, Feb 2024
Manipal School of Architecture Participates in Prestigious iDiDe Program in Hanoi, Vietnam
Bengaluru, 14 February 2024: Manipal Academy of Higher Education’s (MAHE) esteemed Manipal School of Architecture and Planning (MSAP) proudly participated in the Intercultural Dialogue through Design (iDiDe) program, a collaborative initiative held in Hanoi, Vietnam, from the 7th to the 28th of January 2024. The event was organised in partnership with Deakin University, Australia, and Hanoi Architectural University, marking a significant endeavour in fostering global educational experiences.
The program selected IV semester Bachelor of Architecture (B.Arch) students from MSAP based on their outstanding academic credentials and keen interest in intercultural design solutions. The iDiDe-2024 studio focused on “The Story of Hanoi’s Artisan Craft Village,” emphasising intercultural dialogue and community-based design approaches. It aimed to explore the rich intangible heritage traditions and practices that characterise the peri-urban regions of Hanoi.
Participants had the unique opportunity to engage in lacquer workshops conducted by skilled artisans from the local community. These workshops were instrumental in developing the students’ ability to articulate the intricate relationships analytically and visually between art, artisan craft, architecture, heritage, and cultural and social sustainability in contemporary Hanoi.
The iDiDe initiative strives to enrich educational experiences by immersing students in diverse cultures and encouraging collaboration among international peers. It serves as a vital platform to equip future architects and professionals in the built environment with the essential skills needed to thrive as global citizens. By transcending national and cultural boundaries, iDiDe offers a unique opportunity for students to collaborate on sustainable solutions that are culturally inclusive. The culmination of the students’ diligent efforts over the three-week program was showcased in an exhibition at Hanoi University on the 26th of January 2024. The exhibition, attended by several distinguished bureaucrats from Australia, India, and Hanoi, highlighted the innovative projects developed by the students. Mr. Subhash Prasad Gupta, Deputy Chief of Mission at the Indian Embassy, graced the event, expressing admiration for the students’ hard work and dedication.
Representing MSAP-MAHE at this prestigious event were Prof. (Dr.) Nandineni Rama Devi, Director of MSAP, Prof. (Dr.) Pradeep Kini, Joint Director of MSAP, Prof. Sahana Ganesh, Academics Head of MSAP, alongside fourteen dedicated MSAP students. Their participation underscores MSAP’s commitment to providing its students with unparalleled global exposure and learning opportunities.
The iDiDe program represents a significant milestone for MSAP in its ongoing mission to nurture architects and built environment professionals who are not only adept in their field but also possess a deep understanding of the cultural and social dimensions that shape our world.
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- By Rabindra
14, Feb 2024
Himachal Pradesh named the Most Welcoming Region in India
INDIA, February 14, 2024: Drawing upon more than 309 million verified reviews from real travellers, Booking.com a global leader in connecting travellers with the widest choice of incredible places to stay, great things to do and transport options, revealed the Most Welcoming Regions in India according to its 12th Annual Traveller Review Awards. Himachal Pradesh topped the list of the Most Welcoming Region in India followed by Goa and Kerala. Mararikulam, Jaisalmer, Bir, Leh and Manali were named the top 5 Most Welcoming Cities in India.
India has 13,348 accommodation partners this year that are being recognised for their excellent service and hospitality with the Traveller Review Award 2024. They received over 1,189,000 reviews and an average review score of 8.8.
2024’s Most Welcoming Regions in India
Traveller Review Award 2024 list of the Most Welcoming Places in India showcases a vast range of destinations from across the country. From scenic backwaters to historical marvels and pristine beaches to mountain escapes, this year’s destinations have been identified based on the share of accommodation providers receiving a Traveller Review Award 2024.
| Most Welcoming Regions in India (2024) | Most Welcoming Regions in India (2023) |
| Himachal Pradesh | Puducherry |
| Goa | Kerala |
| Kerala | Rajasthan |
| Rajasthan | Goa |
| Uttarakhand | Himachal Pradesh |
2024’s Most Welcoming Cities in India
To help travellers have the most welcoming experiences possible for a really unforgettable trip in 2024, here is the list of the Most Welcoming Cities in India as evidenced by more than 309 million verified customer reviews on Booking.com. Mararikulam with its scenic backwaters, lush countryside lined with coconut trees and peaceful beaches coupled with excellent hospitality has been announced as the Most Welcoming city in India. Jaisalmer, known for its rich heritage and Bir, known for ecotourism, spiritual studies and meditation took the 2nd and 3rd spots.
