17, Nov 2023
Sparx Unveils the Much-Anticipated Autumn Winter 23′ Collection, Pushing Comfort and Style to Unprecedented Heights
Sparx, the esteemed sports shoe brand under the Relaxo umbrella, has launched its Autumn Winter 23′ Collection, redefining comfort and style for the fashion-forward generation. With a steadfast approach to the celebration of you, Sparx introduced the same through an empowering “Sparx — It’s in Me” campaign, featuring a dazzling array of over 100 meticulously crafted shoe designs from its Athleisure & Lifestyle Collection.
The Autumn Winter Collection is a testament to modern and cutting-edge technology, ensuring that each pair of Sparx footwear delivers unparalleled comfort, durability, and fit that not just feels sturdy but superior as well. Young and dynamic individuals who seek comfort, quality, and variety in their footwear choices will be delighted by this innovative range. The Sparx Autumn Winter Collection boasts impeccable design, a soft and breathable upper material, and a rugged sole that provides exceptional traction on a variety of surfaces.
Designed to cater to diverse preferences, the new collection is available for men, women, and kids. With a price range of ₹999 to ₹2499, Sparx has made sure that style and quality are accessible to all. One can find the latest Sparx collection at more than 400 Relaxo Brand Outlets, leading footwear stores, and also on their official relaxofootwear.com website.
Mr. Gaurav Dua, Executive Director at Relaxo Footwears Ltd, shared his thoughts on this exciting launch: “The Sparx Autumn Winter 23′ Collection represents a perfect blend of style, comfort, and quality. From Day one we emphasized upon creating a range of footwear that empowers individuals to confidently look up to their everyday adventures. This collection embodies the spirit of Sparx – It’s in Me.”
“The Sparx Autumn Winter Collection celebrates the essence of the positive energy and the athleticism, which is in the DNA of youth today. The energy, the quality, and modern designs powered by state-of-the-art technology is a reflection of our commitment to offering the best to our consumers.”, said Mr. Sachin Chabbra, VP & Head of Marketing at Relaxo Footwears underscoring the values of the brand.
Not only is the range exceptionally well-ventilated, but it is also lightweight, making it the ideal choice for those who value both fashion and fitness. With Sparx, every step is a statement of comfort and style. Add to that, the sublimation printing and a range of outsoles that aid on-road support, Sparx Autumn Winter 23′ Collection provides optimal trail performance to enthusiasts.
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- By Rabindra
17, Nov 2023
The next level of laundry care: LG’s WashTower debuts in India
17th November 2023 – LG Electronics, India’s leading consumer durable brand, announced the official launch of the LG WashTower in the Indian market today. The WashTower is a testament to LG’s commitment to redefining the way we do laundry, introducing a unibody design that seamlessly combines both hardware and software, promising to redefine the laundry experience for Indian households. Available in a compact size (600 mm x 1655 mm x 660 mm) (W x H x D), the LG WashTower presents an ideal solution tailored to suit a diverse range of living spaces
The LG WashTower features an innovative unibody design that redefines laundry appliances, bringing together cutting-edge hardware and software to provide an exceptional laundry experience. The Center Control Panel ensures easy access and control for users. This ergonomic design not only maximizes space utilization but also enhances the aesthetic appeal of your laundry area. The LG WashTower is available in a Green/Beige colour combination.
Commenting on the launch, Mr. Hong Ju Jeon, MD- LG India, said, “The LG WashTower is a remarkable milestone in the world of laundry solutions. It seamlessly combines hardware and software, offering a laundry experience that’s not only efficient but also space-saving and visually appealing. With its AI-driven technology, the WashTower takes the guesswork out of laundry, ensuring that your clothes are handled with the utmost care.”
The WashTower is equipped with advanced intelligence features that streamline your laundry tasks. AI DD® (Auto Sense AI DD®) technology identifies the most suitable washing pattern for your clothes, providing them with the utmost care. The ‘Prepare to Dry’ option, combined with Quick Wash and Quick Dry, completes laundry in just one hour, adding an extra layer of convenience to the daily routine.
