16, Dec 2023
Judiciary Gold By Toprankers Expands to Jaipur and Lucknow
New Delhi, December 16, 2023: Judiciary Gold by Toprankers, India’s prominent digital learning platform for state judicial services is delighted to announce its incoming in Bapu Nagar at Jaipur while at Aliganj in Lucknow. Dedicated to redefining judiciary exam preparation, these centres will serve as hubs for aspirants seeking expert guidance, insightful sessions, and valuable resources.
Following its launch, the institute will be organizing “Judiciary Par Jeet ka Aarambh” on 17th December at 11 AM. The students will witness an array of captivating sessions and giveaways aimed at empowering judiciary exam aspirants.
Toppers Talk session will indulge students to personally interact with UPPCS-J topper and get a know about the strategies, tips and solutions to their queries. Additionally, the Expert Session will allow students to understand key strategies from the experts in Judiciary, Key mistakes to avoid in your preparation journey, Learn time management, efficiency and smart work. Giveaways will be entailing Judiciary Gold’s well-researched, updated preparation Material, mock tests on the latest judicial exam pattern for DJS/RJS/UPPCS-J and more.
Expressing his excitement ahead of the unveiling, Mr. Harsh Gagrani, Co-Founder of Toprankes, said,”The commencement of Judiciary Gold classes at our centres illustrates our profound commitment to delivering the best resources for aspiring judiciary exam candidates in Jaipur and Lucknow. Toprankers has a legacy of utilising a combination of cutting-edge infrastructure and highly experienced faculty, and the initiative will further strengthen our dedication to nurturing the aspirations of India’s youth.”
The institute has a proven track record of enabling students to achieve exceptional ranks in various prestigious entrance exams such as Ranks 2, 5, 6, 7 in Madhya Pradesh Judicial Services (MPCJ) 2023, 4, 14, 23, 34 in Rajasthan Judicial Services (RJS) 2022 and 3, 9, 39, 48 in Delhi Judicial Services (DJS) 2023 respectively, AIR 1, 2 and 3 in CLAT 2023 among others.
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- By Rabindra
16, Dec 2023
Noise redefines comfort with India’s First OWS, launches Noise Pure Pods with AirWaveTM technology
India, 16th December 2023: In a pioneering move that redefines the way we experience sound, Noise, India’s leading connected lifestyle brand, has launched India’s first Open Wireless Stereo (OWS), Noise Pure Pods. Crafted for ultimate ear comfort, this new form factor in smart hearables elevates consumer experiences, providing a meaningful upgrade to their daily lifestyle.
Noise Pure Pods are meticulously designed to be lightweight and non-intrusive, providing a natural and ergonomic fit for prolonged wear. The pure and minimalist design ensures a comfortable placement on the ear, utilizing air conduction to transmit sound. As part of an ongoing commitment to advancing human potential through consumer-centric innovation, Noise Pure Pods will prove to be a transformational addition to the smart wearable industry.
Available in two exciting colours – Power Black and Zen Beige, Noise Pure Pods is up for pre-booking exclusively.
Introducing the first of its kind, Noise Pure Pods stands out by delivering an immersive listening experience, offering balanced sound output resting comfortably on the ear. It equips AirWave™ Technology that uses precise air conduction mechanisms to deliver unparalleled and superior sound. The innovative form factor offers longer and more comfortable listening sessions with up to 80 hours of playtime.
Not only do Noise Pure Pods enable users to indulge in a powerful sound experience while staying aware of their environment, but they also boast 16mm Neodymium Dynamic Drivers, amplifying their commitment to an unparalleled auditory journey. For added convenience, the detachable Pure Band introduces a layer of customization, effortlessly transforming the pods into a neckband. This feature caters to those who prefer a different style, emphasizing Noise‘s commitment to providing a diverse and tailored listening experience to India’s pulse keepers.