| Most Welcoming Cities in India (2024) | Most Welcoming Cities in India (2023) |
| Mararikulam (Kerala) | Palolem (Goa) |
| Jaisalmer (Rajasthan) | Agonda (Goa) |
| Bir (Maharashtra) | Mararikulam (Kerala) |
| Leh (Jammu & Kashmir) | Hampi (Karnataka) |
| Manali (Himachal Pradesh) | Khajuraho (Madhya Pradesh) |
| Thekkady (Kerala) | Thekkady (Kerala) |
| Dharamshala (Himachal Pradesh) | Jaisalmer (Rajasthan) |
| Kasol ((Himachal Pradesh) | Bir (Maharashtra) |
| Pushkar (Rajasthan) | Munnar (Kerala) |
| Jodhpur (Rajasthan) | Varkala (Kerala) |
Bengaluru Houses Most Awarded Properties, Followed By Manali
Booking.com Traveller Review Awards also recognised Bengaluru (402) as the city with the most-awarded properties in India followed by Manali (342), New Delhi (339), Jaipur (277) and Udaipur (250). The most-awarded property type in India is hotels and then homestays and apartments.
Santosh Kumar, Country Manager, India, Sri Lanka, Maldives and Indonesia at Booking.com said “Hospitality is an integral part of India’s rich culture and heritage. We are known for our warm and welcoming people who make guests feel at home. Embodying this spirit are our accommodation partners whose excellent hospitality and service transform guest journeys into memories and elevate travel from ordinary to exceptional each and every day. To everyone receiving an award this year, we salute your dedication and passion – we couldn’t do what we do without you.”
14, Feb 2024
Findability Sciences launches Business Process Co-Pilots
New Delhi, 14th February 2024: Findability Sciences, a global provider of Artificial Intelligence (AI) products and solutions, has announced the launch of its innovative suite of Business Process Co-Pilots (BPCs). Business Process Co-Pilots are pioneering tools in their field, utilizing a comprehensive array of AI technologies, including both Discriminative and Generative models, underpinned by a solid framework of data management and governance.
Designed to serve as intelligent co-pilots for business processes, these game-changing AI solutions offer unparalleled efficiency, speed, accuracy, and innovation, with guaranteed ROI for various critical functions across industries. Findability Sciences’ BPCs leverage technology to help navigate complex business processes, thereby unlocking approximately a 30% – 50% reduction in human efforts and millions of dollars in operational expenses.
Anand Mahurkar, CEO of Findability Sciences, shared his insights, “Our Business Process Co-Pilots are a unique suite of solutions that will reshape how business processes function. By harnessing AI’s power, we are transforming business ecosystems and offering far more than merely a technology tool. We are providing our clients with robust co-pilots that drive innovation and redefine business processes while enabling employees to focus on more strategic activities, enhancing productivity, and minimizing operational costs. Findability Sciences’ BPCs are a groundbreaking innovation that will benefit every medium and large business, irrespective of the industry.”
With the potential to grow multifold, BPCs are primarily beneficial for companies that have complex human-centric business processes that involve unstructured data and skilled labor. On the back of its global launch, Findability Sciences expects a 50%+ growth in BPC implementations across industries.
BPCs offer versatile solutions that transcend industry boundaries, providing crucial support to a diverse array of business sectors in addressing some of the most pressing business challenges. Catering primarily to the manufacturing, retail, BFSI, healthcare, and pharma industries, Findability Sciences’ BPCs will ensure complex business processes are no longer just a responsibility of skilled labor, but they have an able co-pilot to perform the tasks better, cheaper, and faster.
As a leader in the vast and ever-evolving world of AI and operational technology, Findability Sciences continues to push the boundaries of what’s possible. With its Business Process Co-Pilots, the company reaffirms its position as a leader in driving businesses towards smarter, faster, and more reliable adoption of AI.
