6, Dec 2023
Leptos Introduces Zeus Signature Collection in Cyprus, part of Europe Targeting Indian Investors
6th December 2023
Mumbai, India: Leptos Estates, the leading property developer in Cyprus & Greece has introduced the highly anticipated Zeus Signature Collection, a collection of luxurious apartments designed specifically for Indian investors within the second luxury residential tower at Limassol Blu Marine.
The new collection offers a combination of breathtaking views of the Mediterranean Sea, top-of-the-range appliances, exquisite furniture, and a luxurious yet comfortable interior palette, these one-, two-, and three-bedroom apartments are poised to become a coveted addition to the Limassol real estate landscape. The strategic positioning of each building within Limassol Blu Marine ensures unobstructed sea views, creating a truly unparalleled living experience.
Residents of the Zeus Tower will have exclusive access to world-class amenities, including a 14,000-square-foot luxury health and spa facility with a 25-meter indoor pool, treatment room, sauna, and steam rooms. Additionally, they will enjoy the convenience of round-the-clock service and security, a 24-hour Concierge, and property and rental management facilities. A private beach lies at the doorstep, while Limassol Old Town and Limassol Marina are just a short stroll away.
This is echoed by Pantelis Leptos, co-president of Leptos Group of Companies, who stated, “We are thrilled to present the second phase of the Zeus Signature Collection, curated specifically for our esteemed Indian investors and the wider South Asian audience. With Blu Marine’s Poseidon tower already achieving a remarkable 80% sales milestone and escalating demand, we anticipate an equally enthusiastic response to this upcoming phase. This presents an exceptional chance for buyers to secure an apartment, whether as their primary residence or a lucrative investment promising significant capital appreciation and assured rental income. We eagerly look forward to welcoming Indian investors as an integral part of this incredible opportunity. Situated in a sought-after neighborhood of Limassol, Limassol Blu Marine offers a serene and sophisticated lifestyle. Up to 90% of the land has been thoughtfully left undeveloped to foster the growth of flourishing gardens, creating a tranquil oasis for residents to unwind and connect with nature.”
The development is conveniently located near a host of high-end infrastructure projects, including the Limassol Marina, Dubai World Cruise Terminal, Limassol Old Port, City of Dreams Casino and Golf Resort, Seafront Park, the historic city center, a shopping mall, a theme park, medical centers, and both private and public schools. Moreover, Limassol Blu Marine is situated just 35 minutes from both of Cyprus’s international airports, ensuring easy accessibility for residents and visitors alike.
With the global spotlight on the allure of beachfront luxury living and investment prospects, the shifting market dynamics underscore the present as an ideal juncture for interested investors to delve into these exclusive villa offerings in the countries.
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- By Rabindra
6, Dec 2023
Dombivli Real Estate is Your Guide to a Millennial Dream Home
By – Sachin Patel, CMD, Swaminarayan City
Dombivli is a thriving city in Maharashtra’s Thane district, with a wide range of residential options for homeowners. With a diversified property selection and a vast range of flats for sale in Dombivli, it has become an appealing location for individuals looking for their dream home or investment opportunities.
Dombivli’s real estate market offers an assortment of flats for sale, catering to a variety of budgets and preferences. Whether you are looking for modest apartments or huge residences, Dombivli has a variety of solutions to meet your needs. The city’s strategic location, excellent transportation routes, and a plethora of amenities make it an ideal choice for individuals wishing to settle in a well-established and vibrant community.
Purchasing property in Dombivli has various advantages. To begin with, the city has a more affordable price range when compared to surrounding areas in Mumbai. This affordability, combined with the availability of essential amenities and contemporary infrastructure, makes Dombivli an appealing prospect for homebuyers. Furthermore, the city’s ongoing expansion and development contribute to the possibility of property value appreciation, making it an attractive investment prospect.
Things First-Time Buyers Consider Before Buying a Residential Property in Dombivli
Rising real estate prices, demand for affordable homes, and consumers’ shifting preferences for less crowded, tranquil communities with amenities that can improve their quality of life and well-being are all considered significant determinants in their decision to purchase a home.
