14, Nov 2023
6 out of 10 freshers from Tier 2 cities seek jobs in E-commerce and BFSI sectors, reveals apna.co survey
National, 14 November 2023: In a groundbreaking survey conducted by apna.co, India’s leading job, and professional networking platform, the pulse of fresh graduates searching for job opportunities in the ever-evolving job market has been unveiled. With an extensive response from over 10,000 participants, the report brings to light a remarkable trend: 6 out of 10 enthusiastic job seekers hailing from tier 2 & 3 cities, such as Surat, Jaipur, Gwalior, Bhopal, Indore, Lucknow, and Kanpur, are setting their sights on the vibrant E-commerce and BFSI sectors.
Key Highlights of the Survey:
· E-commerce Takes the Lead: Fresh talent is flocking to the E-commerce sector, witnessing an impressive 22% surge in applications. Close on its heels, the BFSI sector shows an 18% growth, while the Telecommunications and IT sectors follow with 13% and 5% respectively.
· Top Industry Giants first choice for these freshers: 8 out of 10 respondents are seeking jobs in multinational giants such as Amazon, Flipkart, and Reliance Jio, ensuring stability, brand name & learning curve as the key indicators for the choice.
Furthermore, the survey uncovered some compelling insights. A substantial 6 out of 10 freshers are drawn to these sectors because of the substantial career growth opportunities. 34% prioritize the stability offered by established companies, while 22% opt for the brand recognition and reputation associated with working for industry leaders. Moreover, 38% of young job seekers are keen on workplaces that offer a better environment and work-life balance, showcasing their emphasis on not just professional growth but also overall well-being.
The survey also unveiled diverse career ambitions among recent graduates. A notable 36% of them are inclined towards pursuing post-graduation to further enhance their knowledge and skills, paving the way for even more opportunities in the future. In contrast, a determined 64% are eager to enter the workforce immediately, ready to contribute their talents and drive to the ever-evolving job market.
Nirmit Parikh, Founder & CEO, apna.co commented “Witnessing a growing community of determined young professionals who are shaping their destinies is overwhelming. The tremendous growth in our user base is a testament to their aspirations and our commitment to nurturing their talents. As we chart the way forward, we recognize that our role is pivotal in bridging the aspirations of these dynamic young talents with the ever-evolving demands of the job market. We envision a future where the workforce is powered by their potential and where we continue to be the bridge that connects dreams to opportunities.”
Experts in the industry have recognized the diversification of applications across various sectors as a positive development for the employment landscape. The increasing number of freshers with graduate degrees is resulting in a higher quality of applications, benefiting both employers and job seekers.
The survey concludes that the industry must adapt to the changing dynamics of the job market to leverage the potential of these dynamic young professionals. Bridging the gap between the aspirations of the youth and the evolving demands of the job market is crucial.
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- By Rabindra
14, Nov 2023
Ketto Celebrates World Kindness Day With Insights Into How India Donated In 2023
14th November 2023, Mumbai: On World Kindness Day, Ketto, a crowdfunding platform based out of India, is not only celebrating the simple acts of kindness that make the world a better place, but the organization has also put together an intriguing report that sheds light on how Indians donated in 2023. Here are some insights about the same:
419,893 Indians made their first-ever online donations this year, and most of them donated Rs 500, proving that even small acts of kindness can make a big impact. Also, the biggest donation this year was Rs. 25,00,000 from Mysore, Karnataka – which is enough to buy over 800 acres of land on the moon!
We all know what TGIF is, but do you know what TGIDF is? It’s ‘Thank God It’s Donation Friday.’ Ketto observed that most people donate on Fridays compared to other days of the week. A donor from Hyderabad made 941 Ketto donations in the last year, proving that generosity knows no bounds. That’s nearly 3 a day!
The average donation on Ketto is Rs. 1120. That’s enough to buy 74 Vada pavs, plus one for good luck! Also, Mumbai took the lead in supporting animal welfare causes, followed by Thiruvananthapuram, demonstrating their dedication to creating a positive impact. In comparison to this, Delhiites preferred to support food-related causes over education.
