4, Oct 2024
Social Beat and Salesforce host the MarTech Leadership Summit 2024
Mumbai, October 4th, 2024…Social Beat, in collaboration with Salesforce, announced the success of the MarTech Leadership Summit 2024 held in Mumbai. The Summit brought together leaders from marketing and technology to discuss the integration of cutting-edge MarTech solutions, AI, and automation to drive business growth and enhance customer experience. The summit was a rich learning experience with actionable insights on the future of marketing technology for attendees.
Speaking at the summit, Mr. Vikas Chawla, Co-Founder of Social Beat, remarked, “The MarTech Leadership Summit 2024 exemplifies the power of innovation and collaboration. By joining forces with Salesforce, we were able to bring forward transformative ideas and solutions that will redefine how brands approach marketing and shape customer experience. It’s exciting to witness how businesses are embracing MarTech to stay ahead in a rapidly evolving digital landscape.”
The summit began with Mr. Eshant Mishra, Director DX Business, Salesforce and Mr. Tanmay Tiwari, Lead Solution Engineer – DX, Salesforce sharing how Salesforce’s suite of tools, including Customer 360 and AI-powered solutions, enable businesses to enhance customer experiences and drive significant business results through data integration and personalised engagement. They also highlighted the power of AI and automation in improving operational efficiency and optimising marketing strategies.
At the panel discussion on ‘The Importance of MarTech and AI in Today’s Era’, Ms. Shruti Sinha, Chief Customer Officer, House of Anita Dongre and Mr. Sandesh Rane, CDO & CTO, Group Landmark highlighted how MarTech and AI are enabling brands to deliver personalised customer journeys and create seamless shopping experiences across digital and physical platforms. The panel was moderated by Mr. Suneil Chawla, Co-Founder, Social Beat, emphasising the transformational role of AI-powered marketing in boosting efficiency and driving business growth.
The second panel discussion on ‘Future-Proofing Your Marketing Strategy – The Role of Automation’, with Ms. Mahuya Chatturvedi, Head of Marketing and Consumer, Aditya Birla Century Ply and Mr. Vivek Shetty, VP Digital, Bandhan Mutual Fund shared insights into how automation is streamlining marketing processes and helping businesses stay competitive by reducing response time and improving campaign efficiencies. The session, moderated by Mr. Vikas Chawla, Co-Founder, Social Beat, highlighted the importance of adopting automation in marketing to build scalable strategies that deliver consistent customer engagement and enhance marketing ROI.
The MarTech Leadership Summit 2024 saw participation from marketing leaders, technology experts, and brand managers. The event has successfully positioned itself as a key resource for companies looking to enhance their digital marketing capabilities to stay ahead in the fast-evolving digital landscape.
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- By Rabindra
10, Jun 2024
The Maverick Motivator
“One huge step to success begins with a single failure” says Raunaq Kakkar, Serial Entrepreneur, Founder of Lawpreneurz, Found My Teacher and MarriedUp
Mumbai, 7th June 2024: Showcasing the many dimensions of Raunaq Kakkar as the one who turned his failure around into successful ventures. As a game-changer, Raunaq has furthered 250 start-ups across industries such as AI, Education, Agriculture, and Logistics, including diverse sectors to raise their seed capital. Charging on the dynamic momentum, Raunaq now aims towards a 2.0 plan in fostering 2000 founders in the coming year.
TED Talk in 2018 brought Raunaq within the vision of the movers and shakers. In 2022 he was awarded by the Government of Maharashtra and in 2023 he was felicitated in Dubai at the Education 2.0 event.
To help advance businesses abroad, Raunaq’s ‘Found My Teacher’ is a singular platform that coaches’ entrepreneurs in languages that are critical to success and sharpening their comms. Raunaq has fostered 250 clients in the US, UK, Middle East, and India. With his entrepreneurial skills and astute intellect, he has raised a seed capital of 3 – 5 million USD for them.
Raunaq now aims to help 2000 founders as a fitting acknowledgment to an overwhelming response.
As a Serial Entrepreneur, he now seeks the support to collaborate with global entrepreneurs and expand his business acumen to different horizons. The journey forward is to promote 2000 business owners in the coming year.
22, Feb 2024
upGrad Harnesses AI to translate Certs & Bootcamps into vernacular languages
Bengaluru, 21st Feb 2024: upGrad, one of Asia’s largest integrated learning skilling and workforce development majors intends to enhance its product diaspora by translating popular Bootcamps & Certs into vernacular languages using AI for freshers and working professionals.
