2, Jul 2024
Go Colors Hosted Exclusive Animal Flow Session with Aishwarya Krishnan to display their Activewear Collection – Go Active With Go Colors
Chennai, 2nd July 2024 – Go Colors, a leading name in the fashion industry, successfully hosted an exclusive Animal Flow session with renowned fitness expert Aishwarya Krishnan. The event took place at Whistle, Nungambakkam on 30th June 2024, to display Go Colors’ latest activewear collection.
Participants of the Animal Flow session along with Aishwarya Krishnan
The activewear collection was designed to blend style and functionality, catering to the dynamic lifestyles of modern women. This new line featured high-performance fabrics, ergonomic designs, and vibrant colors, ensuring both comfort and fashion-forward appeal.
The Animal Flow session, led by Aishwarya Krishnan, provided attendees with a unique fitness experience that combined various movement disciplines, promoting strength, flexibility, and overall well-being. Aishwarya, a celebrated fitness trainer, brought her expertise and enthusiasm to inspire participants, making the event a perfect blend of fitness and fun.
The event was attended by women from Chennai, including 20 micro-influencers from the city. Go Colors aimed to build a strong community – #GoActive – around their brand through this event, bringing together like-minded individuals who are passionate about fitness and fashion. The session with Aishwarya Krishnan fostered a sense of community among attendees, creating a space for the fit community to connect and share their enthusiasm for active living.
The event provided an invigorating morning of movement and style as Go Colors celebrated their fitness community. Attendees were encouraged to stay active and looked uber stylish as all of them donned the latest activewear from Go Colors.
About Go Colors: Go Colors is a premier fashion brand known for its innovative and stylish bottomwear for women. With a commitment to quality and design, Go Colors continues to set trends and redefine fashion standards.
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- By Rabindra
31, Oct 2023
Premium brand Strch offers stylish nylon activewear
INDIA – October 2023: Introducing Strch, India’s softest activewear brand set to redefine the way you experience fashion, fitness, and comfort. Founded by Prithvi Bhagat, a fourth-generation entrepreneur from the esteemed Gulabdas Group, Strch aims to reinvent how Indians engage with an active lifestyle, by leveraging nylon’s superior quality to allow consumers to stretch to their full potential. Unlike most other players in the industry, Strch activewear caters equally to both men and women with its diverse range of stylish joggers, polo shirts, crop tops, sports bras, shorts, skorts, and more.
“As a first-time entrepreneur, I am thrilled to introduce Strch and share our vision for elevating activewear and an active lifestyle in India. India has long been known as a hotspot for fashion- conscious consumers, yet premium activewear has often been an exception. In a nation with a burgeoning appetite for fitness and fashion, Strch was born out of the necessity for high-quality, homegrown activewear,” says Prithvi Bhagat, Founder & CEO, of Strch. “With Strch, we aim to create a journey that is authentic, fashionably relevant, and, most importantly, comfortable.”
While the Indian market boasts of numerous Indian activewear brands, it is lacking in premium feel and comfort due to the use of polyester. At Strch, the exclusive use of the superior nylon material, that is found in international activewear, ensures a luxurious fit and an unparalleled level of comfort & quality.
The brand’s advanced performance properties and fashionable features cater to the distinct needs and preferences of its customers, including:
Stylish Design & Colours: thoughtfully curated to allow you to mix-and-match with ease, incorporating your personal style – whether its pastels, neons, open back, or loose bottoms
Storage Pockets – for small essentials
Durability – nylon can withstand rigorous use and frequent wash
Lightweight – The lightweight nature of nylon clothing allows for unrestricted movement
Quick-Dry – nylon has a low absorbency rate thus allows sweat or moisture to evaporate quickly
Wrinkle-Free – no ironing needed
Anti-Odour – a special finish to reduce unpleasant odours
However, what truly sets Strch apart is its commitment to providing activewear designed for the Indian body type. Strch clothing offers a comfortable fit in the stomach area and features spandex for extra stretch, allowing you to embrace slight changes your body may undergo while ensuring your clothes don’t stick uncomfortably.
Whether you’re hitting the gym, going for a walk, or doing yoga, Strch allows your body to stretch to its full potential.
18, Oct 2023
Dress for Success: How Activewear Can Boost Your Motivation to Exercise
By Diksha Mehra and Shruti Bondre, Co-Founders of Bodd Active
The saying “dress for success” has long been associated with professional attire, but what if we extend this principle to our exercise routines? Recent years have witnessed activewear evolving beyond a mere gym uniform; it has transformed into a motivational catalyst capable of elevating your enthusiasm for physical activity.
The appropriate activewear doesn’t just improve your performance; it also exerts an impact on your mindset and motivation. In the following article, we delve into the psychology underpinning activewear, its influence on your fitness journey, and how adopting the right attire can create a profound impact on your workout regimen.
The Psychology
The adage “you are what you wear” applies aptly to activewear. Donning a top-tier pair of leggings or a moisture-wicking top conveys a clear message to yourself: you’re ready to partake in an active, health-conscious lifestyle. This mental shift can catalyze a surge in motivation, as your clothing becomes linked with physical activity. It’s akin to suiting up in a superhero costume, endowing you with the empowerment to overcome your fitness aspirations.
Performance-Enhancing Properties
Activewear is meticulously crafted with a focus on optimizing performance. Incorporating elements such as moisture-wicking fabrics and compression garments, these design features contribute to a more comfortable and efficient workout experience. When you experience a heightened level of comfort during your exercise routine, your likelihood of remaining engaged and motivated to push your boundaries increases. Activewear’s capacity to keep you dry, well-supported, and free from constraints enables you to channel your concentration on your workout, eliminating potential distractions caused by clothing.
“Look Good, Feel Good”
The “look good, feel good” concept isn’t a mere platitude; it’s supported by scientific evidence. When you possess confidence in your appearance, you tend to confront challenges with a positive outlook. Sporting stylish and well-fitted activewear can contribute to enhanced self-esteem and a more positive body image, thus fostering increased self-assurance during exercise. This heightened self-assuredness can lead to a more concentrated and fruitful workout.
Motivation Through Accountability
Making an investment in activewear can establish a strong sense of responsibility. By allocating resources to your fitness journey, you provide yourself with a motivational impetus. When you’ve made a substantial investment in top-quality activewear, it becomes natural to aspire to maximize its utility. This form of commitment serves to bolster your dedication to consistent exercise.
The Role of Color and Style
The psychology of color presents an intriguing facet of how activewear can influence motivation. Vibrant, lively colors frequently evoke sensations of vigor and vitality, making them particularly inspiring during physical activity. Furthermore, the design and style of your activewear offer an avenue for expressing your unique personality, further bolstering your motivation. Whether your inclination leans toward streamlined, understated designs or dynamic, expressive patterns, your choice of activewear can integrate seamlessly into your workout identity.
Choosing the appropriate attire for your exercise endeavors transcends mere fashion; it serves as a psychological catalyst that can significantly boost your motivation to engage in physical activities. Activewear, replete with features that enhance performance, bolster self-assurance, and reinforce your commitment, becomes a valuable instrument in your fitness odyssey.
The right activewear equips you with the enthusiasm and determination needed to tackle your workouts and realize your fitness objectives, ultimately contributing to a healthier and more active lifestyle. The next time you prepare for a gym session or a run, take into account the profound impact your selection of activewear can have in setting the stage for success.