The most popular donation modes are UPI, wallet, card, and bank transfer. Also, Ketto donors made over 1.3 million donations this year, more than the number of people living in Bhutan! They also received tips from 190,187 donors this year affirming their dedication to creating positive change. The crowdfunding platform also witnesses the highest number of donations on the sixth of every month.
At 11:33 PM on 6th February 2023, Ketto received the highest number of donations in a single minute. It was also observed that donors are most likely to give between 10 and 11 PM, both facts indicating that kindness never sleeps. Did you know? Online donors saved a whopping Rs. 51,829,651 in taxes thanks to the power of 80G tax exemptions.
These are Ketto’s fast-growing fundraising categories — the donations for soldiers increased by 2675% this year. Donations for senior citizens increased by 484.06%, ensuring our elderly are living their golden years in dignity. Contributions towards food and hunger also rose this year by 381.14%. Moreover, donations to widow empowerment increased by 100%
These were the top ten states that donated the most across the country – Maharashtra, Karnataka, Delhi, Tamil Nadu, Kerala, Telangana, Uttar Pradesh, Andhra Pradesh, West Bengal, and Gujarat, proving that although Indians are divided by borders, they are united by the spirit of giving.
Varun Sheth, CEO and Co-Founder of Ketto says, “In 2023, we saw something truly amazing – our community came together to support each other. It’s just incredible to see how even the smallest acts of kindness can be powerful and make a big difference. We’ve shown the world that kindness has no limits, and by working together, we can create a much better world for everyone.”
Kunal Kapoor, Co-Founder of Ketto says, “Kindness is a universal language that bridges cultures and connects people. Being compassionate isn’t a tough choice so why not indulge in the practice of giving? It’s inspiring to see how people have begun to contribute to causes and make a difference. This is only the beginning of a brighter future, which leads us to believe that kindness knows no bounds!”
These fascinating data points not only reflect the indomitable spirit of generosity among Indians but also underscore the immense potential of collective kindness in creating a brighter, more compassionate world. It is a testament to the incredible impact that each individual can make in the pursuit of a better society.
13, Nov 2023
Distance Learning Education in India
A distance course, also known as a distance learning or online course, is an educational program where the majority or the entirety of the instruction occurs remotely, often via the Internet. These courses allow students to study and complete coursework from a location of their choice, offering flexibility in terms of time and location. Distance courses can range from individual classes to entire degree programs and are commonly offered by various educational institutions, including universities, colleges, and online learning platforms. They often utilize digital resources, such as online lectures, readings, videos, and interactive assignments, and may incorporate communication tools like video conferencing, discussion forums, and email for student-teacher interaction.
Distance learning in India has gained significant momentum over the years, especially with the proliferation of digital technologies and the internet. Several institutions offer distance education programs, providing opportunities for individuals who can’t pursue full-time, on-campus education due to various constraints.
The landscape of distance learning in India includes various universities, both central and state, such as Indira Gandhi National Open University (IGNOU), Symbiosis Centre for Distance Learning, and many others. These institutions offer a wide array of courses, from undergraduate to postgraduate levels, across disciplines like arts, science, commerce, management, and technology.
The approach to distance education in India has evolved considerably, transitioning from traditional correspondence courses to more dynamic online platforms. Learners now have access to study materials, lectures, discussion forums, and even live sessions through various digital mediums.
Government bodies like the University Grants Commission (UGC) and the Distance Education Bureau (DEB) regulate and maintain the standards of distance learning programs to ensure quality education and the recognition of degrees obtained through these programs.
Challenges within the system often include issues related to access, quality, and equity. There’s a significant focus on expanding access to education, particularly in rural areas, and ensuring that the quality of education is consistent across regions. Efforts are being made to address these challenges through various government initiatives and private endeavors.
