10, Oct 2023
Westside collaborates with designer brand Saaksha & Kinni to launch exclusive home décor collection for the festive season
10th October 2023, Bangalore— In a bid to bring exquisite, fresh, and exclusive collection to its customers during the festive season, Westside, one of India’s leading and fastest-growing retail chains in India, has collaborated with ace designer duo Saaksha & Kinni for an exclusive home décor collection. The collaboration stands as a tribute to Westside’s remarkable 25-year journey of setting trends, inspiring lifestyles, and bringing joy to customers. It represents a celebration of our unwavering dedication to delivering quality, comfort, and style to every household.
The foundation of this collaboration lies in the harmonious fusion of design perspectives. Known for their signature style that pays an ode to tradition by blending it with new-age sensibilities, Saaksha & Kinni’s collection will showcase an avant-garde assortment at Westside stores. The Westside x Saaksha and Kinni Festive Home Range includes three captivating prints meticulously crafted by Saaksha and Kinni’s collaboration offers a diverse range of products, including bedsheets, cushion covers, napkins, tableware, and accessories such as tote bags and kimonos. This collection, which embodies a seamless blend of artistic expression and functional aesthetics, will be available exclusively at Westside stores.
Speaking about the new collaboration, Ms. Lyndsay Smith, Head of Westside Home said, “Westside is delighted to collaborate with Saaksha & Kinni to present a curated edit of home to our valued customers this festive season. This synergized effort not only underscores our mutual dedication to quality but also reflects our commitment to providing exceptional shopping experiences that explore innovative concepts, ultimately reshaping the fashion and lifestyle landscape for our customers. We look forward to this collaboration.”
The Mumbai-based designer-duo, Saaksha & Kinni, added, “We are so excited to be able to collaborate with one of the giants of Indian retail space. Westside is not only one of the leading stores in India, it is also changing the shopping landscape of India and when given the opportunity to collaborate with their homeware department, we felt our prints would lend themselves perfectly to the Westside aesthetic.”
Celebrating its 25-year journey, Westside, India’s iconic fashion brand, remains dedicated to its legacy of timeless style. The brand aims to evolve and adapt by embracing the contemporary and has taken a step in that direction through their collaboration with the vibrant and youthful brand, Saaksha & Kinni. Westside X Saaksha & Kinni Festive Home Range will be available at 24 Westside stores, spread across cities like Mumbai, Delhi, Pune, Chennai, Bengaluru, Hyderabad, Kochi, Kolkata, Ahmedabad, Surat, Dehradun, Lucknow, Chandigarh, and Guwahati.
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- By Rabindra
10, Oct 2023
Sleepyhead Introduces Innovative “Tilt” and “Play” Sofas to Elevate Festive Living Spaces
Bengaluru, 10th October 2023: Sleepyhead, a leading home lifestyle brand and rising star in the world of comfortable and innovative furniture solutions, introduces its latest innovations, the “Play Sofa” and “Tilt Sofa” with fun and unique campaigns. These sofas are the perfect choices to revolutionize your living space with their extraordinary flexibility and creativity. The launch showcases Sleepyhead’s commitment to innovation in the sofa category.
As the festive and sale season approaches, Sleepyhead recognizes the surge in demand for stylish and practical furniture. The “Tilt” and “Play” sofas are meticulously designed to cater to these evolving consumer needs, offering versatility, customization, and space-saving solutions. These sofas are more than just pieces of furniture; they are invitations to reimagine and personalize living spaces, bringing a touch of playfulness and innovation to homes.
The Tilt Sofa: Innovative Transformation for Versatile Living
The Tilt Sofa, a cutting-edge innovation from Sleepyhead, offers a unique feature that sets it apart in the world of furniture. Its key feature allows it to seamlessly transform from a traditional sofa to a lounge or sofa-bed structure by tilting the headboard backward. This ingenious design not only provides proper legroom but also creates an ideal setting for various activities, from lounging during movie nights to cozy date nights with your loved one. The Tilt Sofa is the perfect solution for those who are challenged by limited living space and don’t have room for multiple recliners or massive L-shaped sofas and ottomans. It’s a versatile and space-saving addition that enhances comfort and functionality in any living area.