Before you decide to buy a home in Dombivli, First-Time Buyers should consider the following factors:
Location
Dombivli’s rapid development is a noticeable success, particularly in civil infrastructure and real estate. Developers are wasting no time constructing great spaces at affordable prices, making it an essential factor in enticing people who wish to relocate to the Dombivli region. Another advantage of Dombivli is that it makes commuting around the city and Mumbai relatively easy and convenient. The Dombivli – Thane Flyover significantly cuts travel time between Mumbai and Dombivli even further, accomplishing the journey in a mere 15 minutes.
Quality Construction
Construction quality is one of the most essential criteria that entice homebuyers to acquire a house in a housing society. Grade A developers are noted for their dedication to quality building and the use of high-grade materials. They employ sturdy, durable, and long-lasting materials to ensure the quality. They also use cutting-edge construction techniques to create energy-efficient and environmentally friendly homes. It means that buyers can expect their houses to be built to a high quality, making a sense of security and comfort for you and your family. Quality construction is more than just building structures. It is about creating spaces that inspire, uplift, and contribute to a higher quality of life. Choose apartments with natural light, expansive views, and refreshing breezes to maximize these advantages.
Builder and RERA Authenticity
Before purchasing any flat or house, it is critical to investigate the builder or real estate developer’s credibility, especially if the project is still in development. If you wish to verify the builder’s legitimacy, you can look up the builder’s registration number on Maharashtra’s RERA webpage. You can also look at the builders’ previous completed projects to determine whether or not the project is worth investing in.
Amenities
Properties with modern amenities tend to sell quickly. It is also simpler to rent them out at a higher price. When looking for a flat, consumers prefer those with all the necessary amenities, such as parking, lifts, power backup, good ventilation, and access to recreation facilities. If you want to rent your apartments or house, you must invest in modern amenities.
Calming Serenity and Quick Connectivity
Today, luxury is mainly associated with continuous access to offices, schools, and other necessities. The luxury of life has been pushed to a greater level, with various new developments sprouting in the heart of Dombivli, providing a contemporary and refined lifestyle. Living near social infrastructure, regardless of the apartment, is a luxury in itself.
Smart Moves for First-Time Buyers in Dombivli’s Dynamic Market
Dombivli’s real estate market offers a plethora of options for homeowners, with flats for sale in Dombivli catering to a wide range of preferences and price ranges. The city’s strategic location, affordable cost of living, and outstanding infrastructure make it an appealing place to live or invest. The region’s acclaimed developers exemplify excellence, producing modern luxury residential developments demonstrating quality and sustainable living. Whether you are looking for your ideal house or a profitable investment opportunity, Dombivli’s real estate market will meet and exceed your expectations.
6, Dec 2023
Fly High by Soumita Saha and DJ Simon G is ruling charts
In a trailblazing collaboration, “Fly High,” is a beguiling musical fusion that brings together the conspicuous talents, of Indian Singer and music composer Soumita Saha with the dynamic Music Producer DJ Simon G for the very first time. ‘Fly High’ has crossed 10K+ streams on Spotify in just a few days of its digital audio release. Soumita’s memorable experiment with EDM in her previous project almost stirred the musical niche.
Now the musical sensation unites with DJ Simon G for their revolutionary project ” Fly High “. Fly High is an English original transcending smoothly through Pulsating beats of Dance music amalgamating into Tilana flawlessly. Fly High is written and composed by DJ Simon G., the song introduces the audience to the infectious melody and unforgettable groove that is all set to conquer hearts.
Fly High is streaming on all major music streaming platforms. The illustrated Music video featuring DJ Simon G and Soumita shall released from Melotunes official YouTube Channel on 4th December. Album Art and music video’s illustrated animation has been done by Renowned illustrator Debarati De. The song has been mixed and mastered by Ritesh Roy. Fly High has been beautifully rendered by Soumita. EDM being her forte the singer is buoyant about her new project FLY HIGH.
