7, Feb 2024
Bridging the Gap Between Technology and Human Values in the Retail Sector; RAI Presents the First ‘Retail HR Tech Summit’
Mumbai, February 7, 2024: In an age characterised by swift technological progress and evolving consumer expectations, the retail sector finds itself at the nexus of innovation and human connection. On February 6, 2024, the Retailers Association of India organised the inaugural ‘Retail HR Tech Summit’ in Mumbai. This summit has been meticulously designed to provide a platform for Retail HR Leaders, offering them the prospect to address industry challenges and capitalise on emerging opportunities.

Speaking about the theme of the Retail HR Tech Summit, Kumar Rajagopalan, CEO, Retailers Association of India, said, “At the forefront of the Retail HR Tech Summit, our aim is to illuminate how technology can revolutionise HR practices within the retail sector. This inaugural event is not just a conference; it’s a crucial step towards understanding and harnessing technology to enhance recruitment processes, foster employee development, and cultivate a positive organizational culture. We are dedicated to exploring innovative solutions that empower HR professionals to build more efficient, people-centric, and culturally rich environments in their companies. This summit is a pivotal point for industry leaders to collaborate, learn, and shape the future of retail HR through technology.”
The summit’s highlight was the keynote address by R. Swaminathan, Chief People Officer, WNS. During the address, he expressed, “Technology is no longer merely a tool, but an active participant in our workplace, facilitating complex decisions and shaping business outcomes. We are at a juncture where the synergy between technology and human intelligence is crucial for creating sustainable and engaging experiences for our customers and employees. The first Retail HR Tech Summit is a testament to the evolving landscape where HR is harnessing technology’s enormous potential to drive organizational growth and success.”
The day long summit had various panel discussion with HR leaders deliberating on some critical discussion such as ‘The Art and Science of Selecting the Right HR Tech Solutions and Enablement Partners’, ‘Enhancing Retail Performance: Unleashing the power of HR analytics for organization Profitability’, ‘Upskilling and Reskilling in Retail: HR Tech for Continuous Learning’, ‘Nurturing Tech-Savvy HR Leadership: Strategies for Developing HR Executives in the Digital Era,’’ Nurturing Tech-Savvy HR Leadership: Strategies for Developing HR Executives in the Digital Era’, among others.

“The Retail HR Tech Summit is a beacon for innovation in HR technology. As a leading tech solutions provider, Apnatime Tech is proud to contribute to this transformative journey. We believe that the right technology can revolutionize the retail sector, making it more efficient, inclusive, and attuned to the needs of the modern workforce. Our goal is to develop solutions that not only address the immediate challenges but also pave the way for a more dynamic and adaptive retail environment,” said Nirmit Parikh, CEO, Apnatime Tech.
Retail HR leaders speaking at the summit included, Adhir Mane, CHRO – Corporate, Raymond; Harsh Aparanji, Chief HR Officer, Landmark Group, India; Raghvendra D Singh, Vice President – HR Platforms & Systems, Reliance Retail; Anjali Goel, Head HR, V-Mart Retail; Santosh Vuppala, Head – Analytics and Insights, Titan Company; Venkat Iyer, Head- People & Organisation (Retail), Puma Sports India; Dr. Sanjeev Kumar Chauhan, Director – HR, Pepe Jeans India; Parineeta Cecil Lakra, Country People & Culture Manager, IKEA India; Rohith Kumar, CHRO, Westlife Foodworld (McDonalds India – West & South); among others.
The summit commenced with recognition of digital milestones in the retail sector with the first edition of the ‘Retail HR Tech Awards 2024’. Championing the success included VMart, Metro Brands, IKEA India, Reliance Retail, Celio, Shoppers Stop, Spykar, 24Seven and Westlife to name a few.
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- By Rabindra
7, Feb 2024
SunteckCity’s Luxurious Living Essence Captured by Dabboo Ratnani
Mumbai, February 7, 2024: Sunteck Realty, India’s leading luxury developer, collaborated with celebrity photographer Dabboo Ratnani, an Indian fashion and commercial photographer known for his annual calendar featuring Bollywood glamour, to capture the magnificence of its premium luxury project – SunteckCity situated in Oshiwara District Centre (ODC), Goregaon (W). The latest campaign ‘The Sky High Deck Residences’ aptly captures the grandeur of the higher floors that are built to perfection with wrap around Decks and French windows that offer beautiful scenic views.