However, while distance learning provides flexibility, it’s crucial to choose recognized and accredited institutions to ensure the value and acceptance of the certifications or degrees earned. There have been instances of non-accredited or unrecognized institutions providing questionable education, leading to concerns about the quality and recognition of the degrees obtained.
Overall, distance learning in India has significantly expanded educational accessibility, catering to a diverse range of learners across the country and beyond. The flexibility it offers has made education more inclusive for individuals who might otherwise struggle to pursue higher education due to geographical, financial, or time constraints.
13, Nov 2023
Health Benefits of Natural Superfoods We Can Afford
The term “superfood” generally refers to nutrient-dense foods that are believed to offer exceptional health benefits due to their high concentration of beneficial nutrients, such as vitamins, minerals, antioxidants, and other compounds. However, it’s important to note that while certain foods are nutrient powerhouses, there’s no one-size-fits-all superfood, and a balanced diet is key for overall health.
“Superfoods” is a term used to describe nutrient-dense foods that are believed to offer exceptional health benefits. While there’s no official definition of a superfood, many natural foods are commonly considered to fit this category due to their high nutritional content.
There are several natural superfoods that offer impressive health benefits without breaking the bank. Here are a few:
Oats: They’re a fantastic source of soluble fiber, which helps with digestion, and they contain numerous vitamins and minerals.
Beans and Legumes: These are affordable sources of plant-based protein, fiber, vitamins, and minerals. They’re known to be great for heart health and managing blood sugar levels.
Leafy Greens (Spinach, Kale): Packed with vitamins, minerals, and antioxidants, they’re excellent for overall health. They’re versatile and can be used in various dishes.
Berries: While some berries can be pricey, options like frozen berries or seasonal varieties are often more affordable. They are rich in antioxidants and vitamins.
Eggs: A low-cost source of high-quality protein, eggs also contain essential nutrients like choline and various vitamins.
Legumes: Beans, lentils, and chickpeas are rich in fiber, protein, and essential nutrients.
Greek Yogurt: It’s a good source of probiotics, protein, and calcium. Opt for plain varieties without added sugar.
Sweet Potatoes: They’re rich in vitamins, minerals, and fiber, providing a healthy source of carbohydrates.
Nuts and Seeds: While some types can be a bit pricey, sunflower seeds, pumpkin seeds, and peanuts are often more budget-friendly. They provide healthy fats, protein, and various nutrients.
Garlic: Known for its immune-boosting properties, garlic is an affordable superfood that adds flavor to dishes.
Turmeric: A spice with powerful anti-inflammatory properties, it’s commonly used in many cuisines and is relatively inexpensive.
Incorporating these foods into your diet can offer a wide range of health benefits without straining your budget.
It’s also important to remember that while these foods are beneficial, a diet consisting of a variety of fruits, vegetables, whole grains, lean proteins, and healthy fats is crucial for overall health.
Always consult with a healthcare professional or a registered dietitian for personalized advice on nutrition and diet choices.
13, Nov 2023
PMR’s Festive Fervor: Spreading Joy with Elders and Children this Diwali!
New Delhi, November 2023: In the radiant spirit of Diwali, the festival that illuminates lives and spreads joy, PM Relocations Pvt. Ltd. (PMR), a global relocation firm, has embraced the true essence of the occasion. Demonstrating compassion and a commitment to making a positive impact, PMR reached out to the elderly residents of NEMA Eldercare, as well as the underprivileged children supported by the Robinhood Army (RHA) and Harmony House those in need during this festive season.
Ms. Aakansha Bhargava, CEO of PM Relocations Pvt Ltd expressed, “I am extremely happy and thrilled to be kickstarting the festive season this year with something so special and meaningful. Each year, PMR tries its best to plan activities that help us give more and more to society, as well as ensure that everyone feels an integral part of the ongoing festive celebrations in India. Our excitement stems from our desire to use PMR’s platform towards the betterment of members of society, be it the elderly community or children from underprivileged sections of society.”