“Presently over 40% of upGrad’s learner base in India is from Tier 2 cities and beyond where regional languages are more prevalent compared to English,” highlights Asheesh Sharma – President, Certifications and Bootcamps, upGrad. Recognising this opportunity to improve the communication and the learning experience, the skilling major has identified Hindi, Tamil, Telugu, Kannada, and Bengali languages in phase 1 to ensure the brand penetrates deeper across every eligible household in the region.
The company aims to combine pedagogy with strong human interventions in the form of counsellors and buddies who could speak local languages further making it accessible and convenient for learners coming out of the vast national diaspora. Focusing on regional insights and demand, the catalogue will include courses in Engineering, Data Science, AI, Cloud Computing, DevOps, UI/UX, and Agile Project Management where upGrad has a strong foothold already, while Phase 2 will target Cybersecurity, Blockchain, Product Management, Business Analyst, and ITIL, with foreign languages like Spanish and Chinese. Over 5 lakh learners have been enrolled in the past with the most demand coming out of Bengaluru, New Delhi, Mumbai, Hyderabad, Odisha, Pune, Chennai, and Kolkata among others.
Utilising an in-house tech tool, counsellors will address inquiries related to one’s education, background, interests, and career aspirations to ensure effective guidance and decision-making. Aligned with GOI’s ambition of fostering cultural connection and cognitive development amongst India’s youth, this approach aims to bridge the gap between accurately selecting the right program/domain and achieving one’s desired career goals. “Most scepticism today is fed inorganically and needs stronger course correction. Online is an incredible tool that has come a long way from being a VC tool vs. an interactive and immersive format that’s hands-on and accessible at any given point. Considering that only 7 to 8% of graduates in India are deemed employable, our objective is to substantially elevate this figure by providing millions with some initial support or springboard to get closer to their career aspirations,” said Sharma while talking about the business objective.
The company invests significantly in AI-related developments internally and the onset of FY25 marks an important growth and transformative year for the brand. “We’ve already deployed AI across our operations much before it became the buzzword for building on to learner engagements, we are now taking it a notch higher by harnessing its impact into our curriculum and teaching. There’s wider acceptance and a sense of openness amongst professionals of all age groups,” he added.
The company may also extend these services to its Enterprise arm soon to further personalise corporate training sessions making them accessible to all strata. India being the HQ, the brand has witnessed 100% YoY growth in overall enrolments and further claims to double down its annual active learners in the next 1 year.
20, Feb 2024
Konverz.ai Launches Game-Changing Features for 60% Faster and Effortless Recruitment
India, 20th February 2024: Konverz.ai, a leading conversational AI and psycholinguistic analysis platform announces the enhancement of its platform to revolutionize recruitment processes. Developed and powered by Kognoz, a leading technology-driven people consulting company, the upgraded platform introduces advanced features to streamline talent acquisition for organizations worldwide.
Konverz.ai’s JobFit AI™ Engine leverages advanced natural language processing (NLP) algorithms and assessment models to assess candidates across multiple dimensions, including behaviour fit, domain fit, and overall job fitment. By automating these assessments, Konverz.ai accelerates the hiring process, reduces costs, and enhances the quality of hires for businesses.
The key features of Konverz.ai’s JobFit AI™ Engine includes:
- AI Screening: Automates the initial screening process to identify qualified candidates.
- AI Behaviour Fitment Interviews: Assesses candidates’ behavioural fit for specific roles.
- AI Domain Fitment Interviews: Evaluates candidates’ domain expertise and suitability.
- Multi-Language Support: Supports multiple languages to cater to diverse candidate pools.
- Proprietary Job Fitment Prediction Engine: Benchmarks candidates against job requirements to determine perfect fitment.
- Mobile and Web Accessibility: Enables seamless access for both candidates and hiring teams.
- Plug and Play Integration: Easily integrates with existing recruitment systems for quick deployment.
Commenting on the enhanced version of Konverz.ai, Lokesh Nigam, CEO, Konverz.ai said “With the unveiling of our enhanced version, Konverz.ai is breaking through industry norms by introducing features like automated AI screening, ensuring companies don’t overlook ideal candidates for the role. Our Plug and Play functionality resolve system integration challenges, making Konverz.ai an unmatched solution for modern hiring processes. By shattering industry norms and raising the bar for excellence, we are paving the way for a seismic shift in recruitment worldwide, empowering organizations to make astute hiring decisions with confidence and efficiency.”
