28, Dec 2023
Nano Aerpod: India’s Vanguard Against Soaring Air Pollution Levels
Delhi 28 Dec’23: In the face of an alarming surge in air pollution across India, Nano Aerpod emerges as a pioneering solution to safeguard the health of millions. This ground breaking Personal Air Purifier is set to redefine how we combat the invisible threat that is silently compromising the well-being of our communities.
The Air Pollution Crisis:
India is grappling with a severe air pollution crisis that poses a direct and immediate threat to public health. Recent studies highlight the disproportionate impact on vulnerable populations, especially children and the elderly. During peak traffic hours, an individual inhales a staggering amount of pollutants, significantly shortening their life span and contributing to various respiratory and cardiovascular ailments.
The Toll on Our Children and Elderly:
Children, with their developing respiratory systems, are particularly susceptible to the harmful effects of air pollution. Studies indicate a direct link between prolonged exposure to pollutants and developmental issues in children. Similarly, the elderly, with weakened immune systems, face an increased risk of respiratory diseases, heart attacks, and other health complications.
Understanding the Impact:
During peak traffic hours, an individual can inhale an alarming volume of pollutants, including particulate matter (PM2.5), nitrogen dioxide (NO2), and volatile organic compounds (VOCs). These pollutants penetrate deep into our lungs, leading to a myriad of health issues.
Nano Aerpod: A Revolutionary Solution:
Nano Aerpod, India’s first Personal and Wearable Air Purifier, is a paradigm shift in the fight against air pollution. Crafted with cutting-edge technology, Nano Aerpod is not just a device; it’s a commitment to ensuring clean, breathable air for everyone.
Key Benefits:
Portable Protection: Nano Aerpod is compact and wearable, providing personal protection wherever you go.
Advanced Filtration: Equipped with advanced filtration technology, Nano Aerpod captures and eliminates airborne pollutants, ensuring you breathe only purified air.
A Commitment to Health: Nano Aerpod is not just a product; it’s a commitment to a healthier, safer future for individuals and communities.
Rechargeable battery operated: The Nano Aerpod is powered by a 2200 mAh Lithium ion battery that charges quickly. It can last up to 8 hours on a single charge. Nano Aerpod is equipped with an advanced battery management mechanism to protect against surges in electricity.
Difficulties Encountered While Using normal mask or PPE Kits for longer duration.
• Excessive sweating (100%)
• Fogging of goggles, spectacles, or face shields (88%)
• Suffocation (83%)
• Breathlessness (61%)
• Fatigue (75%)
• Headache due to prolonged use (28%)
• Pressure marks on the skin at one or more areas on repeated use (19%)
Key Features:
The best protection for Viruses & Bacteria – H13 filter, with 99.9%+ filtration versus 95 percent for N95 mask. Doctors and nurses all over the world use it. Aerpod can be charged in the same way that a cell phone is and used for years. It is simple to sterilize.
• For the first time, mask fit is no longer an issue.
• Doctors and nurses all over the world use it.
• Breathe-in no stale CO2 through face masks
• Filters PM10 – PM 2.5
• long lasting true HEPA filter
• Bacteria filtration efficiency of up to 99.9%
• Filtration efficiency up to 99.97%
• Long-lasting rechargeable batteries
• C-Type Quick Charging.
• Portable and light-weight for mobility.
• Built with Medical & food-grade material.
• High-grade ABS plastic body for durability
• Adjustable 2 wind speed.
• Flight safe device during your flight.
• It is simple to sterilize.
Empowering Individuals, Transforming Communities:
Nano Aerpod is more than a solution; it’s a movement towards cleaner air and healthier lives. As we battle the rising tide of air pollution, Nano Aerpod stands as a beacon of hope, protecting individuals and communities one breath at a time.
AERPOD is a trailblazer in clean air technology, dedicated to addressing pressing environmental challenges. Committed to innovation and societal well-being, we strive to make a positive impact on the world.