The EDM Queen adds ” I have been exploring EDM from 2017 officially, probably in India the fan base started sprouting around mid-2019 for this genre. Being a fusion enthusiast I have witnessed the North Indian style of Hindustani classical fusing with EDM for Yaad Piya Ki. Now it’s time to witness how the audience accepts EDM blending with carnatic Tilana for Fly High. ” Soumita’s English originals ‘Play The Tune’ and ‘Savage Side’ gained remarkable appreciation from listeners. Soumita is a renowned playback singer in India known mostly for her contribution to various fields of music.
The song has also earned itself a red ‘fire sign’ of popularity on the Meta Music library as many people are using this groovy number to make reels. The singer adds ” I was unversed about this fire sign thing, now after Savage Side and Play The Tune when I found the same fire sign besides Fly High I was super happy…this time surely I know what it means and then my heart with pleasure fills, and dances with the daffodils “.
Soumita is a Wordsworth person that concludes her feelings by quoting his lines. The song is a lyrical tour de force cornerstoned mainly on despondency of heartbreak that ends on a note of assuring resurgence of self-growth. The song itself is the epitome of optimism. DJ Simon G and Soumita are nurturing enormous hope for the success of Fly High. The trailer was released on 27th Nov, while the music video is releasing on Dec 4th from Melotunes official YouTube Channel.
6, Dec 2023
AICTE to launch new Approval Process Handbook on 6th December, 2023
6th December, 2023, Delhi :
The All India Council for Technical Education (AICTE) will launch its new Approval Process Handbook for FY 2024- 2027. The launch will take place on December 06, 2023 (Wednesday) at National Media Centre, New Delhi at 11 am onwards.
AICTE Chairman Prof. T.G. Sitharam, Vice Chairman Dr. Abhay Jere and Member Secretary Prof. Rajive Kumar will formally launch the handbook and address media about the new provisions and amendments introduced in the approval process.
The Approval Process Handbook (APH) of AICTE is a roadmap for all Institutions seeking approval from the council to run programmes/courses falling under AICTE’s ambit. Considering the same, AICTE is endeavouring to build a transparent and hassle-free technical education ecosystem by ensuring seamless approvals to the institutions through the AICTE Approval Process Handbook. Various amendments and changes have been incorporated in Approval Process Handbook 2024-27 with focus on quality of education, simplicity of procedures and transparency in implementation.
The launch of the new APH will add value in simplifying the approval process, enabling institutions to function most efficiently and effectively. The new provisions introduced in the handbook are with a vision to make India a technical hub by 2047.
6, Dec 2023
Rapido launches affordable intra-city mobility solution with Rapido Cabs, disrupting urban commuting with a SaaS-based platform driving zero commission for drivers
~After foraying into bike taxi and auto services, this strategic announcement is the first-ever transparent transport offering in 4W ‘Rapido Cabs’ which offer Zero Commission and Lowest Price Guaranteed~
Mumbai, December 06, 2023: Rapido, India’s leading commute app, renowned for its innovative and affordable two-wheeler and auto-rickshaw services, has announced its strategic entry into the cab business.
The cab launch represents the latest step in Rapido’s mission to revolutionize urban mobility and ensure an affordable intra-city solution for all commuting needs. By diversifying its offerings, Rapido aims to become the go-to platform for a wide range of commuting needs, providing an affordable platform for commuters while benefiting captains. Accessible to all cab captains operating across the country, these services are designed to promote entrepreneurship, fostering a sustainable livelihood for drivers. Beyond empowering drivers, the focus extends to customer affordability, offering cabs at the lowest price to make transportation more accessible for all.
With a commanding 60% market share in bike taxis, Rapido expands its footprint with the pan-India launch of Rapido Cabs, introducing an initial fleet of 1 lakh vehicles.
Expressing his excitement about this latest milestone, Pavan Guntupalli, co-founder of Rapido, said, “We are incredibly excited to introduce Rapido Cabs pan India following the immense success of our bike taxi and auto services across the country. Our innovative SaaS-based platform revolutionizes the conventional commission system for drivers, tackling the persistent challenge of commission sharing with aggregators. This pioneering approach ensures that drivers incur only a minimal software usage fee, marking a significant shift in the industry.”
