7, Dec 2023
Tantor Reduces Bank’s Manual Efforts by 30-35%, Gets Selected by Federal Bank
Translab Launches Tantor Data Platform (TDP) to Empower Enterprise
DataOps for Seamless Business Intelligence and Advanced Analytics
7th December, India:
Translab Technologies Pvt Ltd (Translab), a proven expert in the domain of “Good Data”, has announced the Tantor Data Platform to revolutionize how enterprises transform, utilize and manage enterprise data. Tantor’s data automation capability helps save banks 30 – 35 % of manual efforts.
Federal Bank, which has always aligned its IT innovation strategy with its business goals, selected the Tantor Data Platform to churn its huge volume of enterprise data to gain meaningful insights and make data-driven decisions.
The flagship product of Translab, Tantor is a comprehensive cloud-native data platform built for scalability, robustness, privacy, and security. This platform streamlines DataOps by unifying data silos and managing the data across its entire lifecycle.
TDP is a modular platform that enables organizations to select and implement the right features needed by them. Some of the modules are:
Tantor Data Integration for unifying data spread across various data sources.
Tantor Data Migration to migrate data from one database to another (SQL to SQL, SQL to NoSQL) using few clicks.
Tantor Data Lifecycle Manager for management of data throughout its lifecycle – from creation to disposal.
Tantor Entity Deduplication for application-aware deduplication of named entities.
With Tantor Data Platform, organizations are able to seamlessly create and consume Data as a Service (DaaS) for taking data-driven decisions.
Harbinder Singh, Chairman of Translab Technologies said, “We are excited to unveil the Tantor Data Platform, a significant step in our commitment to innovative data solutions. Tantor, representing strength and resilience, addresses the challenges of modern data operations by unifying data and fostering a robust DataOps culture. This launch marks our dedication to providing practical solutions for organisations navigating the complexities of data management.”
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- By Rabindra
7, Dec 2023
Dr. C.V. Ananda Bose, Hon’ble Governor of West Bengal inaugurates ICSI Centre for Corporate Governance, Research and Training (CCGRT) in Kolkata
The Institute of Company Secretaries of India set up its 3rd Center for Corporate Governance, Research and Training (CCGRT) in New Town, Kolkata to facilitate research, training, and consultancy to the corporate sector.
Dr. C.V. Ananda Bose, Hon’ble Governor of West Bengal inaugurated this state-of-the-art Facility, spread across an area of 1.5 Acre in New Town, Kolkata, on 06 December 2023.
Congratulating the Institute on this landmark occasion, Hon’ble Governor of West Bengal said “I commend the Institute for developing this Research Facility. It speaks volumes about the foresightedness and futuristic approach of the ICSI. Company Secretaries, the Corporate Warriors of the Nation, have been undertaking an array of responsibilities while guiding and handholding the Corporate Boards of India Inc.”
Located in the Smart Green City of Kolkata, the ICSI CCGRT has an Educational Block of 27494 sq. ft. area and a Hostel Block of 21708 sq. ft. area. The Educational Wing houses classrooms, a library, two Moot Courts, a Conference Room, and an Auditorium with a capacity of 300 people. The Hostel Wing has 24 rooms and a Yoga/Meditation Center. Besides this, the world-class centre has a Badminton Court and an open-air theatre laden with beautiful lawns.
The Hon’ble Governor also awarded the meritorious students, FCS, as well as the members of the Institute who successfully completed their Post Membership Qualification.
Humbled by the acknowledgment and appreciation, CS Manish Gupta, President, of the ICSI said, “As the country moves ahead in its journey to becoming one of the strongest economies of the world, the role of Company Secretaries inevitably has increased many folds. By setting up this Centre, the ICSI has added further impetus to the overall growth and development of all its stakeholders while holding strong to the values, ethics, and morality ingrained in its motto”.
The ICSI also organized the Convocation Ceremony for the members of the Eastern Region for the year 2023, in the newly inaugurated CS Deepak Kumar Khaitan Auditorium at the ICSI CCGRT Facility.
7, Dec 2023
South Indian Bank Extends Application Deadline for ‘SIB Ignite – Quizathon’ till December 22
Mumbai, December 7, 2023: South Indian Bank, one of India’s leading private sector banks, extends the deadline for submitting application for ‘SIB Ignite – Quizathon’ till 22 nd December 2023. ‘SIB Ignite – Quizathon’ is a national-level quiz competition for students across the country. The decision to extend the registration deadline reflects the overwhelming enthusiasm and response received for the contest.