SunteckCity, replete with an impressive array of amenities designed to enhance the quality of life for its discerning residents, is already home to some popular Bollywood and television actors and fraternity, and social media influencers.
Speaking about choosing Dabboo Ratnani to shoot this campaign, Anupma Khetan, Customer Experience Evangelist, said At Sunteck, our commitment remains steadfast in offering an unparalleled blend of luxurious residences and a delightful lifestyle, showcasing exceptional Dabboo’s signature photography styles along with the glamour and panache of SunteckCity make it the perfect portrayal of luxury living.”
Expressing his thoughts behind the campaign shoot, Dabboo Ratnani expressed, “It’s truly a case where a picture speaks a thousand words, effortlessly conveying the opulence and splendour, I wanted to to showcase a distinctive lifestyle through my lens. The pictures are a representation of the lifestyle Sunteck wants its customers to live and enjoy every moment.”
SunteckCity, stands as a testament to the art of luxurious living, epitomizing refined elegance in the very heart of Goregaon (W). An ensemble of towers with the first habitable floor strategically raised offering an elevated view. Meticulous attention has been paid to the thoughtful design of each apartment, boasting spacious layouts and premium finishes that emanate an air of sophistication. These living spaces are complemented by expansive private Decks and French windows, serving as an extension of the luxurious interiors.

Sunteck Realty has consistently led the way in uncovering prime locations and enhancing their value through world-class development. The Oshiwara District Complex (ODC) is MMRDA’s ambitious project to create a vast mixed-use development in Mumbai. Sunteck is incredibly proud to set new standards for premium development within ODC, just as it has accomplished at BKC with ultra-luxury projects.
The Goregaon suburb in Mumbai has become a thriving centre of activity and a highly sought-after haven for prospective homeowners. Among the developments gracing the landscape of Goregaon West, SunteckCity shines brightly as a premium township offering a self-contained lifestyle and opulent residences. Within this expansive haven, residential towers, Sunteck 1st, 2nd and 4th Avenue, beckons discerning individuals to indulge in an exquisite living experience.
Strategically positioned in the heart of the Oshiwara District Centre (ODC), a commercial and residential hub, SunteckCity spans a vast expanse of approximately 23 acres.
SunteckCity boasts exceptional connectivity, strategically situated in close proximity to key transportation nodes such as S.V. Road, Ram Mandir Railway Station, and the Mrinaltai Gore (East-West) Flyover, seamlessly linking to the Western Express Highway. Additionally, it enjoys close access to the Jogeshwari-Vikhroli Link Road and is conveniently located just 10 kilometers from the Mumbai International Airport. Its adjacency to prominent corporate hubs like Nirlon and NESCO further enhances its strategic location within the area.
7, Feb 2024
Quess Corp Divests Qdigi Services to Onsitego
Mumbai, India, February 7, 2024: Quess Corp Ltd, India’s leading business services provider, announced today that it has agreed to divest its wholly-owned subsidiary, Qdigi Services Limited, to Onsitego, India’s #1 device-care provider.
As part of the transaction, the entire team and business of Qdigi will be transferred to Onsitego. Quess will receive total cash consideration of ₹80 cr., subject to customary closing adjustments. Quess will be acquiring a minority stake in Onsitego. The transaction is expected to be completed over the next 2-3 months.
Speaking on the occasion, Guruprasad Srinivasan, ED & CEO, Quess Corp Ltd, said, “In line with the Corporate structure simplification process of business lines, we have divested our stake in Qdigi. Quess Corp helped Qdigi team to scale and create an unparalleled pan India customer reach and service capabilities. We believe that going forward the Qdigi business is hugely complimentary to the offerings of Onsitego, while Onsitego will provide the platform for the next level of growth in Qdigi business.”
Deven Sharma, CEO, Qdigi Services Ltd., said, “Being a part of the Quess family since 2018 has helped us build scale by leveraging Quess’ platform and the management expertise. Integration of Qdigi services with Onsitego will help both businesses accelerate growth and create a more enriching service experience for our customers.”