LG WashTower also offers an advanced cleaning experience like no other. With the TurboWash360™ feature, laundry can be thoroughly cleaned in a mere 39 minutes* , ensuring clothes remain fresh and vibrant while saving time. LG Allergy Care cycle reduces house dust mites, providing a new level of confidence and comfort in wearing freshly clean & completely dried clothes.
Moreover, the Smart Pairing™ feature ensures that the dryer’s cycle automatically syncs with the washer’s settings, making the transition from washing to drying a seamless process.
LG WashTower is a game-changer in the Indian laundry industry, combining innovative design, intelligent features, and advanced cleaning capabilities. This revolutionary laundry solution provides the ultimate space-saving and efficient laundry experience, all while enhancing the aesthetics of your home.
17, Nov 2023
Femina’s Fab 40: India’s Most Inspiring Women Of The Year Shine Bright In Femina’s Latest Issue
National, 17th November, 2023: In its 64th anniversary issue, Femina showcases 40 exceptional Indian women, delving deep into their remarkable achievements this year and sharing their inspiring stories of perseverance, resilience, and unparalleled success.
Alongside the esteemed President of India Droupadi Murmu, eminent philanthropist and patron of the arts Nita Ambani, and powerhouse businesswoman and patron of the arts Isha Ambani, Femina’s November issue features well-known luminaries such as Priyanka Chopra, and Katrina Kaif, Sheetal Devi, Alia Bhatt, Aditi Gopichand Swami, IPS Mamta Singh, Zeenat Aman, Namrata Soni, Karishma Swali, KC Runremsangi, Aditi Dugar, Neha Jain, and many others. Together, their journeys and achievements illuminate the incredible potential of Indian women.
On the cover of this issue are the ‘Women of the Sun and the Moon’, Nigar Shahji, Project Director of Aditya L1, and Kalpana Kalahasti, Associate Project Director of Chandrayaan-3, who talk about their inspiring journeys to the positions they are now.
Talking about ISRO’s work culture, Nigar Shahji shared, “At ISRO, there is no glass ceiling. There are no gender norms to create or break. As long as a person is capable and has the ability to do the job they are required to do, and if they are ready to work hard, they will be given an opportunity to prove themselves.”
Kalpana Kalahasti said of the successful launch of Chandrayaan 3, “As a team, we had taken up the task of the lunar landing with the utmost commitment and we had put in our best efforts. Chandrayaan-3 is the fruit of all these sincere efforts by the team. Even though I got the opportunity to be on the stage, it was not my moment alone; our whole team experienced this. The whole country has enjoyed this achievement, irrespective of age; all these factors put together. Every ISRO-ite is cherishing this satisfaction and pride.”
Find out who else is on Femina’s Fab 40 list for 2023 – the November 2023 issue of Femina is now on stands and available online.
17, Nov 2023
CarWale abSure marks Diwali with the grand opening of its 100th outlet in Chennai, extending its presence across 29 geographies
India, 16th November 2023: CarWaleabSure, a part of CarTrade Tech Ltd., marked a momentous occasion with the inauguration of its 100th store in Chennai, coinciding with the festive spirit of Diwali. The achievement underscores the rapid growth and commitment to delivering an enhanced used car shopping experience to consumers.
In just two years since its launch as a used car buy-and-sell chain, CarWale abSure has expanded its footprint across 29 geographies, including abSure Signature dealers nationwide. The journey began with the inaugural store in Bangalore in October 2021, and since then, CarWale abSure has been dedicated to addressing the pent-up demand in key markets.
Abhishek Patodia, President – Used Cars at CarTrade Tech, commented on the success, stating, “We recognized the pressing need for quality pre-owned cars in metros, tier 1, and tier 2 cities. The CarWale abSure model, with its rigorous inspection and certification process, has successfully met this demand, providing customers with the peace of mind and trust they deserve when buying a used car.”