14, Feb 2024
The Advertising Club and AAAI announces the AGC for ABBY One Show Awards 2024
February 14, 2024; Mumbai, India: Marking its 55th edition, the ABBY One Show Awards continues to strengthen its position as South Asia’s biggest advertising awards that honours creative excellence. Scheduled to take place on 29th, 30th, and 31st May, 2024 during Goafest at Grand Hyatt, Bambolim in Goa, the ABBY One Show Awards is known to honour, inspire and uplift the creative community. Gearing up for an edition that is led by creative inspiration, The Advertising Club and Advertising Agencies Association of India, now announce its esteemed Awards Governing Council (AGC).
Following is the complete list of AGC members for the ABBY One Show Awards 2024:
The Advertising Club:
1. Ajay Kakar, Chairperson, Awards Governing Council, ABBY One Show Awards 2024 and Managing Committee Member, The Advertising Club
2. Dheeraj Sinha, Group CEO – India and South Asia, FCB, and Co-chair Awards Governing Council, ABBY One Show Awards 2024
3. Ajay Chandwani, Managing Committee Member, The Advertising Club
4. Alok Lall, Executive Director, McCann World Group India
5. Sonia Huria, Head Communications – APAC, Prime Video
6. Subramanyeswar S., Group CEO, MullenLowe Lintas Group & Chief Strategy Officer – APAC, MullenLowe Global
Advertising Agencies Association of India:
1. Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia
2. Jaideep Gandhi, Chairperson, Goafest 2024
3. Mohit Joshi, CEO, Havas Media
4. Sam Balsara, Chairman, Madison World
5. Rohit Ohri, FCB Global Partner
6. Anupriya Acharya, CEO South Asia, Publicis Groupe
Speaking on its highly esteemed Awards Governing Council, Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club, “Over the years the ABBY One Show Awards has not only honoured creative excellence but has helped strengthen South Asia and especially India’s position in the global arena. It is imperative that we turn the spotlight on work that is deserving, innovative and socially and culturally relevant with creativity at its heart. The awards has encouraged talent and brought to light work that was impossible to even imagine. We are excited for this edition and are certain that the Awards Governing Council has a tough task at hand given the level and amount of work showcased over the last year.”
Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia further added, “The ABBY One Show Awards has evolved, becoming a level playing field not just for India but the entire South Asian region. We have witnessed agencies and brands of all sizes put their best foot forward, and have been humbly surprised with the kind of work that this region is home to. We are confident that the awards will continue to empower the creative community and provide them with a global stage to showcase innovation and insight behind their creative communication.”
Ajay Kakar, Chairperson, Awards Governing Council, ABBY One Show Awards 2024 added, “The ABBY One Show Awards continue to bring the spotlight on great ideas that manifest into great work. I am humbled by the opportunity to Chair the Awards Governing Council, that comprises stalwarts of our industry. An award, I believe, is as good as the Jury that judges it. So, the AGC is committed to have a stellar line-up of Jury Chairs and Jury members, who have earned their spurs at a global and local level. They will help identify and recognise the best of best that the industry has created, this year. The ABBY One Show Awards 2024 will continue to encourage, empower and accredit work to find its rightful place at a domestic level, and as a stepping stone to the global stage.”
Mr. Kevin Swanepoel, CEO of The One Club for Creativity, said, “It is with great enthusiasm that we continue our association with The Advertising Club for the ABBY Awards. What The One Show brings to the ABBY Awards is a legacy of integrity, a reputation that resonates worldwide. Last year’s collaboration with the ABBY Awards has pushed the creative envelope further, setting new benchmarks in recognizing and celebrating creative excellence. We are delighted to be a part of this property that fosters a culture of excellence in the creative industry and are excited to witness deserving campaigns being honoured with an ABBY.”
“Goafest and the ABBY One Show Awards have over the years crafted a premiere position bringing together the industry to learn, unlearn and celebrate. Like past editions, this year too we are confident of witnessing work that goes on to set new benchmarks of their own. While we are looking forward to a diverse creative showcase, we are confident that the task won’t be as easy for our jurors and AGC given the level of competitiveness.” concluded Jaideep Gandhi, Chairperson, Goafest 2024.