For Enquiry
FLH KLEANAIR AND KLEAN ENERGY INDIA PVT LTD
Bangalore, Karnataka, India
+91 9900450038
WWW.AERPOD.IN
WECARE@AERPOD.IN
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- By Rabindra
28, Dec 2023
Farmers tell the story of seed to plate, this Kisan Diwas, at Simpli Namdhari’s retail outlets
Bengaluru, India, December 28, 2023: Simpli Namdhari’s, the leading 100% vegetarian omnichannel retailer, organised a unique event at its Hebbal and Yelahanka stores to celebrate Kisan Diwas. As a part of its Choose Goodness campaign, launched to educate customers about choosing healthy food including fruits and vegetables, Simpli Namdhari’s invited farmers from Bidadi to interact with customers.
Farmers created awareness about the journey of food from the germination of seeds to crops bearing fruit and the myriad alleys it navigates to ensure a steady supply to the city’s supermarkets. With a strong focus on spreading awareness among customers, the event aimed at having farmers tell their story as the anchors to the food security of Indian customers.
Kisan Diwas presented a distinctive opportunity for customers to engage with the farmers at Simpli Namdhari’s, to gain valuable insights into the cultivation of fresh fruits and vegetables, and their importance to customer health and lifestyle. Farmers shared their best practices with customers, offering home gardening enthusiasts ideas and tricks in nurturing plants. The awareness building campaign aimed at helping increasingly health-conscious customers of where their food comes from and also create a better understanding of farmers and their central role in the seed-to-plate journey.
Farmers also helped customers understand the nuances of sowing seeds in an in-store activity where customers planted seeds at the Yelahanka and Hebbal stores. Customers were given seed bags to help foster a deeper connection between their interaction with the farmers and their personal home gardening journey.
The journey of food from seed to plate goes through multiple processes. From sowing to germination and successful yields, and the fragmented supply chains that result in fruits and vegetables being shelved in retail outlets, a lot is lost in translation. With the vision of cultivating futures that elevate the well-being of farmers, the environment, and customers, Simpli Namdhari’s took the unique opportunity of Kisan Diwas to help customers connect with farmers, and spread awareness about the importance of understanding agricultural processes and its contribution to society.
Kisan Diwas Video Campaign
Additionally, Simpli Namdhari’s launched a video campaign to educate customers about the journey farmers take in cultivating the future of India. The video juxtaposes the journey of a mother from conception to delivery along with the life of farmers, who are responsible for nourishing crops. The video aims to communicate how farmers are responsible for building India’s future, much like mothers play a crucial role in creating life.
28, Dec 2023
Vyug is ready with new dimensions in the field of Metaverse and successfully showcased Ubaid Chand’s avatar.
With the changing times, new changes are taking place in the field of technology every day. In such a situation, Metaverse is being considered as the new future. Even in the area of Metaverse, further experiments are coming out every day, which are shocking. In such a situation, recently a company named Vyug has done a new experiment. Vyug unveiled the avatar of its founder, Ubaid Chand, in the presence of many film personalities Like Shilpa Shetty, Ronit Roy, Aditya Narayan, and thousands of audience at the Vyug Unveil event held at the Greater Noida Expo Centre. This incarnation was talking to people precisely like Ubaid Chand.
Chief Manager of the organization, Richa Thakur, said that many changes are continuously taking place in the field of Metaverse. There was a time when 3D looked very exciting and seemed natural. But now is the time of virtual reality. In such a situation, Vyug, which is like a virtual era, is ready to bring change with VR technology. She said that now it will be easier to feel the natural environment even from a distance. In the recent past, there has been a digital revolution, AI has made its place, and gradually, people have started accepting it; in such a situation, it is our endeavour that VR technology also reaches people, and people of all classes learn from this technology.