CarWale abSure has witnessed substantial sales from states such as Uttar Pradesh, Gujarat, Jharkhand, Haryana, Maharashtra, Karnataka, West Bengal, Telangana, and Tamil Nadu. Notably, 21% of the used car sales come from non-metro cities like Salem, Nagpur, Ranchi, Warangal, and Kanpur, showcasing the significant demand for quality used cars in these areas.
Strategically positioning its stores in major cities, including Mumbai, New Delhi, Bengaluru, Pune, Ahmedabad, Hyderabad, and now Chennai, CarWale abSure has become a go-to destination for reliable used cars. Patodia added, “Our portfolio of best-selling cars includes a wide range of popular small-sized and mid-sized cars. We’ve also witnessed an increase in demand for used premium sedans, sports utility vehicles, and rugged, all-terrain vehicles.”
Looking ahead, CarWale abSure plans to continue its expansion, with a particular focus on regions such as the Northeast, Rajasthan, Kerala, Chhattisgarh, and more through abSure Signature dealers. This strategic approach allows for a broader presence while leveraging the local expertise of franchise partners. The company remains committed to providing the convenience and reliability of CarWale services to customers in these areas, offering access to a diverse range of high-quality used cars.
17, Nov 2023
Sunburn Goa 2023 Unveils Full Artist Line Up And The Venue
India, 17th November 2023 – Asia’s biggest electronic dance music festival, Sunburn reveals its’ complete stacked line-up for its 17th edition scheduled to take place in December at Vagator, Goa.
Legendary Dutch future techno artist Hardwell, veteran Swedish progressive house DJ Alesso, superstar Australian house DJ Timmy Trumpet, and DJ Mag voted the world’s #1 Belgian techno artist Charlotte De Witte are the four main stage headliners confirmed to play this year’s festival.
Spanning across a multitude of dance music genres such as drum n bass, trap, house, electronic, trance, hardstyle, and techno, the 2023 billing also includes names such as Bassjackers, Korolova, Indo Warehouse, John Newman, Sander van doorn, Vonai, Glowal and Kas: st.
Homegrown artists on the line-up include Teri Miko, Siana Catherine, Sartek, Pro Bros Candice Redding, Ravetek, and Bashunk amongst others.
The festival will entail a carnival-like experience comprising of ferriswheel rides, bungee jumping, tattoo parlors, graffiti stations, flea markets, camping, after-parties, multi-cuisine food stalls, and experiential zones.
Spread over four days, the organizers of the festival, Sunburn festival will be putting together six jaw-dropping stages that will host over 120+ artists. Symbolizing the mystery and enchantment of the wilderness, the festival will highlight the theme of ‘Enchanted Forest’ through its state-of-the-art production and eclectic stage designs.
Hardwell states, “I’m super pumped to be returning to India and playing the Sunburn mainstage! The fans have been blowing up my social media with love and excitement ever since the Sunburn team announced my return, so I know this will be a wild party. Which is why I’m working on something special for this show, and I can’t wait to do it for real on 30th December!”
Timmy Trumpet states, “I’ve always loved Indian culture. It’s always amazing to play in countries and to meet and connect with people that love music as much as I do. Can’t wait to see everyone at Sunburn!”
Charlotte De Witte states, “India, are you ready? I’m coming for you! Can’t wait to meet old friends and make some new ones and experience the true power and beauty of a country like India. See you soon.”
Karan Singh, CEO, of Sunburn Festival, states, “We are absolutely delighted to announce the entire line-up of Sunburn Goa 2023 and can’t wait to welcome our fans back this season. We are looking forward to four days of absolute madness and an electrifying sold-out edition.”
Tickets are live on www.bookmyshow.com. With special packages for camping, after-parties, etc. 50% installment options are also available to help fans ‘Buy Now & Pay Later’.