‘SIB Ignite – Quizathon’ has captured the interest of college students nationwide, drawing and motivating them to exhibit their general knowledge and enrich their understanding on diverse subjects. The quiz competition welcomes participation from college students representing various academic disciplines, offering them a platform to showcase their knowledge across a diverse spectrum of subjects. These subjects include current affairs, renowned individuals, sports, business, technology, arts, history, and geography. The nationwide competition enables students to showcase their quiz acumen. The competition welcomes multiple teams from each college, with a minimum team size of two members.
Ms. Azmat Habibulla, Chief Marketing Officer at South Indian Bank, said, “The SIB Ignite – Quizathon, a testament to South Indian Bank’s 94-year legacy, invites young minds to participate in a competition designed to connect with and empower the youth. Acknowledging their pivotal role in shaping India’s future, the quiz reflects the Bank’s commitment to fostering innovation, development, and societal evolution. With a deep belief in the dynamic force of youth, the initiative aims to ignite intellectual curiosity and knowledge. We extend a warm invitation to all vibrant and inquisitive college students nationwide to join this enriching competition, propelling positive change and laying the groundwork for a brighter future.”
The competition comprises of three rounds. The first phase is a preliminary qualifying round held online, allowing teams from eight regions across the nation to participate in the quiz. The top eight teams from each region will then progress to the zonal level. During the zonal round, the selected teams from the preliminary phase will be tested on their quick thinking and problem-solving skills through challenging questions. The top team from each zone will advance to the national-level grand finale. The teams that have successfully qualified from each zone will vie for the coveted title of national champion. The national champion will be honored with a cash prize of Rs. 1,50,000/-, the runner-up will receive Rs. 1,00,000/-, and the team securing the third place will be presented with a cash prize of Rs. 60,000/-.
The ‘SIB Ignite – Quizathon’ invites college students nationwide to showcase their talents and knowledge. Students can participate in the quiz competition by registering on the SIB Ignite Registration link – https://online.southindianbank.com/SIBIgnite/. The deadline for registration is extended to December 22, 2023. Pinnacle, a specialized provider of automated chat integration and communication solutions for enterprises, is the associate partner for the ‘SIB Ignite – Quizathon’.
7, Dec 2023
EY survey reveals that just 60% of music creators can pursue their careers on a full-time basis
Hyderabad/Mumbai, 7 December 2023: EY, the leading professional services firm, launched the first-ever comprehensive report on the state of the music publishing industry in India titled ‘The music creator economy: The rise of music publishing in India.’ The report aims to provide valuable insights into the current state, market potential, and perspectives surrounding music publishing in the country.
The report estimates that India generates over 20,000 original songs annually, contributed by 40,000 music creators. Music directly or indirectly generates over INR12,000 crore in revenues each year.
Commenting on the survey findings, Ashish Pherwani, EY India Media & Entertainment Leader, said, “Music is an important part of India’s media and entertainment sector and is an important contributor to India’s Soft Power. Both local and international labels have driven the music segment’s sound recording revenues for a long time. However, music publishing revenues remain much smaller, given the differing views on its applicability and litigation.”
Björn Ulvaeus of ABBA fame, now President of the International Confederation of Societies of Authors and Composers (CISAC), stated, “The works of songwriters and composers inspire our lives and enrich our cultures. With the support of publishers and authors societies, they are also a driver of economies that fuel other businesses and employ millions of people. This study can help improve many readers’ knowledge of our sector.”
The first-of-its-kind survey conducted by EY, in which 500 music creators participated, indicated that their financial income is unpredictable and often limited:
1. 87% of respondents would have liked to make a living off their music alone, but only 60% were able to do so.
2. Working outside of the traditional employer-employee relationship, one-time payments (upfront fees), live performances, and royalties were the primary sources of income for most creators.
3. A majority strongly believed that they needed to learn more about music production and monetization.
4. Only 56% of respondents had access to the equipment and infrastructure required to produce music.
5. 35% of respondents reinvested more than 50% of their earnings from music on equipment, gear, software, and other infrastructure required to create music.
While India consumes more music per capita than the world average, it ranks 14th in recorded music revenues. In contrast, publishing revenues are ranked 23rd due to various issues like lack of legal clarity and consequently, low compliance.
However, despite these challenges, India’s music publishing industry has grown, reaching INR884 crore (approx. US$100 million) in the fiscal year 2022-23. The Indian Performing Right Society (IPRS), with over 13,500 authors as its members, continues to expand its revenue, thanks to the support it has received from GOI, as more music users comply with publishing requirements.
