1, Dec 2023
MirchiKhushirPujo Awards Best Puja Pandal Amid Glamour And Glitz

Kolkata, Dec 1, 2023: 98 Pujas, 3 Cities, 1 Unforgettable ExperienceEvery Year, almost as a rule, Durga Puja inspires us to essay something of the never-seen-before kind. This year’s Puja festivities propelled Mirchi to embark on a mission of the 98 kind! From celebrity interviews to food, from Puja passes to being live in the city’s ears 24/7, Mirchi aimed to touch every base this Puja.
It began under the gigantically magnificent umbrella of Mirchi-te Matripokkho with 98 as its watchword. The all-encompassing Puja experience was narrated by 98 celebrities. This was augmented by tie-ups with 98 Pujas across 3 cities: Kolkata, Asansol and Siliguri, and 98 facets of engagements with the audience. Mirchi-te Matripokkho had a something for everyone. The aficionados of history and heritage found what they wanted in Mirchi’s coverage of historical family-Pujas of Kolkata, and the Puja special series Thakurdalan that explained the fascinating history behind the Puja customs. Those with an affinity for Para Pujas got a wealth of content in our coverage of several public Pujas of the city. And for people in love with pandal hopping, Mirchi produced its unique Puja kit replete with a detailed map and 98 passes to top-draw Pujas.
The fantastic festivities received the fillip of dance and music with the MirchiKhushir Puja song and music video. Such was its charm and vibe that even the celebs came forward and exhibited their superlative dance moves. It was released on YouTube to thunderous applause. MirchiKhushir Puja Finale provided a fitting finale to this magnificent array of activities where the winners from the on-ground leg of the event came together to share their happiness on a larger scale. The happy faces emboldened Mirchi to make a promise: to come back next year with a bigger splash.
1, Dec 2023
URBAN ventures into Smart charging & home automation category with URBAN Core Smart WiFi Power Hub Extension Power Stations
● App Enabled & AI Voice Assistant integrated, allowing users to effortlessly control their devices With Voice
● Can automate 7 appliances & gadgets at one time, Ideal for controlling electronics at homes, offices and small businesses
New Delhi, 1 December, 2023: URBAN, the home-grown technology brand, with a vision of simplifying life and enhancing everyday experiences through technology, is now venturing into smart charging and home automation category with the introduction of URBAN Core Smart WiFi Powerhub Extension power stations.

The URBAN Core Smart WiFi comes with a dedicated app for remote control and AI Voice Assistant. This Smart WiFi extension power station is loaded with smart features and benefits that promise to make life more convenient, energy-efficient, and secure for modern homes. URBAN Core Smart WiFi Powerhub lets users control and monitor their appliances effortlessly through the smart App. It is compatible with all the light home appliances and gadgets and is built to provide a real-time energy management & monitoring system that helps in reducing energy consumption. Priced at an attractive launch offer of INR 2,499, URBAN Core Smart WiFi Powerhub comes with a massive 4000 Watt rated output and can automate 7 appliances through a 6-amp power sockets, Three Fast Charging USB A Outputs and one super-fast Type C charging output and each output can be managed independently, making it very convenient to use.
Speaking about the launch, Aashish Kumbhat, Co-Founder of URBAN, expressed, ” At URBAN, we’ve always believed technology should simplify and enhance lives. URBAN Core Smart WiFi Powerhub is a perfect amalgamation of technology and utility. This device can connect to WiFi and remotely control connected devices through an App from any part of the world. It is going to change the way people interact and charge their devices. This device represents our vision to expand and diversify the smart home product categories within the existing URBAN product portfolio. We are committed to delivering innovative solutions that enhance the quality of everyday life.”
Specifications and Features:
Seamless Smart Connectivity: URBAN Core Smart WiFi Powerhub seamlessly connects to your home’s Wi-Fi
network, offering you the ability to control and monitor your appliances remotely through an intuitive mobile app.
This integration brings your home into the realm of smart living, making your daily routines more efficient and manageable.
Unparalleled Power Output: With a maximum power output of 4000 Watts and 6 amps, this extension plug can
effortlessly handle high-energy-consuming devices, providing a reliable power source for your daily needs.
Optimized Energy Consumption: With a focus on energy conservation, this WiFi Smart Plug empowers users to make informed decisions about their energy consumption, leading to cost savings and reduced environmental impact.