Konverz.ai is revolutionizing the hiring game! We’re ecstatic to introduce cutting-edge features that will turbocharge organizations’ ability to make astute hiring decisions. These enhancements mark a pivotal moment where we’re not just raising the bar but shattering industry norms. Get ready for a seismic shift in recruitment worldwide!”.
Companies will be benefitting immensely from Konverz.ai through its seamless start feature, allowing them to instantly assess candidates from job postings across various platforms. They will also enjoy triple insights, gaining comprehensive understanding into candidates’ suitability with just one assessment. With the precision in prediction facilitated by the JobFit AI(TM) Engine, companies will be able to identify the perfect job fit accurately. Moreover, Konverz.ai will promote smart hiring harmony by seamlessly integrating AI insights with human expertise, ensuring optimal hiring decisions.
Since its inception, Konverz.ai has facilitated hiring processes that are 60% faster, saving businesses up to 44% of operational hours. With over 10,000 candidates interviewed in India and Asia, Konverz.ai continues to drive efficiency and effectiveness in talent acquisition.
Konverz.ai enhanced version represents a significant leap forward in the realm of talent acquisition. With its enhanced features and advanced capabilities, this innovative platform is poised to revolutionize recruitment processes, empowering organizations to make smarter, data-driven hiring decisions. For organizations seeking to stay ahead in today’s competitive landscape, this version offers the tools and insights needed to drive success in the ever-evolving world of talent acquisition.
14, Feb 2024
Pega Introduces Pega GenAI Blueprint to Automate Enterprise
India – February 14, 2024 – Pegasystems Inc. (NASDAQ: PEGA), the leading enterprise AI decisioning and workflow automation platform provider, today introduced Pega GenAI Blueprint™ – a collaborative application that combines the power of generative AI with Pega’s industry best practices to turbocharge the app design process.
Traditional design processes sabotage success and innovation from the start by not stimulating design thinking or driving stakeholder alignment. And while generative AI helps, most approaches focus solely on churning out software code instead of optimizing application workflows for efficiency or industry best practices. It’s no wonder that, according to McKinsey, 70% of transformational projects fail.
Available today for early adopters, Pega GenAI Blueprint empowers business leaders to transform app ideas into interactive ‘application blueprints’ that are easily understood and collaborated on by all stakeholders. It quickly and easily creates the blueprints by leveraging generative AI and Pega’s deep industry expertise gained from working with leading global organizations for decades. The resulting blueprints can be deployed to Pega’s industry-leading automation platform to create a running enterprise-grade application. By intuitively guiding them through the process, Pega GenAI Blueprint helps broaden access to app design, enabling clients and partners to more quickly learn how to design optimized applications and bring them online.
How it works
Pega GenAI Blueprint enables teams to accelerate the journey from idea to implementation. Users briefly describe the app’s purpose, and the intuitive interface guides them by laying out the workflow elements and captures all feedback while facilitating collaboration. The Pega GenAI™ engine leverages Pega’s decades of industry knowledge to design optimized application blueprints, which incorporates best practice workflow processes, data models, and integrations. Once the design is finalized, the blueprint seamlessly feeds into the Pega Platform™, transforming it into an enterprise-grade, cloud-architected workflow application that is optimized for their business.
Here’s a deeper look at the unique benefits of Pega GenAI Blueprint to radically change the way organizations create new workflow apps:
Agile, optimal workflow design: Unlike other generative AI app development tools that just create more code, Pega GenAI Blueprint focuses on delivering optimized workflow designs and decisions. By simply describing the application’s purpose, Pega GenAI powers Pega GenAI Blueprint to suggest optimal designs, eliminating weeks of circular stakeholder conversations. The blueprints encompass all workflow stages and steps; data models and objects; and user experiences for all workflow personas.
Deep industry expertise: Powered by Azure OpenAI, Pega GenAI synthesizes Pega’s vast repository of workflow best practices, garnered from 40 years of experience working with global leaders in financial services, healthcare, government, telecommunications, and more. These best practices, supplemented by knowledge from Azure OpenAI, produce a nearly-there design starting point. Future Pega GenAI Blueprint releases will allow enterprises to publish their own best practices into their private environments, promoting consistency and adherence, even when working across distributed teams.