Kunal Mahipal, Founder & CEO, Onsitego said, “Onsitego has been a leader in the protection plan business owing to its excellent customer service. Over the past decade, we have been able to build a strong service network. The acquisition of Qdigi will further add to our service capabilities and market offerings. While we will expand Qdigi’s existing relationships, we are also looking to target new OEM partners and retailers to accelerate growth. I am sure together we will be able to create India’s largest and the most customer-obsessed service company.”
Rationale for Transaction
For Quess, the transaction is aligned to overall strategy of corporate structure simplification. Whereas, Qdigi’s capabilities will highly complement the device protection business of Onsitego. It will allow Onsitego to enrich its customer service experience and also open up new areas of growth
7, Feb 2024
Atmastco Limited to open its SME IPO in February 2024
7th, February 2024: ATMATSCO LIMITED, a leading Engineering, Procurement and Construction (EPC) company, is pleased to announce the opening of its Initial Public Offering (IPO) for subscription in February this year. Headquartered in Bhilai, Chhattisgarh, the company is offering 73,05,600 equity shares, comprising 54,80,000 equity shares as a fresh issue and 18,25,600 equity shares through an Offer for Sale (OFS). ATMATSCO LIMITED will be listed on the NSE EMERGE.
The proceeds from the IPO will be used for Working Capital requirements and repayment of loans in order to become a provider of technology solutions in the EPC sector to improve efficiency on existing and new contracts. The profit so generated from the EPC sector will be utilised towards the production of defence systems until September 2024 through its subsidiary Atmastco Defence Systems Private Limited.
With ongoing projects worth over Rs. 720 crores, the company has become consistently profitable over the last three financial years. The company recorded a remarkable 156% increase in revenue in FY 2022-23 as compared to the previous financial year. The key promoters of the company are Mr Subramaniam Swaminathan Iyer, Mr Venkataraman Ganesan and Ms Jayasudha Iyer, who have more than three decades of experience
Mr Subramaniam Swaminathan, Chairman and Managing Director, said, “I am proud of our company’s legacy since 1988, marked by more than 90 completed contracts and a flourishing order book of more than Rs 700 crore. With a pan-India presence, an annual capacity of more than 24,000 tonnes and a dedicated workforce of more than 250 employees, we are a mainstay in our industry. Our commitment to excellence and scale makes us one of the country’s leaders in installed capacity.”
Referring to the company’s ESG initiatives, Mr Subramaniam Swaminathan added, “About 75–80% of the company’s main power requirement is met through solar energy. The company is transforming the ERC environment by improving the technology and focusing on the ERC tech platform.”
Mr. Swaminathan Vijay Chander Iyer, Director of a wholly owned subsidiary of Atmastco Defence Systems Private Limited, commented: “We are honoured to partner with the Defence Research and Development Organisation (DRDO) through a technology transfer licencing agreement. This partnership is an indication of our commitment to enhancing technological capabilities in the field of defence materials. In this journey, we are ready to harness innovation and drive progress to ensure that our production fits seamlessly into our common goals of improving national security.”
Mr. Vijay Chander Iyer further said, “In 2020, we established Atmastco Defence Systems Private Limited to manufacture world-class bulletproof jackets, helmets and full body protectors for the military, including specialised protection gears for women defence personnel. We aim to provide the best possible protection for our defenders.”
ATMATSCO LIMITED boasts valued customers including the Ministry of Railways and major companies in the energy and steel sectors.
The lead manager of the issue is Affinity Global Capital Market Private Limited, while Cameo Corporate Services Limited will act as registrar for the issue. The Draft Prospectus (DP) has already been approved by the National Stock Exchange and the Company is planning to open the issue anytime soon.
7, Feb 2024
Amazfit Launches the Amazfit Active Smartwatch
New Delhi, 7th February 2024 – Amazfit, a leading global smart wearable brand owned by Zepp Health, a health technology company, introduces the Amazfit Active Smartwatch, setting new standards in style, AI power, and wellness integration. Rooted in the vision of fostering holistic wellness, this state-of-the-art smartwatch seamlessly merges style, lasting power, and advanced wellness features. Boasting a vibrant 1.75″ HD AMOLED display framed by an elegant stainless-steel frame, the Amazfit Active Smartwatch offers an immersive visual experience while ensuring enduring comfort with its lightweight design.