Extended Reach with a 2-Meter Power Cord: The Core Smart Power Hub features a lengthy two-meter power cord, ensuring flexibility in positioning and making it easy to reach your appliances.
Versatile Compatibility: This smart extension plug is designed to be compatible with a wide range of appliances,
including refrigerators, televisions, Coffee Machines, Hair Dryers, Outdoor & Indoor lights, Fans, laptops, and various other electronic gadgets. This adaptability allows you to conveniently control and optimize the usage of these
devices.
Swift Charging Capabilities: Equipped with a PD Type C Output and two fast-charging USB outputs, the extension plug ensures that your gadgets and devices are always ready for action, keeping you connected and productive.
Smart Timer Technology: The Core Smart Power Hub incorporates innovative Smart Timer technology, enabling
appliances like refrigerators to operate at the most energy-efficient times, thereby enhancing their performance and
efficiency.
Voice Assistant Integration: The extension plug can seamlessly integrate with popular voice assistants, giving you the ability to control your devices with simple voice commands, providing a hands-free and effortless experience.
Comprehensive Monitoring: Through the dedicated mobile app, you can closely monitor your energy consumption,
set timers, schedules, and receive real-time notifications, placing you in complete control of your devices and energy
usage.
Safety First: The Core Smart Power Hub includes built-in smart circuit protection, ensuring the safety of your
appliances and providing peace of mind. It also comes with a child lock to prevent children from electrical shocks.
Secure Data Storage: Data security is a top priority for URBAN. The extension plug features encrypted data storage to safeguard your information and ensure your privacy remains protected.
Price and Availability
The URBAN Core Smart WiFi Powerhub is available at an exclusive launch price of only INR 2,499 across all leading
retail outlets, brand website (gourban.in) and leading ecommerce portals.
1, Dec 2023
Physics Wallah (PW) Academy to Unveil Comprehensive Curriculum for Nursery to class 8, introduce AI & Coding Skills Platforms for Children
Mumbai, 1st December, 2023 – Physics Wallah (PW), India’s leading edtech unicorn, is set to introduce a comprehensive curriculum from nursery to 8th grade through its school partnership arm, PW Academy, to foster holistic development right from an early age.
As part of this initiative, PW aims to target 2,000 schools for the curriculum implementation in the next academic year. In addition to this, the curriculum will be supplemented with the two free upskilling platforms: PW Nurture, offering training in reasoning, mathematics, and verbal skills, and PW Curious Junior, designed to help children develop their coding skills.

The curriculum will be implemented in schools in three series. The ‘Bloom’ series, spanning from nursery to class 2, focuses on nurturing and laying solid foundations for 21st century skills. The ‘Eunext’ curriculum, covering class nursery to 8, includes subjects such as Mathematics, Science, and English. Furthermore, the ‘Spark’ curriculum is tailored for students in classes 6 to 8, with an extension for classes 9-10, and will impart knowledge in the field of AI and coding, reflecting PW’s commitment to technological advancement.
Imran Rashid, Chief Business Officer of Physics Wallah, stated, “We have consistently been dedicated to ensuring equal access to high-quality education. This initiative highlights a significant stride in numeracy and literacy, aligning with the National Education Policy (NEP) by introducing a comprehensive curriculum covering students from nursery to class 8. Our objective is to empower young learners, fostering the development of vital skill sets and nurturing critical thinking abilities right from the start. This will not only prepare them for a successful future but also instill in them a lifelong love for learning and a deep sense of curiosity.”
At present, Physics Wallah (PW) is empowering more than 100 schools in tier 3 and tier 4 cities with the JEE/NEET test program.
PW’s school partnership arm, PW Academy, aligns with its broader vision of providing high-quality education to students, including young girls, in remote regions of India where access to affordable coaching for competitive exams and early skill development is limited.
1, Dec 2023
Playboy Group, Inc. Celebrates 70 Years of Pleasure and Leisure with Nationwide Swalala Fest
New Delhi: Playboy Group, Inc., a leading global pleasure and leisure company, is thrilled to announce its 70th Anniversary celebration across all outlets in Playboy Club Delhi, Playboy beer gardens Gurgaon, Zirakpur, Dehradun, and Guwahati. India. As the visionary behind the iconic Playboy brand, PLBY Group has been connecting consumers with products, content, and experiences that enrich lives for almost seven decades.