Smoother team collaboration: Pega GenAI Blueprint fosters deep collaboration between business leaders and IT, aligning teams toward a common business goal. Application architects can invite collaborators into any blueprint to easily modify, add, delete, or save different workflow stages. They can also process steps, data models, or user personas and share them as PDF documents. This effective alignment during the initial design phase reduces errors and delays in later build and deployment phases.
Rapid app deployment: Once finalized, it’s a simple jump to app deployment by importing the blueprint into Pega Platform. The application structure is automatically generated, and Pega GenAI guides users through the final steps, such as connecting to existing data sources and finalizing the interface layout. If further changes are needed, the blueprint can be easily modified in Pega GenAI Blueprint and then deployed in Pega Platform for continuous improvement.
An initial version of Pega GenAI Blueprint is available today for early adopters, allowing users to create workflows and share with colleagues. By the end of Q2, the tool will be generally available and enhanced with additional capabilities such as inviting collaborators, importing blueprints into Pega Platform, and deploying applications.
12, Feb 2024
Landeed launches India’s First AI Property Analyzer, Revolutionizing Property Technology Landscape
National, 12th February: Landeed, a leading prop-tech startup dedicated to revolutionizing the property technology landscape announces the launch of India’s first AI Property analyzer feature. Currently in beta, the AI Property Analyzer represents a groundbreaking advancement in the analysis and understanding of property titles, poised to redefine the Indian real estate market.
The AI Property Analyzer furnishes the complete ownership history of properties, encompassing details from the initial owner to the most recent one, including any transactions or encumbrances that have occurred. It delivers a clear and concise title flow efficiently. The model is trained to comprehend legal understanding within Indian property documents.
Landeed is dedicated to enhancing accessibility in property title management, particularly for brokers, landlords, and landowners. Through its innovative approach, Landeed enables users to effortlessly retrieve various property documents, including Encumbrance Certificates, 7/12 records, Records of Rights (RoR), and more, within minutes. The newly introduced AI analyzer takes this convenience to the next level, automating document analysis and streamlining the extraction of relevant information in a clear and organized manner. This transformative feature allows users to navigate complex property documents with ease, saving time and reducing the risk of errors.
Sanjay Mandava, Founder & CEO of Landeed, expressed enthusiasm about the groundbreaking technology, stating, “We are thrilled to introduce India’s first AI Property Analyzer, a testament to Landeed’s commitment to innovation and excellence in the real estate technology space. By providing users with cutting-edge tools like this, we aim to empower them to make informed decisions and navigate the real estate market with confidence.”
This initial release is designed to gather valuable user feedback for continuous improvement and refinement of the feature based on user insights. Users are invited to experience the seamless integration of advanced technology with property title management, contributing feedback on the AI Property Analyzer to ensure it meets the evolving needs of the real estate market.
9, Feb 2024
E42 Appoints Jonathan Jewett as Chief Growth Officer for the Americas
Pune, 09 February 2024: E42, the world’s leading AI and NLP-powered no-code Cognitive Process Automation (CPA) platform to build AI co-workers, has onboarded Jonathan Jewett as the Chief Growth Officer for the Americas. In this new role, Jonathan will spearhead sales initiatives and be key to the US expansion strategy of the company.
Jonathan brings to the table 20+ years of experience and a proven track record of achieving multimillion-dollar revenue results. With a rich background in leadership, steering sales, marketing, and allied teams to surpass revenue goals, he is well-poised to contribute to E42’s mission of bringing end- to-end automation across enterprise processes, particularly in South and North America.
Reflecting on the new hiring, Animesh Samuel, CEO and Co-Founder, E42, said “We are extremely thrilled to have Jonathan as our Chief Growth Officer for the Americas. His impressive track record and leadership skills align perfectly with our vision of revolutionizing how enterprises approach automation. With his acumen to effectively evaluate the financial landscape in comparison to market trends and competitors, we are confident to scale the heights in the enormous US market.”
Speaking about the new role, Jonathan Jewett, Chief Growth Officer—Americas, E42, said, “I’m thrilled to join a team and organization that’s pushing the tech envelope and revolutionizing the future of automation. E42’s AI technology is a definite game-changer, and US companies are more than ready to leverage our powerful platform to increase productivity and profitability. I’m looking forward to building the US team, turbocharging growth for our clients, and establishing E42 as a market leader in this
exciting new space.”