Whereas Vyug founder Ubaid Chand said that the Metaverse will bring revolutionary changes in the field of business and entertainment. People will stay caught up in this technology, which is extremely easy to use and saves both time and cost. He said that this will not only make life easier but will also create new employment opportunities in the field of IT. At the same time, in many cases, it will also help in saving both resources and the environment. In such a situation, moving forward with this technology is to contribute to the digital revolution.
During the conversation, Richa Thakur said that releasing the avatar of Vyug is just the beginning; Vyug is planning to add more information and features to the platform. For this, continuous work is being done by the technical partners and gaming, famous cities of foreign countries, museums, events, etc., are being added to the platform. Apart from this, the feature of an avatar is also being added for the users to give them an actual virtual experience. By using it, people will be able to create their avatars and enjoy real gaming. Also, educational material for youth and students is being added, and a digital library feature is also being added. Due to this, the students will feel as if they are studying in the library while sitting at home, and this will be an unprecedented change
28, Dec 2023
Consistent Infosystems Bags Prestigious Awards at 15th DT Awards
New Delhi, 28th December 2023: Consistent Infosystems, one of the fastest-growing Indian IT brand with products catering to the IT, Electronic & Home Entertainment Industry is proud to announce that it has bagged the 2 awards in 15th Edition of DT Awards was held recently held at The Surya, New Delhi honoring the best tech brands in the Indian ICT industry. The brand was awarded “The Fastest Growing Indian Technology Brand 2023” and “The Fastest Growing Indian SSD Brand” 2nd time in a row by the media publication. This product and innovation honor is one of the biggest and most prestigious recognitions in the IT industry. DT Awards 2023 recognized the countless efforts of tech brands in bringing best tech innovations and products for Indian consumers.
As a technology solutions brand that has a consistent futuristic approach toward all its products and innovations, Consistent Infosystems has become a major market player in the Security, Surveillance Networking, and Print consumables domain of the country. Founded by Nitin Bansal and Yogesh Agarwal in 2011, the brand has achieved a decade-long experience and significant market share in India. The objective of DT Awards has always remained to reward the entire IT community for their great collaboration and partnership which assist this industry in going with great pace.
Founders of CONSISTENT Infosystems Pvt Ltd, Nitin Bansal and Yogesh Agarwal collected these awards and expressed their gratitude with the promise to integrate more purpose into their working and complement the awards won. On this occasion both founders said, “It is a moment of extreme honor for us to be recognized at this prestigious platform. It is a validation of our work and determination and we hope to continue working for the betterment of the tech sector and its stakeholders, especially the consumers.”
Riding on its innovative approach, Consistent has grown successfully and has increased its footprint across all major states in India. Today the company has 20+ branches, 9+ countries presence, a portfolio of 300+ products, 300+ employees, 55+ Service centres and more than 3500+ channel partners. Quality and service are the key parameters on which CONSISTENT has laid its foundation and remain to be of paramount importance in everything they do to provide customer satisfaction.
28, Dec 2023
Invoicemart partners with Grameen Foundation for Social Impact to empower Women-led MSMEs
Bengaluru, December 28, 2023 – Invoicemart, India’s leading Trade Receivable Discounting System (TReDS) platform, operated by A.TReDS Ltd., a joint venture between Axis Bank Ltd and mjunction Services Ltd, announced its collaboration with Grameen Foundation for Social Impact (GFSI), not-for-profit organisation, to create a positive social impact by offering value added services to women-led Micro, Small and Medium Enterprises (MSMEs) in India.
Currently, Invoicemart has 25000+ MSMEs registered on the platform out of which 20% are women-led MSMEs who are keen to expand their business and constantly looking for support to build their ecosystem. Through GFSI’s Investment Readiness and Digital Transformation of Women-led Small Business (IRDT-WSB) program, both the entities will support women entrepreneurs at an early-stage to become investment and market ready, by helping them build a robust business plan and formalizing it, enhancing sales and marketing channels, increasing financial performance, improving customer engagement, and creating digital strategy.