Croma Sunburn Goa 2023 is presented by Absolut Glassware powered by RuPay good times partner kingfisher packaged drinking water and styled by Jack & Jones. Fragrance party Davidoff perfumes, in association with Appy fizz and Bingo
17, Nov 2023
Cultivating Euglena in Tomato Juice
Scientists from Japan found a simple method for cultivating Euglena gracilis, an edible
microalgae with high nutritional and functional content
Euglena (Euglena gracilis) is a microalga containing chloroplasts and producing organic matter through photosynthesis in a well-lit environment while taking in organic matter from outside in an unlit environment. It is known to be rich in nutrients like vitamins, minerals, amino acids, and essential fatty acids, such as DHA and EPA. Owing to the lack of cell walls, Euglena has a high digestion and absorption rate, making it attractive as a new source of nutritious and health-enhancing food.
Moreover, Euglena protein is rich in methionine, a characteristic of animal protein, and its nutritional value is comparable to casein found in milk. Therefore, it is expected to be one of the solutions to the shortage of animal protein due to the effects of climate change and population growth, as well as one of the production technologies for space exploration, which is flourishing these days. In addition, Euglena also contains a high percentage of a special type of beta-1,3-glucan called paramylon, known for its immunomodulatory and hepatoprotective effects. Paramylon may also be effective in reducing atopic dermatitis, influenza, and arthritis symptoms, as well as in preventing colon cancer. However, the existing methods for food-grade manufacturing of Euglena are quite complicated.
Currently, Euglena can be propagated using both autotrophic as well as heterotrophic culture mediums. Conventionally, the Koren–Hutner (KH) medium, a higher-yielding heterotrophic medium, is used for its culture. But it requires measuring and mixing 26 different chemicals. Moreover, after the microalgae have reproduced to high densities in large pools, they must be extracted, washed, concentrated, and dried to foods or nutritional supplements. The energy required for these processes accounts for about 30% of the total production cost, and other costs such as cultivation land and transportation costs are also incurred in the production of Euglena as a food ingredient.
Aimed at improving the efficiency of existing production processes, a team of researchers from Japan conducted experiments to find a promising method to grow Euglena in large quantities. As explained in their latest paper, the team examined several beverages to find a suitable growing medium for Euglena. This paper was made available online on August 14, 2023, and was published in Issue 5 of the journal Sustainable Food Technology on September 1st, 2023. The study was led by Assistant Professor Kyohei Yamashita from Tokyo University of Science (TUS) and co-authored by Dr. Kengo Suzuki and Dr. Koji Yamada from Euglena Co., Ltd. and Professor Eiji Tokunaga from TUS.
Interestingly, this study is a part of follow-up research for which a patent was filed by Dr. Yamashita during his doctoral course in 2017. Dr. Yamashita explains, “We had previously confirmed that E. gracilis can grow even when foods such as seaweed, dried sardines, and boiled rice are used as a source of essential vitamins.”
The researchers first cultured Euglena with an initial cell density of 4.2 x 10 3 cells/mL statically under aerobic conditions for about 10 days. For this, they used either Cramers–Monter (CM) medium, an independent nutrient medium, or KH medium, a heterotrophic medium. The cell density increased to 10 6 cells/mL and 10 7 cells/mL, respectively. Next, they incubated Euglena with an initial cell density of 1.6 x 10 4 cells/mL in 13 different beverages, including diluted grape juice (with a juice-to-water ratio of 3:7 or 7:3), pineapple juice, apple juice, sweet wine, diluted carrot juice (with a juice-to-water ratio of 3:7 or 7:3), tomato juice, orange juice, grapefruit juice, prune juice, coconut water, and maple water, and culture medium supplemented with essential vitamins B 1 and B 12 under aerobic conditions. The cells were cultured under ‘light’ (26 °C, white light irradiation) or ‘dark’ (23 °C, no light irradiation) conditions.