7, Dec 2023
Western Digital Helps Consumers Capture and Keep More with Range of New Bigger, Faster Solutions
New Delhi, INDIA, Dec 07, 2023 – Western Digital today announces a lineup of new solutions from its award-winning SanDisk® brand that are designed to satisfy consumers’ needs for more storage both at home and on the go. In a world of pixelated memories and digitalized experiences, the need for more space remains constant. Whether documenting a child’s first steps, conducting wildlife research, or backing up a carefully curated music library, these new solutions from SanDisk are built for capturing and preserving life’s journeys.
Khalid Wani, Senior Director of Sales for India at Western Digital, says, “Western Digital remains at the forefront of storage innovation, and our latest introductions from SanDisk reflect our commitment to delivering cutting-edge solutions that cater to the evolving needs of consumers.”
“We continue to redefine what’s possible. Our goal is to keep creating easy-to-use, reliable solutions for today and tomorrow. Through our innovative solutions we want to inspire people to keep creating.,” says, Jaganathan Chelliah, Senior Director Marketing, India, Middle East and TIA, Western Digital.
Built for today’s adventure and ready for tomorrow’s journey, the exciting new breadth of SanDisk
solutions helps expand storage for everyone’s needs:
SanDisk Ultra Dual Drive Go USB Type-C – Multi-Connector Flash Drives in Vibrant Colors
These refreshed pen drives allow users to take and store even more photos and access them across their different USB Type-C and Type-A devices (including smartphones, tablets and computers) without slowing down.
- Faster than before: Simple-to-use storage now with up to 400MB/s transfer speeds.
- Ready to go: Its dual-purpose swivel design helps to protect the connectors while on the go.
- Vibrant new colors: This flash drive is available in 64GB-256GB* in Absinthe Green, Lavender
and Navagio Bay, and up to 1TB* in Black.
o Availability: MSRP for the new colors starts at just INR 1109 for 128GB. All colors are available now for purchase through the Western Digital Store(www.indiastore.westerndigital.com) amazon.in, and authorized SanDisk retailers,
e-tailers and distributors.
1.5TB SanDisk Ultra microSD UHS-I cards – World’s Fastest 1.5TB High-Capacity UHS-I microSD ard
Ideal for Android™ devices, Chromebooks and Windows® laptops, the new 1.5TB* microSD™ card offers
massive space for more of what matters.
- Pushing beyond previous limits: The world’s fastest 1.5TB* microSD UHS-I card with transfer speeds up to 150MB/s read** when paired with a SanDisk MobileMate® USB 3.0 microSD card reader builds upon SanDisk’s strong and long-lasting legacy of innovation in storage.
- Wide compatibility: Expand your storage in a flash for host devices that support UHS-I microSD cards, such as Android smartphones and tablets, Chromebooks, and Windows laptops.
- Availability: The new 1.5TB* cards will be available starting 10 th of Jan with an MSRP of INR 14999/- and are backed by a 10-year limited warranty 1 . This SanDisk Ultra® card is available through the Western Digital Store(www.indiastore.westerndigital.com), amazon.in, other authorized e-tailers, and available through brick-and-mortar retailers under the Ultra PLUS name with read speeds up to 160MB/s.
SanDisk PRO-CINEMA CFexpress Type B card – Bollywood-Quality Memory Card
Launched recently ahead of IBC2023, the SanDisk PRO-CINEMA CFexpress™ Type B cards provide the professional performance needed to deliver the highest quality cinematic footage.
- Cinema-quality performance: With minimum sustained write speeds of 1,400MB/s**, the SanDisk PRO-CINEMA CFexpress Type B card lets users capture cinema-quality 8K video 2 without dropping frames.
- Durable enclosure: Withstands up to 1-meter drops and up to 50 newtons (11.2 pounds- force) of force 3 to help protect irreplaceable footage and videos.
- PRO-READER and PRO-DOCK 4 compatible: Pair the PRO-CINEMA CFexpress Type B card with the SanDisk Professional PRO-READER CFexpress and the PRO-DOCK 4 devices (sold separately) for scalable, simultaneous offloads that help to maximize productivity.
- Availability: Available now from the Western Digital Store(www.indiastore.westerndigital.com), and through authorized SanDisk authorized retailers, e-tailers, and distributors. MSRP starts at INR 44999/- for 320GB* with a lifetime limited warranty.