Commenting on the launch, Gaurav Khatri, Co-Founder, Noise said, “We are thrilled to introduce yet another future-forward device with the launch of India’s first OWS, Noise Pure Pods, an experience that transcends the ordinary. We at Noise have always believed in empowering people with technology that transforms their lives meaningfully, ushering them into a whole new journey. Designed with consumers’ core needs for comfort kept at the centre, Pure Pods will change the way we integrate technology for convenience in our lives. We take pride in delivering yet another impactful offering, a testament to our unwavering commitment to relentless reinvention.”
Equipped with Instacharge™ technology allowing for 180 minutes of power in just a 10-minute swift charge, this latest innovation is set to redefine customers’ expectations of longer and more comfortable listening sessions. In addition, Noise Pure Pods facilitate seamless and instant pairing with uninterrupted connectivity via BTv5.3. With Quad Mic NC, Noise Pure Pods empower users to enjoy an elevated experience of advanced calling in any environment. Designed to withstand an active lifestyle, its IPX5 water resistance rating ensures that the OWS stands as a reliable companion for fitness routines and outdoor adventures. Furthermore, featuring intuitive touch controls, it serves as an ideal partner for hustlers who are always on the move and prefer convenience.
The customers can reserve the product using the Pure Pods Pre-Order Pass exclusively.
Product Specifications
Noise Pure Pods
|
Playtime |
80 Hours |
|
Driver’s Size |
16mm |
|
Instacharge™ |
10 min charge = 180-minute playtime |
|
Waterproofing |
IPX5 |
|
Connection |
BT v5.3 |
|
Key Features |
India’s 1st OWS AirWave™ Technology Detachable Pure Band Quad Mic ENC Touch Controls |
16, Dec 2023
IndusInd Bank launches industry-first community banking program for Diamond Cohorts with ‘Indus Solitaire Program’
Mumbai, December 16, 2023: IndusInd Bank today announced the launch of its ‘Indus Solitaire Program,’ a community banking initiative meticulously crafted for the diamond industry. This curated banking program will be offered through Bank’s flagship branches in prime locations across various cities with concentration in Mumbai and Surat and will provide a range of exclusive benefits along with distinct features and enriched offerings to customers in the diamond industry.
Through the ‘Indus Solitaire Program’, IndusInd Bank is all set to offer a whole gamut of tailored banking services for the Diamond Industry, that includes 24*7 locker access at specific branches, add-on family accounts, debit and credit cards that come with membership benefits at top-tier hotels, concierge services, complimentary golf lessons and movie tickets, zero cross-currency mark-up fee on foreign exchange, complimentary lounge access, along with an appealing rewards structure and overseas hospitalization coverage on credit cards and customized diamond industry employee salary account.
Furthermore, this program offers a dedicated relationship, service and wealth manager for handholding customers and providing them assistance for their diverse financial needs. In alignment with the launch of its ‘Indus Solitaire program’, IndusInd Bank has also launched its new branch at the Surat Diamond Bourse yesterday, a diamond trade centre located in Surat and also the world’s largest diamond trading hub and largest office building. The flagship branch of IndusInd Bank will provide elite banking services to the diamond community in Surat, which will cater to their business needs as well as individual financial needs.
Speaking on this announcement, Mr. Soumitra Sen, Head – Consumer Banking & Marketing, IndusInd Bank, said, “At IndusInd Bank, it is our constant endeavour to introduce personalised experiences for our valued customers; it starts from getting the team to re-imagine banking as well as how customers can manage their finances in the most convenient and seamless manner. With a range of customised services, the Indus Solitaire Program stands as a testament to our dedication in setting new standards of customer experience. We believe in crafting financial journeys that shine as bright as a diamond.”
Mr. Bijayananda Pattanayak, Head – Gems & Jewellery, IndusInd Bank, said, “We are thrilled to introduce the ‘Indus Solitaire Program,’ a bespoke banking initiative curated exclusively for the discerning diamond community. This program goes beyond traditional banking, offering a truly opulent financial experience in the heart of Mumbai and Surat. Inspired by the uniqueness and brilliance of the solitaire diamond, the Indus Solitaire Program offers an enchanting blend of luxury and functionality.”