Jointly organised by Advertising Agencies Association of India and The Advertising Club, Goafest 2024 will be held on 29th, 30th, and 31st May, 2024 during Goafest at Grand Hyatt, Bambolim in Goa.
Stay tuned for more details on The ABBY One Show Awards and Goafest 2024!
14, Feb 2024
Spoil Your Tech-Obsessed Valentine: Top 6 Luxury Tech Gifts
Valentine’s Day is the perfect occasion to spoil your tech-loving partner with the latest and greatest gadgets. If your significant other is passionate about technology, surprise them with a luxurious tech gift that blends innovation with romance. We’ve curated a list of the 6 best luxury tech products promising a Valentine’s Day celebration unlike any other. From stylish wearables to premium phones, these gifts are sure to capture the hearts of tech-savvy couples who appreciate the finer side of technology.
Your partner’s ultimate health and smartwatch companion, the all-new Apple Watch Series 9 with Midnight Sport Band boasts unparalleled versatility, featuring an extended battery life, intuitive gesture control, and adaptive brightness. More than just a timepiece, it’s a holistic experience designed to seamlessly integrate with their lifestyle for ultimate convenience and well-rounded smart functionality. Plus point, it comes in multiple stylish colors.
Compact yet mighty, the Acton III stands as the epitome of discreet power in our home speaker collection. Unveiling an expansive soundstage that surpasses its forerunner, this Bluetooth speaker has undergone a sound renaissance for an unparalleled home audio adventure.
Curated with the best AI features available at the moment, having most of them work even without the phone being online, the Samsung Galaxy S 24 Ultra can be considered as the powerhouse of the phones. These phones are available in multiple color options. Now, make your partner happy by gifting them their favorite colored phone.
An enticing choice for audiophiles, Sony WF-1000XM5 buds are pretty unanimously considered to be the best TWS on the block. These earbuds are a perfect option for tech enthusiasts who seek premium sound quality and effective noise cancellation. So, enhance your partner’s taste in music by gifting them a Sony WF-1000XM5. This Valentine’s Day, go beyond traditional gifts and surprise your tech-loving partner with these luxury products that seamlessly blend cutting-edge technology with sophistication. Celebrate your love with the finest in tech, creating a memorable and high-tech Valentine’s Day experience.
14, Feb 2024
Toyota Kirloskar Motor built Byramangala Primary Health Centre – gets Recognised
Bangalore, 14th February 2024: In line with its commitment to support the growing healthcare needs of the local communities, constructed Primary Health Centre (PHC), Byramangala in 2019, by Toyota Kirloskar Motor (TKM), under its CSR initiative has been
acknowledged as one of the public healthcare facilities in Karnataka, in terms of quality standards by the Ministry of Health & Family Welfare, Govt of India, New Delhi in January 2024.
The PHC located in Byramangala in Ramanagara District, underwent a rigorous quality evaluation and certification process under the National Quality Assurance Standards (NQAS) Program, scoring an impressive 90.08% during the assessment held from 8-9
November 2023. Initiated by the Ministry of Health and Family Welfare, Government of India, the NQAS Program targets to improve services in India’s public health facilities, providing guidelines for district hospitals, community health centers, primary health centers, and urban primary health centers. This certification affirms that TKM’s initiative is aligned with the government’s focus in delivering excellent healthcare services to the local communities.
The six departments assessed under the NQAS framework include the Outpatient Department (OPD), Laboratory, Labour Room, Inpatient Department (IPD), National Health Program, and General Administration. The PHC in Byramangala, successfully met all criteria, showcasing its dedication to providing comprehensive and high-quality healthcare services.
The journey of this achievement dates to 2018 when TKM, as part of its Corporate Social Responsibility (CSR) initiative, undertook the task of building the Byramangala PHC. TKM constructed a modern 439 sq meter facility according to the Indian Public Health Standards (IPHS) guidelines. The newly built PHC was inaugurated on September 19, 2019, with state-of-the-art medical equipment and advanced healthcare facilities serving the surrounding rural population of over 20,000 people.