7, Dec 2023
SpiceJet’s Stock Soars as Company Secures Fresh Capital, Experts Bullish on Breakout
New Delhi: – Budget carrier SpiceJet’s Board will meet on Monday (December 11), to decide on the proposal to raise fresh capital in the Company through the issue of equity shares. Sources said the Company was looking for anywhere between $100-1200 million fresh equity infusion.
The airline’s stock jumped 20% on the Bombay Stock Exchange, hitting the upper circuit, on Thursday after the news broke.
Experts are extremely bullish on the stock, which is significantly undervalued.
“SpiceJet, with its market capitalization currently standing at around INR 4000 crore, appears to be significantly undervalued when compared to its peers in the Indian aviation industry. A substantial equity infusion into the airline can turn around the fortunes of the 18-year-old airline,” said an industry expert.
For reference, the market capitalization of IndiGo is INR 1.1 lakh crore. “This stark difference in market capitalization positions SpiceJet as an attractive investment opportunity, offering substantial growth potential and attractive returns for investors,” he said.
The airline has multiple strong points to its advantage. “SpiceJet holds coveted slots and routes at all important Indian and international airports like Dubai, Thailand, Oman, Colombo, Male etc., providing a competitive edge in the market and contributing to its potential for sustained growth. It also has a 200-plus plane order with Boeing for the its 737 Max aircraft.”
“A correction in SpiceJet’s stock prices is imminent and could result in sizeable returns for investors. We believe it stands out as the best bet among Indian aviation companies for growth and returns. SpiceJet’s current share prices present an advantageous entry point for investors looking to capitalize on potential upward movements,” a senior SpiceJet official said.
7, Dec 2023
Global Music Industry Unites: International Music Creators Seminar 2023 Spurs Collaborations, Advocacy, and Visionary Discourse
Mumbai, 7th December 2023: The Indian Performing Rights Society (IPRS) hosted the International Music Creators Seminar on behalf of CISAC and the Asia Pacific Music Creators Alliance (APMA) on December 5th, 2023. The APMA International Music Creators Seminar 2023 featured insightful panel discussions, each dedicated to exploring different facets of the music industry.
The first Panel was about How Artificial Intelligence Will Revolutionize the Music Industry. Renowned artists and industry experts who attended the panel highlighted the positive potential AI tools have for creators, and the exciting AI revolution that is already happening cannot be stopped. Generative AI can extend the frontiers of human creation,
enhance artistic expression, and deliver to creators new licensing opportunities and revenue streams. But AI also requires smart regulation. The industry needs to come together to prevent AI from undermining human creativity and threatening the livelihoods of creators.
In the discussion Dr. G.R. Raghavendra – Senior Consultant IPR, DPIIT, former Joint Secretary, Govt. of India, Achille Forler Founder Silk Road Communications, João Kruss Gomes Chairman MACA, Mayur Puri – Lyricist & Screenwriter alongside moderator Benjamin NG, Regional Director for Asia Pacific, CISAC shed light on leveraging AI while ensuring regulatory frameworks uphold creators’ rights. “The integration of AI in music creation presents boundless opportunities for artists globally. It’s imperative to develop robust regulations to safeguard creators’ rights in this evolving landscape,” mentioned lyricist, IPRS Board Member and APMA Vice Chairman Mayur Puri.
Commenting on the same, Dr. G.R. Raghavendra – Senior Consultant IPR, DPIIT, former Joint Secretary, Govt. of India said, “In the vast landscape of AI, it’s important to dispel the notion that it’s inherently risky. Throughout the course of technological evolution, every leap forward has been met with the creation of rules and protections to ensure responsible usage. AI, such as ChatGPT, is essentially a machine that can’t replicate the depth of human abilities—it’s not that creative or original. When we talk about using someone’s work, whether in AI or any other field, seeking permission and offering fair compensation is not just a courtesy; it’s a fundamental aspect of ethical practice. In the grand scheme of technological advancements, maintaining fairness and ethical standards becomes the cornerstone of integrating AI responsibly into our lives. So, as we navigate this exciting era of innovation, let’s keep in mind the importance of consent, fair compensation, and ethical considerations in the realm of AI.”
The second panel, Fair Value of Music in the Streaming Economy delved into the streaming landscape, emphasizing the need for creators to receive equitable returns from this burgeoning market. Discussions led by leading creators, legal experts, and industry veterans Dhinraj Shetty – MD of Sony Music Publishing (India), Swanand Kirkire – Lyricist, Singer & Actor, Irfan Aulia – Musician, Managing Director, Massive Music, Chairman of the Supervisory Board of Collective Management Organization Wahana Musik Indonesia, Notapol Srichomkwan – Songwriter and chairman MCT, Tarsame Mittal – Music Entrepreneur, moderated by Satoshi Watanabe of CISAC, highlighted the necessity for adaptations and government interventions to ensure a fair music ecosystem.