16, Dec 2023
Bangalore to Witness an Ice Cream Revolution; Zimero Brings Bold New Flavours to the City
Zimero, India’s next destination for bold and flavor-packed ice creams, is excited to share its expansion plans for 2024. The ice cream brand has gained a reputation for its distinctive flavours and dedication to using only natural ingredients. The company is set to establish new retail stores in Bangalore by the coming summer, with an online delivery expansion to include Hyderabad by January.
With its dedication to creating mouthwatering flavors and fusions, Zimero has swiftly won over the hearts and palates of ice cream lovers. With bold flavors like the delicious Goat Cheese and Blueberry, the aromatic Lavender & Honey, and their inventive range of 100% Jaggery and No Sugar flavours, Zimero has become the go-to place for people looking for a delightful and distinctive ice cream experience. Not to mention the irresistible South Indian Filter Coffee.
“At Zimero, we are passionate about redefining the ice cream experience,” said Shuchi Jain, the company’s visionary owner, in regard to her excitement about the company’s expansion. She also added, “Good ice cream, in our opinion, is a celebration of flavors and memories rather than just a sweet treat. We are really excited to unveil our creations to Hyderabad and Bangalore. We know that our dedication to using only natural ingredients will appeal to the discriminating palates of these globally connected cities.”
By the summer of 2024, new retail locations in Bangalore are expected to open as part of the expansion plan. In addition, Zimero plans to expand its reach by launching online deliveries in Hyderabad in January 2024, which will usher in a thrilling year for the city’s ice cream enthusiasts.
Zimero has received praise for its unwavering dedication to excellence. Every flavor is painstakingly created with minimal preservatives and natural ingredients, guaranteeing a true and pure taste. This dedication to quality has been instrumental in Zimero’s success and customer loyalty.
The company invites ice cream lovers to embark on this delectable journey with them as Zimero aims to become a household name in India’s major metropolitan cities by 2024
16, Dec 2023
Yamaha Launches the much-awaited R3 and MT-03 in India
Bengaluru, 16th December 2023: India Yamaha Motor (IYM) Pvt. Ltd. is thrilled to announce the launch of the much-awaited models – the track-oriented R3 and the street fighter MT-03 in India, as part of its heart-revving brand campaign – The Call of the Blue. These two iconic motorcycles truly represent Yamaha’s Racing DNA and underscore the brand’s unwavering commitment to advancing the premium motorcycle segment in the Indian market. The brand aims to meet the elevated expectations of legions of riding enthusiasts seeking pure motorcycling experience, maximum performance, and racing pedigree from their motorcycles.
The latest additions to Yamaha’s portfolio, both the models aim to fulfill the growing aspirations of young R15 and MT-15 customers in India. The all new R3 and MT03 boasts a powerful 321cc liquid cooled, 4-stroke, in-line two-cylinder, DOHC and 4-valve per cylinder fuel injected engine that produces 30.9 kW (42 PS) at 10,750rpm of maximum power and 29.5 Nm (3 kg-m) at 9,000rpm of maximum torque. Additionally, both the bikes feature, such as light-weight diamond frame, Upside Down Front Forks, long swingarm and mono-cross rear suspension, multi-function LCD instrument cluster, and LED headlight, taillight & turn signal light. The R3, with strong genetic links from YZR-M1, is built to thrill even hardcore motorcyclists, while the MT-03, with its daring and audacious artwork, attracts those looking for torque and agility in their ride.
Commenting on this remarkable day, Mr. Eishin Chihana, Chairman of Yamaha Motor India Group of Companies said, “As an integral aspect of the ‘The Call of the Blue’ brand campaign, Yamaha is committed to strengthen its premium segment range by introducing models that appeal to the need of young Indian consumers. The R-series and MT-series models enjoy a huge fan base in India because of their superior performance and iconic design. These Yamaha fans have been waiting for a long time to elevate their riding experience with the larger displacement models in this series. In alignment with this dedication, we are excited to announce today the launch of our latest – supersport bike, R3 and hyper-naked, MT-03 in India. We are confident that both these models, showcasing Yamaha’s cutting-edge technology and innovation, will undoubtedly captivate the interest of our young customers in the country and offer them a thrilling ride experience. With the addition of these step-up models in the R-series & MT-series, we look forward to further nurture the growing premium motorcycle segment in India.”
