MIA by Tanishq Presents Shades of Bhai Celebrating Sibling Bonds on Rakshabandhan

August 2023: This Raksha Bandhan, celebrate timeless sibling bonds with Mia by Tanishq, one of India’s most fashionable jewellery brands. To commemorate the festivity of sibling love, the brand has launched a beautiful silver Rakhi collection – ‘Shades of Bhai’. As the auspicious occasion of Raksha Bandhan approaches, Mia by Tanishq beautifully encapsulates the essence of affection and camaraderie shared by siblings. The brand has unveiled a trendy Silver Rakhi collection for preserving treasured memories & creating new ones.

‘Shades of Bhai’ is a quirky collection of rakhis which is sure to feel like a heartwarming embrace for all siblings. The range offers a delightful array of options for different shades of bhai that we all have in our lives. Be it your Padhaku Bhai, the Hero Bhai, the Adventurous Bhai or the overprotective brothers, this collection has something for every brother. These Rakhis are versatile and can be transformed into pendants that can be worn as a memory of your sibling close to the heart forever. For those without brothers, the sisterly bond shines. The collection also caters to specially curated rakhis for sisters to cherish sisterhood. Celebrate the eternal bond with your sister with Mia’s ‘Queen Sister Rakhi’.

In the realm of long-distance relationships, Mia by Tanishq’s Rakhis become more than just threads of affection; they evolve into tangible tokens of love that traverse borders. This year, the brand has also unveiled a feature of Customizable Rakhis that enable you to add a photograph to the Rakhis. Whether you personalize your Rakhi at home or visit a nearby Mia store for assistance, where you can simply share your sibling’s photo with the staff for seamless installation into the silver Rakhi, the outcome is a remarkable keepsake embodying the essence of Raksha Bandhan, especially for long-distance siblings.

Speaking on the launch of the ‘Shades of Bhai’ Rakhi collection, Ms Shyamala Ramanan, Business Head, Mia by Tanishq said, “Raksha Bandhan marks the beginning of the festive season ahead for Mia. Mia have always been considered a fantastic choice of gifting, especially with our trendy, fashionable, immensely pocket-friendly and flaunt-worthy jewellery for every occasion. Raksha Bandhan is one such important gifting opportunity. We introduced a collection of designer Silver Rakhis just a couple of years ago at our customer’s behest. This year too, we have a unique DIY Rakhi project that is sure to bring a chuckle to the siblings’ faces. The best part about our Rakhis is that they double up as pendants that can be worn right around the year.”

This Rakshabandhan, celebrate and bring meaning to eternal bonds with Mia by Tanishq’s exclusive ‘Shades of Bhai’ precious 925 Sterling Silver Rakhi collection starting from Rs. 1499/-*. Let these Rakhis be a beautiful thread of memories and unwavering affection you hold for each other.

Perbacco at The Lodhi, New Delhi Joins Forces with Avo’s Kitchen, Goa for an Exquisite Pop-Up Experience

New Delhi, August 2023: Embark on an unparalleled gourmet odyssey as Perbacco at The Lodhi, New Delhi harmonises its culinary prowess with the renowned Avo’s Kitchen from Goa. This exquisite event is set to unite the vibrant essence of Goa’s traditional cuisine with the refined ambiance of Perbacco.

Set amid the cultural riches of Assagao, Avo’s Kitchen artfully weaves together the threads of tradition and authenticity, taking you on a journey through the heirloom heritage of the region. The food philosophy of the restaurant is simple: serving homestyle Goan cuisine with a love that brings back memories of sitting at your grandmother’s table, highlighting recipes passed down from generation to generation. This transient partnership reveres Goa’s quintessential flavours, infusing them with an elevated epicurean finesse that transports diners to sublime realms.

Start off with popular favourites like the Local Tavern Style Prawns pan-fried in a spice mix, and Mushroom Dangar cutlets that are the perfect appetizer for any time of the day. Explore the classic Goan curry Alsande Tonak with Kakdiche Kailoreo which has red cowpeas accompanied by cucumber pancake. Unravel Goa’s culinary treasures with main course options like Frango A Cafreal, a delightful fusion introduced by Portuguese and African soldiers, and Ambadyachi Uddamethi ani Xitt Udda, a festive preparation with urad dal, methi seeds, and Indian hog plums that add a sour tinge to the curry. Complete your experience with the well-known dessert Serradura aka sawdust which presents a layered marvel alternating between whipped cream and powdered biscuit, celebrating a traditional Portuguese sweetness beloved in Goa.

Don’t miss this opportunity to immerse yourself in a journey of flavours as the very soul of Goan cuisine comes alive with Avo’s Kitchen at Perbacco. The signature five-course menu, priced at INR 4500 + GST per person, will be served only during dinner from August 25th to 27th.