He added, “It also prioritizes customers by ensuring the lowest price guarantee and making our services exceptionally affordable for all.”
Rapido Cabs distinguishes itself through an innovative SaaS-based platform featuring a cutting-edge, zero-commission model for cab captains—an outstanding hallmark of our service. The SaaS-based platform serves as a seamless mediator, exclusively connecting drivers and customers without exerting control over the marketplace. Within the Rapido ecosystem, drivers enjoy direct payment from customers, free from any interference by Rapido. Nevertheless, to sustain this model and continue delivering exceptional service, drivers are required to pay a nominal subscription fee. As an illustration, upon reaching earnings of Rs 10,000 from the Rapido app, drivers will be subject to a modest subscription fee of Rs 500. This pioneering approach ensures that drivers receive the entirety of their service value, empowering them to maximize their earning potential. Simultaneously, passengers benefit from competitive fares in the Cab segment, as the all-encompassing SaaS-based platform consolidates various commuting
solutions into a single, user-friendly app.
Rapido’s expansion into cab services is a strategic move to meet the diverse commuting needs of its ever-growing user base while driving business growth and expansion.
5, Dec 2023
Ponds are the lifeline of Rajasthan – Adani Foundation helps restore water bodies in Jaisalmer
A television commercial featuring camels dancing with joy when a tanker opens its water nozzle for them shows the harsh reality of life in the desert where every drop of water is valued. Water is the elixir of life for inhabitants – people and animals – of the desert state of Rajasthan; they understand the value of this precious commodity like no one else. Life revolves around water in Rajasthan; ask those living in places like Jaisalmer and Barmer what it means to travel long distances in the scorching sun to fetch the precious resource. So it is but natural that rainfed waterbodies — man-made or natural — have been the focal point around which human settlements have developed for centuries in the state.
Village ponds hold great significance for the people here. They believe these are more than just bodies for storing water; they are the lifeline of the communities surrounding them. Despite the advancements in technology and the popularity of borewells and hand pumps, people realize that ancestral ponds are the guardians of their identity. So, they have now gone back to reviving ponds, storing water in them, and using it wisely.
The Adani Foundation recognized the dire need for water conservation in these parched lands and embarked on a mission going beyond just enhancing water storage. The goal was to revive and preserve ponds, the lifeline of these villages. Communities and local leaders became architects and decided on the excavation area, pond depth, and catchment area enhancements. Their decisions didn’t solely revolve around water but involved concerns for child safety, the welfare of cattle, and the natural rhythm of rainfall.
“For centuries, we have depended on this pond for our water requirements and it gets filled during the rainy season. But scant rain, which is common in this part of the state, and silt deposits make it difficult for the pond to hold water,” says Gafoor Khan, Sarpanch of Madhopur in Pokhran, Jaisalmer. “However, things are better now after the Adani Foundation took up the desilting and dredging at our Noteri pond that has water for 10-11 months.”
Water conservation efforts in Jaisalmer district, particularly in villages like Nedan, Madhopura, Dawara, Rasala, Achala, and Bhensara in the blocks of Pokhran and Fatehgarh have made a significant impact on the region’s water resources. These efforts, which resulted in restoring a total combined storage capacity of over 70,000 cubic meters, have not only increased the availability of water for the local communities but also contributed to groundwater recharge, ensuring a sustainable source of water for future generations.
This remarkable feat showcases the positive impact of community involvement, responsible resource management, and the commitment to preserving the natural heritage of the region. It is a testament to the power of collaborative efforts to address critical environmental challenges and secure a brighter future for these arid landscapes and their resilient communities.
“Not only the residents of Dawara but also cattle and stray animals depend on the Chataliya pond for water. People from nearby settlements come on carts and tractors to collect water. This is the only source of water for the village. We get water for 8-10 months after the pond is filled during the rains. We are thankful to the Adani Foundation for digging and cleaning this pond for our use,” says Inder Singh, resident of Dawara village, Fatehgarh, Jaisalmer.