Tilt’s campaign “Toggle to tilt your world”, brilliantly demonstrates the versatility of their innovative sofa through a series of split-themed videos. Each video portrays two contrasting sides of a person’s home and mood: one regular and one tilted. In a standout video, a man dressed formally sits upright on a Tilt sofa, engaged in a virtual meeting. He nods and smiles, saying, “Yes, sir! It will be done.” After the meeting, he switches to a relaxed mode, donning a hoodie and boxers, and grabs a bowl of popcorn. He reclines on the sofa’s right edge and playfully mocks his boss with, “Get it done over the weekend! Definitely Not!” This clever portrayal highlights Tilt’s sofa adaptability, effortlessly transitioning from work to relaxation.
The Play Sofa: Your Canvas for Creativity
The Play Sofa’s easy-to-detach segments enable effortless configuration changes to suit any mood or occasion. Sofa Play is a modular wonder as it can be rearranged like LEGO. With vibrant pop colours to mix and match, different arm heights, and multiple-seater options it one of a one-of-a-kind sofa in the segment and another groundbreaking innovation from Sleepyhead. So whether hosting a movie night, enjoying a cozy evening, or seeking a quick nap spot, the Play Sofa adapts effortlessly.
To celebrate the Play Sofa’s launch, Sleepyhead is unveiling an engaging social media campaign “Just can’t stop playing”, inspired by the creativity of Lego. Friends and family can come together to customize this Lego-like sofa, reflecting their unique personalities and moods. Each sofa segment can be customized with the same or different colors, allowing individuals to personalize their sofa as they see fit.
Mathew Joseph, CEO and co-founder of Sleepyhead, expressed his enthusiasm for the innovative ‘Play’ and ‘Tilt’ Sofas, stating, “These sofas truly set us apart in the category, reflecting our commitment to delivering furniture solutions that cater to evolving customer lifestyles. The launch is perfectly timed for the festive season, a peak period for marketplaces like Amazon and Flipkart, where consumers seek versatile, stylish, and functional furniture. These sofas’ remarkable flexibility and ability to transform into half beds offer unprecedented customization and practicality, enhancing living spaces just in time for celebrations.”
Deepti Karthik, Fractional Chief Marketing Officer of Sleepyhead, emphasized, “Sleepyhead’s new ad campaigns, especially the one inspired by Lego for our Play Sofa, are more than just advertisements; they’re a celebration of fun and creativity. We firmly believe that furniture should encompass not only comfort but also the essence of being cool and customizable. Our Play Sofa perfectly embodies this belief, and our ad campaigns echo the same spirit. It’s about redefining your space with a playful touch and a sprinkle of innovation. We invite you to join us in making your living room the trendiest and most enjoyable place to be!”
The campaigns highlight the intrinsic playfulness of the festive season in India, embodied by Sleepyhead’s versatile Play and Tilt Sofas, which offer unparalleled customization and practicality. This launch aligns perfectly with the upcoming festive and sale season, allowing customers to enhance their living spaces just in time for celebrations. Moreover, the brand has recently ventured into the omnichannel segment and is constantly expanding its furniture and furnishing portfolio. Recent additions include motorized recliners, dohars, headboard cushions, and an extended range of bedsheet designs, providing a wide array of quality home products.
10, Oct 2023
Manappuram Finance inks MoU with JCB India
Thrissur: Manappuram Finance India Ltd (MAFIL) has entered into a Memorandum of Understanding (MoU) with construction equipment manufacturer JCB India Ltd to finance the latter’s range of equipment and engineering products. The agreement was signed by Kamal Parmar, Head, of Vehicle and Equipment Finance, Manappuram Finance, and JCB India representative the other day. As per the agreement, the finance options will be available across the country. The pact will go a long way in helping both sides increase their business volumes.
“We are pleased to announce the signing of an MoU with JCB India for financing a range of their construction equipment. This MoU will lead to higher volume growth for both partners. It will help both companies to leverage each other`s strengths in the respective markets”, said Mr V.P. Nandakumar, MD and CEO of Manappuram Finance.
“This agreement with JCB India opens up our network of branches to expand their dealership footprint across India and is an integral part of our efforts to diversify our portfolio offering by making a foray into new verticals to spur growth. It is indeed a major step to boost our business of construction equipment finance,” he added.