The R3 has been developed in line with the product concept of “Ride the R Anytime”. The track-oriented characters of the latest Yamaha R3 offer excellent riding confidence, quick-revving performance, and high-rpm efficiency. A near 50/50 weight distribution – ideal setup for supersport bikes – exacted in the latest Yamaha R3 smoothly takes care of the handling performance. The handlebar crown is made of cast aluminum and presents a natural steering feel, while the fuel tank cover ensures unity between the rider and machine. Moreover, the design provides better aerodynamic efficiency with the combo of fairings (cowlings), windscreen, cross layered wing and air duct work that directs airflow to the radiator; everything is an aesthetic pleasure.
The MT-03 comes from the legendary hyper-naked family and is a true master of torque. It has been developed under the concept of “MTs that stimulate your Pride – The Evolution to a True MT Sibling”. This version of the MT-series carries an aggressive design bringing the bold front face with twin-eye positioned lights and yet another distinct “MT” look. Fuel tank area bodywork is well thought-out, offering a sense of size and volume for a big-bike appearance that accentuates the masculinity of the bike. Additionally, offers a snug fit and comfortable sitting position to the rider. The tightly packed look for the front assembly further emphasizes the “mass-forward” body design image highlighting the best of MT family.
Both the motorcycles, which is going to elevate the supersports experience of Yamaha customers, feature a compact and lightweight diamond frame chassis offering optimum balance of strength and rigidity, neutral handling, and easy maneuverability in traffic. Equipped with the all-aluminum DiASil cylinder with offset design and highly heat resistant pistons, they ensure stable engine performance with excellent heat dissipation and reduced horsepower loss. Additionally, the 573mm long swingarm along with mono-cross rear suspension and Upside-Down Front Forks ensure riding confidence. Not just that, the dual-channel ABS lets you ride confidently on any kind of road, while the powerful disc brakes – 298mm at the front and 220mm at the rear provides excellent stopping power with plenty of feel at the lever.
16, Dec 2023
Romeo Lane spreading Its Charm to the Heart and Soul of the City of Love, Dehradun, with the Grand Opening of its 9th Outlet
Dehradun, December 2023– In the heart of Dehradun, the city of love, Romeo Lane, a culinary haven where nature seamlessly meets indulgence and synonymous with organic living, celebrated its grand opening as the 9th enchanting addition to the city’s cultural mosaic on 13th December 2023. This marks a new era in the city’s gastronomic scene as Romeo Lane stands as a masterpiece, pledging to bring an unparalleled fusion of nature-inspired aesthetics and a tranquil atmosphere to the local community. This momentous occasion signifies a significant milestone in the brand’s commitment to holistic living.
Brainchild of Saurabh Luthra, the visionary behind Romeo Lane, Birch By Romeo Lane & Mama’s Buoi, this restaurant seamlessly intertwines sustainability and taste. The brand promises to make guests immerse themselves in an environment meticulously designed to radiate positive vibes, creating unforgettable evenings for patrons seeking a comprehensive and mindful dining experience.
Romeo Lane Dehradun is a symphony of taste and sustainability, poised to redefine the city’s nightlife scene. The cocktails, crafted with organic precision, embrace the freshest local ingredients, supporting an eco-conscious ethos. The menu, a masterpiece of seasonal flavors, artfully blends farm-to-table freshness with succulent mains, leaving patrons craving for more. Curated by the brand’s innovative chefs, the menu delightfully balances traditional and contemporary dishes.
The bar, a haven of innovation, is set to elevate Dehradun’s nightlife with signature drinks blending imaginative combinations, house-made infusions, and premium spirits—all curated by skilled mixologists, promising an unparalleled mixology experience. Global Fusion at Romeo Lane Dehradun offers a sensory journey, creatively fusing global flavors and setting a new standard for nightlife indulgence in the city.