Date: 25th August to 27th August

Venue: Perbacco, The Lodhi

AXISCADES Strengthens Global Automotive Footprint through Acquisition of add-solution GmbH

Bengaluru, August 22, 2023: AXISCADES Technologies Ltd. [AXISCADES (BSE: 532395 | NSE: AXISCADES], a leading end-to-end engineering and technology solutions provider, announced today that it has completed the acquisition of add-solution GmbH, a German company specializing in automotive design and development with deep domain expertise in services such as Electrical Distribution System engineering, testing and software development, wiring systems, component engineering, and automation for global automotive OEMs. add-solution comes with deep entrenched relationships with the world’s largest Automotive OEM’s and Tier 1’s built over years of excellent delivery and differentiated competencies.

With this transaction, AXISCADES has strengthened its position in the automotive vertical and enhanced its presence in Germany, one of the biggest automotive markets in the world.

Mr. Arun Krishnamurthi, CEO and MD of AXISCADES Technologies Limited, commenting on the strategic benefits of the acquisition said, “Over the past few years, we have acquired businesses that have helped us expand into new segments and grow our market share. The acquisition of add-solution is another such move that will help us achieve our long-term vision of being the world’s leading engineering solutions provider. This acquisition provides us with a strategic foothold in the automotive space, with significant offshoring opportunities and access to marquee global automotive OEMs. This advantage extends its relevance to both established legacy OEMs and emerging players in the electric vehicle (EV) domain since add-solution boasts a commendable track record in this domain of over 2 decades. We are confident that we can harness our combined proficiencies to further strengthen our global capabilities and scale up our operations.”

Commenting on the acquisition Mr. Bernd Schober and Mr. Alexander Kellersman, founders of add-solution GmbH said, “add-solution is a perfect complement to AXISCADES’ portfolio, and with the resulting synergies we unlock diversified opportunities across the globe and foresee significant upside to both revenue and margins. We are excited to enter into this new phase with AXISCADES and embark on the journey of innovation together.”

Through this acquisition, AXISCADES is poised to solidify its global leadership in engineering & technology solutions in automotive, reinforcing its commitment to drive advancements in the industry and delivering exceptional value to stakeholders.

Indulge Infinite – An exquisite culinary extravaganza

Mumbai, 22nd August, 2023: Get ready for a palate pleasing sojourn like no other at Hillview Café, the all-day dining restaurant at Marriott Executive Apartments Navi Mumbai, as they announce their weekday lunch buffet, ‘Indulge Infinite’. This tantalizing voyage promises to be a celebration of flavors, showcasing the finest culinary delights in an enchanting setting.

A culinary journey that will tantalize your taste buds and leave you craving for more. Introducing the all-new Weekday Lunch Buffet, featuring an extensive spread of over 40 delectable dishes spanning salads, appetizers, soups, main courses, and desserts, all under one roof.

Diners are invited to embark on a flavorful adventure with a blend of Asian, Indian, and Western cuisines meticulously crafted by our culinary experts. The weekday lunch buffet promises to be an experience that caters to diverse palates, making it a perfect destination for business meetings, family gatherings, and leisurely lunches.

The expansive food fiesta is carefully curated with locally sourced ingredients and expert craftsmanship, providing a delectable medley of culinary choices to our patrons, priced economically at just INR 999 inclusive of taxes.

Whether you’re a connoisseur of Indian spices, an admirer of Asian delicacies, or a fan of classic Western comfort foods, the weekday lunch buffet ensures an unforgettable dining experience.

Date: August 21, 2023 onwards

Open: Monday–Friday

Time: 12:30 p.m. – 3:00 p.m.

Phone: +91 99205 06099

Venue: Hillview Cafe at Marriott Executive Apartments Navi Mumbai

Discover the joy of flavors and the art of dining at Hillview Cafe Restaurant, Marriott Executive Apartments. Treat yourself to a feast that promises to be a memorable escape into the world of culinary excellence.

Cashfree Payments launches ‘Vendor Payments’ to empower businesses to streamline purchase-to-pay cycle

Bengaluru, August 22, 2023: Cashfree Payments, India’s leading payments and API banking solutions company, has launched ‘Vendor Payments’, a comprehensive platform that empowers businesses to streamline and manage their purchase-to-pay cycle, improving efficiency and reducing processing time. ‘Vendor Payments’ simplifies not only vendor payments, but other account payables including utility bill payments, other business expenses and due taxes.

‘Vendor Payments’ enables users to effortlessly upload invoices received from suppliers and other account payables by either manually entering the details or importing them from accounting tools. The solution also supports bulk invoice uploads, enabling businesses to process multiple invoices simultaneously for improved efficiency. Similarly, businesses will have the flexibility to add beneficiary details for payments and easily input invoice details. Once the invoices details are updated, businesses can initiate single or bulk payouts for the unpaid invoices.