6, Feb 2024
Generative AI is the Pride of Cybercrime Services
Highlights:
- Generative AI as a Cybercrime Tool: Cybercriminals are increasingly using generative AI for sophisticated cybercrimes, including social media impersonation, spam campaigns, AI-based deepfake services and KYC verification services.
- AI-Powered Black-Hat Platforms: The rise of AI-driven platforms for creating and managing fake social media accounts, offering services to automate content generation and account activity for illicit purposes.
- Evolution of Spam, AI-based deep fake voice and face services and KYC Frauds: The integration of AI in spam services to bypass security controls, ability of AI-based deep fake voice, face and lip services and in KYC verification services for creating fake identification documents, signifying a new level of sophistication in cybercrimes.
Over the past year, generative AI and ChatGPT have continued to gain prominence in the ongoing struggle between attackers and defenders.
While many industries continue to explore the promise of AI to augment their capabilities, cybercriminals have also seen the powerful potential of AI in exploiting vulnerabilities and creating new attack vectors.
At the beginning of 2023, we exposed the initial hints of cybercriminals showing interest in using ChatGPT to create malware, encryption tools, and other attack vectors that leverage Generative AI. In addition, Russian cybercriminals immediately started to discuss how to bypass any restrictions to begin using ChatGPT for illicit purposes.
One year after the launch of ChatGPT, we observe that the use of generative AI has become the new normal for many cybercrime services, especially in the area of impersonation and social engineering. Some of them have realized the potential of generative AI as a differentiator to increase the effectiveness of their services and are even bragging about it.
In this blog, we provide examples of 4 Russian underground AI-powered services that utilize generative AI built-in as part of their illicit tools and platforms:
Black-Hat Platform for Social Media Impersonation on large scale
Deepfakes Service
Malicious Spam Tool
KYC Verification Services
Case 1: AI-powered Black-Hat Platform for Social Media Impersonation
Fake social media accounts pose a significant cybersecurity threat due to their potential for malicious activities, brand impersonation, spreading disinformation, and much more.
In December 2023, an experienced threat actor, with official status of a seller in a “reputable” Russian underground forum offered for sale a ready-to-go platform that uses AI as a core module to generate content for social media platforms such as Instagram, Facebook, Twitter, and Telegram. This can be used to almost fully automate maintenance of fake accounts on social media.
In one case study provided as an example, the threat actor shows generated content for female models. In another use case, the actor generated a series of fake profiles that mimic those of successful financial traders.
The threat actor explained that he only realized just how powerful these tools are while working on his platform and he now offers two business models:
Fake social media accounts management as a service – The threat actor and his team create all the necessary accounts on Instagram, Facebook, Telegram, and Twitter. They then automatically generate the content and promote the accounts to give them visibility and a sense of authenticity by joining relevant groups, “liking” similar topic accounts, etc.
As proof of concept, the actor shows an example of 20 accounts of female models that were created and run using AI.
The platform can simultaneously create content for over 200 accounts and generate daily posts, reels, etc. The AI-managed accounts attract followers and the traffic from all the accounts can be used for any malicious purposes.
This managed service costs $50 for a single Instagram account per month and a bundle of connected fake social media accounts in 4 networks is $70. The minimum required order is for 10 accounts.
A stand-alone platform – The platform is sold “as is” and the buyer handles the management of all AI-driven accounts by himself. One of the core features of platform ownership is the ability to upload content and enrich it using AI.
The price of the platform is $5,000.
Case 2: AI-Powered Deepfakes Service
On December 31st, the New Year’s Eve, another impersonation service was introduced in a major Russian underground forum.
This service is focused on providing AI-based deepfake services in three areas:
1. Lip Sync – for 100$ per 30 seconds of the content.
2. Deepfakes which include lip sync and face replacement – for 150$ per 30 seconds.
3. Voice Acting – for $30 per 1 minute.
Using services described in cases 1 and 2, separately, or combined can create possible impact in two significant areas avenues:
Creation of fake profiles army in social media to promote certain political agendas or products.
Impersonation of celebrities or corporate executives which can lead to severe brand reputation damage or initiation of cyber-attacks.