10, Oct 2023
ZEE Tamil celebrates 15-year milestone with reimagined consumer experience, paying tribute to Tamil Nadu’s cultural ethos
Chennai, 10th October 2023: Staying at the forefront of the ever-evolving entertainment landscape, Zee Tamil, one of India’s leading Tamil general entertainment channels, has today unveiled its new design interface that captures the heart and soul of Tamil Nadu. The marigold-inspired design is reflective of the cultural ethos of the region. Rooted in its brand promise of ‘Manadhal inaivom, maatrathai varaverpom’ (Bridging hearts and welcoming change), Zee Tamil’s transformation paves the way for embracing change while connecting with today’s confident, vibrant consumer.
Zee Tamil’s strategic evolution of its on-screen TV experience optimizes information delivery for maximum business impact. Supported by cutting-edge Neuroscience, this intelligent design system captivates consumer attention, enhancing memorability and viewer retention of tune-in details. It solidifies platform recall and amplifies brand partners’ visibility, offering a unique value proposition.
Commenting on the development, Mr. Kartik Mahadev, Chief Marketing Officer – Content SBU, ZEE said, “Zee engages the many Bharats and its aspirations through content brands that are rooted in culture. The refreshed Zee Tamil brand design is an ode to the strength and dynamism of the Tamil viewer. The “marigold” inspired design is a vibrant expression of the auspicious new beginning that the channel seeks to provide through its inspiring content, nudging positive actions, and inspiring outcomes. Zee Tamil’s transformative endeavor will further strengthen the ZEE network commitment to consistently design and deliver extraordinary experiences to our viewers.”
Speaking on the channel’s business strategy, Mr. Ramanagirivasan, Chief Channel Officer – ZEE Tamil said, “Over the past 15 years, Zee Tamil has built a robust audience connection through content crafted with a profound understanding of consumer sentiments. This bond is a testament to the deep emotional resonance we share with our viewers. In the last 1 year, the strategic overhaul of our prime-time fiction programming has resulted in a substantial surge in viewership share in Tamil Nadu (U+R), from 17% to an impressive 23%. We aspire to carry forward this momentum by not just delivering engaging content but also enhancing consumer experience through our innovative tech-forward approach.”
Zee Tamil’s new design world centres around the core thought of ‘Vibrance’, embodying the growing inner strength and confidence of the Naya Bharat that is charting new territories like never before. This unique design approach is brought to life through the visual metaphor called the ‘Circle of Spark’ that ignites life’s most defining moments through inspiring stories and aspirational characters.
In sync with the larger campaign thought, ‘Ungal manam virumbum maatram, indhe ini aarambam’, which translates to ‘A good start to the change your heart desires’, the channel will embark on this new journey by reaching out to 1 lakh women across temples in Tamil Nadu and offering them prasadam along with marigold flowers. Further, viewers of Zee Tamil can also look forward to two exciting new shows – Naladamayanthi and Sandhya Ragam starting from Oct 9 in prime time.
In the wake of the brand refresh, Zee Tamil’s annual awards show, Kudumbha Viruthugal, is set to make a remarkable international debut. In an unprecedented move, the show will now extend its invitation to Tamil fans worldwide. For the Tamilian diaspora across the globe, their connection to Tamil content serves as a vital link to their cultural heritage and entertainment. Select fans from various regions will win an extraordinary opportunity to meet their beloved stars in person.
The consumer experience-led brand refresh and the fresh content line-up coupled with all these exciting initiatives undertaken by Zee Tamil further propels its growth story and reaffirms the channel’s commitment to bridging hearts and welcoming change in Tamil Nadu and beyond.
9, Oct 2023
Zebra Technologies in collaboration Qualcomm Demonstrates Generative AI on its Devices
Delhi, India – Oct 10, 2023 – Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people has successfully demonstrated a Generative Artificial Intelligence (GenAI) large language model (LLM) running on Zebra handheld mobile computers and tablets without needing connectivity to the cloud.
This breakthrough empowers Zebra partners and customers to unlock exciting productivity gains that will shape the future of work across industries from retail to warehouse and logistics to hospitality and healthcare. On-device execution of GenAI LLMs has the potential to empower front-line workers with new capabilities so they can deliver new outcomes for their end customers.