Packed with cutting-edge features, including the AI-driven Zepp Coach™, precise navigation through five satellite systems, and comprehensive health monitoring, this smartwatch stands as an indispensable companion on your wellness journey. Amazfit envisions a world where technology effortlessly integrates with daily life, promoting a balanced and active lifestyle.
Speaking on the launch, Mr CP Khandelwal, CEO PR Innovations, Official Brand empowerment partner of Amazfit in India, stated, “With the release of the Amazfit Active Smartwatch, we take a significant stride toward realizing Amazfit’s mission of empowering a holistic approach to well-being through seamless technology integration into everyday life. This launch signifies our commitment to empowering individuals on their wellness journey, providing a stylish and powerful companion that transcends the ordinary. By combining effortless style, enduring power, and advanced wellness features, we envision a future where our users effortlessly balance their active pursuits with a focus on comprehensive health.”
AI POWER Unleashed with Zepp Coach™: The Zepp Coach™, powered by artificial intelligence, is at the heart of the Amazfit Active Smartwatch. This AI-driven personal coach caters to users of all training backgrounds, providing more efficient, personalized, and safe workouts. The Zepp Coach™ introduces scientific training methods, evaluating the user’s physical fitness, fatigue level, and training status based on exercise intensity. Whether advising on increasing exercise, suggesting rest, or altering training intensity, the Zepp Coach™ ensures a personalized approach for optimal results.
Lightweight & Stylish Design: The Amazfit Active smartwatch boasts a stylish and feather-light design, weighing just 24g for unparalleled comfort. Crafted with precision, the watch features a robust aluminum alloy middle frame seamlessly integrated into its sleek body. Complementing its elegance is a soft and skin-friendly silicone strap, ensuring both style and comfort. The large 1.75” HD color display with a remarkable 73% screen-to-body ratio delivers an immersive visual experience with 390 x 450 pixels and 341 ppi. The always-on display feature ensures visibility at all times, enhancing the user experience.
STAY HEALTHY
Readiness Score: The Amazfit Active goes beyond traditional health monitoring with its innovative Readiness Score. This score, derived from data such as heart rate, stress, sleep, HRV, respiration, and temperature, assesses your physical readiness each morning. Taking into account both physical and mental recovery, the Readiness Score provides personalized suggestions for the day, contributing to overall well-being.
24H Heart Rate, SPO2, Stress Monitoring: The smartwatch prioritizes comprehensive health management, offering continuous 24-hour monitoring of heart rate, blood-oxygen saturation, and stress levels. With just a click, users can quickly measure these vital health indicators. Additionally, the device features sleep quality monitoring, the PAI health assessment system, and more, providing users with a holistic approach to health and fitness.
STAY ACTIVE
120+ Sports Modes & Smart Recognition: Catering to a wide range of sports enthusiasts, the smartwatch supports tracking data for over 120 sports and employs smart recognition technology for seven sports. The Peakbeats™ workout status algorithm and Virtual Pacer provide motivation, making fitness routines dynamic and engaging.
5 Satellite Positioning Systems & Route Navigation: Equipped with five satellite positioning systems, the Amazfit Active ensures precise navigation. Circularly-polarized antenna technology enhances positioning accuracy, making it a reliable companion for those who want to know exactly where they’re going.
STAY SMART
Connectivity: The smartwatch brings connectivity to the forefront, allowing users to make and receive Bluetooth phone calls directly on the device. The built-in microphone and speaker enable seamless communication. Users can also take control of their phone’s music directly from the watch, adding convenience to workouts and enhancing motivation.
Amazon Alexa Built-In: Adding a touch of intelligence, the Amazfit Active comes with built-in Amazon Alexa, serving as a smart assistant on the wrist. Users can ask Alexa questions, set alarms and timers, check the weather, and more, further elevating the smartwatch’s capabilities.
7, Feb 2024
Usha’s Cool Touch Electric Kettle – The Perfect Buy for the Chic ‘n’ Smart!