The people’s connection to their land, culture, and history is strong. The Foundation’s initiatives to conserve water by revitalizing waterbodies ensure the survival of these villages. The locals know that their ponds are as resilient as they are. They know that their culture will survive, their country will grow, and the springs of life will forever nurture their souls. The desert’s legacy will be carried on for centuries to come.
5, Dec 2023
Eminent Sports Leader Narinder Dhruv Batra Inaugurates State-of-the-Art Pickleball Courts At GD Goenka Public School, Vasant Kunj
New Delhi, December 05, 2023: GD Goenka Group’s iconic flagship school, GD Goenka Public School, Vasant Kunj, proudly announces the inauguration of its cutting-edge dual Pickleball courts, a landmark achievement and the first of its kind in Delhi NCR. The introduction of Pickleball, a fast-paced and dynamic international sport, marks a significant step in fostering a culture of sportsmanship and global athleticism within the school community.
The inauguration was graced by the esteemed presence of Mr. Narinder Dhruv Batra, a distinguished leader in the world of sports, who served as the Chief Guest for the occasion. Mr Batra has been an influential figure in promoting sports in the country and has played a pivotal role in developing various sporting disciplines in India.
Expressing his enthusiasm for the introduction of Pickleball at GD Goenka Public School, Mr Batra stated, “I am delighted to be a part of this momentous occasion. Pickleball is a sport that combines elements of tennis, badminton, and table tennis, providing a unique and engaging experience. By embracing such international sports, schools contribute significantly to the holistic development of students, fostering teamwork, discipline, and a passion for physical fitness.”
Nipun Goenka, Managing Director, GD Goenka Group, expressed his vision for the school’s sporting initiatives, saying, “At GD Goenka, we believe in providing our students with diverse opportunities for growth and development. The addition of Pickleball courts is a testament to our commitment to offering a well-rounded education that goes beyond academics. We are confident that this facility will inspire our students to explore new horizons in sports and lead active, healthy lifestyles.”
Pickleball, known for its accessibility and adaptability, is a sport that people of all ages and skill levels can enjoy. The new courts at GD Goenka Public School are built to international standards, ensuring a world-class experience for both, beginners and seasoned players.
5, Dec 2023
BSP Senior Secondary School, Bhilai Chhattisgarh School Wins TCS Rural IT Quiz National Finals
BENGALURU, December 5, 2023: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) and the Department of Electronics, IT, BT and Science and Technology, Government of Karnataka announced the winners of the national finals of the 24th edition of TCS Rural IT Quiz, held on November 30, 2023, as part of the Bengaluru Tech Summit.
Udit Pratap Singh from BSP Senior Secondary School, Bhilai Chhattisgarh was the winner in the national finals and Vignesh Nauso Shetye from Dr. K.B. Hedgewar Vidyamandir, Bicholim Goa was the runner up.
The Winner and Runner-up were awarded educational scholarships of Rs 100,000 and Rs 50,000, respectively, by TCS. The finalists also received scholarships from TCS.
This year, the quiz was open to students in classes 8 to 12 across India. The program comprised online tests and virtual and physical quiz shows. The winners from the eight regional finals, who qualified for the national finals, included:
– Harshit Raikwar : CM Rise School, Vidisha, Madhya Pradesh
– Garvit Swami : Swami Vivekanand Govt. Model School, Ganganagar Rajasthan
– Divya Mishra : Malti Devi Memorial Public School, Kannauj Uttar Pradesh
– Shivam M Thakare : St John’s High School, Wardha Maharashtra
– Amrut Uppar : The Forbes Academy, Gokak Karnataka
– Udit Pratap Singh : BSP Senior Secondary School, Bhilai Chhattisgarh
– Panth Malav Bhai Patel : Anandalaya School, Anand Gujarat
– Vignesh Nauso Shetye : Dr. K.B. Hedgewar Vidyamandir, Bicholim Goa
The finalists also received scholarships from TCS. The awards were presented by Mr. Priyank Kharge Hon’ble Minister for IT &BT, Rural Development & Panchayat Raj, Govt. of Karnataka who was the chief guest, along with Mr. Sunil Deshpande, Regional Head, TCS Bengaluru, Dr Ekroop Caur, Secretary, Department of Electronics, IT, Bt, and Science & Technology, Government of Karnataka and Mr. Darshan H.V. – Director, Dept of Electronics IT, BT and MD KITS, Govt of Karnataka.