Prakash Sankaran, MD & CEO of Invoicemart, said, “We believe that empowering women entrepreneurs is crucial for the economic development of our country. Through this partnership, we aim to provide these women entrepreneurs with access to affordable and seamless credit and also guide and support them in driving digital transformation, they need to succeed in the business world.”
Bharati Joshi, Chief Program Officer, of GFSI, added, “We are happy to announce our collaboration with Invoicemart – India’s leading TReDS platform, to help women-led MSMEs establish a scalable business model through access to finance for their business.”
28, Dec 2023
BD Soft expands its channel partner network in Andhra Pradesh and Telangana, to strengthen its presence in Southern India
Mumbai, December 28, 2023: BD Software Distribution Pvt. Ltd., a leading distributor of IT security solutions, announces an aggressive roadmap in Andhra Pradesh and Telangana regions, cementing its position as one of India’s leading distributors in the cyber security industry. To achieve this, BD Soft intends to bring aboard 600+ Channel Partners in the region, strategically expanding its network. This move aims to strengthen the company’s position in the South Indian market, especially in Telangana and AP’s thriving small enterprise sector.
BD Software has emerged as a premier cybersecurity solution provider, earning distinction and trust within the cybersecurity landscape of India. The company provides a range of security solutions in India, encompassing Bitdefender, Endpoint Security, DLP, Risk Management, Activity Monitoring, Mobile Device Management, Web Application Firewall, Security Operations Centre, Human Resource Management, OCR, and Innovative Document Solutions. Renowned in India’s Tier-I cities, the company is charting an ambitious blueprint to strengthen its presence in Tier-II and III cities, too.
The NCRB’s analysis in Telangana alone noted a staggering 15,297 cybercrime cases in 2022, emphasizing the critical need for stronger cybersecurity measures. Small and medium-sized enterprises (SMEs) and micro, small, and medium enterprises (MSMEs) in Andhra Pradesh and Telangana face rising cyber threats, lacking adequate awareness and resources. Their vulnerability heightens the urgency for robust protection measures. Responding proactively, the Andhra Pradesh government has allied efforts to prioritize cybersecurity for safeguarding digital operations.
BD Soft sees this as an entry point into the Andhra Pradesh and Telangana markets. With a focus on empowering SMEs and MSMEs, the company aims to bridge the cybersecurity gap. Through awareness campaigns and robust infrastructure support, BD Soft strives to fortify these regions against evolving cyber threats, fostering a secure digital landscape.
Commenting on the expansion, Mr. Zakir Husain – CEO, BD Software Distribution Pvt. Ltd.’s said, “Our foray into the Andhra Pradesh and Telangana markets signifies our commitment to bolstering cybersecurity infrastructure in regions witnessing a surge in digital threats. With our aggressive plans, we aspire to fuel digital innovation, safeguard critical operations, and pave the way for a resilient digital future.”
With an impressive 40% year-over-year growth, BD Soft rapidly expands its presence at the Pan India level.
28, Dec 2023
Transparency Conquest: Recognizing Outstanding Performance in Reporting and Governance
Bengaluru, 28th December, 2023: The Institute of Chartered Accountants of India (ICAI) recently hosted the prestigious SAFA Best Presented Annual Report Awards, Integrated Reporting Awards and SAARC Anniversary Awards for Corporate Governance Disclosure 2022 to recognize excellence in corporate reporting & corporate governance disclosures and to promote accountability, governance and transparency through the publication of timely and stakeholder friendly information and disclosures in SAARC region.
The event witnessed the benign presence of CA. Nihar N. Jambusaria, President, SAFA, CA. Aniket Sunil Talati, President, ICAI, Mr. Heshana Kuruppu, Vice President, SAFA, CA. Ranjeet Kumar Agarwal, Vice-President, ICAI, Mr. Hussain Niyazy, Auditor General & President, CA Maldives, CA. (Dr.) Anuj Goyal, Chairman, Research Committee, ICAI, CA. Cotha S. Srinivas, Vice Chairman, Research Committee, ICAI, Central Council Members, ICAI, members of SAFA’s Committee for Improvement in Transparency, Accountability and Governance, Ms. Anoji De Silva, Mr. Md. Humayun Kabir and Mr. Sujan Shrestha, & CA. (Dr.) Jai Kumar Batra, Permanent Secretary, SAFA and Secretary, ICAI.