Case 3: AI-Powered Malicious Spam Tools and Services
Malicious spam is one of the oldest illicit services found on underground cybercrime forums. Spam is the most common initial vector for various attack scenario objectives such as phishing and credential harvesting, malware distribution, scams/fraud, etc.
One spam service was launched in November 2023 by a reputable threat actor who claims over 15 years of criminal experience. After receiving positive feedback on his service, he proceeded to make his spam services AI-powered, specifically by ChatGPT.
Using ChatGPT helped randomize the spam text and created a higher rate of success that the spam email would reach the victim’s inbox.
As one customer of this service said, the AI-driven spam service helped him bypass anti-spam and anti-phishing controls of popular webmail services and achieved a 70% successful delivery rate to the targeted email address.
Do you want to know how much the average hacker needs to invest to successfully deliver 70,000 malicious emails? The 100,000 package of spam email costs $1,250 (which can be paid in Bitcoin, Monero or USDT).
On the demand side of spam tools, currently, cybercriminals looking for new spam tools are requesting that the tools must include ChatGPT-powered randomization function as part of their technical specifications. This automatically creates unique text for each spam email, which helps it to easily bypass anti-spam filters.
Case 4: KYC Verification Services
Know Your Customer (KYC) procedures have become standard practice for companies providing financial services due to the need for enhanced security, risk mitigation, and regulatory compliance.
KYC also plays a crucial role in retrieving access to an account in case the legitimate owner is unable to use traditional methods like password reset. The company usually requires customers to undergo a KYC process to confirm their identity and ensure that they are legitimate account holders. This typically involves providing valid identification documents, such as a government-issued ID, passport, or driver’s license, along with additional verification steps like a photo with a document.
A whole underground market exists with shady services such as creating images of fake documents for verification. Previously, this kind of cybercrime job was done mostly by manually manipulating relevant images.
Now, however, one of the KYC Darkweb services vendors said that with the advent of artificial intelligence, he had recently integrated AI technology that significantly sped up the process of creating fake verification documents without sacrificing quality.
25, Jan 2024
Samsung BKC Lifestyle Experience Store Opens Doors at Jio World Plaza, Mumbai
National, India, January 25, 2024 – Samsung, India’s largest consumer electronics company, today inaugurated its first Online-to-Offline (O2O) lifestyle store in India at Jio World Plaza Mall, the recently inaugurated ultra-luxury precinct for retail, leisure and dining in Mumbai, strengthening its commitment to India.
Samsung BKC, spread across 8,000 sq ft, in Jio World Plaza, is located strategically in Mumbai’s central business hub of Bandra Kurla Complex and will showcase Samsung’s top-of-the-line premium products through unique curated experiences and real-life scenarios. This new store showcases Samsung’s widest premium portfolio ranging from smartphones to televisions, refrigerators, washing machines and other products, leveraging the power of Samsung’s AI ecosystem.
Catering to premium consumers and technology enthusiasts, Samsung BKC offers Samsung’s latest AI experiences from ‘AI for All’ for consumer electronics products to ‘Galaxy AI’ for mobile devices – all under one roof.
As the first Samsung O2O store in the country, Samsung BKC will re-imagine the retail shopping experience and unlock new possibilities for our customers by bringing the best of both online and offline worlds. Through this retail innovation, Samsung BKC store extends the convenience of online by offering the widest selection of products with over 1,200 choices from an online digital catalogue while also enjoying assistance by in-store staff. Moreover, these products can be delivered not just in Mumbai but anywhere in the country.
In addition, customers in Mumbai also have the option to buy online from Samsung.com/in and take advantage of store proximity to pick up their products from Samsung BKC within two hours.
As it opens for customers, Samsung BKC will redefine flagship experience for customers with the latest Galaxy S24 series. The store will offer not only Galaxy S24 special edition colour options but also free first-of-its-kind gen AI enabled personalization of their latest Galaxy AI smartphone.
Consumers will be able to experience and pre-book the latest Galaxy S24 series at Samsung BKC, starting January 23.
“Today’s customers, especially Gen Z and millennials, are seeking premium products and unique experiences. They want to interact with the brand and its products, touch, feel and create. This is what Samsung BKC is all about. We have curated never-before-seen experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting-edge technology,” said Mr. JB Park, President & CEO, Samsung Southwest Asia.
“Samsung BKC will also organize Learn @ Samsung workshops, bringing together Samsung’s innovations with people’s passions,” he said.