The third panel, The Future of Female Representation & Contribution in the Music Industry, featured discussions by Lyricist and Screenwriter Kausar Munir, Music Composer Sneha Khanwalkar, Composer and Music Producer Merlyn D’Souza, Music Composer and Producer Hiral Viradia, and Nanni Singh – Chief Executive ShowcaseEvents, moderated by poet and lyricist Irshaad Kamil, on gender dynamics in the music industry. The panel passionately advocated for breaking down stereotypes, fostering inclusivity, and creating a diverse and inclusive musical landscape.
“The industry must actively foster an environment that embraces diversity and empowers female creators. It’s time to dismantle barriers and create more opportunities for women in music”, stated eminent lyricist and screenwriter Kausar Munir.
Javed Akhtar, legendary lyricist, screenwriter, poet, and Chairman of IPRS, expressed his satisfaction with the event’s success, stating, “The International Music Creators Seminar 2023 underscores the power of collaborative innovation. The recently established collaboration with KOMCA ushers in a transformative period, encouraging a dynamic interchange of creation between India and Korea. Our commitment to creating an inclusive and equitable music industry where creator rights are safeguarded and creativity is nurtured was highlighted through stimulating panel discussions. Our narrative revolves around breaking down barriers, creating opportunities, and envisioning a world where creators and creativity flourish. We look forward to bringing such platforms to India and elevate our artists.”
The International Music Creators Seminar provided a platform to underscore the importance of cross-border partnerships and smart regulation for a vibrant and equitable creative landscape.
7, Dec 2023
Festival of Art, Craft and Design, inaugurated alongside Unboxing BLR Habba by Hon. DCM DK Shivakumar, continues on Dec 6 th , 9 th -11 th .
Bangalore, 7th December 2023: ArtMantram Trust in partnership with Unboxing BLR Habba is excited to announce the upcoming events for the rest of the festival. The Festival was launched on 30th November 2023 at Doddapete Square, in Chikpete. ArtMantram Trust reenacted the “Udbhava Legend.” This historic ceremony commemorated Bangalore’s founding 400 years ago, attributed to the visionary Kempe Gowda. Eight bullocks pulled four carts from Doddapete Square in four directions, marking the city’s main streets’ foundation. This ceremonial reenactment was an unprecedented event in the city’s history, aimed to honor Kempe Gowda’s visionary contributions and the cultural roots that have shaped Bangalore into the vibrant metropolis it is today.
“Unboxing BLR Habba and ArtMantram’s Festival of Art, Craft and Design are celebrations that weave together Bangalore’s vibrant past with its promising future. It’s a tapestry of heritage, diversity, and cultural pride, inviting all to embrace the spirit of our city.”
— Dr. Jija Madhavan Harisingh, Managing Trustee, ArtMantram Trust“State of Karnataka has a distinct art style and cultural history of diverse religious and linguistic ethnicities. It has had the privilege of nurturing some of the most talented and prominent contemporary artists in the country. Today we have brought eight of the master artists who have been associated with ArtMantram in our two-decade-old journey.”
– Raji Narayan, President of ArtMantram Trust
ArtMantram’s Diverse Offerings at Unboxing BLR Habba
ArtMantram Trust is hosting an array of events during the Unboxing BLR festival:
Dec 6, 2023: Bangalore International Centre (BIC)
Eminent Reverie, an Art Show of Master Artists of Karnataka, featuring KK Hebbar, Yusuf Arakkal, SG Vasudev, Dr Ms. Murthy, Rekha Hebbar Rao, JMS Mani, Gurudas Shenoy, MG Doddamani. 11 am.
Footprints, a screening of the International Award-winning Film on Gandhi and shunning violence. 4.30 pm
Bangalore: Arts, Architecture & Design, a Seminar, featuring a panel discussion Sri Chiranjiv Singh, Sri. Naresh Narasimhan, Sri. Prakash Belawadi, Smt.Gayathri Shetty, Sri. Naveen Seri and moderated by Yumna Harisingh. 5.30 pm
Poetry Ablaze, Poets read featuring Rugmani Prabhakar, Shaista Yacoob, Lakshmi Ishwar, Yumna Hari Singh, and Shaji Nair. 6.30 pm
Dec 9, 2023: Overlooking Glass House, Lalbagh. Events in collaboration with the Department of Horticulture, Lalbagh:
Art in the Park features live paintings by 30 upcoming artists. 9 am.