Mr. Vikram Gulati, Country Head and Executive Vice President for Corporate Affairs and Governance, at Toyota Kirloskar Motor said, “At Toyota, we are deeply committed to making a meaningful contribution to the communities where we are present. Our belief in
healthcare as a fundamental human right fuels our dedication to supporting initiatives that foster improved health outcomes. The certification earned by the Byramangala Primary Health Centre (PHC) serves as a testament to our overarching aim of positively impacting the surrounding communities thereby leading to societal development. We are immensely proud to witness the recognition of the PHC for its outstanding healthcare standards, and it encourages us to persist in our unwavering commitment to usher in transformative changes and support the people residing in rural areas and the society at large.”
Toyota Kirloskar Motor continues its commitment to holistic societal development and looks forward to continuing its positive contributions to the well-being of the local communities. Some of the recent initiatives include a Community Health Centre in Bidadi, Karnataka with an exclusive oxygen-generating plant, that delivers specialized care. Additionally, school-based health and hygiene programs like ABCD, the installation of water purification units, and the Toyota Shaale Arogya Program, have significantly enhanced the health outcomes within the community. In the fiscal year 2022-23 alone, TKM made a positive impact on over 64,000 individuals, contributing to a cumulative outreach of more than 11,16,365 individuals.
14, Feb 2024
NueGo Launches Valentine’s Day Campaign “LoveOnTheMove”
MUMBAI, 14th February 2024: NueGo, the premium intercity electric coach service from GreenCell Mobility, is thrilled to announce the launch of its Valentine’s Day campaign, #LoveOnTheMove. This initiative aims to celebrate love and togetherness by encouraging couples to travel together and spend quality time on the move.
As we all know, Valentine’s Day is a time to treasure moments with loved ones, and NueGo knows the value of providing unique experiences. NueGo’s #LoveOnTheMove campaign encourages couples to engage on a journey together, whether it’s a quick escape or a romantic day trip. The campaign portrays the spirit of love in motion, emphasising the pleasure of falling asleep in each other’s arms, binge-watching favourite shows, and enjoying magnificent moments when travelling. Whether it’s a gorgeous trip through the countryside or a cosy journey into the city, NueGo offers the ideal environment for couples to bond and make memorable memories.
Devndra Chawla, MD and CEO of GreenCell Mobility, stated, “Valentine’s Day is about creating memorable experiences that deepen our connections with our loved ones. Our #LoveOnTheMove campaign aims to reimagine travel as a meaningful opportunity for couples to interact and share treasured memories. GreenCell Mobility believes that every travel should be an occasion to make cherished memories, and we’re thrilled to provide couples with the option to go on wonderful journeys with NueGo.”
14, Feb 2024
This Valentine’s Day, express your love with thoughtfully curated gifts to make your partner feel special
The most romantic time of the year is right around the corner, and it’s the perfect occasion to shower our partners with love and warmth. With love blooming in all its glory, go beyond conventional gifts this Valentine’s Day and express your unconditional love through an experience that your partner will cherish forever. We have curated out-of-the-box gifting ideas that are sure to catch the extra attention of your loved ones.
NOISE
Whether your partner is health-conscious, preferring to stay on top of their well-being, or someone who enjoys working out to music or listening to podcasts during their commute, this Valentine’s Day, gift your loved one ‘smart’ tech to enhance their experience.
Luna Ring: More than just a sleek accessory, this innovative smart ring tracks sleep, activity, and overall readiness with advanced sensors and an intuitive app. From improving sleep quality to providing personalised fitness guidance and stress management tips, the Luna Ring will be a practical and stylish addition to your S.O’s daily life.
Pure Pods: Developed with a vision to disrupt the smart audio segment, the new Noise Pure Pods are an ideal gift for your partner. Crafted for ultimate ear comfort, this new form factor, aka India’s first OWS, is lightweight and non-intrusive, providing a natural and ergonomic fit for prolonged wear. Equipped with AirWave™ Technology, it uses precise air conduction mechanisms to deliver unparalleled and superior sound. Offering longer and more comfortable listening sessions with up to 80 hours of playtime, it adds a whole new audio experience and
transforms the way your partner interacts with their devices.
Noise ColorFit Pro 5: Elevate your loved one’s style with the Noise ColorFit Pro 5! This revolutionary smartwatch is the perfect present for the tech-savvy person in your life. A true lifestyle ally, it comes with various strap types, a range of vibrant colors, and Emoji support for a personalized and responsive experience. Make this Valentine’s Day unforgettable by adorning their wrist with the Noise ColorFit Pro 5 and gifting a touch of innovation and fashion!
