Virgio: The New Revolutionary App is Now Live!

Virgio, a circular fashion-tech startup is thrilled to announce the official launch of the Virgio app, a pioneering mobile application dedicated to promoting and revolutionizing the world of circular fashion. Virgio prides itself as The Only Good Fashion Company that works meticulously to build high-quality products that bring together earth-friendly fabrics, flattering fits, and impeccable finish. This innovative app is designed to redefine the way we shop, understand, and embrace fashion, aligning with the ethos of pro-planet and conscious consumerism.

Key Features of Virgio:

Educational Resources: The product pages give detailed information on the fabric of the garment, its environmental footprint and earth-friendly methods to care for the clothes. Each garment also comes with a Smart QR Code Label that gives customers more information on styling tips, origin, wash care among others.

Complete Transparency: The application gives detailed information about the material used in each garment, partners they work with that focus on fair wages, and the carbon footprint of each garment.

User-Friendly Interface: Seamlessly navigate and interact with the app’s intuitive design for an enhanced user experience.

Circular Fashion Brand: Access a curated app where users can buy responsibly made clothes that align with Virgio’s circularity pillars: Product, Process, and People – all for the Planet.

Virgio is committed to reshaping the fashion industry by promoting the principles of a circular economy. By embracing fabrics that are long-lasting and less harmful to nature along with pre-owned fashion and encouraging conscious consumption, Virgio empowers individuals to contribute to a more pro-planet future.

Naiknavare Developers Announces the Launch of its New Residential Project ‘Aranya’ in Talegaon

November 20 th, 2023 | Pune: Naiknavare Developers, renowned for its well-thought-out community-centric residential and commercial projects in Mumbai, Goa, and Pune, has announced the launch of its new, mid-luxury residential project, Aranya.
Located near Vadgaon Maval area of Talegaon, the project comprises 3 residential towers

 with several apartments, including 1 BHK, 2 BHK, and 2 BHK Comfort apartments, sized 366 sq. ft., 544 sq. ft., and 597 sq. ft. onwards, respectively. The project also offers retail convenience shops, sized 102 sq. ft. onwards.

 Strategically developed near Pune’s game-changing Ring Road, the project extends the right blend of opportunities and offerings like connectivity to the popular Mumbai-Pune Expressway and other local prime areas such as Chakan MIDC, Hinjewadi, and Pirangut
MIDC; environmental benefits; better lifestyle; and appreciation in property rates as a result of ongoing social infrastructure developments.

 This announcement comes at a time when the Pune Metropolitan Region Development Authority (PMRDA) has taken a significant step towards intensifying the construction of the Pune Ring Road, which is slated to get operational by December 2026 and aimed to ease traffic congestion in the city. Consequently, the project’s close proximity to the 170 km-long stretch will help investors and home-buyers of Aranya to commute seamlessly and witness an uptick in their property value.

 The project provides ample facilities, which include a yoga/meditation area, indoor gymnasium, multipurpose hall, amphitheater with stage, kids play area, jet fountain with landscape area, party lawn, senior-friendly seating area, clubhouse and party lawn, swing plaza, and walkway, among others. Furthermore, it is in close proximity to key landmarks and enjoys the benefits of social infrastructure such as educational institutions like High Vision International School, Mamasheb Khandge Medium School, and Eden International
School; industrial hubs like Talegaon MIDC and Hinjewadi; major hospitals like Harneshwar Multispecialty Hospital, General Hospital, and Sai Jeevan Children’s Hospital; and tourist attractions like Visapur Fort, Yelghol Caves, Tung Fort, and Karla Buddha Caves.

 Speaking on the launch of Aranya, Anand Naiknavare, Head of Business Process, Naiknavare Developers, commented, “We are elated to add this landmark project to our portfolio of residential developments in the Pune market. With the current demand and evolving trends among home buyers, our spacious and premium 1 and 2 BHK apartments with top-notch amenities will effectively cater to the needs of customers who prefer a comfortable, convenient, and high-quality lifestyle.”

In addition to the launch of Aranya, Naiknavare Developers has so far completed 55+ projects across 5 cities, accounting for 15 million sq. ft. of built assets. The projects include a mix of residential, commercial, hospitality, SRA, and redevelopment segments.