SAFA, a Network Partner of International Federation of Accountants (IFAC) comprises of eleven accountancy bodies in South-Asian Region with around 5 lakh members, is working in close association with ICAI as Permanent Secretariat of SAFA situated at ICAI Bhawan, New Delhi for betterment of accountancy profession in the Region. SAFA has been organizing Best Presented Annual Report Awards since 1996 in various categories. In addition SAFA has also initiated SAARC Anniversary Awards for Corporate Governance Disclosure since 2006 and Integrated Reporting Awards since 2015.
Awards presentation ceremony was preceded by a panel discussion on the topic “Best Reporting Practices” focusing on brief overview about the Best Reporting Practices adopted globally followed by the award ceremony.
This year Nominations were received from Bangladesh, India, Nepal, Pakistan and Sri Lanka under 14 categories namely Private sector banks, public sector banks, life insurance, general insurance (non-life insurance), financial services, manufacturing, communication & information technology, service (excluding financial services & communication & IT sector), NGOs (including NPOs), agriculture, public sector, diversified holdings, power & energy, and infrastructure & construction. Apart from these 14 sectors, nominations were also received under two special categories, namely SAARC anniversary award for corporate governance and integrated reporting.
The Committee for Improvement in Transparency, Accountability and Governance (ITAG) had number of meetings to finalize the winners of SAFA Best Presented Annual Report Awards, Integrated Reporting Awards & SAARC Anniversary Awards for Corporate Governance Disclosure 2022. After a series of meetings, Conference Marking Session was held from November 24th to 29th, 2023 at Sri Lanka where the winners were decided and approved by the SAFA Board.
Evaluation process was based on various parameters such as statutory compliances, quality, nature and manner of presenting the information, reporting from a corporate governance perspective, sustainability reporting etc. In total 96 awards had been presented, out of which India outshined in Public Sector, Power Finance Corporation and NTPC Limited bagged the joint gold shield whereas RITES Limited was awarded silver shield. “Walton Hi-Tech Industries PLC” was declared as the overall winner from Bangladesh.
Sri Lankan Integrated Reporting was appreciated, and Diesel & Motor Engineering PLC and Softlogic Life Insurance PLC were conferred the Gold Shield and Silver Shield respectively. Infrastructure & Construction sector was excelled by Pakistan based corporates namely Luck Cement Limited-Gold, Cherat Cement Company Limited-Silver & Aisha Steel Mills Limited-Bronze, Nepal was bestowed the Certificate of Merit in Banking Sector etc. List of Awardees is enclosed as Annexure A.
The award ceremony witnessed the participation of more than 250 professionals from SAFA member countries and winners. During the glittering evening, the entities were honored with the awards with the hope that this will inspire all the organizations to achieve best in the reporting practices and disclosures.
28, Dec 2023
Journey to the Birthplace: ‘Shrimad Ramayan’ in Ayodhya
The ‘Shrimad Ramayan’ team recently embarked on a pilgrimage to Ayodhya, the birthplace of Lord Ram, marking a pivotal moment in their creative journey. This visit provided an opportunity to connect deeply with the historical roots of their story. The team’s exploration included sacred sites such as Ram Janmabhoomi, Kanak Bhavan, and Hanuman Garhi, immersing them in the city’s spiritual ambience and historical significance.
Neeraj Vyas, Business Head at Sony Entertainment Television, highlighted the significance of the journey: “Our visit to Ayodhya underscores our commitment to bringing Lord Ram’s story to a new generation. We are dedicated to presenting his timeless values and teachings, emphasizing their relevance in today’s world.”