TCS has been organizing the Rural IT Quiz since the year 2000 in association with the Department of Electronics, IT, BT, and Science and Technology, Government of Karnataka. The objective is to enhance IT awareness amongst students from smaller towns and districts across India, keeping them abreast with the latest developments in the world of technology. The program has reached over 21 million students till date and is recognized by the Limca Book of Records as the first IT Quiz for rural students in India.
5, Dec 2023
ONDC announces ‘Build for Bharat’ nationwide initiative towards driving big-impact digital commerce solutions
New Delhi, December 5, 2023: The Open Network for Digital Commerce (ONDC), in collaboration with Google Cloud India, Antler in India, Paytm, Protean, and Startup India announces the ‘Build for Bharat’ initiative. The initiative aims to tackle diverse challenges in digital commerce, promoting industry innovation to develop practical solutions in this space.
‘Build for Bharat’ intends to tap into India’s technological and entrepreneurial potential with an expected participation of 200K+ participants representing startups, companies, and colleges. Prioritizing a participative and ecosystem-driven framework, the initiative is organized at a national scale across 50+ cities with top experts, leaders, VCs, and incubators onboard.
To kick-start the initiative, an event took place on December 4, unveiling the problem statements for participants and extending an invitation for registration. Covering Retail, Mobility, F&B, Financial Services, and Logistics sectors, the initiative is designed to deliver three distinct outcomes as follows:
● Category 1 — ‘NextGen Ventures’’ is designed to supercharge venture creation on ONDC. Open to aspiring founders exploring multiple ideas or early-stage founder teams working on an idea, this track provides a pathway to raising capital, launching, scaling companies, and incubating new businesses.
● Category 2 includes Scalable solutions and invites participation from organizations or individuals including students with a focus on solving friction points faced by Network Participants.
● Category 3 includes Foundation solutions, exclusively for college students (18+) to identify proof of concept for the friction points faced by NPs.
Prizes and Collaborations:
Category 1 winners in ‘NextGen Ventures’ will enjoy exclusive opportunities from Antler in India and mentorship from industry stalwarts. They receive a chance to avail equity-free grants of up to INR 5 Crores. Winning teams also gain the opportunity to join Antler Residency, opening avenues for potential VC funding. This residency program not only offers capital but also serves as a platform for early founders to validate their ideas, build their teams, and launch and scale their companies. Moreover, Google India will provide shortlisted teams with Cloud credits accompanied by valuable tech guidance.
Category 2 eligible winners are slated to receive Cloud credits from Google Cloud India for shortlisted teams and also for eligible winning startups.
Category 3 winners benefit from Google Cloud India’s contributions, including Cloud credits for shortlisted teams and also credits for eligible winning startups.
T Koshy, MD and CEO at ONDC, said, “We are excited to organize this nationwide initiative focused on building innovative solutions for India’s rapidly growing digital commerce ecosystem. Initiatives like ‘Build for Bharat’ will unleash the talent and potential of India’s startup and student community to drive meaningful impact at scale. Through grants, investments and recognition, we hope to nurture the best ideas into sustainable businesses.”
Bikram Singh Bedi, managing Director at Google Cloud India, said “Google Cloud is committed to empowering India’s entrepreneurial energy and technical capabilities. The ‘Build for Bharat’ initiative, provides a platform to develop scalable solutions that can transform the digital ecosystem on a large scale. By bringing together students, startups and businesses, we aim to foster collaboration and innovation towards an inclusive digital economy.”
Nitin Sharma, Partner and Co-founder, Antler in India, said, “At Antler, we were one of the first VCs to go very deep into a thesis on the game-changing potential of ONDC, asking ourselves whether it could do digital commerce what UPI did to payments. E-commerce requires moving atoms, not just bits, and also requires aggregation of a large number of small players. ONDC has a massive vision around reimagining and unbundling commerce, and we are committed to making more investments into the space. Through the ‘Build for Bharat’ initiative, we want to enable high-potential Indian founders with resources, an expert network, community and capital to build on ONDC.