Novotel Hyderabad Airport Presents ‘Himalayan Delights’ – A Gastronomic Journey to Remember

20th November 2023, Hyderabad – Novotel Hyderabad Airport (NHA) located at GMR Aerocity Hyderabad proudly presents the ‘Himalayan Delights’ food festival, a culinary voyage thoughtfully crafted to immerse guests in the captivating essence of the Himalayan region. This festival is scheduled every Saturday from 04th November to 25th November 2023 at Food Exchange, Novotel Hyderabad Airport.

 ‘Himalayan Delights’ is a cuisine that often remains unsung, an undiscovered gem within the realm of culinary arts. This distinctive festival not only unveils the hidden treasures of the Himalayas but also accentuates its uniqueness when compared to more widely recognized culinary traditions. This event serves as a testament to our unwavering commitment to providing our guests with extraordinary and unforgettable experiences that go beyond the ordinary. The ‘Himalayan Delights festival promises to be an unmissable opportunity for guests to savor the captivating flavors and aromas of Himalayan cuisine, all within the heart of Hyderabad. From Garwal Ka Fannah and Kale Channa Ka Katta to the iconic Kashmiri Rogan Josh and delectable Gud-Pak specialties, the festival’s menu showcases an exquisite array of authentic Himalayan dishes.

 According to Mr. Sukhbir Singh, General Manager, Novotel Hyderabad Airport, “We are thrilled to introduce ‘Himalayan Delights’ an epicurean adventure to the delightful cuisines of the Himalayan Region at Food Exchange. Our dedicated team has worked tirelessly to bring the authentic flavors of the Himalayan region to our guests. We invite everyone to join us in this remarkable culinary adventure.”

 ‘Himalayan Delights’ stands as a golden opportunity for culinary aficionados in the city to unearth the hidden treasures of the Himalayas. The festival will feature live cooking stations, where our talented chefs will artfully craft each dish to perfection, ensuring an unforgettable gastronomic experience that will linger in your memory for years to come.

Marut Drones Launches Seedcopter 2.0; India’s first reforestation drone services for Corporates and CSR

Hyderabad – November 20, 2023: Marut Drones, India’s premier Drone Manufacturing Company, has introduced its pioneering product, the Seedcopter 2.0 – India’s first reforestation drone. Marut Drones is delighted to announce the availability of Seedcopter services to corporate entities, enabling them to actively engage in CSR activities and reforestation efforts. Marut aspires to bring together corporate entities and their dedicated CSR teams to take the services of Seedcopters in the reforestation journey, an activity that would align with the UN Sustainable Development Goals (SDG 13, 15, 17 & 9) and actively participate in the management of their carbon footprint while making a lasting and transformative impact on the environment.

Deforestation remains a pressing global concern, with statistics revealing the loss of 1.3 million sq km. of forest cover between 1990 and 2016, resulting in the disappearance of a staggering 15 billion trees annually. In response to this environmental crisis, Marut Drones has been harnessing the power of Seedcopter 2.0 since 2021, which stands as a testament to how technology, combined with community engagement, can drive positive change, and mitigate the dire consequences of deforestation. Marut Drones has successfully utilized the Seedcopter for its ongoing mission ‘Hara Bahara campaign’ to plant One Billion Trees by 2030. The notable achievement of planting more than one crore trees across 9 states like Telangana, Arunachal Pradesh, Rajasthan, Uttarakhand, Tamil Nadu, and Assam in 2022 reflects the undeniable success of Seedcopter. Marut is on a mission to restore 900 forests through the ‘Hara-Bahara’ campaign which is already well underway.

Renowned actor and environmental advocate Rana Daggubati, joined forces with Marut Drones in 2021 to increase forest cover in India through rapid afforestation, using Seedcopter. On the launch of Seedcopter 2.0, he said, “At the heart of sustainable change lies community collaboration and empowerment. Marut Drones has developed an innovative and scalable solution for reforestation and revegetation that is faster and cheaper than traditional manual planting practices. By actively involving rural women to procure mass seedlings, Marut Drones is sowing the seeds of a greener future by making it a community exercise.”