On this auspicious occasion, the team at PMR joyfully volunteered at the NEMA Eldercare to seek the blessing of elders. During their visit, the team played games with the elders, shared sweets, and was honored to present the residents with wheelchairs. One of the volunteers expressed their profound joy saying, “Interacting with the elders today filled my heart with joy, and connecting with them was truly blissful.”
Continuing their festive activities, PMR celebrated Diwali with the children of RHA and Harmony House, two notable charitable organizations for aspiring little kids. PMR volunteers orchestrated engaging activities with children such as diya painting and card making. Apart from these sweets were distributed to share the sweetness and harmony on the occasion. The children at Harmony House delighted the team through a captivating welcome performance.
With a steadfast dedication and longstanding commitment to the advancement of sports, PMR has taken the initiative to empower the potential of budding athletes at Harmony House and decided to aid in building a sports infrastructure for the children, actively supporting the dreams of young talent this Diwali.
PMR shares a long-term and heartwarming connection with the institutions dedicated to the well-being of children and the elderly. As a kind gesture, the children from Lakshyam Foundation and Dream Girl Foundation visited the PMR House to joyously celebrate Diwali together. Their lively performances and shared cheers spread an air of delight, making the event memorable.
Additionally, PMR has an ongoing charity drive to donate clothes for elders and children, along with an ongoing toy bank donation at their offices across the country. They are committed to significantly contributing and empowering young children and elders through their initiatives.
13, Nov 2023
Goldmedal Celebrates the Spirit of Diwali with a New Ad Campaign ‘Ghar Ghar Lagta Hai’
India, 13th November 2023: Goldmedal Electricals, one of India’s leading electrical manufacturing companies, has released a new digital video ad campaign in time for Diwali. The campaign showcases several of Goldmedal’s products, including doorbells, LED lighting, and home automation solutions, against the backdrop of friends and family visiting a home during the festival of lights – with the voiceover highlighting the core message that it is the joy that loved ones bring with their presence that truly makes a “home feel like a home” (‘Ghar Ghar Lagta Hai’).
Conceptualized by FoxyMoron, the campaign is a heartwarming reflection on the important role that friends and family play in making joyous occasions feel complete, while also depicting how Goldmedal’s products elevate your festive experience.
Commenting on the new campaign, Kishan Jain, Director of Goldmedal Electricals said “Festivals are a time to enjoy the company of loved ones within the warmth of our homes. Goldmedal’s products, including our LED lighting, doorbells, and home automation solutions, enhance the aesthetics and comfort of your spaces and offer a convenient, hassle-free experience amidst the bustle of the festive season. At the same time, we wanted to highlight, through this ad campaign, that what truly makes our home feel complete during these joyous moments, is the presence of our friends and family.”
Speaking about the campaign, Shubit Rakshit, Business Director, FoxyMoron said “Zoo Media Network is delighted to partner with Goldmedal to introduce the ‘Ghar Ghar Lagta Hai’ campaign—a compelling illustration of synergized endeavors. FoxyMoron as the lead agency, and The Rabbit Hole as the specialist Video Marketing agency in our network, collaborated to actualize this vision. The campaign’s integrated creative strategy and lifestyle-centric narrative were meticulously crafted to resonate emotionally with consumers, effectively spotlighting Goldmedal’s diverse portfolio. Our objective was to forge a narrative that transcends a singular event, evolving into a scalable initiative seamlessly integrated across the brand and its complete product spectrum.”
13, Nov 2023
Richa Agarwal and Cleopatra Makeovers Receive Glorious Award for its achievment in the feild of Makeovers.
Bollywood Actress Bhagyashree Presented Richa Agarwal with the Prestigious Award
Richa Agarwal, Founder and ace makeover expert, Cleopatra Makeovers is proud to announce and celebrate the recent recognition it received from the esteemed Bollywood actress, Bhagyashree. The salon was honored with the Glorious Award for Best Makeup Studio Chain of the Year 2023. This prestigious award was presented to Richa Agarwal by Bollywood actress Bhagyashree. Richa Agarwal, found and makeover expert Cleopatra feels privileged to have received this recognition from these esteemed organizations. Talking about this achievement she stated,
As a leading makeup studio chain, We have consistently strived for excellence in providing top-notch beauty services to people who want to look and feel beautiful. This recognition as the Best Makeup Studio Chain of the Year 2023 is a testament to our dedication and commitment to delivering outstanding beauty and grooming experiences.