Romeo Lane as a brand approach, emphasizes the use of seasonal and locally sourced ingredients, appealing to those who prioritize fresh and responsibly sourced food. Ascend to the rooftop for a panoramic view of the hills, offering more than just a visual feast. This vibrant space caters to music enthusiasts and food lovers, featuring an intimate setting with dim lights and a cozy ambience, setting the stage for unforgettable evenings.
Commenting on the philosophy behind Romeo Lane, Saurabh Luthra, Chairman – Romeo Lane, Birch By Romeo Lane & Mama’s Buoi, shared, “As we continue to grow, Romeo Lane is becoming an integral part of the culinary landscape, not just in Dehradun also in Mussoorie, spreading the wings across the region. Our commitment extends beyond offering delectable dishes; we are on a mission to redefine and enhance the gastronomic experience on a broader scale. With each new endeavor, we deepen our roots in the region, offering patrons an immersive journey into nature-inspired dining, making Romeo Lane synonymous with culinary excellence and immersive indulgence”.
Mr. Aneesh Virmani, Franchise Owner, Romeo Lane Dehradun adds, “ The ambience at Romeo Lane is carefully curated to evoke warmth and luxury, making it a space where patrons can create lasting memories. With the launch of Romeo Lane in Dehradun, we aim to seamlessly blend nature-inspired aesthetics with serenity, offering an unforgettable experience.”
Romeo Lane gracefully weaves nature into its ambience, where natural elements and an earthy vibe blend within, crafting a refreshing and serene space. Inviting spaces, featuring warm lighting, lush greenery, and tasteful design elements, create a memorable and sophisticated ambience.
From vintage speakeasy-style bar to modern industrial designs, each corner beckons, inviting patrons for more than just delightful cocktails and food. Emphasizing intimacy and sophistication, the brand delivers exceptional service, where knowledgeable and friendly staff offer personalized recommendations and graciously accommodate special requests.”
Elevate your expectations as Romeo Lane unveils its latest haven in the heart of Dehradun. Here, the fusion of organic living and aesthetic charm welcomes you into a space where wellness harmonizes with nature.
16, Dec 2023
NatureLand Organics Aims To Reduce Carbon Footprint With New Innovative Recyclable Packaging
NatureLand Organics has introduced innovative and revolutionary recyclable food packaging. The convenient packaging is a stand-up pouch with transparent window and zip-lock which ensures the ingredients remain fresh for a longer time. It is both convenient and would promote the idea of sustainability in the market, which is the need of the hour, internationally.
The 100% vegan food is preserved in the special packaging crafted from some of the top quality recyclable materials, to ensure that the content is not contaminated in any form. The added feature of a transparent window allows the customers to have a look at NatureLand’s high-quality ingredients inside and assess the same.
The zip lock mechanism is aimed at preserving the quality and freshness of the gluten and additives-free food items for a longer period of time. The packaging will be duly marked with the On-Pack Recycling Label (OPRL) with a Mobius Loop that denotes that the used pack can be recycled. These pouches are a testament to the company’s dedication to reducing its environmental footprint while delivering superior quality products to its valued customers.
“At NatureLand Organics, we believe in giving back to nature and community and we have harmonized our aim with our practices”, said Ajeet Godara, Co-founder of NatureLand Organics. “The introduction of these packaging is a testament to our commitment towards a better future and sustainable living. It is a reflection of what the whole idea behind organic food and living is”, he further added.
The change in packaging and introduction of environment-friendly pouches showcases NatureLand Organic’s commitment to the environment and also aligns with the company’s overarching mission to promote eco-consciousness. The company aims to reduce its overall carbon footprint and also to contribute towards the preservation of the planet with the introduction of these packages.
Consumers of the company’s products can now avail the same high-quality ingredients and premium-quality food articles in these sustainable, eco-friendly stand-up pouches.
16, Dec 2023
TIPS Industries onboards Kiran Dcruz as Senior Vice President for Brands and Partnerships
Bengaluru, 16 December 2023: TIPS Industries Ltd. (TIPS), a leading player in the music and entertainment industry, today announced the appointment of Mr. Kiran Dcruz as Senior Vice President for Brands and Partnerships. In his new role, Kiran will lead the strategy for the TIPS Music brand and build collaborative partnership between brands, artistes and music.