Interestingly, the researchers found that the cell density of Euglena cells reached a maximum when cultured in tomato juice, especially under light conditions, and increased to 10 7 cells/mL, the same level as in the KH medium. This also resulted in a change in the appearance of the culture medium from red to green after incubation (as shown in Image 1). The bright green chloroplasts in Euglena cultured in tomato juice were observed to be tightly packed inside the cells. On the other hand, in the non-tomato juice, the number of chloroplasts was low, and the green color was lighter. These findings suggest that tomato juice is more suitable for the growth of Euglena than other beverages.
Furthermore, on culturing Euglena under aerobic conditions using tomato juice diluted with water (in a ratio of 3:7, 4:6, or 5:5) and without essential vitamins, it grew to approximately 100 times its initial cell density to 10 6 cells/mL under all dilution conditions. This revealed that the nutrient composition of tomato juice itself is suitable for Euglena’s growth.
“During static incubation, tomato juice diluted with water separated into a solid sediment layer and an upper aqueous solution layer in the container, and Euglena proliferated actively near the boundary of these layers. Therefore, when cultured under aerobic conditions using ‘tomato (filtered) medium,’ in which solid components were removed from tomato juice, Euglena was distributed throughout the entire culture medium,” points out Dr. Yamashita. Notably, the cell density was greater than that in the unfiltered tomato juice medium. This indicates that the removal of solid components may mitigate the effects of density, including growth space, light and nutrient acquisition, and waste accumulation.
Finally, the team cultured Euglena in CM medium with glutamic acid, a nutrient characteristic of tomato juice. The cell density reached two to three times that of the CM medium, but only about half that of the tomato juice medium. These findings suggest that components other than glutamic acid contained in tomato juice also contribute to the good growth of Euglena.
“Euglena is rich in nutrients and functional ingredients, so it is possible to easily fortify foods by converting some of the nutrients in the food into Euglena. Being simple and economically feasible, we expect this method to be useful for carbon-neutral and sustainable food production. It could also contribute to the achievement of sustainable development goals related to food and hunger and has the potential to contribute as a food production technology in space exploration,” concludes Dr. Yamashita, expressing his hopes for the future development of this research.
17, Nov 2023
The wait is over! Disney+ Hotstar announces The Freelancer: The Conclusion all episodes releasing on 15th December 2023
Mumbai 17th November 2023: How will Aliya escape when death is imminent? Finally, the wait is over, as Disney+ Hotstar announces The Freelancer: The Conclusion, all episodes dropping on 15th December 2023. Following the success of the first 4 episodes (released on 1st Sept), which left the audiences on the edge of their seats, this power-packed extraction mission is all set to unravel the concluding chapters of Aliya’s intense journey. Based on the book– A Ticket to Syria by Shirish Thorat, Creator, and Showrunner Neeraj Pandey, Directed by Bhav Dhulia, and Produced by Shital Bhatia, The Freelancer: The Conclusion made by Friday Storytellers is helmed by Mohit Raina, veteran actor Anupam Kher, and the supremely talented, Kashmira Pardeshi.
Widely appreciated by the audiences, the series also features talented actors like Sushant Singh, John Kokken, Gauri Balaji, Navneet Malik, Manjiri Faddnis, and Sarah Jane Dias amongst others
Talking about the series, Producer Shital Bhatia said, “ It’s great to know that the first 4 episodes of ‘The Freelancer’ have received so much appreciation and love from the audiences for the scale and performances. With ‘The Freelancer: The Conclusion’ audiences will be taken through the thrilling journey of Alia and Avinash culminating in an exciting finish!”
Talking about the series, Anupam Kher said, “Dr Khan is a very thought-through character and he has various layers to his personality. It’s another Neeraj Pandey gem that the audiences have loved and appreciated. With the first part, viewers witness Aliya’s struggle, and with The Freelancer: The Conclusion, it is time to take the audiences on the extraction mission as Avinash Kamath risks it all and enters the war stricken zone to rescue Aliya. I am sure the fast-paced action and gripping suspense, will leave the audiences at the edge of their seats”
Talking about the series, Mohit Raina said, “Avinash Kamath’s character graph has grown with each episode as he experiences a turmoil of his own. Season 1 was received well by the audiences and my character was widely appreciated by all. It was the first time I explored something like this and I am glad the audiences thoroughly enjoyed it and are in for a nail-biting extraction mission as Avinash is all set to roll in action with The Freelancer: The Conclusion.”