Speaking about the recognition Richa Agarwal said, ” We have always believed that this award is a reflection of our hard work, creativity, and innovation in the field of makeup and beauty. Our skilled and talented team takes pride in their ability to transform every individual into their best version, enhancing their natural beauty and boosting their confidence. The Glorious National Award for Best Makeup Studio Chain of the Year 2023 serves as a motivation for us. We will continue to provide exceptional services and stay at the forefront of the beauty industry. This achievement further solidifies our position as a leader in the field of makeup and beauty.
We celebrate this achievement and extend our heartfelt gratitude to Bhagyashree, Stylefistaa, and Runway Fashion Management for recognizing their efforts and honoring them with this prestigious award. We remain committed to offering unparalleled beauty experiences to our clients, ensuring that they look and feel their absolute best.
Richa Agarwal takes immense pride in receiving the Glorious National Award for Best Makeup Studio Chain of the Year 2023. This recognition further establishes her reputation as a leading name in the industry.” Cleopatra looks forward to continuing its journey of excellence and providing exceptional beauty services to its valued clients”, stated Richa Agarwal
13, Nov 2023
Empowering India’s Future: 5 NGOs Transforming Children’s Lives
India is home to a substantial child population, with many of them grappling with a multitude of challenges, including poverty, limited access to education, healthcare disparities, and more. Fortunately, numerous non-governmental organizations (NGOs) across the country are tirelessly dedicated to tackling these issues and enhancing the overall well-being of children. Below, we have compiled a list of some of the impactful NGOs in India, such as Save the Children India, and CBM India Trust, that are making a significant difference in the lives of these children.
Save the Children India is one of the largest and most well-known NGOs in India, dedicated to the welfare of children. Their work spans various domains, including education, healthcare, child protection, and emergency response. They focus on ensuring every child’s right to survival, protection, development, and participation. Save the Children operates numerous programs and projects across the country, making a substantial difference in the lives of underprivileged children.
CBM India Trust is a leading Indian not-for-profit development organization committed to improving the quality of life of persons with disabilities and other marginalized communities. They are dedicated to promoting inclusive education, ensuring that both girls and boys in low-income settings have equal access to education. Their program is aligned with the 2030 Agenda for Sustainable Development Goals, which underscores the importance of transforming education systems to be more inclusive, particularly for children with disabilities. Additionally, they are working alongside persons with disabilities to remove cultural and environmental barriers to their full participation in health, education, and livelihood in over 25 states to break the vicious cycle of poverty and disability.
CRY – Child Rights and You – CRY is an organization that has been championing the cause of child rights in India for decades. They work to ensure children’s access to quality education, healthcare, and protection from exploitation. CRY partners with grassroots organizations and empowers communities to address the unique challenges faced by children in their specific regions.
Pratham is focused on improving the quality of education for underprivileged children in India. They implement innovative teaching methods and programs to bridge the learning gap and ensure that all children have access to quality education. Pratham’s initiatives have reached millions of children, especially those in rural and remote areas.
Smile Foundation is committed to the holistic development of underprivileged children. They provide healthcare services, education, and skill development programs to empower children and their families. Their approach is to break the cycle of poverty and improve the overall well-being of children in need.
These five NGOs in India are significantly influencing the lives of children by tirelessly striving to provide them with crucial essentials like education, healthcare, and nutrition, and safeguarding them from exploitation. By extending support to these organizations, both individuals and corporations can play a pivotal role in shaping a brighter and more secure future for India’s children. Your contribution, no matter the size, holds the power to make a tangible difference in the lives of these young souls, granting them the opportunity to flourish and realize their full potential.