The anniversary festivities kick off with a sensational Swalala Fest, spanning from November 30th to December 2nd, showcasing the brand’s commitment to creating a culture where everyone can pursue pleasure. The highlight of the celebration includes a not-to-be-missed Masquerade Party on November 30th, electrifying venues across Pan India.
On December 1st, 2023, PLBY Group invites enthusiasts to join a grand cake-cutting ceremony and jubilant celebrations marking the 70th anniversary of Playboy. This milestone event is a testament to the brand’s enduring legacy, driving billions of dollars in global consumer spending and leaving an indelible mark on cultural progress.
The festivities culminate on December 2nd, 2023, with a spectacular celebration featuring live performances, embodying the core values of equality, freedom of expression, and the belief that pleasure is a fundamental human right.
Dr. Rohit Malhotra, CEO of Jay Jay and Kwality Restaurants, PLBY Group, Inc. said, “As we embark on this 70th-anniversary celebration, we express gratitude to our patrons and enthusiasts who have been an integral part of our journey. The Mass Rave Party, grand cake-cutting ceremony, and live performances symbolise not just a celebration of our past but a commitment to a future where pleasure is a universal right”.
1, Dec 2023
Made in India Meditation and Mind Performance App, Level Supermind Wins ‘App of the Year’ at Google Play’s Best of 2023 Awards
Level Supermind, the all-in-one mind performance app, co-founded by Ranveer Allahbadia aka BeerBiceps, Harshil Karia, and Aayush Anand is thrilled to announce its triumph at the Google Play Best of 2023 awards, where it clinched two prestigious titles – ‘Best App in India’ and ‘Best for Personal Growth’. This double win highlights the app’s significant impact on the well-being and personal development of its users and the growing importance of Mental Health and Mental Fitness in India.
Securing the title of ‘Best App’ positions the brand at the forefront of this year’s standout applications on Google Play in India. This accolade reflects the app’s commitment to excellence, innovation, and providing users with a seamlessly enriching experience.
This acknowledgment holds great importance, given the multitude of apps vying for the award. The Google Play team meticulously reviewed and curated the selection, where Level Supermind distinguished itself with its high-quality app, positive user ratings, social impact, accessibility, innovation, and user-friendly design. This recognition underscores the brand’s dedication to delivering an exceptional experience for its users.
Speaking about the win, Harshil Karia, Co-founder said, “We’re beyond thrilled to receive these accolades at the Google Play Best of 2023 awards. This win is an acknowledgment of the tireless dedication and innovative spirit of our entire team. It fuels our passion to continue redefining mind performance and mental fitness in India, making Level Supermind not just an app but a transformative guide for personal growth and well-being. The recognition inspires us to push boundaries and ensure that Level Supermind remains the go-to resource for individuals seeking a positive impact on their mental well-being.”
Ranveer Allahbadia, Co-founder expressed, “Being recognized as the ‘Best App in India’ is a deeply humbling achievement for all of us at Level Supermind. It’s a validation of our mission to empower individuals on their journey to a healthier mind and a more fulfilling life. This win is a milestone in our collective pursuit of excellence, and it serves as a starting point for us to reach even greater heights. We are committed to evolving and enhancing Level Supermind to continue positively impacting the lives of our users and contributing to a global culture of mental well-being.”
Aayush Anand, Co-founder shared his thoughts, “Securing the Google Play 2023 awards for Best Overall App and Top Self-Improvement App is a significant win for us and it highlights the dedication and passion of our tech-powered team, which enabled us to build an app of global standard in just 1.5 years of our launch. Back when I graduated from IIT Madras 1.5 years ago, I could never have imagined leading such a young and dynamic squad to build India’s premier app, committed to making mind performance and mental well-being accessible to all. As a co-founder deeply involved in the daily grind of Level Supermind (LSM) alongside the team, I assure you we’re just getting started. We’re all about disrupting the scene, innovating for our users, empowering the world to reach its highest potential, and stepping up our game daily for our users. Team LSM is fully committed to making waves globally. This is just the introductory chapter of our journey; stay tuned for what’s coming next!”