On-device AI can offer additional personalization as well as enhanced privacy and security as data remains on the device. It also drives faster performance and lower costs as GenAI searches on the cloud can be expensive. A whitepaper published by Qualcomm Technologies, Inc. suggests that GenAI-based search cost per query is estimated to increase by ten times compared to traditional search methods. By removing the need to utilise the cloud, costs can be reduced.
“Zebra’s devices are powerful platforms with cutting-edge software and AI models which we’re driving forward with our partner ecosystem to solve customer challenges and add value,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies. “We’re taking GenAI to the mobile edge on-device and applying it to areas such as voice AI, computer vision, and machine vision software powered by deep learning as well as task and workflow software using orchestrated AI.”
Potential use cases for LLMs include improving associate effectiveness by enhancing their product and customer service knowledge, acting as an efficient internal communications tool by answering employee queries on things like store policies, collecting and analysing feedback from associates to identify areas of improvement, enhancing productivity and increasing job satisfaction levels.
LLMs also have the potential to elevate the customer experience by powering personalized shopping assistants that could provide product recommendations, integrating shopping experiences across in-store, online, and mobile platforms as well as potentially enabling fully voice-activated shopping.
Zebra’s TC53/TC58 and TC73/TC78 mobile computers and ET6x Series tablets powered by Qualcomm Technologies – together with Zebra’s asset visibility and intelligent automation solutions – deliver elevated data insight, analysis and recommendations, problem solving, planning and creativity. Front-line workers can utilize a smaller on-device model, even in rural, built-up and underground working environments where connection to the cloud may not be possible. Alternatively, users may switch to a cloud-based app or web browser GenAI tool via Zebra’s Wi-Fi 6/6E and 5G enabled devices.
“On-device generative AI is unlocking new and enhanced experiences across industries,” said Megha Daga, Senior Director, Product Management, Qualcomm Technologies, Inc. “Qualcomm Technologies’ goal is to drive the transformation of industries, and we are doing that beginning with mobile devices. Zebra’s demonstration is showcasing the type of transformation we aim to achieve.”
This innovative solution from Zebra using a platform from Qualcomm Technologies reduces memory requirements and is built upon a wide array of open source and third-party models which are a significant part of Zebra’s strategy to deliver effective on-edge AI solutions across multiple industries.
“Zebra recognizes the importance of ethical and responsible AI,” said Andrea Mirabile, Director of AI Research, Zebra Technologies. “We are committed to ensuring our AI initiatives are aligned with federal guidance on accountability, ethical purpose and transparency and help set the standard related to delivering solutions to end-users. We also support the Business Roundtable AI Road Map and policy recommendations for responsible, appropriate, and ethical AI development and deployment.”
KEY TAKEAWAYS
Zebra’s AI research team has successfully implemented a GenAI open-source model on its mobile computers and tablets powered by Qualcomm® processors.
GenAI on-device provides a range of new capabilities across industries to better engage associates and elevate the customer experience, as well as provide enhanced privacy and security, faster performance and lower cost.
This breakthrough empowers Zebra, its partners and customers to unlock new frontiers of productivity gains for front-line workers with new use cases that will shape the future of work.
9, Oct 2023
MAHE’s Faculty among World’s Most-cited Scientists by John P.A. Ioannidis
Bengaluru, 10 October 2023 — Stanford University released a science-wide author databases of standardized citation. The publicly available database of top-cited scientists provides standardized information on citations h-index, co-authorship adjusted hm-index, citations to papers in different authorship positions and a composite indicator (c-score). The report showcases a list of world’s top 2% scientists featuring 20 distinguished scientists from constituent institutions of Manipal Academy of Higher Education (MAHE), An institution of Eminence Deemed to be University.
Seven faculty members from KMC, Mangalore; two from KMC, Manipal, six faculty members from MIT, Manipal and five from other instituions of MAHE have been listed among the world’s top 2% scientists for 2023 for their work in the field of education and research in “Updated science-wide author databases of standardized citation indicators” by John P.A. Ioannidis.
Dr. B Unnikrishnan, Dean, Kasturba Medical College, Mangalore has been featured on the list for the second consecutive time. Ramesh Holla, Associate Professor; Nithin Kumar, Associate Professor; Prasanna Mithra, Additional Professor and Nithin Joseph, Associate Professor from community medicine, and Prateek Rastogi, Professor & Head in Department and Jagadish Rao PP, Associate Professor from the department of forensic medicine have made it to this list for the first time.