Speaking on the launch Prem Kumar Vislawath, CEO of Marut Drones, expressed his enthusiasm for making Seedcopter 2.0 available for corporate use with a CSR perspective, stating, “With Seedcopter, we’re not just planting trees; we’re sowing hopes of replanting a forest, one drone at a time. By making Seedcopter 2.0 available as a service for corporate entities, we aim to extend the reach of drone technology, inviting more stakeholders to contribute to India’s green coverage. As stewards of this planet, we have a duty to revive the forests we’ve lost.”

At the core of Seedcopter’s approach lies the fusion of community science and cutting-edge technology. So far, Marut has empowered 15000 women across 200 communities, Marut’s mission is to empower women and communities in 1400 districts to act and contribute towards reforestation and has been actively engaging local communities to play a vital role in preparing the seed balls, contributing not only to ecological well-being but also uplifting the socio-economic conditions of communities involved.

These drones are meticulously designed to disperse seed balls in challenging terrains, including valleys and foothills, providing access to even the most remote areas. The drones significantly reduce the time and labor required for afforestation, offering an efficient and cost-effective solution. Notable environmentalists like Padmashree Jadav Payeng from Assam, popularly known as the Forest Man of India, and Padmashree Daripalli Ramaiah from Telangana are key ambassadors for the ‘Hara Bahara’ campaign.

Seedcopter embarks on its mission with a comprehensive aerial survey and mapping of target areas, providing invaluable insights into the topography, soil conditions, and vegetation, enabling informed decisions during the seeding process. Seedcopter releases them with precision, ensuring an even distribution across the target terrain, resulting in a higher germination rate and increased chances of tree growth. Post-planting monitoring with data hubs established to track the progress of the planted seeds is a crucial aspect of Marut Drones’ efforts. This data-driven approach helps assess the success of afforestation efforts and fine-tunes strategies for future projects.

Stumped by matchday hotel prices in Ahmedabad? Sleep for FREE at the Wakefit store!

National, 20 November 2023 — With the upcoming World Cup final set to delight fans in Ahmedabad on November 19, 2023, Wakefit.co, India’s largest sleep and home solutions company, is rolling out the red carpet (rather, cozy mattresses) for cricket enthusiasts! With hotel prices skyrocketing in the city on match day, the company offers a few lucky winners a chance to enjoy a good night’s sleep post all the fun and frenzy.

 With not just hotels but even hospitals, caravans, and homestays fully booked out, Wakefit.co has come to the rescue with a solution that guarantees a night of comfort, camaraderie, and celebration. In the true spirit of celebrating the tournament, the brand is offering an exclusive opportunity for cricket aficionados to spend the night at Wakefit’s Bodakdev outlet in Sarkhej-Gandhinagar, Ahmedabad post the thrilling World Cup final.

Wakefit.co will be offering a few lucky fans the chance to transform their night into a memorable snoozefest. The company is extending this offer exclusively to people who will be attending the match and can present a stadium ticket at the store. Interested applicants are requested to drop in a mail at IndiaJeetega@wakefit.co and share an image of their match ticket, with their name, contact details, and a catchy one-line description of why they would like to stay the night at the Wakefit.co store. Entries for emails will be open till 11 AM, November 19, 2023.

A few lucky winners will score a spot to sleep for FREE at Wakefit’s Sarkhej- Gandhinagar store: At the store, winners will be required to:
● Visit the Wakefit store in Ahmedabad: Wakefit. co’s team of cricket and sleep enthusiasts will be set to open doors and extend a warm welcome for the night
● Be a True Cricket Devotee: Show match ticket and winning email communication!
● Ready, steady, sleep! That’s it! Enter, relax, enjoy, and sleep ‘over’ in style

Wakefit. co’s marketing strategy is deeply rooted in a customer-centric approach. The brand consistently strives to deliver informative, quirky, and innovative campaigns, all aimed at fostering a strong connection with its audience while enriching their lives. With viral campaigns such as The Sleep Internship, Right to Nap, Bartan Dho Liye, and more, Wakefit.co strives to build meaningful relationships with its audience.