‘Vendor Payments’ supports various payment modes, including Immediate Payment Service (IMPS), National Electronic Funds Transfer (NEFT), Interbank Funds Transfer (IFT), and Unified Payments Interface (UPI), ensuring flexibility. ‘Vendor Payments’ seamlessly integrates with popular accounting tools like Tally, Tally Prime, and other ERPs for seamless syncing of unpaid invoices and payment statuses. Integration with accounting tools allows for easy export and reconciliation of payment data.

Akash Sinha, CEO and Co-Founder, Cashfree Payments, said, ”We are excited to announce the launch of ‘Vendor Payments’, a solution designed to simplify the vendor payment process for businesses. With this new product, our goal is to provide businesses with a comprehensive platform to manage the purchase-to-pay cycle, and other account payables and tax payments, streamlining processes and improving efficiency. ‘Vendor Payments’ represents a significant step in revolutionising how businesses manage their accounts payable processes, empowering them with efficiency, accuracy, and control. Cashfree Payments remains committed to innovation and enhancing our offerings to meet the evolving needs of businesses.”

‘Vendor Payments’ offers a ‘Maker Checker Flow’ feature that ensures secure approval processes by defining access levels for stakeholders, reducing the risk of unauthorised payments. It provides detailed invoice reports that can be generated for internal audit purposes, providing comprehensive information on invoice numbers, dates, payment terms, beneficiaries, and transfer modes.

With over 50% market share among payment processors, Cashfree Payments today leads the way in bulk disbursals in India with its Payouts and is also among the leading online payment aggregators. India’s largest lender, SBI invested in Cashfree Payments underscoring the company’s role in building a robust payments ecosystem. Cashfree Payments works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products. Cashfree Payments is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay. Apart from India, Cashfree Payments products are used in eight other countries including the USA, Canada, and UAE. Cashfree Payments has also joined the Account Aggregator framework as a TSP, a global techno-legal framework that enables individuals to share their financial data quickly and securely, with their consent, with any regulated financial institution of their choice

ASTT. INDIA: Unfolding the New Landscapes of the Luxury Industry

Luxury can mean different things to different individuals; for some, it’s about having the money to do anything they like, while for others, it’s about being able to do whatever makes them happy. We marketers make it seem like both of those things, so they’re both true. We consider the ability to arouse desire in the target market to be a key marketing strategy. How? By carving out a distinct market niche and positioning the brand accordingly. Look at all the high-end labels, and you’ll see that they’re not just rivals, but the rivals in need. Our new focus is on collaborating with brands that aren’t afraid to speak up, and we’re here to assist them to do the same for others as they carve out a niche in the market. In keeping with the philosophy of our founder Sakshi Sasane that “brands are like babies, they need equal care, nurture, and love in order to grow healthy and never go off-track,” serial marketers like to treat businesses with the same tender loving care as they would a newborn.

According to our research into the economy of luxury brands both during and after COVID, we found that, with the exception of luxury brands, ordinary brands were only negatively impacted by the event, while the latter experienced a growth spurt. The economic downturn is serving a similar purpose. The narrow clientele who regularly spend their money on luxury brands has the attitude of “to live or let live” in the face of adversity.

“EVERYBODY IS RICH” Mentality.

Creating desire in the luxury market requires delving into the sales funnel, which may be deciphered here. One of the most crucial is using consumers’ feelings towards them; in fact, it’s estimated that 90% of customers have made a purchase while having no intention of doing so. For simplicity’s sake, let’s just say that building desire entails telling people their dreams and forcing them to live in them. Want is born out of the experience. Need gives rise to want. When there is a need, suppliers will appear. When it comes to the high-end market, Supply generates PR and marketing. Even in today’s digital world, people still want to know: “How do we get people talking about our luxury brand or any brand?” Make an impression, put yourself in the shoes of those that matter, maintain a high standard of excellence, be both transparent and critical, and show some historical perspective. Looking at brands and sales from a retail viewpoint requires convincing the target market that “oh, they’re rich, they’re abundant, they need it because it’ll degrade their value, etc.”

Astt. India- means every brand has a story to tell. We maintain that every brand has its own personality, history, market worth, backstory, and journey. It’s not about fame and fortune, but rather the number of people you can persuade. How solid is the foundation of your brand?

Our founder had the chance to work with a premium luxury brand that curated collections for Queen Elizabeth II, and she says that the brand’s foundation was so strong in their regional area, but that they were still lacking in the Metropolitan cities. After repositioning the brand, sales increased by 80% in just three weeks. At 21, she hit the target right on the nose.

Similarly, astt. India has a solid foundation in studying the luxury market thanks to the 6 years of experience and insatiable curiosity of our founder. We have faith that with our help, every brand can become a leader in its field and an exemplar of its beliefs and principles.