Dr. Vinod Chandrakanth Nayak, Professor, Department of Forensic Medicine and Dr. Chythra R. Rao, Additional Professor from KMC Manipal have been recognised in listed in this year’s list.
Six faculty Researchers from Manipal institute of Technology (MIT) who have made MAHE and MIT proud are Dr. Raja Selvaraj, Additional Professor, Department of Chemical Engineering; Dr. Raghavendra U, Associate Professor, Department of Instrumentation & Control Engineering; Dr. Shiva Kumar, Professor, Department of Mechanical & Industrial Engineering, Dr Nithesh Naik, Assistant Professor (Senior Scale), Department of Mechanical & Industrial Engineering and Dr Tanweer Ali, Associate Professor, Department of Electronics & Communication Engineering.
Faculty/Researchers from other MAHE institutions who have been listed are Dr Srinivas Mutalik, Professor and Head, and Dr Usha Y Nayak, Professor from Department of Pharmaceutics, Manipal College of Pharmaceutical Sciences, Dr. Shashidhar Acharya, Professor, Department of Public Health Dentistry from Manipal College of Dental Sciences, Dr. Satheesha B Nayak, Professor, Basic Medical Sciences and Dr Nirmal Mazumder, Assistant Professor, Department of Biophysics from Manipal School of Life Sciences.
Commenting on this spectacular achievement, Dr M D Venkatesh, Vice Chancellor, MAHE said, “Heartiest congratulations to our faculty researchers for this remarkable achievement of featuring in the global list of top 2% distinguished researchers .MAHE is proud of their dedication, expertise, and passion for research that have not only elevated quality of research of our University but will also inspire other faculty members and students. Our success is a testament to the exceptional calibre of educators and researchers we have at our university, and we take immense pride in their achievements. May our journey of creating new knowledge continue to make things better for the world and shape the future of academic research”.
Scientists are classified into 22 scientific fields and 174 sub-fields according to the standard Science-Metrix classification. Field- and subfield-specific percentiles are also provided for all scientists with at least 5 papers. Career-long data are updated to end-of-2022 and single recent year data pertain to citations received during calendar year 2022. The selection is based on the top 100,000 scientists by c-score (with and without self-citations) or a percentile rank of 2% or above in the sub-field. This version (6) is based on the October 1, 2023, snapshot from Scopus, updated to end of citation year 2022.
9, Oct 2023
Benchmark Gensuite Announces Partnership with Protex AI
India, Bengaluru, October 10, 2023– Benchmark Gensuite®, provider of the industry-leading platform of digital Environmental Health & Safety & Sustainability solutions, has announced its partnership with Protex AI, a Dublin-based software company helping EHS teams leverage AI technology.
Protex AI utilizes computer vision technology to identify and anticipate potential safety hazards for employees working in manufacturing facilities, warehouses, and ports. Computer vision is a field of AI that trains computers to comprehend visual information from images and videos, enabling them to “see” as humans do. By integrating 24/7 camera surveillance, event logs, and safety reports, it can quickly identify trends of unsafe behaviors to enable the prioritization of corrective measures. Protex AI empowers enterprise EHS teams to make proactive safety decisions that contribute to a safer work environment.
Our collaboration is centered around Protex AI’s automated safety risks identification capabilities through computer vision AI and facility CCTV cameras. With Benchmark Gensuite offering industry-leading EHS software solutions with best practice workflows and interfaces, combined with Protex AI’s expertise and technological inputs, our subscribers can experience accelerated and increased value.
“Protex AI is proud to combine forces with Benchmark Gensuite’s comprehensive solutions platform,” said Dan Hobbs, Co-Founder and CEO at Protex AI. “Providing proactive and innovative technologies that help provide safer work environments is a common goal. Our new integration will now make it easier for Benchmark clients to gain company-wide visibility to risk and make data-informed safety decisions using computer vision.”
9, Oct 2023
Bank of India Launched its Upgraded Savings Accounts with Exciting Offers
Mumbai, October 10, 2023: Bank of India, one of the largest Public Sector Banks in India, has upgraded its Savings Accounts for all segments which covers salaried employees, households, individuals, youth etc.