Makkalida Brushstrokes, Life Skills and Heritage through Art: An event for underprivileged school children from Parikrama and Gurudwara. 10 am.
Textile Heritage a presentation of Karnataka’s rich textile heritage with 20 significant citizens of Bangalore City presenting Karnataka’s Rich tradition. In collaboration with Vimor’s Museum of Living Textile. 11.30am
Dec 9 – 11, 2023: ArtMantram @ Kadlekai Parische at Bull Temple Road, offering an artisans’ alley and
workshops highlighting local artistry.
Attendees will have the opportunity to immerse themselves in the vibrant cultural tapestry that defines Bangalore’s legacy and heritage. You can keep abreast of real times changes, by following ArtMantram on Instagram: @artmantram | X: @artmantram | Facebook: @artmantram | LinkedIn: @artmantram
Past events of the Festival
Udbhava Legend: Commemorating Bangalore’s Founding
On November 30, 2023, ArtMantram Trust reenacted the “Udbhava Legend.” This historic ceremony commemorated Bangalore’s founding 400 years ago, attributed to the visionary Kempe Gowda. Eight bullocks pulled four carts from Doddapete Square in four directions, marking the city’s main streets’ foundation. This ceremonial reenactment was an unprecedented event in the city’s history, aimed to honor Kempe Gowda’s visionary contributions and the cultural roots that have shaped Bangalore into the vibrant metropolis it is today.
Janapada Kunita: A Celebration of Folk Dances
Simultaneously, visitors experienced the captivating “Janapada Kunita,” a showcase of traditional folk dances. This lively presentation showcased the diverse cultural tapestry of Karnataka through colorful and engaging performances by talented artists.
7, Dec 2023
1 million new customers expected to shop from 23 lakh styles at Myntra EORS-19
- December being the season for weddings, parties and travel, in addition to winter, EORS will have season’s trendy offerings catering to these themes
- 400 Myntra Minis with over 75 popular creators are also being planned to inspire the looks of shoppers this much-awaited celebratory season
- EORS deliveries are set to be undertaken by a network of thousands of Kirana partners, providing them with an additional source of income
- Offers by Participating Banks and payment gateways to add to the joy of shopping
- Over 8 million loyal customers of Myntra will have Early Access to EORS offers from 8th December
Bengaluru, December 7, 2023: The 19th edition of Myntra’s End of Reason Sale (EORS), one of India’s largest fashion shopping extravaganza, is set to return just in time for the wedding, party, and holiday season to captivate the millions of fashion-forward shoppers across the country. The event is geared to commence on the 9th of December, with Early Access for Myntra Insiders (members of Myntra’s coveted loyalty program) starting on the 8th of December. Featuring over 23 lakh products across fashion, beauty, and lifestyle from over 6000 renowned international, domestic, and D2C brands, this edition promises a heightened shopping experience on an unparalleled scale.
Myntra Creator Fest returns on December 7th as a prelude to EORS-19, featuring prominent fashion and beauty creators and celebrities like Kusha Kapila, Orry, Dolly Singh, Bhuvan Bam, and others. The event will also witness the debut of the Myntra Glammys awards ceremony, where sought-after creators from across the creator ecosystem will be recognized for their compelling and unmatched content contributions. EORS-19’s exciting offers will be innovatively showcased at the event to build top-of-mind recall with the trendsetters in attendance, with the event also being live-streamed on the Myntra app for a sneak peek into 2024’s fashion, beauty, and lifestyle trends.
What should shoppers look out for?
The categories that are anticipated to garner increased attention from consumers during EORS 19 include Men’s Casual Wear, Men’s and women’s Ethnic, Women’s Western Wear, Beauty, and Personal Care, Watches and Wearables, Winter Essentials, Accessories, Sports footwear, and Kids Wear. Several brands that are expected to witness high traction include H&M, Nike, Adidas, MAC, Jack & Jones, Levi’s, Lakme, Rare Rabbit, Puma, Boat, Wildcraft, Maybelline, OnePlus, Mango, Forever 21, and Roadster, among others.