13, Nov 2023
Asort Gears Up to Commemorate Its 12th Founder’s Day
Celebrating 12 Years of Innovation, Community Empowerment, and Sustainability
New Delhi, 13th November 2023: Asort, India’s pioneering co-Commerce direct-selling company in the fashion domain, is excited to announce its 12th Founder’s Day celebration, which is scheduled to take place on November 11, 2023. The company, founded in 2011, has embarked on a remarkable journey of innovation and community building to shape the future of direct sales.
Established in Mohali, India, Asort set out with a vision to revolutionize the fashion industry through a unique direct-selling model. Co-founders Roshan Singh Bisht & Nathasha Kumar and both first-generation entrepreneurs recognized the immense potential of this innovative concept and dedicated themselves to establishing Asort as India’s first co-commerce direct-selling company.
“Asort has been an inspiration of innovation and empowerment in the direct selling industry, providing entrepreneurs with opportunities and fostering a sense of community. Our journey from a single city to a pan-India presence is a testament to our commitment to redefine the game in fashion,” stated Roshan Singh Bisht, Co-Founder & CEO of Asort.
Over the past 12 years, Asort has achieved remarkable growth. From its modest beginnings in a single city, the company now operates across India, offering a wide range of products in over 13 lifestyle categories, with more than 5000 product options. In 2016, Asort successfully transitioned from an offline to a purely online platform, embracing the digital age and expanding its reach to a broader audience.
One of Asort’s most notable achievements is its support for nearly 3 lakh community partners, providing them with entrepreneurial opportunities and financial independence. These individuals have not only found a dependable source of income but have also become integral parts of the Asort community, contributing to the company’s success. Roshan expressed his deep appreciation for the unwavering support from the Asort community and the broader business ecosystem. His vision extends beyond mere business success; he aspires for Asort to emerge as the best direct-selling company in India. As Founder’s Day approaches, this celebration serves as a moment to reflect on the journey thus far and anticipate a brighter future.
“Asort’s Founder’s Day is an opportunity to express gratitude to the Asort community and the broader business ecosystem for their unwavering support. Our vision is to become the best direct-selling company in India, and our commitment to innovation and sustainability drives us forward,” emphasized Ambrish Ranjan, Executive director, Asort To mark the occasion of its 12th Founder’s Day, Asort has organized a special recognition event in Panchkula. The event will honor the top achievers among its community partners and is expected to draw 2000 attendees, including industry dignitaries and community members. It promises to be a day filled with inspiration, recognition, and a profound sense of belonging for the Asort community.
In a significant step toward a more sustainable future, Asort has introduced an initiative to transform its packaging into an eco-friendly solution. Recognizing the environmental impact of packaging in the fashion industry, Asort is committed to addressing this issue through sustainable packaging.
The fashion industry has long contributed to non-biodegradable plastic waste, leading to issues of plastic pollution and carbon emissions. Asort is determined to be a part of the solution. Their sustainable packaging initiative represents a commitment to changing the way we experience fashion while respecting our planet. Each package is now made from plant-based recycled paper, ensuring our clothing arrives at your doorstep in style while respecting nature’s balance.
As Asort celebrates its 12th Founder’s Day, the company embraces a vision of innovation, community empowerment, sustainability, and a brighter, more future-ready path for direct sales. The celebration marks a significant milestone in Asort’s journey, a journey characterized by resilience, growth, and a steadfast commitment to building a better future for all. Asort is poised to continue making history in the direct-selling industry and shaping the future of fashion commerce.
13, Nov 2023
Ekstep Foundation And PVR Nest Collaborate In“Bachpan Manao Badhte Jao” Mission to Celebrate Childhood
~ PVR NEST launches its ‘Let’s Start Doing Good’ with Bachpan Manao Badhte Jao ~
National, November 13, 2023: EkStep Foundation has partnered with PVR NEST’s ‘Let’s Start Doing Good initiative’ under the ‘Bachpan Manao Badhte Jao’ mission to showcase the ‘Bachpan Manao’ short film as a public service message in over 1000 screens of PVR INOX theatres across the country. The film made by Prakash Varma of Nirvana Films will run on PVR INOX screens from November 17 – November 30.