Samsung BKC is divided into eight unique lifestyle zones that showcase to customers how Samsung products, individually and as part of Samsung’s connected multi-device ecosystem (SmartThings), can offer convenience to them. These zones cater to different passion points, ranging from gaming and entertainment to art and yoga to cooking and laundry management.
The Eight Lifestyle Zones
Hobby Room – Customers can enjoy an exhilarating and immersive mobile gaming experience on an 85-inch 8K QLED TV and Samsung’s professional range of gaming monitors and laptops.
Home Office – This zone features a cutting-edge home office setup using big screens and smart monitors. Here one can connect the monitor to Galaxy Buds or make calls on the Smart Monitor with Google Meet, showcasing scenarios such as ‘distraction free work from home’ or ‘big screen conference call’. Customers can also experience next-level productivity by seamlessly working across multiple screens including our monitors, tablets, laptops and smartphones.
Home Atelier – Here, customers can experience how Samsung technology can essentially transform your home to an art gallery or even a yoga studio. It showcases our premium televisions, including 8K TVs and The Frame that turns the screen into a work of art. Customers can also check out the AI-enabled Smart Yoga mat that is connected to the television, giving users real time feedback on their yoga postures.
Home Café – In this zone, customers can take a look at our bespoke refrigerators and vacuum cleaners. The colour of the bespoke refrigerators can be tailored to match the home’s colour scheme.
Connected Kitchen – Here, a professional Chef operates the kitchen and cooks healthy food, real-time. The kitchen also has an AI-enabled refrigerator, which has multiple unique features like recipe recommendations and shopping lists based on what’s inside the refrigerator. In this zone, customers can learn how to use Samsung products to manage and prepare healthy food as well as effective visitor management.
Intelligent Closet – This zone showcases our top of the line AI-enabled washing machines and dryer, and how one can plan and select laundry settings using a smartphone. This zone also talks to customers about home energy management, giving them insights about their homes and the energy consumption level of each of their appliances, using SmartThings AI Energy Mode.
Private Cinema – This is another demonstration of the connected device experience that Samsung offers. Here, customers experience the amazing 110-inch MicroLED TV while the SmartThings app connects via a smartphone to control everything from the curtains, lights, sound bar to even the air conditioner to transform the room into a movie theatre.
Mobile Zone – This is centre of the store that will showcase Samsung’s flagship Galaxy devices – Galaxy Z series and Galaxy S series – including the latest Galaxy S24 series as well as our flagship tablets, laptops and wearables.
To bring together all the experiences across the eight zones, Samsung BKC will also host a various events and workshops around consumer passion points such as digital art, photography, videography, fitness, and baking, cooking, music, among others as part of its Learn @ Samsung programme.
This programme will run through the year with influencers, content creators and other experts who will help customers at the store learn more about Samsung products and its expansive connected devices ecosystem through great experiences and DIY opportunities around their passion points.
For Gen Z and millennial customers who love customizing their products, the store will offer unique personalization and customisation options for mobile as well as consumer electronics products. At the Creator’s Workshop, customers can customize their smartphone covers on their own. They will also be able to accessorize their purchases like adding one’s initials with crystals on their phone covers and adding fun charms to their Galaxy Watches. At the Home Café zone, customers can customize the door colour of their bespoke refrigerators to match the colour scheme in their homes.
The premium customers visiting the store will also have the opportunity to preview global products that are yet to be launched in India
To create a longstanding relationship with customers, the store also features an integrated service centre where they can take online and offline appointments & request pickup for service of their device. The store will also offer our customers same-day repair of Galaxy devices & remote assistance.
Samsung BKC customers, purchasing two or more SmartThings-enabled products will be offered a free SmartThings set-up along with product installation through our visiting service engineers.
Customers coming into the store will get assured gifts including up to 2% loyalty points on purchase of select Samsung products and up to 20% off on select models of television and monitors, up to 5% additional cashback on refrigerators and washing machines and Galaxy Buds FE at INR 2999 on purchase of select Galaxy devices. In addition to this, Samsung BKC will also offer special benefits for corporate customers.