Noise Buds Xero: Noise Buds Xero make an ideal Valentine’s Day gift, offering the perfect blend of style and functionality. With their premium sound quality and sleek design, they elevate the listening experience and add a touch of sophistication to your loved one’s everyday life. With Adaptive Hybrid Noise Cancellation of up to 50 dB, these buds seamlessly adapt to surroundings, ensuring premium audio whether in bustling cities or crowded offices.
QUBO
Qubo MagZap Wireless Power Bank
The MagZap X1 Wireless Power Bank by Qubo is the perfect Valentine’s Day gift, combining practicality and thoughtful design. Compact and versatile, it ensures your loved one’s smartphone is always ready to use, allowing for seamless charging, working, and playing on the go. With wireless charging technology, it enables multitasking during charging, making it convenient for virtual meetings, movie watching, or gaming. Its sleek design and precision charging for iPhones, available in two exclusive colors, make it a stylish and practical accessory—a thoughtful expression of love for your special someone on Valentine’s Day.
14, Feb 2024
FADA Releases January’24 Vehicle Retail Data
14th February’24, New Delhi, BHARAT: The Federation of Automobile Dealers Associations (FADA) today released Vehicle Retail Data for Jan’24 January’24 Retails Commenting on January’24 Auto Retails, FADA President, Mr Manish Raj Singhania said, “January 2024 began on a promising note for the calendar year, demonstrating 15% overall retail growth compared to the previous year. All vehicle categories – 2W, 3W, PV, Tractors, and CV – achieved positive YoY growth of 15%, 37%, 13%, 21%, and 0.1% respectively.
Several positive trends in the 2W market signalled a robust start to the year. Improved vehicle availability, due to adjustments post-OBD 2 norm implementation, the introduction of new models and a shift towards premium options all contributed to increased demand. This, combined with a good harvest, a positive marriage season and effective follow-ups and offers, indicate a favourable trajectory for the 2W sector. Furthermore, despite supply shortages, increased interest in electric vehicles highlights evolving consumer preferences within this segment.
- Industry-Wide Growth: January 2024 saw strong growth across all vehicle categories, with the overall auto retail market expanding by 15%. Two-wheelers (2W) led the charge with 15% growth, followed by three-wheelers (3W) at 37%, passenger vehicles (PV) at 13%, tractors (Trac) at 21% and commercial vehicles (CV) at a modest 0.1%. § 2W Demand Stays Strong: Demand for 2Ws remains steady, fuelled by continued strength in the rural market. This segment is likely to benefit from the government’s good crop production estimates and continued support for the rural economy.
- PV Sales Smash Record: The passenger vehicle segment achieved a new all-time high in January, retailing 3,93,250 vehicles and surpassing the previous record set in November 2023. However, a persistent concern lies in high inventory levels, which still hover in the 50-55-day range, posing a challenge for auto dealers. § Tractor Sales Rebound: Tractor sales saw a positive uptick after a slowdown in previous months, likely driven by anticipation of a good Rabi crop output and favourable weather conditions for wheat cultivation.
- Cautious Optimism for CVs: The commercial vehicle segment might experience a slight demand taper in the fourth quarter due to a high base effect and upcoming elections. However, long-term fundamentals remain positive, with expectations of a post-election
rebound as underlying industries resume tender processes. - Potential for Further Growth: The government’s optimistic crop production estimates and continued support measures are expected to boost the rural economy, potentially leading to even higher tractor demand and increased sales of entry-level 2Ws in rural areas.
The 3W sector revealed a mixed landscape. While growth and optimism continue within the commercial 3W market, intensified competition from electric models underscores a significant market shift – now 55% electrified.
January 2024 presented a complex scenario for the CV segment, demonstrating limited YoY growth. On one hand, increased infrastructure development, port activity and positive crop yields fuelled certain market segments. However, this momentum was hindered by extreme weather, tightened liquidity, high vehicle costs and more restricted financing. In a record-breaking month, the PV segment achieved all-time high retail sales of 3,93,250 units and impressive 13% YoY growth. SUV demand, along with the introduction of new models, greater availability, effective marketing, consumer schemes and the auspicious wedding season, underpinned this strong performance.