ENTOD Pharmaceuticals Joins Hands with Matanand Foundation to Mark National Myopia Week

Highlights:

 . The campaign, aptly tagged #MoreGreenLessScreen, is set to reach an audience of 10 million people. It will run from 20th to 26th November.
. The initiative will involve over a thousand ophthalmologists and pediatric ophthalmologists, coordinating various activities like CME/RTM sessions, webinars on myopia, hospital-school collaboration events, and free eye check-ups in schools.
. To appreciate the extensive work in the field of Myopia, ten pediatric ophthalmologists will be recognized as myopia warriors.

New Delhi, 20 November 2023: Building on the success of last year’s Myopia Awareness Week, ENTOD Pharmaceuticals is set to proudly partner with the Matanand Foundation for this year’s National Myopia Week. NATIONAL MYOPIA WEEK will be an initiative by the MATANAND Foundation in association with the Strabismus and Pediatric Ophthalmological Society of India (SPOSI) to raise awareness of MYOPIA as one of the major eye health issues around the world. This initiative will be supported by ENTOD Pharmaceuticals.

The campaign, aptly tagged #MoreGreenLessScreen, is set to reach an audience of 10 million people. It will run from 20th to 26th November, engaging influencers and generating Twitter trends. The initiative will involve over a thousand ophthalmologists and pediatric ophthalmologists, coordinating various activities like CME/RTM sessions, webinars on myopia, hospital-school collaboration events, and free eye check-ups in schools. Additionally, the National Myopia Week Celebration will be held at hospitals and clinics, where clinics will be decorated with danglers, posters, and banners. Children attending eye examinations will participate in coloring activities, and each participating child will be provided with a dragonfly flying toy to encourage outdoor play.

To appreciate the extensive work in the field of Myopia, ten pediatric ophthalmologists will be recognized as myopia warriors. The cities targeted for this impactful campaign will include Vadodara (Gujarat), Indore( Madhya Pradesh), Jaipur (Rajasthan), Hyderabad (Telangana), Bhubaneshwar (Odisha).

Data indicates that myopia prevalence in urban Indian schools is alarmingly high, nearing 35%. Furthermore, a study by AIIMS underscores that over 13% of school-going children in India have developed myopia, a figure that has doubled in the past decade. This trend highlights the urgent need for initiatives like National Myopia Week, which aims to raise awareness about the critical importance of early intervention and preventive measures.

Myopia, commonly known as short-sightedness, significantly impairs distant vision without the aid of glasses. This condition typically emerges in early childhood, persisting and progressing until the age of 18. Research from the All India Institute of Medical Sciences (AIIMS) reveals that 1 out of every 6 children in India between the ages of 5-15 years grapple with myopia, a statistic that underscores the gravity of the issue.

Untreated and moderate to severe myopia in adulthood carries a heightened risk of developing severe eye conditions, including cataracts, glaucoma, and retinal detachment. For those with severe myopia, options for corrective vision surgeries like LASIK are limited. Hence, early diagnosis and management of myopia are crucial in safeguarding children’s vision and ensuring a brighter future. ENTOD Pharmaceuticals and Matanand Foundation’s week-long Myopia Awareness Campaign will aim to educate the public on childhood myopia, its causes, and the pivotal role of outdoor play and reduced screen time in preventing and slowing down its progression. Additionally, the importance of regular eye check-ups by qualified professionals will be underscored for early detection and effective management.

 Mr. Nikkhil, CEO of ENTOD Pharmaceuticals, emphasizes, “Our collaboration with Matanand Foundation for National Myopia Week will underscore our commitment to safeguarding children’s vision. By empowering parents, educators, and healthcare professionals with knowledge and resources, we will aspire to create a future where myopia is a manageable condition. Together, we can make a meaningful impact on the vision and health of our children.”

Dr. Jitendra Jethani, Paediatric Ophthalmologist and Director of Baroda Children Eyecare and Squint Clinic, Gujarat, says, “Addressing myopia as early as possible is paramount. This campaign will not only educate but also advocate for lifestyle adjustments that can positively impact a child’s vision for life. It will serve as a reminder that proactive measures in eye health can profoundly influence a child’s overall well-being. National Myopia Week will stand as a beacon of hope for children and parents alike. Together, we aim to create a future where myopia progression is a manageable condition, empowering generations with the gift of clear vision.”