Witness the mission of ‘The Freelancer’ to save Aliya, in The Freelancer: The Conclusion, all episodes set to stream on 15th December only on Disney+ Hotstar
17, Nov 2023
SIDBI joins hands with TDB to support MSMEs
New Delhi, 17 November 2023: Small Industries Development Bank of India (SIDBI), the country’s Principal Financial Institution engaged in the promotion, financing and development of Micro, Small, and Medium Enterprises (MSME), has entered into a Memorandum of Understanding (MoU) with Technology Development Board (TDB) with an aim to ease access of credit to MSMEs which are attempting development and commercial application of indigenous technology or adapting imported technology for wider domestic applications.
The MoU was executed by Shri Rahul Priyadarshi, Chief General Manager, SIDBI, and Shri Rajesh Jain, Director, TDB.
This MoU is an arrangement for a joint initiative by TDB and SIDBI, to extend financial assistance to eligible MSMEs as per the terms & conditions of TDB & SIDBI. As regards the arrangement with TDB, Shri Rahul Priyadarshi, Chief General Manager, SIDBI said, “SIDBI’s emphasis is on strengthening the MSME eco-system and realizing GoI’s ideology of “Make In India” and making India “Self-reliant”. This arrangement by SIDBI and TDB will support MSMEs with respective core-competencies / expertise, with the common vision of financing MSMEs in India.”
17, Nov 2023
MTV Hustle 03 REPRESENT Unites India’s Desi Hip-hop Scene
MTV Hustle stands tall as India’s biggest Desi hip-hop platform, becoming the epicenter for rap talent across the nation. With its new season, MTV Hustle 03 REPRESENT has captured the attention of music enthusiasts with an exceptional line-up of contestants and viral songs week after week, solidifying its presence in the industry.
The latest dynamic season unites contestants with diverse linguistic, regional, and cultural backgrounds, emphasizing India’s rich artistic landscape.
Here’s how MTV Hustle 03 REPRESENT has become the voice of India’s youth!
Pan-Indian Representation: From Kayden in Hyderabad to 100RBH in Maharashtra, the show truly unifies India through rhythm and rap proving that hip-hop knows no geographical, linguistic, or genre-specific boundaries. With artists like Burrah from Punjab, who wishes to heal people through music, Shady Mellow from Guwahati who represents his community, and Badal from Haryana bringing that desi Haryani touch, MTV Hustle 03 REPRESENT assembles a stellar lineup of contestants representing every corner of India.
Music as the Universal Language of Emotion: MTV Hustle 03 REPRESENT proves that art is above linguistic barriers. With tracks like ‘Amravati Potta’ by 100RBH in Marathi, and Assamese verse in ‘Ladke Rote Nahi Hain’ the show celebrates regional tongues. Burrah’s soul-stirring “Main Sochi Jaavan” in Punjabi resonated deeply with everyone, proving that emotions know no language. MTV Hustle 03 REPRESENT is a stage that celebrates the power of music as a universal medium of connection and expression.
Breaking the Barriers with Folk Fusion and Hip Hop: Hip Hop so far was stereotypically laced with Western influences. However, MTV Hustle 03 REPRESENT has changed the game, by putting the spotlight on desi hip-hop that combines the essence of rap music with Indian folk and regional influences. This season fuses traditional folk music with contemporary hip-hop, creating a unique experience. Anurag Saikia lends his expertise to folk, seamlessly weaving it into the rhythm of the show. Karan Kanchan takes the reins of rap, ensuring contestants infuse authentic hip-hop elements. Bob-B Randhawa’s fusion of hip-hop and folk is electric, while Mrunal Shankar’s incorporation of Haryanvi folk delivers hard-hitting lyrics that resonate deeply with the audience. This fusion sets MTV Hustle 03 REPRESENT apart, celebrating India’s rich musical heritage in a modern context by merging these styles.