Adding to the pride, this marks Level Supermind’s fifth recognition, showcasing the unwavering commitment to excellence by the brand. It stands as the pinnacle of official recognition by Google India, reinforcing the brand’s solid position in the digital landscape. The past achievements, including being a Golden Kitty Finalist in 2023, securing a spot in the Indian App Scale Academy 2023’s Top 15, being a Top Ten Trending App on iOS and Android in December 2022, and achieving Product of the Day 2022 (Top 4) on Product Hunt, further highlights brand’s consistent dedication to delivering quality and innovation.
All the Global players in the app space of Mental Fitness, Mindfulness, and Meditation practices are from countries outside India which is surprising given the fact that a lot of the practices have their origin in India and India has the largest pool of practitioners and seekers. The team at Level SuperMind truly believes that this could be India’s gift to the World.
1, Dec 2023
SAI International Hosts the 7th Edition of SAITED
Hyderabad, 1 December 2023: SAI International Education Group, one of the leading educational institutions in India, hosted today, the 7th edition of SAITED 2023, one of the largest K-12 Science and Technology fests in the country. The event witnessed active participation of more than 7000 students from 36 schools with more than 120 projects across the state. The theme for this year’s fest was “Evolving Perspectives: Navigating the Unseen Paradigm,” emphasizing the ever-changing nature of science and technology.
Managed by the students of Class XI from the science stream, with mentor support, SAITED 2023 featured a diverse range of activities, including a Tech Fair, Startup Park, Workshops, Student sessions, Ted Talks, STEM Thought Leaders’ Talks, Games, eGames, Science events, Theme Park, and more. The fest provided a platform for students from Class VI to XII to showcase their projects and ideas, encouraging them to adapt to new perspectives and paradigms in the realms of scientific and technological advancements.

The distinguished presence of SAITED Chief Guest, Dr. Athithan Gopalaswamy, Former, DG DRDO DG – Centre for Artificial Intelligence and Robotics (CAIR), added luster to SAITED 2023. In his address during the SAITED Talk, he shared, “This fest is a platform for students to exhibit their talents and share innovative ideas and provides a valuable opportunity for students to refine their skills and showcase their creativity. SAITED is serving as a hub for nurturing the talents of our youth.”
While addressing the student in SAITED 2023, Dr. Silpi Sahoo, Chairperson, SAI International Education Group, expressed, “Just like every year, this year as well, I am overwhelmed to see the perfectly organized and managed mega event like this by my SAIoneers. We are following the path of our Founder- Chairman Dr. Bijaya Kumar Sahoo, and we are committed in nurturing leadership qualities, critical thinking abilities, creative mind, and scientific temperament among students.”
The fest remained true to its core objective of promoting STEM disciplines among school students. It aimed not only to educate but also to inspire and guide the students towards becoming future innovators and contributors in their chosen fields. The fest provided a platform for students to present their ideas and research. Erfan Firouzi, a TedX Speaker and Environmentalist, delivered a STEM Thought Leaders’ Talk during SAITED 2023.
In the vibrant landscape of SAITED 2023, a tapestry of innovation and knowledge unfolded through an array of dynamic workshops such as, “Techutionalising the Urban Mobility Space,” “Cosmoquest: Journeying through Space, Science & Robotics,” “Cosmetolab: Exploring Science Beneath Beauty,” “Roboforge: New realms,” “Greengen Innovate: Cultivating sustainability,” and “Dronetech Mavericks: Skyward Adventures.”
SAITED 2023 also featured the participation of various startups, including SPARC, YOUNG TINKER ACADEMY, Institute of Life Sciences, EMOTORAD, CSIR-IMMT, STPI, CEIBA Green Solutions, PLANTERY, IG DRONES, SAK ROBOTICS, and Bon V Technology.
SAITED 2023 concluded with a lavish closing ceremony that included an amazing musical extravaganza. Among the well-known artists at the event were the female vocalist Gini, the male vocalist Shashank Shekhar, the incredible beatboxer Mimic, and Yayati Parekh, who was a riveting emcee. Their group performance captivated the students in attendance and offered a pleasant way to round off the day’s activities.