However, despite this achievement, serious concerns remain regarding PV inventory levels, now in the 50- 55 day range. This calls for an immediate recalibration of production from OEMs to better align with actual market demand and avoid future oversupply issues. As adaptability is crucial in this dynamic industry, OEMs must balance innovation with strategic production planning to ensure sustained success and overall market stability.”
14, Feb 2024
Pega Introduces Pega GenAI Blueprint to Automate Enterprise
India – February 14, 2024 – Pegasystems Inc. (NASDAQ: PEGA), the leading enterprise AI decisioning and workflow automation platform provider, today introduced Pega GenAI Blueprint™ – a collaborative application that combines the power of generative AI with Pega’s industry best practices to turbocharge the app design process.
Traditional design processes sabotage success and innovation from the start by not stimulating design thinking or driving stakeholder alignment. And while generative AI helps, most approaches focus solely on churning out software code instead of optimizing application workflows for efficiency or industry best practices. It’s no wonder that, according to McKinsey, 70% of transformational projects fail.
Available today for early adopters, Pega GenAI Blueprint empowers business leaders to transform app ideas into interactive ‘application blueprints’ that are easily understood and collaborated on by all stakeholders. It quickly and easily creates the blueprints by leveraging generative AI and Pega’s deep industry expertise gained from working with leading global organizations for decades. The resulting blueprints can be deployed to Pega’s industry-leading automation platform to create a running enterprise-grade application. By intuitively guiding them through the process, Pega GenAI Blueprint helps broaden access to app design, enabling clients and partners to more quickly learn how to design optimized applications and bring them online.
How it works
Pega GenAI Blueprint enables teams to accelerate the journey from idea to implementation. Users briefly describe the app’s purpose, and the intuitive interface guides them by laying out the workflow elements and captures all feedback while facilitating collaboration. The Pega GenAI™ engine leverages Pega’s decades of industry knowledge to design optimized application blueprints, which incorporates best practice workflow processes, data models, and integrations. Once the design is finalized, the blueprint seamlessly feeds into the Pega Platform™, transforming it into an enterprise-grade, cloud-architected workflow application that is optimized for their business.
Here’s a deeper look at the unique benefits of Pega GenAI Blueprint to radically change the way organizations create new workflow apps:
Agile, optimal workflow design: Unlike other generative AI app development tools that just create more code, Pega GenAI Blueprint focuses on delivering optimized workflow designs and decisions. By simply describing the application’s purpose, Pega GenAI powers Pega GenAI Blueprint to suggest optimal designs, eliminating weeks of circular stakeholder conversations. The blueprints encompass all workflow stages and steps; data models and objects; and user experiences for all workflow personas.
Deep industry expertise: Powered by Azure OpenAI, Pega GenAI synthesizes Pega’s vast repository of workflow best practices, garnered from 40 years of experience working with global leaders in financial services, healthcare, government, telecommunications, and more. These best practices, supplemented by knowledge from Azure OpenAI, produce a nearly-there design starting point. Future Pega GenAI Blueprint releases will allow enterprises to publish their own best practices into their private environments, promoting consistency and adherence, even when working across distributed teams.
Smoother team collaboration: Pega GenAI Blueprint fosters deep collaboration between business leaders and IT, aligning teams toward a common business goal. Application architects can invite collaborators into any blueprint to easily modify, add, delete, or save different workflow stages. They can also process steps, data models, or user personas and share them as PDF documents. This effective alignment during the initial design phase reduces errors and delays in later build and deployment phases.
Rapid app deployment: Once finalized, it’s a simple jump to app deployment by importing the blueprint into Pega Platform. The application structure is automatically generated, and Pega GenAI guides users through the final steps, such as connecting to existing data sources and finalizing the interface layout. If further changes are needed, the blueprint can be easily modified in Pega GenAI Blueprint and then deployed in Pega Platform for continuous improvement.
An initial version of Pega GenAI Blueprint is available today for early adopters, allowing users to create workflows and share with colleagues. By the end of Q2, the tool will be generally available and enhanced with additional capabilities such as inviting collaborators, importing blueprints into Pega Platform, and deploying applications.