Wedding: With the onset of the wedding season, the platform has elevated its wedding offerings, with dreamy collections from top designer brands like Masaba, Tarun Tahiliani, Twamev, and more. Top fashion trends for various occasions including haldi, sangeet, cocktail parties, and bachelorettes are sure to make shoppers’ pictures gram-worthy. Some of the in-trend styles of the wedding season selection, which has ~2 lakh styles for women, include Printed Fusion Lehengas, Pastel Lehengas, Ready to wear Sarees, Layered co-ords, etc. Shoppers can look forward to accessing a wide range of a whopping 4.5 lakh+ styles in the Indian wear category on Myntra, from brands such as Anouk, Biba, W, and designer labels like Koskii and Suta. Shoppers can complete their wedding looks with the newly launched handbags from Victoria’s Secret, in addition to collections from brands like Aldo, Polo Ralph Lauren, and Karl Lagerfeld, among others.
Travel: As people look forward to the upcoming holiday season, they can don a stylish look not just with in-trend attires, but also with the numerous fashionable trolleys and travel accessories, including, bags & backpacks and pouches and slay in their ‘airport looks’. To cater to the rise in demand for travel gear Myntra has scaled its luggage, travel and accessories offerings this year with 2000+ new and trendy collections from leading international, homegrown and D2C brands with premium selections from brands including Mokabara, Tommy Hilfiger, and Delsey, among others.
Winter: For those looking to take their Winter fashion game a notch higher, the selection will have styles that are just beyond Winter essentials. Myntra customers for the first time will be delighted by 2000+ Shawl options, and coats, in addition to velvet attires with Indian designs that can also be added to the wedding ensembles. Myntra Rising STARS, the platform’s D2C proposition, has a compelling winter collection from brands including Rare Rabbit, Snitch, Powerlook, and Rust orange, among others. The home category of Myntra has over 5000 high-fashion quilts to beat the winters.
Party: Shoppers looking to explore style options for December parties, the EORS 19 promises to offer 90,000+ styles from 500+ leading brands like Tokyo Talkies, Hersheinbox, Lulu & Sky, StyleCast, Street 9, Bonkers, Bewakoof and Powerlook, among others as part of FWD. GenZ-led fashion trends becoming popular for the year-end parties include Sequined Dresses, Velvet Co-ords, and Satin Shirts. For those looking to decorate their homes for Christmas parties, Myntra’s home category has introduced premium decor including different types of trees and reindeer.
EORS-19 will feature a thriving watches and wearables category, perfect for wedding season gifts. With over 20,000 products from 300+ global, domestic, and fashion brands like CK, Hugo Boss, Fossil, and Titan, the event offers diverse choices. Renowned wearable brands like OnePlus, Bose, Nothing, and Boat will also showcase their selections, providing customers with attractive deals on trendy styles. Premium collections from brands including Armani Exchange, Michael Kors, Lacoste, and Titan among others will be available for shoppers.
Talking about the 19th edition of the EORS, Neha Wali, Head of Growth and Revenue, Myntra, said, “The enduring popularity of Myntra’s End of Reason Sale continually inspires us to innovate for our customers, who eagerly look forward to elevating their style quotient with each edition of EORS. In our endeavor to provide an enriching shopping experience to India’s trend-first customers, EORS 19 will bring a top-notch selection to cater to the demands of the shoppers. With ~1 million new customers expected to visit the platform during this shopping extravaganza, the event will see great offerings by brands across categories including, Indian wear, Beauty, Travel, Footwear, Home and Western wear, including Party are sure to add delight to customers’ shopping experience.”
The differentiated shopping experience of Beauty and Personal Care products During EORS-19 the beauty and personal care category will feature 90,000+ products from 1500+ global, domestic, and D2C brands like Lakme, MAC, Clinique, and Dyson. Myntra Beauty has expanded its offerings by over 4 times since 2020, introducing 50+ international brands including NYX, Olaplex, Peripera, and Missha. The selection is designed to cater to specific consumer needs and niche preferences while continuing to attract interest from both metropolitan and non-
metropolitan areas.
From the Myntra Rising STARS stable:
Discerning customers with distinct tastes for fashion appreciate and value collections from Direct-to-Consumer (D2C) brands. This EORS will see a curated selection of 1.6 lakh styles from 200+ homegrown D2C brands including Rare Rabbit, Damensch, Suta, and more, with each having a unique value proposition in both mass premium and premium segments.
Unique offers for customers:
- Early Access to the event along with many perks for the over 8 million Myntra Insiders on December 8, 2023.
- Myntra Insiders will be given additional incentives
- Grand Opening offers that will be valid from midnight to 2 am on December 9, 2023
- Delightful offers running at every hour
- Special offers for midnight shoppers (12 am-7 am) on select categories every day
- Daily limited-time deals throughout the day for the best value in Deal O’ Clock, Happy Hour, jackpot deals and more
Bank offers that customers can avail during EORS 19*:
- ICICI Bank: 10% Instant Discount* on ICICI Bank Credit and Debit Cards.