The upgraded Savings Accounts now comes with Group Personal Accident Death Insurance Cover which goes as high as up to Rs.150 Lakhs, air accidental insurance of up to Rs.100 lakh, concessional locker facility for Gold & Diamond SB A/C holder and free for Platinum SB A/C holder, International Debit Cum ATM card with global access/ acceptance, concessional rate of interest on Retail Loan, waiver of processing charges on Retail Loans, free issuance of Credit Cards, higher usage limit up to Rs.5.00 lakh on POS & free issuance of Credit Cards with varied AQB.
MD & CEO of the Bank – Shri Rajneesh Karnatak launched upgraded Savings Accounts in Zonal Manager’s conference held on 9th Oct, 23 and conveyed to the press & media that Bank is poised to grow its Savings Customers base with these newly upgraded Savings Accounts which is now enriched with finest features, concessions & insurance cover. He further added that bank’s e-platform for on-boarding Savings Customers is doing well and this upgrade of Savings Accounts will appeal to the potential customers which in turn will increase the digital on-boarding of new customers. Bank with its healthy CASA ratio is now heading towards broad basing of customers from all strata of the society. We are sure that upgraded Savings Account which now takes a very good care of savings, convenience, protection & insurance need of our customers along with attractive features in the form of various concessions.
Bank in its continued endeavor to meet the banking & financial requirement of its customers & general public, improvement in product & process will help the bank to accelerate the pace of acquiring new Saving Account Customers. These features are offered to our existing as well as new customers which are on-boarded to the Bank from any platforms.
9, Oct 2023
JITO’s Pioneering Shark Angels Ignite a Revolution in Women-Led Startups
India, 10th October 2023: In a groundbreaking move towards fostering gender diversity and empowerment in the startup ecosystem, JITO Incubation and Innovation Foundation (JIIF) hosted the second season of “JITO Shark Angels (JSA),” a live on-stage funding event, with a unique twist – all the sharks were women, and the startups were led by women. This extraordinary event took place in association with JITO Ladies Wing at JITO Connect 2023 in Jaipur, marking a significant milestone in the world of entrepreneurship.
The second season of JSA, marked a historic moment in the world of startup funding. It was the first-ever women-focused funding event of its kind, where women entrepreneurs presented their startups and received funding commitments on stage. The purpose of the event was to unlock the unrealized potential of women in the entrepreneurial landscape.
Five dynamic women-led startups showcased their innovations and ideas at JSA Season 2; Ecoright, founded by Nikita Barmecha, presented sustainable solutions, Funngro, led by Payal Jain, focused on innovative consumer products, Plan B, founded by Sneha Raisoni and Vaidehi Shah, offered creative solutions, MyWays.ai, helmed by Tanvi Jain, showcased cutting-edge technology, and Riti Rivaz, co-founded by Roshita Jain, that highlighted fashion innovation.
The seasoned panel of women investors, known as sharks, played a pivotal role in this event. The names included— Nikita Jain, Managing Partner at Nanda Capital Holding, Saloni Shah, Associate Director at NVS Brokerage Private Limited, Shekha Haran Bhandari, Head of Family Office at Haran Family Office, and Rashi Benara, Investment Manager at KM Trans Logistics Private Limited.
JITO Shark Angels Season 2 was a resounding success. The event witnessed a commitment of INR 2 crores from the panel of Sharks to support women-led startups. The audience also actively participated in this historic event. Furthermore, JITO Ladies Wing has experienced remarkable growth, increasing its membership from 7k to 14k, and they are ardently championing empowerment and supporting women entrepreneurs.
Pooja Mehta, Chief Operating Officer, JITO Incubation and Innovation Foundation (JIIF), said, “I’m proud to acknowledge the profound impact of this event. It represents a significant milestone in our unwavering mission to empower women entrepreneurs. Our commitment extends beyond words; we are dedicated to providing steadfast support, offering the finest resources, and nurturing their growth. This event, a beacon of inclusivity, sets a new standard, illuminating the path for soonicorns to transform into unicorns.”