The timeless charm of iconic pale pink never goes out of style and that’s exactly the sentiment for all the diehard romantics the Usha Cool Touch Electric Kettle caters to. So, this Valentine’s Day, if you are looking for something special that’s a blend of chic and practical, it’s this quaint pretty kettle that will tug at the right heartstrings. This delightfully beautiful kettle is sure to infuse a dash of quirk to any kitchen, making it an indulgence for yourself or loved ones.

This kettle makes for a perfect companion for swiftly and safely boiling water for coffee, tea, or any other hot beverage. Its exterior remains cool to the touch, even during operation, prioritizing user safety and eliminating the risk of accidental burns.
Featuring a sleek and modern design with an ergonomic handle and spout to facilitate effortless pouring, this kettle not only introduces fresh colour but also adds a contemporary quotient to your kitchen. Made using premium material, the 1.8L electric kettle is both durable and efficient. The stainless-steel build ensures longevity, and the rapid-boil technology guarantees minimal waiting time for your favourite hot beverages.
So, elevate your kitchen experience with Usha’s Cool Touch Electric Kettle – a perfect blend of style and functionality. And you don’t really need a Valentine’s Day as an excuse to buy this, that’s how pretty it is.
7, Feb 2024
Sintex, a Welspun World Company Secures PVCO Pipe Technology, Inks Exclusive Partnership
New Delhi, 7 Feb 2024 — Sintex, a Welspun World company signed a definitive agreement with leading European supplier Rollepaal under which Rollepaal will supply its state-of-art high quality PVCO pipes manufacturing lines exclusively to Sintex in India. With the signing of this agreement, Sintex is set to write a new chapter in PVCO pipes manufacturing in India with the already well established cutting-edge technology for PVCO products.
The agreement to this effect was signed between Mr. Ashish Prasad, CEO, Sintex, and Mr Henk Hoven, CEO, Rollepaal in presence of Mr. BK Goenka, Chairman of Welspun World.

Rollepaal, renowned for its expertise and high quality standards in machine manufacturing will provide Sintex with RBlue extrusion lines for PVCO Pipes. Rollepaal’s patented RBlue extrusion lines are designed to enhance efficiency and productivity in manufacturing highest quality PVCO Pipes for potable water applications while minimizing production costs in line with world class standards. Rollepaal has affirmed its ownership of the requisite technology and technical know-how, positioning Sintex to deliver top-tier products to its consumers.
Commenting on the deal, Mr. Ashish Prasad, CEO of Sintex said “Sintex has been synonymous with providing water solutions for 50 years and has been at the forefront of innovations in this segment with many industry-firsts’ breakthrough technologies. The securing of cutting-edge PVC-O technology through our exclusive partnership with Rollepaal marks the next significant leap for our company.” He further added, “This deal is significant step towards our commitment to enhance India’s ability as a country to build water infrastructure faster and in a resource efficient manner.”
Mr. Henk Hoven, CEO of Rollepaal said, “Rollepaal is happy to partner with Sintex in their PVC-O journey. We proudly support them in achieving their vision. This agreement underscores our long term presence and commitment to the Indian market.”
Indian government’s focus on providing tap water supply through schemes like Har Ghar Jal Yojana & Jal Jeevan Mission is leading to an increased demand for plastic pipes owing to their excellent resistance to corrosion, ensuring long-term safety of water supply system. According to industry estimates, the PVC pipes industry in India is poised to grow at CAGR of 14.18% by 2029. Sintex aims to play a key role in this growth by infusing technological advances to upend the standards in building segment in India, beginning with PVC-O pipes.
Welspun World, a US$ 3 billion diversified conglomerate with a strong presence in textiles, steel, line pipes, and flooring solutions, acquired Sintex, a leading manufacturer of water storage tanks and other plastic products through its flagship company Welspun Corp Limited.
7, Feb 2024
My take on ‘take’: Dr Birbal Jha
By Dr Birbal Jha

The word ‘take’ is a general term applicable to any manner of getting someone or something into one’s possession or control as in ‘he took the paper and gave it to me’. Thus, the basic meaning of ‘take’ is to lay hold of something with your hands and gain its possession. In other words, taking something means gaining its possession, whereas giving something means transferring the possession to someone else. For example, let me take a pen and sign those documents once I’m convinced. Then you can take them to the authority as required. However, it has many other figurative and extended meanings, such as I take comfort/ delight in interacting with you.