17, Jan 2024
A Collaborative Initiative to Co-create Excellence: FIIB and SETU Launch PGD Course in Data Science & AI
New Delhi, January 17, 2024: In a groundbreaking move to meet the surging demand for skilled data scientists and AI specialists, the Fortune Institute of International Business (FIIB), in collaboration with SETU, successfully inaugurated and commenced its 1st cohort of the PGD Data Science & AI course on January 14, 2024. As businesses evolve in the digital age, the imperative for a program like SETU-FIIB’s PGD in Data Science & AI becomes evident. The collaboration between FIIB and SETU stems from a shared vision of bridging the skill gap and empowering learners to meet the escalating demand for data-intelligent professionals in the business world. The inaugural session, designed to help the audience explore opportunities and connect with industry experts, marks the beginning of a journey toward a rewarding career in the dynamic Data Science & AI field.
Presenting a powerhouse of industry and academic expertise, the inaugural session featured insights from eminent speakers. Their collective insight paved the way for a fulfilling journey ahead in data science and AI. In her own words, Ujjaini Mitra, Founder of SETU, shed light on the inspiration behind SETU’s name,” SETU bridges the skill gaps through industry-oriented hands-on experiential training by top industry experts and data practitioners.” She further stressed the meaningful collaboration with FIIB and the shared commitment to paving successful career paths for learners.
Prof. Radhika Shrivastava, Executive Director, FIIB, emphasizing the strength of the partnership, expressed, “SETU, with its deep understanding of the field, and FIIB, with three decades of academic experience crafting success for its learners, have worked together to curate a unique program. This program seamlessly combines academic rigor with real-world industry insights, promising a transformative journey for those aspiring to excel in the dynamic landscape of data science.”
Among other keynote addresses included Monish Mathpal – a seasoned Data Scientist; Gaurav Kejriwal – Vice President at EXL Analytics; Dr Subarna Roy – Associate partner, Quantum ambassador, IBM, and Biswajit Pal – Director – Data Engineering, Analytics & Insight at Tata CLiQ, who shared common insights with the batch emphasizing programming jargons, real-life case studies, the significance of mentors, and the perpetual importance of continuous learning in the dynamic field of data science and AI, urging learners to stay ahead. Following the insightful addresses, the batch interacted with course curators, instructors, and the course commander,” buddy”, ensuring learners receive guidance and support for their immersive journey.
Data Science And Artificial Intelligence: A wise choice for today’s learners!
As businesses enter the digital age, the demand for highly proficient data scientists and AI specialists has grown exponentially. With lucrative job prospects, cutting-edge salaries, and a competitive advantage in the job market, students equipped with these specialized skills find themselves at the forefront of the evolving industry.
Growing job market
With the increasing reliance on data-driven decision-making and Artificial Intelligence advancements, businesses realize the power of data in the industry. There is a considerable demand for professionals with a vital Data Science and Artificial Intelligence foundation.
Cutting-edge salaries
There is no doubt that Indian talent is one of the most sought-after. At the entry level, data scientists earn an estimated median salary of INR 16.44 lakhs per annum (LPA), which has grown by 42.8% in the past few years. The industry is growing at a CAGR of 25% and has a $16B valuation.
Leading the way
Companies need specialized data scientists and AI scientists, and six out of ten hiring managers need help finding quality talent. In today’s competitive job market, learning DS & AI skills will keep you ahead.
Future-proof your career
Build a recession-proof career with this course. As a result of data science and generative AI, industries are transitioning from uninformed professionals to those well-versed in these technologies.
Everything You Need To Know About PGD In DS & AI at SETU-FIIB
Whether you are a Thought Partner or a Functional Leader, this course is for you. The program teaches learners to critically evaluate and use data science and artificial intelligence in appropriate contexts, including processes, systems, algorithms, technologies, and insights. The course, available online or in a hybrid format, includes 1-0-1 mentorship, internships, and live industry projects, guaranteeing practical experience and a resume that attracts recruiters.
Key Program Highlights:
- Duration: 11-month course with optional 6-month AI specialization.
- Mode of Learning: Instructor-led online classes, accommodating flexible schedules.
- Internship: Guaranteed internships or live industry projects for practical experience.
- Certificate: 11 months DS certification with an optional specialization in advanced and generative AI.
- Data Lab: 50+ Real Business Case Solving using preoperatory Open-AI Integrated Data Environment on Cloud.
- Curriculum: Designed and assessed by top industries and academia to align with industry requirements.
- Fees: INR 250,000 for the 11-month PGD in Data Science and INR 150,000 for the 6-month AI specialization.