1, Dec 2023
Jaipur Music Stage 2024’s stellar line-up
As Jaipur prepares for the 17th edition of the Jaipur Literature Festival, the Jaipur Music Stage, running concurrently with the ‘greatest literary show on Earth,’ has unveiled its incredible line-up of performers. JMS will present a diverse array of artists from the Indian subcontinent, offering a rich tapestry of musical genres that reflect a fusion of style, sound, and history.
Acclaimed singer, songwriter, and poet Alif (Mohammad Muneem) will be performing on the first evening. He is the recipient of multiple awards, including the Dada Saheb Phalke Film Festival Award for the single Lalnawat, IRAA Award for the single Like a Sufi, and the IIMA Award for ‘Best Folk Song’ – Ride Home.
Alif recently featured in Coke Studio Bharat’s Season 2 where he was the vocal composer for Kya Karie Korimol. The evening will also feature The Tapi Project, comprising Yogendra Saniyawala (acoustic & bass guitar, lyrics, composition), Swati Minaxi (voice), Gaurav Kapadia (drums) and Biju Nambiar (keyboards, bass and drums). The band experiments with intricate genres in music like folk, trip-hop, jazz, and ambient textures and uses folk instruments as an essential part of their band.
The second evening of JMS will feature Prabh Deep, a Delhi-based multi-faceted artist, who has evolved into one of the region’s brightest visionaries, making his mark as one of the best storytellers in the game today. While ‘Class-Sikh’ was a deeply autobiographical project, Deep showcased his ability to craft intricate and vivid narratives that spoke to larger audiences in subsequent releases.

This can be seen on his ‘K I N G’ EP and his critically acclaimed ‘Tabia.’ The second evening will also feature a performance by The Revisit Project, a group which unravels the complexity and rigour of jazz with a distinctive and characteristic twist. Their music combines a solid groove, old-school funk, and rhythmic jazz while offering pointed observations about life, love, and politics in India. Originating in 2014 as a tribute band, they sought to rediscover some of the lost treasures of Hindi film music, infusing contemporary Funk & Jazz fusion into their renditions.
The final evening will witness an incredible set featuring renowned singer-songwriters Harpreet and Salman Elahi. Harpreet is a versatile artiste who sings original musical compositions in Hindi, Punjabi, Bengali, Assamese, Rajasthani and Haryanvi. He is best known for creating musical scores to epic works of humanist poets like Kabir and Bulleh Shah.
Mumbai-based musician Salman Elahi’s soothing voice has captured the hearts of over 20 million people worldwide with his popular song Pahadon Mein. Writing and singing primarily in Urdu/Hindi, Elahi believes in using his music to express his thoughts about life and self-discovery. The evening will also showcase India’s ever-evolving band When Chai Met Toast (WCMT).
The band consists of vocalist Ashwin Gopakumar, guitarist Achyuth Jaigopal, keyboard player Palee Francis and drummer Pai Sailesh. Formed in 2016 with their debut EP ‘Joy of Little Things,’ the quartet swiftly gained attention for their unique multilingual lyrics, infectious sing-along choruses, and incorporation of acoustic folk instruments.
A night market offering a variety of merchandise, including instruments, music technology, indie label music, and other paraphernalia, will add excitement to the Jaipur Music Stage evenings.
1, Dec 2023
Bank of Baroda Introduces the BOB Parivar Account for Savings and Current Accounts
‘My Family, My Bank’ brings together a family’s entire banking relationship with the Bank, doing away with the need to maintain a minimum balance for each account and enabling all family members to enjoy attractive benefits
Mumbai, December 1, 2023: Bank of Baroda (Bank), one of India’s leading public sector banks, announced the introduction of the BOB Parivar Account for Savings and Current Accounts. The ‘My Family, My Bank’ segment, which has been launched as a part of the Bank’s “BOB Ke Sang Tyohaar Ki Umang” festive campaign, groups all the bank accounts belonging to members of a single family under One Family. While each account will be operated independently by the primary account holder, the maintenance of quarterly average balance (QAB) is recorded at the Group/ Family level, eliminating the need to maintain QAB in every single account.
Further, it gives each family member access to an array of benefits during the festive period due to the overall enhanced relationship. The BOB Parivar facility is open to both new and existing customers.