MTV Hustle 03 REPRESENT is a testament to India’s boundless creativity and unity through music. It is a stage that is continuously breaking barriers with diverse languages, fusing Indian musical influences with hip-hop. It’s a stage where talent knows no bounds, and where the beats bring the nation together in harmony.
17, Nov 2023
Voltas Unveils Ten New Brand Stores in October 2023
Voltas scores a perfect 10 with the launch of 10 new Brand Stores across
India in the festive month of October 2023
Voltas aims to strengthen its penetration in newer markets, especially in the Tier II and III cities
Indore, Kolkata, Thane, Bhubaneswar, Ahmedabad, Lucknow, Chandigarh and
Ghaziabad witnessed the unveiling of the new Voltas Brand Stores
India, 16 November 2023: Voltas Limited, India’s No. 1 AC company, from the house of Tata, is proud to announce the launch of ten new brand stores in various cities across India. In the month of October, Voltas opened its doors to customers in Indore, Kolkata, Thane, Bhubaneswar, Ahmedabad, Lucknow, Chandigarh, and Ghaziabad, establishing its presence in these Tier II regions. This is part of the company’s strategy to penetrate into newer markets and cater to the rising demands of its customers with its extensive line-up of high-quality appliances. These newly launched brand stores showcase a vast range of Voltas and Voltas Beko products, including Air Conditioners, Air Purifiers, Air Coolers, Commercial Refrigerators, Water Heaters, Water Dispensers, Water Coolers, Refrigerators, Washing Machines, Microwaves and Dishwashers.
With these new brand stores, Voltas now has a strong network of Exclusive Brand Stores in the country. Voltas takes pride in its growing network of Exclusive Brand Outlets (EBOs) pan India. With a large network, the company is committed to expanding its reach further in the near future. This accelerated expansion plan reflects Voltas’ dedication to providing convenient access to its innovative and reliable products to consumers across the country.
By establishing a physical presence in key cities, Voltas aims to enhance its engagement with customers, providing them with personalized assistance and expert guidance in choosing the right products for their needs. With contemporary store layouts, the new stores offer an exceptional shopping experience that captures the essence of the brand’s spirit and leaves a lasting impression on all who visit. Further, Voltas stands by its commitment to offer innovative products at affordable prices.
“We are thrilled to bring the convenience and innovation of Voltas products to new cities across India. These brand stores will allow us to showcase our latest innovations and provide superior service to our customers. By launching these brand stores, we aim to meet the demand and cater to the needs of customers in these markets, making our product experience more accessible. Our commitment to delivering exceptional customer experiences remains unwavering, and we look forward to providing personalized assistance and expert guidance to help customers make the right choices for their homes. We are excited to be a part of the festive celebrations of our customers and contribute to their joy and comfort.” said Mr. Pradeep Bakshi, Managing Director & CEO, of Voltas Limited.
The Voltas 2023 RAC product range includes overall 64 new SKUs, with 50 SKUs in Inverter ACs, 42 in Split Inverter ACs, and 8 in Window Inverter ACs, besides Cassette and Tower ACs. The Company has also strengthened its overall portfolio by introducing 60 SKUs of Commercial Refrigeration products, including Convertible Freezers, Freezer on Wheel, and Curved Glass Freezers. The company has recently launched its new range of Air Purifiers.
Through its Home Appliances JV brand, Voltas Beko, the company aims to strengthen its portfolio in 2023 by launching a series of new products. Keeping the brand promise and commitment to stand by the ‘Make in India’ initiative, Voltas Beko has unveiled a range of home appliances with new Frost-free refrigerators and Top-load washing machines. Equipped with a 12-year warranty on AC compressors and refrigerator motors, these products are proudly indigenous with advanced features that will cater to the evolving needs of new-age customers.