With over two decades across various Sales and Business Head roles in the TV, Radio and Music industry, Kiran Dcruz will bring his deep understanding of the entertainment sector to his new role. His expertise in strategy, music licensing, content creation and team management aligns seamlessly with TIPS Industries’ commitment to innovation and growth. Prior to joining TIPS Industries, Kiran served as Head – Brand Partnerships at Sony Entertainment Talent Ventures, where he played a pivotal role in setting up India’s first Metaverse consulting company for Brands and Talent.
Chairman and Managing Director, Mr. Kumar Taurani said, “We welcome Kiran to Tips Industries. We leverage his extensive experience to drive strategic brand initiatives and expand the company’s footprint in the evolving entertainment and media landscape. This is in line with our commitment of delivering 30% growth to our investors”
Mr Hari Nair, C.E.O, TIPS Industries mentions “Kiran is an experienced creative professional who has a proven track record in ideating and creating great partnerships between music, artists and brands. His expertise aligns very well with our objectives of opening up new revenue streams for Tips. I wish him the best”
Mr. Kiran Dcruz, Senior Vice President – Brands and Partnerships, TIPS Industries said, “I’m delighted to become a part of TIPS Industries, a goldmine of music content. Tip’s music is working wonders now & its perfect time to re[1]imagine opportunities, create music experiences through strategic brand partnerships. I look forward to contribute to the revenues & growth of our company”
Kiran has previously worked with brands like MTV, Fever, Red FM, Radio One and Sony Music Entertainment, handling multiple roles . At Sony Music Entertainment, he was the Director – Brand Partnerships & Music Licensing for eight years and was instrumental in setting up the Brand vertical. This was followed by his role as Head – Brand Partnerships at Sony Entertainment Talent Ventures prior to joining TIPS Industries.
16, Dec 2023
Strategic Digital Evolution: Google India and Primus Partners Spearhead conversation on Responsible AI and its applicability
Bengaluru, December 16, 2023: AI has become an increasingly important part of various discourses across different fields and in this context, Google, one of the largest global technology players and one of the leading innovators in the AI space, and Primus Partners, an India management consulting firm brought together 20 thought leaders from various disciplines for an interactive roundtable on “Responsible AI for Online ads” on 14 December, in Chennai. The discussion was helmed by key government representatives including Consumer Affairs Secretary Mr. Rohit Kumar Singh, and Former Law Secretary, Mr. P.K. Malhotra. The deliberation also saw the participation of lawyers and academicians including from the prestigious IIT Madras, Ashoka University, Trilegal, Samvad Partners, and Cyril Amarchand. Senior Retd. Judges, Former LEAs, Senior Advocates from Madras High Court, and representatives from Startup Tamil Nadu were also present. The diverse group of thought leaders held a detailed discussion on Responsible AI, with a focus on opportunities and challenges for India in the emergence of Artificial Intelligence and discussing possible approaches towards building the right model and unlocking India’s digital innovation.
Bringing in the government perspective, Mr. Rohit Kumar Singh, Secretary at the Ministry of Consumer Affairs spoke about the use of responsible AI from a consumption economy standpoint. He said, “We have to be agile in our approach. Self-regulation as seen in some other emerging sectors, is a way, with reasonable and responsible measures. A balance of regulation and innovation has to be a norm. Also, consumers have to be at the centre stage of the AI ecosystem.”
Vidhya Srinivasan, VP/GM at Google, was also present at the event, quoted shedding light on the current scenario, “We’ve long been using advances in Google Ads, like predictive AI, to help businesses reach consumers at the right time. What’s really exciting about new generative AI capabilities is that advertisers can use AI in a more tangible way to supplement campaign creation and idea generation, while remaining in the driver’s seat. While I’m optimistic about all this and the future, we are taking a thoughtful and responsible approach to how our ads products evolve with AI.”