The BOB Parivar Account can comprise of a minimum of two and a maximum of six members. Eligible family members for the BOB Parivar Savings Account segment include the spouse, parents, children, parents-in-law, daughter-in-law and/or son-in-law. The BOB Parivar Current Account Segment is open to proprietorship, partnership, LLP and Pvt. Ltd. companies, which are group companies or sister concerns.
Both the BOB Parivar Savings Account and the BOB Parivar Current Account segments come in three distinct variants – Diamond, Gold and Silver – with varying Pooled Quarterly Average Balance (PQAB) requirements (For Savings Accounts – Diamond: Rs 5 lakh & above; Gold: Rs 2 lakh & above; Silver: Rs 50,000 & above; For Current Accounts – Diamond: Rs 10 lakh & above; Gold: Rs 5 lakh & above; Silver: Rs 2 lakh and above) and associated benefits.
Speaking on the occasion, Shri Ravindra Singh Negi, Chief General Manager – Retail Liabilities & NRI Business, Bank of Baroda said, “We are delighted to introduce the BOB Parivar Account for our Savings and Current Account holders. By grouping together individual accounts of a single family or associated companies, our customers will be greatly rewarded with superior benefits, which are normally provided in accounts maintaining higher balances. In the BOB Parivar Account segment, all individual family members will gain from the overall balances maintained together. Here there is no requirement to maintain individual Quarterly Average Balance for each account, thus enhancing the overall banking experience. As a bank with a 115 year history, we are privileged to have generations from the same family bank with us and the ‘My Family, My Bank’ concept will further strengthen and deepen their relationship with Bank of Baroda.”
Benefits of the BOB Parivar Account:
- Concessional Interest Rates on Retail Loans for Saving Accountholders
- Waiver of Processing Charges on Retail Loans (excluding TCR/Valuation Charges)
- Concession in Locker Rent Charges
- Concession in Demat AMC
- Concession in manual NEFT/RTGS charges (Digital is 100% Free)
- Complete waiver of DD/PO Charges
- Concession in Cheque Book charges
- Waiver of charges on collection of Outstation Cheques (Only Postage & Out of Pocket expenses are payable for Collection of Outstation Cheques)
- Complimentary SMS/Email Alerts and Standing instructions
1, Dec 2023
Director Parmeet Sethi navigates the fine line between ethical hacking and cybercrime while talking about Amazon miniTV’s Hack Crimes Online
Mumbai, 1st Dec 2023: Amazon miniTV – Amazon’s free video streaming service, recently released the cybercrime thriller Hack Crimes Online which explores the lives of hackers and highlights how technology can help law enforcement in enhancing the security further. Directed by Parmeet Sethi and featuring Vipul Gupta and Riddhi Kumar in the pivotal roles, the series is being lauded by critics and viewers for its intriguing narrative and strong characters, exploring the dark world of cybercrime.
Amazon miniTV hosted an exclusive round table discussion with Mr. Amogh Dusad, Head of Content, at Amazon miniTV, Mr. Shital Bhatia, an Indian film producer and co-founder of Friday Filmworks, Mr. Parmeet Sethi, Indian Film Industry Actor and director and the Indian actor Vipul Gupta. The conversation revolved around the current cyber threats and how to combat them, with special emphasis on Amazon miniTVs efforts and role in raising awareness among conman in an engaging and creative way.
While highlighting the aspect of advanced cybercrime and the role of ethical hackers, director Parmeet Sethi also shared his approach for writing the script and the resources he used alongside Amit Dubey’s book. Parmeet candidly revealed his communication with ethical hackers to get more insight about the hacking world. “Amit has an outfit where he has these ethical hackers.

So I happen to interact with them, obviously Amit was there throughout, holding my hand and telling us exactly how things are, is it possible to hack it in this way or not possible. We asked him all those basic questions and he answered them and of course my writers, they did their research. I am sure they approached a lot of people, hackers, and there are some people whom I know in the hacking world who are basically in the US.
I called them up, I spoke to them and they are also white hats, they help Indian government, the American government, so they were also very helpful in giving me insight into how hacking actually happens and how we actually counter it,” he shared.
Delving deeper into the dark deep rooted cybercrimes, Hack Crimes Online sheds light on the vast reach of the internet and how we are mere puppets in the hacking world. Hack Crimes Online is currently streaming exclusively on Amazon miniTV available on Amazon’s shopping app, on Fire TV, and on Play Store.