As part of the initiative, the mission is to launch a short film for the first time on the Big Screen that encapsulates the simple yet profound joys of childhood, the moments where children learn and grow best. This heartwarming film aims to encourage viewers to “Celebrate Childhood, Keep Growing” and opens their hearts and minds to the magic of the early and foundational years of every child. This unified effort aims to encourage caring adults especially parents and teachers to see the holistic growth of every child and understand the window of opportunity these early years present while recognizing the importance of the power of exploration and play to ensure a strong foundation for every child.
Deepika Mogilishetty, Chief of Policy and Partnerships at EkStep Foundation – Bachpan Manao says,
“The film is a call to every caring adult – mother, father, teacher, preschool educator, Anganwadi teacher, and anyone who engages with children up to the age of 8 to recognize the abundance of childhood and the opportunities it inherently provides. With simple actions and attention, we can as a society ensure the best foundation for the future of every child in India. Partnering with PVR NEST gives the mission wings as it travels to cinemas and into the hearts and minds of people, and they have generously connected it to the Let’s Start Doing Good initiative in PVR INOX screens across the country. For everyone reading this and going to the cinemas, we say carry and spread the message – Bachpan Manao Badhte Jao.”
The ‘Bachpan Manao, Badhte Jao’ mission is a collaborative effort of over 80 organizations recognizing that children learn through PLAY, living moments are learning moments, children need holistic development and children need to be given ‘Seekne Ki Aazadi’. Scientifically, it is known that the brain’s plasticity is strongest during the first 8 years and over 85% of an individual’s brain development occurs by the age of 6.
Rohini Nilekani, Co-founder, of EkStep Foundation, shared her vision for the initiative, stating, “Bachpan Manao, Badthe Jao’ is a societal mission to nurture the learning journey of India’s children by celebrating childhood itself, which is the greatest teacher of all. The youngest citizens of our country are the future. Every year, about 25 million children are born in India, and every year we have the opportunity to ensure that every generation of children is learning. Come, let’s all help to democratize the joy of learning.”
‘SDG (Start Doing Good)’ represents a collaborative effort between PVR INOX and communities, aimed at fostering dialogue, action-oriented projects, and conferences centered around the 17 Sustainable Development Goals (SDGs). This campaign forges partnerships with organizations dedicated to long-term commitments toward these global objectives. PVR NEST, the CSR arm of PVR INOX Limited with its belief in transforming the lives of children at risk has joined this mission by screening the Bachpan Manao launch film in PVR INOX theatres across the country as part of their “Let’s Start Doing Good’ initiative. PVR NEST invites everyone to raise the level of conversation for the sake of our youngest.
Commenting on the occasion, Deepa Menon, Founder Head, PVR NEST said, “The launch of “Bachpan Manao, Badhte Jao” marks a significant milestone in advancing early childhood development and the foundational stage in India. EkStep Foundation, co-founded by Nandan Nilekani, Rohini Nilekani, and Shankar Maruwada is incubating the growing network of 80+ organizations that are aligned to solving for the growth, well-being, and development of India’s youngest. PVR NEST supports the creation of safe urban public spaces for children and women and is happy to collaborate with EkStep Foundation in realizing every child’s fundamental right to holistic growth. It is helping reinforce the message in cinema, a powerful medium, not only for entertainment but also for reflecting and influencing society. ‘Bachpan Manao, Badhte Jao’ collection (a term derived from collaboration and action) is committed to forging partnerships that drive, sustain, and scale actions for lasting inter-generational impact”.
Adding further, Shankar Maruwada, Co-Founder and CEO of EkStep Foundation said, “This mission urges us to relook at the way we approach early childhood in today’s world. It invites us to understand, value, and celebrate the abundance within and around each child. Our role is to be a catalyst for this mission so that it can grow further, carried proudly on the shoulders of all collectors.”