- Kotak Bank: 10% Instant Discount* on Kotak Credit and Debit Cards.
- CRED as UPI partner, Simpl as BNPL partner, Paytm as Wallet partner; Get Assured
Cashback*
*(TnC)
This EORS, to inspire the looks of shoppers with the latest in-demand fashion and beauty trends, 400 Myntra Minis are being planned with 75+ popular creators including the likes of Ashima Makhija, Yash Katyal, Varun Verma, Cherry Jain, and Samidha Singh, among others.
Last-mile delivery
Myntra’s vast network of thousands of delivery partners will cater to 19000 pin codes serving as an important part of ensuring smooth and effective delivery to the customers. Under this symbiotic model, the Kirana partners get an additional source of income, owing to the increased scale of orders during EORS. Myntra will also efficiently utilize all its Forward Distribution Centres (FDCs) for a smoother, hassle-free delivery process during and after EORS.
7, Dec 2023
Boost perimeter protection: audio-video integration for more proactive and rapid responses
Perimeter security is crucial for both businesses and homeowners. Upgrading this with a combination of network speakers and video security systems enables not just viewing, but also interacting with people on camera. Professional speakers vastly improve sound quality and volume compared to cameras with built-in speakers, ensuring clearer communication during security events. This proactive audio and video integration approach to security threats enhances situational awareness and prevents losses.
Residential security: proactive and responsive
Network audio and video integration provides comprehensive security for residential communities and villas, prioritizing prevention of theft and intrusions. Equipped with real-time alarms to any unwanted activity, these systems can issue live or pre-recorded warnings, actively deterring intruders. When paired with low-light capable cameras, such as IR cameras, night intrusion protection is enhanced. Whether you’re traveling or away on business, this integrated security system ensures your property’s safety and your peace of mind.
Warehouses and office security: better safe than sorry
Warehouses and office buildings face numerous security threats, including intrusion, graffiti, and theft. Network speakers integrated with video security can deter potential incidents before they occur by broadcasting warnings to unauthorized individuals. By delivering messages like “You are trespassing, please leave the area,” potential intruders are immediately alerted to their unauthorized presence. Also, via real-time two-way audio alerts from a centralized location, any dubious parties can be informed of their prohibited presence in specified areas. This audio and video integration bolsters security procedures, safeguarding essential assets.
Critical facilities: precise, timely protection
For large, high-secure facilities like airports or power plants, the complexity of threats escalates to zone violations, sabotage, and even terrorism. Video and audio linkage is especially important in these scenarios. Imagine an airport with extensive fencing covering a significant distance. Thermal cameras are positioned to effectively detect any unauthorized intrusions, even during nighttime hours.
Upon detection, PTZ (pan, tilt, zoom) cameras automatically zero in on the exact location of the potential intrusion. In addition to this, the integration of network speakers act as a deterrent, utilizing pre-recorded messages or direct communication to discourage criminals. However, challenges persist as intruders may attempt to divert attention or trigger false alarms to obstruct security. To address this, the cameras employ advanced intelligent algorithms that accurately distinguish genuine threats from false alarms. By doing so, this comprehensive system ensures top-notch security in expansive outdoor spaces through accurate situation assessment and efficient response.
Integrating audio and video with Hikvision
Hikvision enhances customers’ security experience by integrating its diverse video products with network speakers.
- In live monitoring situations, Hikvision cameras bring unique imaging benefits through advanced technologies like DarkFighter and ColorVu, which excel in low-light situations. Furthermore, Hikvision enhances active protection with precise alarms and rapid responses. For example, Smart Hybrid Light technology enables cameras to trigger visible light when a vehicle or a person appears, capturing pivotal details in vivid color. This precision allows network speakers to optimally deter intruders, as clear vision ensures accurate alarm activation and effective protective measures.
- In response to potential threats, Hikvision network speakers deliver pre- recorded or live messages, providing superior incident control to cameras alone. Hikvision speakers support up to 124db acoustic pressure, covering distances up to 300 meters. They can hold up to 1000 audio materials, allowing customization options for tackling vandalism, intrusion, and break- ins.
Hikvision network speakers and related devices can be managed all-in-one with Hikvision software. The combination of video alarm triggering and audible warning, followed by live video feeds for verification, streamlines security process automation. With audio and video integration, feel at ease knowing your safety is in good hands.