Remember that ‘take’ is a transitive verb. Hence, it takes an object. Take /teɪk/ falls under the category of irregular verbs as opposed to the regular verbs that end in -ed when they turn into V2 and V3. The second form of take is ‘took’ which has a soft pronunciation— /tʊk/. The third form is ‘taken’, and ‘taking’ and ‘takes’ are the fourth and fifth forms respectively.
Take is one of the most often-used words in English. It is used in many different ways and contexts. Remember that ‘take’ as a dummy verb is used with nouns to say that somebody is doing something, performing an action, etc. In other words, take is used in conjunction with a noun referring to an action. For example, take/ have a look at the sentence. I have taken/ made a decision to brush up (on) my English, taking a break from my job. Hence, I’m taking a course at British Lingua.
To keep my mind and body fresh, I take/ have a shower religiously. Further, I take a deep breath and release air slowly during yoga. It takes a bit of time. But then, it is good for wellbeing. I take a yoga mat to the park where I do yoga. If you take something from one place to another, you carry it there. General advice is not to forget to take/ carry your ID card when you go out.
Have and take are both commonly used with nouns as their objects. There is often a difference between British and American usage. As an example of British usage, I take a bath on a regular basis. The phrase “I take a bath” is typical of American usage. To take a walk or nap is an American usage whereas to go for a walk/ ride/ swim or have a nap is British.
The verb ‘take’ is not used when anything is moved to the speaker or listener. For example, you can’t say, can you take me the book from the desk, please? The correct sentence would be, can you bring me the book from the desk, please? Further, ‘take’ is not used when talking about having a meal or a drink. ‘We took dinner together yesterday ‘is the wrong expression. To correct it, ‘took has to be replaced by ‘had’
To be honest, I must tell you that Laloo can speak English very well, but some people take a dig at his accent because he comes from Bihar. To take a dig or jab or jibe means to make a sarcastic or insulting remark or criticism at someone.
If you say that I’m going to take an exam or test, it means you are a student, and you will write the answers to the set of questions given. In other words, your teacher or an authority gives you an exam, and you take it, sit it, or write it.
It takes time to do something. If something takes a certain amount of time, you need that amount of time to do it. This article is a three-minute read. It means it will take three minutes to read it. Anyway, how much time does it take you to finish an article on the editorial page?
Bring, fetch, carry, and take appear to be synonyms for certain meanings. However, each of them has varying uses. At times, they are not interchangeable.
Happen, occur, and take place look to be similar. They have a similar meaning. But the first two are used to talk about events that are not planned, whereas take place is used to talk about either planned or unplanned events
7, Feb 2024
Cisco’s Pioneering Identity Intelligence Defends Against Most Persistent Cyber Threat
CISCO LIVE EMEA, AMSTERDAM, Feb.7, 2024 — Cisco (NASDAQ: CSCO), the leader in security and networking, today unveiled new innovations within the Cisco Security Cloud as part of its mission to simplify security. First-of-its kind Cisco Identity Intelligence and continued innovation in artificial intelligence (AI) capabilities are the latest milestones towards its vision of a unified, AI-driven, cross-domain security platform.
Cisco is introducing an industry-first approach that brings together identity, networking and security to better protect organizations’ complex identity stack against increasingly sophisticated attacker techniques.
Today there is blind trust between authentication and access solutions, and threat actors have successfully compromised some of the largest organizations in the world in 2023 by targeting these weaknesses. In fact, more than 26% of all Cisco Talos Incident Response engagements in 2023 involved adversaries using compromised credentials on valid accounts.
A user is often mapped to many digital identities and accounts – drastically increasing entry points for attackers and the possibility of lateral movement “across” identities. Too often legacy permissions have not been removed, and security teams are missing crucial context about historical identity behavior, actions across systems and current risk levels that are needed to make trusted access decisions.
Cisco Identity Intelligence runs on top of customers’ existing identity stores and provides unified visibility, as well as AI-driven analytics. Customers can discover their whole identity population, clean up vulnerable accounts, eliminate unused and risky privileges, detect behavior anomalies and block high-risk access attempts – without ripping and replacing their current solutions.