Siddharth Kumar Tewary, Founder of Swastik Productions and Creator of ‘Shrimad Ramayan,’ commented on the impact of their Ayodhya experience: “Our visit to Ayodhya brings a tangible depth to our series, infusing it with the historical resonance of this revered city, thereby enhancing the narrative of ‘Shrimad Ramayan’.”
Sujay Reu, portraying Maryada Purushottam Prabhu Shri Ram, shared his insights: “The pilgrimage to Ayodhya has been transformative. It has enhanced my understanding and portrayal of Lord Ram, reinforcing my commitment to depict his character with greater sincerity and depth.”
Prachi Bansal, who plays Mata Sita, reflected on her journey: “Experiencing Ayodhya firsthand was divine. It brought me closer to understanding Mata Sita’s strength and grace.”
Basant Bhatt, as Lakshman, expressed his perspective: “Ayodhya’s vibrancy gave me a fresh view of Lakshman’s devotion and loyalty. This experience has been a guiding light for my role.”
Nirbhay Wadhwa, portraying Lord Hanuman: “The spiritual energy of Ayodhya was invigorating. It made me realize the enormity of Hanuman’s unwavering faith and dedication.”
‘Shrimad Ramayan’ is set to premiere on January 1, 2024, at 9 PM on Sony Entertainment Television, promising a rendition that genuinely respects the epic’s rich cultural and spiritual heritage.
28, Dec 2023
Sweeten your festive season with delectable delights from Epigamia
To sweeten this festive season, Drums Food International’s flagship brand, Epigamia, has recently launched a new category of ready-to-eat puddings and indulgent milkshakes. The pudding comes in two classic flavours – chocolate and caramel. The milkshakes, toured as the “Ultimate Luxury Milkshake” come in 3 yummy flavours – Cookies & Cream, Belgian Chocolate and Vanilla Coffee. These new desserts offer a premium, creamy blend that prioritizes flavours without any artificial ingredients or preservatives as it caters to those who enjoy a rich dessert.
Rahul Jain, Co-Founder and CEO, Epigamia, said, “We are enthused to introduce new flavours in the milkshake and pudding category right around the festive season. This is a time for making treasured memories and indulging in delectable delicacies. The newly introduced products are designed to elevate special occasions. Therefore, we are happy to introduce these exquisite treats that encapsulate the holiday spirit.”
For this holiday season, Epigamia suggests indulging in the decadent ready-to-eat puddings as they are poised to be the star of any festive occasion. Whereas, these handy bottled Milkshakes will elevate festive moments, foster shared joy and connections among guests, and create a delightful holiday ambiance.
These indulgent treats, new ready-to-eat puddings and premium bottled milkshakes for this festive season will be available at leading retail stores and online platforms across India.
28, Dec 2023
Inauguration of the Research-Based Incubation facility for Geographical Indications (GIs) at Manipal Academy of Higher Education, Manipal -Udupi
Bengaluru, 28 December 2023: Vision Karnataka Foundation (VKF) and Manipal Academy of Higher Education (MAHE) inaugurated the commencement of a research-based incubation programme for Geographical Indications (GIs) tagged products on 27th December 2023 at Manipal. The incubation program is working on building, developing, and growing livelihood clusters around Udupi region with GI focussed communities belonging to the Udupi Mattu Gulla and Shankarpura (Udupi) Mallige clusters.
Speaking to the media, Mr. Kishor Jagirdar, President of Vision Karnataka Foundation (VKF) said that it is a proud moment for VKF to be associated with Department of Commerce, MAHE to launch this initiative of Research-based incubation facility. This is a first of its kind in the country that is focussing on incubation for GI tagged communities engaged in market linkage activities.
The incubation facility is also supporting other activities like product design, branding, packing and packaging, legal aspects, standardization, leveraging value adds, exploring digital market place and other strategies etc. This effort is exclusively directed towards addressing the grassroot level community-based barriers of these GI clusters. Initially it will cover two GI based areas and then gradually reach out to 48 select GIs in Karnataka over next two years. Additionally, this partnership is working on identifying potential GI tagged opportunities at the local, regional and national level.