Mr. Prem Kumar Malhotra, Former Law Secretary, presented his view on the discussion topic by stating, “If we look at the securities market, which is heavily regulated, many of the innovations in the space could not take flight. Something as nascent and evolving as AI, needs to have a self-regulatory start, before transitioning to a necessary regulation path. Its responsible application in sectors like online ads creates an important focus point for both consumers and tech innovators.”
Mr. Nilaya Varma, CEO and Co-founder of Primus Partners conveyed “AI has the potential to reshape the advertising industry while generating positives for the economy such as the creation of jobs, economic development, etc. The untapped potential of leveraging AI in online marketing requires to be unlocked, responsibly, which can further foster an environment for innovation and development in the country. This might initially require the regulatory authorities to create a framework, however, gradually evolving the framework with time and the needs of the industry, can help optimize the targeted outcomes. To carefully capture the potential of generative AI; Industry and the Government will be required to adopt a collaborative approach. The Indian government has been highly optimistic regarding the use of AI in processes and continues to support the digital landscape and related industries to sustain in the country. While innovation and service-providing capabilities can be captured from industries, a more industry-friendly framework focusing on sustainability will be expected from the government to foster innovation and leverage new technologies in India.”
With the growing understanding and complexity of buying patterns, AI is poised to become an integral part of the advertising segment. AI is now penetrating the said sector through various user interfaces like Google ad search engines and many more. The use of AI is intended to provide a better creative landscape for marketers to start their planning and strategy phases effectively, further moulding the generative AI response as per the needs of their campaign. The outlook of the use of AI is to provide marketers with basic auto-generated elements for their promotional campaigns with a background study of the targeted consumer’s buying behavior/pattern over a specific time.
16, Dec 2023
LG celebrates 50 Years of Korea-India diplomatic relations at “Rang De Korea” event
Bengaluru, 16 December, 2023 — In a momentous celebration of cultural diversity and unity, LG Electronics proudly participated in the “Rang De Korea” event, held at Ansal Plaza Mall in New Delhi, to commemorate the 50th anniversary of Korea-India diplomatic relations. The event was organized in collaboration with the Korea Cultural Centre (KCC) and witnessed a historic gathering of companies and dignitaries from both nations.
The gala event took place on December 10, 2023, at Ansal Plaza Mall, Hudco Place, Andrews Ganj, New Delhi. The occasion saw the participation of prominent companies such as Kia Motors, Dalgrak, Amorepacific (Innisfree, Etude, Sulwhasoo, Laneige), Orion, Atomi, Hyundai Motors, LG Electronics, Koindotrading (Korikart), SAZAXA(후스구스), and CJ, totaling 10 key contributors to the vibrant cultural exchange.
At the event, Ambassador Chang Jae-bok and Shri Saurabh Kumar, Secretary (East) at the Ministry of External Affairs, graced the occasion as distinguished guests. Their presence underscored the profound significance of the bilateral relations between the two nations.
Commenting on the same, Jae Hyung Jun-Head Corporate Marketing said, “At LG, our unwavering commitment to the Indian market drives us to deliver superior products. Extending our LIFE’S GOOD brand philosophy we participated in vibrant “RANG DE KOREA” festival. The festival was a unique platform to showcase our latest offerings, bringing customers first-hand experiences. On this historic occasion, we reaffirm our dedication to fostering connections, promoting cultural exchange, and contributing to the enduring friendship between Korea and India.”
The event showcased the rich cultural heritage of both Korea and India through various performances, featuring the Korean traditional art performer “J I Art Troupe” and the mesmerizing LED art performer “Gwangtal.” Additionally, the All India K-POP contest 2023 winner from the vocal category, 1st runner up from the dance category and K-POP girl group X also graced the stage with their talent.
With a footfall of over 4,000 attendees, “Rang De Korea” served as a platform for fostering greater understanding and appreciation of the deep-rooted connections between Korea and India.
LG Electronics, a key participant in this celebration, reaffirms its commitment to promoting cultural exchange and strengthening the bonds between Korea and India. The company extends its gratitude to all the participants, guests, and attendees who contributed to making the event a resounding success. Earlier this year company organised KPOP contest in association with KCC, more than 11,000 people participated in this contest.