While multifactor authentication (MFA) remains a critical first line of defense against identity-based attacks, malicious actors are using new and creative ways to steal credentials. According to the 2024 Duo Trusted Access Report, Cisco Duo processed 16 billion authentications in 2023, up 41% annually, and saw weaker forms of MFA like SMS and phone calls dip to an all-time low of 5%, yet the volume of identity attacks is higher than ever.
“Identity is the fabric that connects humans, devices and applications in the workplace, and has become an easy target for modern cybersecurity attacks. Organizations need to adopt an identity-first approach to security, which among other things allows them to evolve from just asking ‘can’ a user access a system to continuously assessing whether a user ‘should’ be able to do what they are doing once they are authenticated,” said Jeetu Patel, Executive Vice President and General Manager of Security and Collaboration at Cisco. “By analyzing the entire attack surface of an organization’s users, machines, services, apps, data and their behaviors, Cisco Identity Intelligence bridges the chasm between authentication and access. We are the first vendor bringing together identity, networking and security into a complete solution to address the largest cyber challenge of modern times.”
Cisco Identity Intelligence is built on a powerful identity graph that pulls data from customers’ many existing third-party sources that manage identity and access. With AI-driven behavioral analytics and Cisco’s unmatched reach into the network, organizations can take a graduated response, such as quarantining an identity, killing active sessions or isolating the network leveraging Cisco Identity Services Engine (ISE). Cisco customers will gain visibility with these critical insights through their existing solutions, including:
- Smart Authentication with Cisco Duo: Detect unusual patterns based on behavior and third-party signals.
- Smart Access with Cisco Secure Access: Verify the authentication decision and block unusual or high-risk behaviors.
- Smart Threat Detection with Cisco XDR: Correlate identity signals to provide missing information that traditional endpoint and network security solutions miss.
Cisco Identity Intelligence will be available July 2024. With the addition of Identity Intelligence to the Cisco Security Cloud, customers will get even more value from their existing investments.
“Hybrid work and modern multi, hybrid cloud IT architectures have evolved the perimeter to be based on Identity. The reality is that this modern identity includes islands of embedded legacy identity and corresponding directories, creating a complex, forever-evolving problem. Thus, a zero-trust future does not exist without identity having a prominent seat at the cybersecurity table,” said Frank Dickson, Group Vice President, Security & Trust, IDC. “Cisco now bridges the two worlds of identity and security to offer actionable visibility.”
“Identity is the new perimeter to protect and it’s an ongoing challenge for enterprises as witnessed by recent security breaches. Identity threat detection and response (ITDR) aims to converge identity and security, strengthening controls tied to authenticated access leveraging multiple data sources and analytics,” said Will Townsend, Vice President & Principal Analyst, Moor Insights & Strategy. “Cisco’s announcement is a step forward, combining identity intelligence and actionable insights with its existing network visibility, XDR orchestration, Secure Access and Duo access capabilities.”
Continued AI Momentum
Cisco continues to make AI pervasive across the Cisco Security Cloud to help to tip the scales in favor of defenders, including the recently unveiled Cisco AI Assistant for Security, which helps customers make informed decisions, augment their tool capabilities and automate complex tasks. On the heels of launching the AI Assistant for firewall, today, Cisco’s rapid pace of innovation is on display with additional groundbreaking AI capabilities:
AI Assistant in Secure Access: Leveraging the power of generative AI, customers can create security access policies using natural language prompts within Cisco’s Secure Services Edge (SSE) solution.
Securing AI: New capabilities in Secure Access will also automatically detect and protect intellectual property (IP) as it flows in and out of AI systems.
AI-based Email Threat Detection: Cisco Email Threat Defense now uses AI to simultaneously evaluate different portions of an incoming email for markers of malicious intent.
Secure Connectivity
Cisco is integrating its robust Networking capabilities with Cisco Secure Access. Experience Insights, powered by Cisco ThousandEyes improves productivity for hybrid workers by quickly revealing connectivity and application issues and fostering faster resolution. There is no additional cost for this feature, as it is included in all Secure Access licenses. Cisco Secure Access also now integrates Catalyst SD-WAN, for a complete Secure Access Service Edge (SASE) offering.