Under this incubation arrangement, VKF will be providing support for this initiative by handholding the GI farmers, Self Help Groups and other stakeholders for improving the product quality, enhancing the marketability, providing better market linkages for the GI tagged products.
Keen on taking this initiative to next level, VKF is planning to set up Common Facility Centers (CFC) under the Micro Small and Medium Enterprises (MSME) Cluster Development Programme (CDP) scheme to provide much needed value addition to these GI tagged products. This unique initiative will bring in incremental income generation possibilities for growers along with developing entrepreneurs in the process.
The Sustainable Development Goals Coordination Centre (SDGCC) is also signatory to this with United Nations Development Programme (UNDP) and Govt of Karnataka. VKF is the Technical Agency for Ministry of MSME, Government of India and also State Government. VKF is driving several livelihood clusters in India under ‘Scheme of Fund for the Regeneration of Traditional Industries’ (SFURTI) scheme.
Vivesvaraya Trade Promotion Centre (VTCP), the nodal agency for the promotion of international trade and Geographical Indications tagged products from the State of Karnataka was represented on this occasion by Smt. Prabhavathi Rao, Facilitator – Intellectual Property Initiatives, on behalf of Director (Exports) & Managing Director -Shri B.K Shivakumar.
She informed that as the pioneer in the country in launching the first of its kind exclusive Geographical Indications Policy, VTPC under the aegis of the Department of Industries & Commerce, Govt of Karnataka, has been working to facilitate and promote artisans of traditional and legacy products that the state is famed for.
Among various initiatives, she mentioned that with the registration of artisans/producers/farmers for the respective GI tagged products as Authorised Users, being provided thrust, in accordance with GI Act of 1999, VTPC would take steps to register the farmers of Udupi Mattu Gulla Brinjal and Udupi Jasmine as Authorised Users of the GI crops.
Manipal Academy of Higher Education (MAHE), an Institution of Eminence (IOE), deemed to be University is proud to engage in this initiative as a ‘enabling agency’. In its pursuit of educating the public on vital topics of social interest, MAHE has raised the bar for social responsibility.
To accomplish social development, MAHE is actively involved in putting up a number of partnership-focused strategies for the good of the society. Hence, working for the local farming community who grow unique GI tagged products is a matter of high priority for MAHE. The incubation facility that is envisaged through this partnership will initially target to promote the improvement of two clusters of Udupi Mattu Gulla Brinjal and Udupi Jasmine and will gradually cover the other GIs grown in Karnataka through the incubation program.
Lt. Gen. (Dr.) M. D. Venkatesh, Vice Chancellor of Manipal Academy of Higher Education, expressed his enthusiasm for the initiative, stating, ‘This collaboration marks a significant milestone in the journey of sustainable development and community empowerment. At MAHE, we are deeply committed to fostering innovation and education that benefits society at large. By supporting this incubation program for GI-tagged products like Udupi Mattu Gulla and Shankarpura Udupi Mallige, we are not just nurturing local talent and traditional practices but also contributing to the economic and social upliftment of the region. Our students and faculty are eager to engage in this unique learning experience, which aligns perfectly with our ethos of blending academic excellence with societal service’.
Dr. Giridhar Kini, Registrar, MAHE who was present during the function stated that MAHE gives high priority to projects which has the element of local development. Such initiatives provide field-based learning opportunities to the students and faculties of MAHE with an added incentive of social development.
Speaking on this occasion, Dr. Sandeep Shenoy, Head, Department of Commerce, MAHE said that this is a significant step in addressing the growth of GI livelihood clusters. Dr. Sandeep said that the Department will assist the GI clusters in the marketing of the products and help in setting market linkages and play an enablers role in improving the livelihood of these clusters.