Sudhanshu Gupta, Senior Vice President, Paytm said “As a buyer and seller network participant for ONDC, our mission is to bring the power of e-commerce to every seller and buyer in the country. Paytm se ONDC Network has gained massive popularity among users by unlocking the power of the inter-portable network through pricing and availability. We are excited to be a part of the ‘Build for Bharat’ initiative which aims to foster innovation and address the diverse challenges within the digital commerce landscape. This pan-India initiative will bring together the best minds in the country who will fuel a surge of innovative ideas to shape the future of digital commerce in India.”
Suresh Sethi, MD and CEO, Protean eGov Technologies said “’Build for Bharat’ is a brilliant initiative to bring together students, startups and businesses to unlock Bharat’s technological and entrepreneurial capabilities. As pioneers in creating DPIs for the nation, we are delighted to be a part of this collective effort that helps us further our mission of enabling population scale digital, social and financial inclusion through technology.”
5, Dec 2023
ZEE sweeps Promax Asia & Digital Reinvent Awards 2023, clinching 15 awards
Mumbai, 5th December 2023 – Zee Entertainment Enterprises Ltd. (ZEEL), India’s leading content company, has swept the Promax Asia and the Digital Reinvent Awards, bagging a remarkable 9 gold awards and 6 silver at the 2023 edition, for its unparalleled creativity and exceptional work in brand-defining campaigns.
At the Promax Asia 2023 Awards, ZEE5’s ability to craft a compelling invite shone bright. ZEE5’s ‘Kashmir Files’ trailer earned the coveted Best Factual Promo award, while the ‘Main Tajdaar’ video was awarded the Best Visual FX and Compositing for its captivating visuals, and ‘Sa Re Ga Ma Pa Li’l Champs’ bagged a Gold for the Best Reality promo. Additionally, ‘& Prive HD’ earned a gold award in the Best Editing category, while the striking series poster of ‘Ayali’ took home a gold in the Best Key Art category. Adding to ZEE’s accolades, Zee Café’s ‘Breaking Bad’ launch campaign and the ‘CVF Season 3’ launch promo garnered silver awards in the Best Drama Campaign and Best Reality Promo categories respectively. This impressive haul of metals is a testament to ZEE’s dedication to producing innovative and engaging content that resonates with audiences across Asia.
At the Digital Reinvent 2023 Awards, the ‘Pitching to Ashneer Grover’ promo for ‘TVF Pitcher Season 2’secured gold in the ‘Best Use of Influencers Using Social Media’ category. Zee Bangla dominated with their ‘Mother’s Day Campaign’ taking home gold for Micro Video Content. The winning streak continued with their captivating ‘IPL Combat Campaign’ winning gold and ‘Neem Phuler Modhu’ launch campaign securing silver in the coveted Digital Brand Campaign of the Year award. The IPL Combat Campaign’s success extended further with a silver in the Delivery on a Dime category.
Zee Bangla’s ‘Neem Phuler Modhu’ launch campaign secured gold for “Organic Use of Social Media,” while the ‘Mother’s Day Campaign’ earned silver in the same category. Additionally, ZEE5’s ‘Taj: Divided by Blood Official Trailer’ also grabbed a silver under the ‘Best in Promotion & Marketing: Trailer’ category.
Mr. Kartik Mahadev, Chief Marketing Officer – Content SBU, ZEE said, “We are delighted about the wins at the recent Promax Asia and the Digital Reinvent 2023 awards. It has been our constant endeavour to leverage creativity and enable content discovery through compelling, insight-based invites that stand out amidst the clutter and I’d like to thank our internal teams at ZEE and creative partners in bringing this vision to life. These wins underscore the ability of our brands to consistently engage with viewers through a distinct point of view.”
Promax India, the leading community in the nation’s entertainment market, successfully hosted the ‘Promax Asia India Awards 2023’ and the ‘Digital Reinvent 2023’ Awards, which commemorate remarkable accomplishments in the realms of entertainment marketing and design.