The success of JITO Shark Angels Season 2 builds upon the foundation of Season 1. In the inaugural season, 41 companies presented their ideas to a live audience of 15,000. A total commitment of funds exceeding INR 21 cores was made to over 25 companies, with investments finalized in 17 companies. Each of Season 1’s nine episodes featured new sharks from the Jain community and took place in different cities, catering to diverse communities.
9, Oct 2023
Exclusive – Indian Cricket Legend Sanjay Manjrekar to host Radio City’s ‘Nissan Cricket ka Blockbuster’
India, 10th October 2023: Radio City, India’s leading radio network, is gearing up to present “Nissan Cricket ka Blockbuster”, a grand celebration of the most-awaited cricketing season that promises to be a spectacle like no other. With Nissan as the presenting sponsor, Radio City has added a unique ‘X Factor’ to this extravagant affair. The radio station is elated to onboard Indian cricket legend ‘Sanjay Manjrekar’ as the host of this season. Known for his amazing skills and exceptional contributions to the game of cricket as both a player and commentator, he will provide fans with a fresh and enriched perspective on the game.
The key elements of Nissan Cricket ka Blockbuster include various interesting segments such as “Match Ki Kahani,” featuring pre-and post-analysis of ongoing games, along with intriguing stories based on historical matches. “Drinks Breaks Ki Faaltugiri” will offer a humor post-ad break segment that seamlessly combines cricket and Bollywood entertainment. “Cricket Jockey+ Predict and Win” will engage fans by inviting them to predict 1st innings total scores, with exciting prizes up for grabs. “Game Point (Weekend Show)” will provide a weekly wrap-up of the season’s events and a “Blockbuster Anthem” will serve as a high-octane celebratory theme song.
Ashit Kukian, Chief Executive Officer, Radio City, said “We are thrilled to present an all new season of our cricketing IP ‘Nissan Cricket ka Blockbuster’ with the legendary Sanjay Manjrekar as the official host. Popularly known as an iconic figure in Indian cricket, Sanjay Manjrekar’s sharp and seasoned commentary will exclusively enhance the cricketing experience of cricket fanatics, promising to make each match an unforgettable spectacle. At Radio City, we always aim to stay ahead of the curve and with this endeavour, cricket enthusiasts can gear up to experience enriched insights and a unique outlook on the game.”
Sanjay Manjrekar, Indian Cricket Commentator and Former Cricketer said, “I am super excited to join hands with Radio City and present Nissan Cricket ka Blockbuster as this season is set to be electrifying. As the host of this year’s Nissan Cricket ka Blockbuster, I will be sharing interesting insights on all the matches as well as entertaining the audience by creating a cricket vibe like no other. Right from updates on wickets to player stats and trivia, I will engage all the game enthusiasts with the most fun-filled moments from the world of cricket throughout the season. Tune into India’s no.1 Radio Station, Radio City, and get ready for an exciting cricketing extravaganza.”
Rakesh Srivastava, Managing Director, Nissan Motor India, said, “We are pleased to associate with Radio City for its cricketing IP “Cricket ka Blockbuster” as the presenting sponsor this season. Cricket is a game that bonds everyone and Radio City has been successfully uniting the cricket enthusiasts from across the country in the spirit of the game each cricketing season. Through this association, we aim to augment the brand salience of Nissan by reaching out to all the listeners and making the cricket celebrations a glorious one and look forward to the listeners walking into the Nissan showroom to test drive the Big, Bold, Beautiful Nissan Magnite-The official car of ICC Men’s cricket world cup 2023 and win exciting match tickets.”
Radio City’s “Nissan Cricket ka Blockbuster” is poised to redefine cricket celebrations in India, with Sanjay Manjrekar taking center stage. Radio City extends a warm invitation to all to create indelible memories during this cricketing season. With cricket enthusiasts eagerly awaiting this season’s premier cricket event, Radio City is set to redefine the experience with a fusion of thrill of the sport, the glamour of Bollywood and non-stop entertainment. As a part of the promotion, Radio City is focused on extensive marketing efforts to promote the Blockbuster campaign, including social media engagement, influencer partnerships, outdoor advertising, print ads, PR coverage, and cinema promotions. Through digital marketing initiatives, Radio City aims to engage its audience through exciting contests, highlight moments of the day, match updates, trivia, and more on its media platforms.
