27, May 2024
United Way Bengaluru Launches ‘Mangroves Matter’: A Campaign to Restore Mangrove Ecosystems Started revitalizing mangrove ecosystems at Pulicat near Chennai
Bengaluru, May 27, 2024: Recent reports indicate a staggering loss of about 35% of mangroves between 1996 and 2010 highlighting a concerning trend in environmental degradation. Mangrove ecosystems play a significant role in stabilizing coastlines, making their preservation crucial for the environment and inhabitants. Mangroves are a natural solution to climate change, the paramount global threat. They can sequester carbon at a rate five times greater than tropical forests.
Responding to this urgent need, United Way Bengaluru (UWBe) has launched an ambitious and impactful campaign, ‘ Mangroves Matter’, to revitalize mangrove ecosystems. The first foot is at Pulicat or Pazhaverkadu, a coastal town near Chennai, Tamil Nadu. Known as the ‘jungle of roots‘ in Tamil, Pulicat encompasses a vast expanse of 720 sq. km, constituting India’s second-largest brackish water body. Rampant destruction of mangrove vegetation by human activities and natural causes has led to a massive reduction in the lake’s depth from 3.8m to 2m. This ecological decline has endangered biodiversity and threatened the livelihoods of local fisherfolk dependent on the mangrove ecosystem.
The ‘Mangroves Matter’ campaign was officially launched on World Wetlands Day, 2024, with a bold vision to rewild approximately 10 lakh mangroves across 100 acres in the Pulicat region alone. In addition to their environmental advantages, the campaign will closely work with the Irula community, opening up livelihood opportunities for them and boosting the local economy by supporting the cultivation of shrimp and fish species. The project also includes removal of acres of Prosopis ( Karuvelam ), an invasive species which has destroyed the local flora and soil ecosystems.
Sriram Ananthanarayanan, Director-Projects, UWBe, said, “I am glad that many of our Corporate CSR partners have come forward to support this campaign with a shared vision towards environmental commitment. Notably, our CSR partner, Mphasis, has pledged their support to this cause, dedicating the rewilding of mangroves on 70 acres in Pulicat. “
Looking ahead, United Way Bengaluru envisions extending the campaign’s reach to other regions, including Andhra Pradesh, Karnataka, and Kerala. Upholding its mission of “mobilizing the caring power of communities,” the organization calls upon organizations from different industries to join hands in supporting this vital mission for the preservation of the planet’s precious ecosystems.
Rajesh Krishnan, CEO, UWBe, said, “COP28 made significant progress towards securing the Mangrove Breakthrough’s goal of 15 million hectares of mangroves underpinned by USD 4 billion new investments by 2030. I am super excited that United Way Bengaluru is among the very few organisations who have taken this initiative. ‘Mangroves Matter’ is aligned with the aspiration of COP28, which calls out the responsibility of the State, corporations, local people, community, NGOs and other stakeholders to deliver the Breakthrough.”
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- By Rabindra
21, Feb 2024
Nurturing Creativity: Troo Good honours winners of the annual Troo Fan event
Hyderabad, 21th February 2024: Shri CS Venugopala Krishna garu, the Minister of Backward Classes Welfare, Public Relations, Information and Cinematography, of the Andhra Pradesh assembly, on 20 February, unveiled the winners of the first edition of Troo Good’s ‘Troo Fan’, in an event held at Rajahmundry. The event from India’s largest millet snack brand, Troo Good recorded entries from more than 5000 children, taking part in its first edition. The competition, was part of the brand’s annual event, being held to communicate to the children about the benefits of millet-based snacks or chikkis, as a nutritious, tasty, and affordable snacking option, while also making the brand more relatable to children, while building affinity.
Selling more than 6 Crore nutritious millet snack bars a month through multiple retail and institutional channels, Troo Good is a brainchild of Mr Raju Bhupati and his vision of providing tasty and affordable nutrition across the country. Founded in 2018, the brand adopts a symbiotic model, co-opting socially deserving communities, self-help groups, farmers, and multiple tribal denizens into its welfare fold.
The ‘Troo Fan’ event witnessed the participation of students ranging from 5th to 10th graders, from over 200 schools. With an hour allotted to each participating school, the activity saw an unprecedented 5000 entries. Troo Good further established a dedicated communication line with the art teachers and principals to solve the participants’ queries, while also serving as a means for interactive communication throughout the competition.
The activity held across Telangana and Andhra Pradesh had five winners from each of the states, who received prizes like, Samsung Tablets, Smartphones and Certificates of Merit from Shri CS Venugopala Krishna garu as well as Mr Raju Bhupati, Founder and CEO, Troo Good. The winners of the activity, chosen for their artistic excellence were:
P Naga Lakshmi (Class IX) of Saidabad
P Madhu Teja Sri (Class IX) of Thanam
N Krishna Veni (Class IX) of Machilipatnam
D Navadeep (Class VI) of Peruru
The annual talent spotting event will help Troo Good maintain a close relationship with the brand’s audience by informing them of the benefits of millet, while the spirit of the competition aids in effective brand recall.
Speaking on the activity, Shri CS Venugopala Krishna garu, the Minister of Backward Classes Welfare, Public Relations, Information and Cinematography, of the Andhra Pradesh assembly, said, “I am extremely happy, that artistic talent at the school level is being recognised and nurtured by a brand like Troo Good. I’m also happy that the Troo Fan event has also given the brand their new logo. I also appreciate Troo Good and Mr Bhupati’s work on the business front, being a champion for our native Millet grain. The brand’s tenets of affordable nutrition is also something very close to my heart, making this association even more special”
Speaking about the unveiling of the brand’s new logo, Mr Raju Bhupati, Founder and CEO, Troo Good, said, “I thank Shri CS Venugopala Krishna garu for unveiling and announcing the winners of the first edition of ‘Troo Fan’, and heartily congratulate the winners. This event is Troo Good’s effort to help popularise our native super grain, the millet. In our effort to make nutrition more affordable, this competition allowed children to experience, enjoy and appreciate the products and their benefits. We are also looking forward to making this an annual event in our calendar, helping nurture artistic talent in school children.”
17, Feb 2024
Eastern Launches Its First Hyper-Local TV Campaign Targeting Andhra Pradesh and Telangana
National, February 17, 2024: Eastern, a leading brand in the Indian spice market, has unveiled its first television campaign aimed at the discerning audience of Andhra Pradesh and Telangana. The campaign, which marks a significant milestone in the brand’s expansion strategy, showcases Eastern’s commitment to perfection in taste, aroma, and color, particularly in its Chicken Masala category.
The core message of the campaign centers around Eastern’s brand proposition of “Perfect,” exemplified by the perfect red color of its Chicken Masala curry. This visual mnemonic reinforces the brand’s dedication to delivering superior-quality products tailored to the unique tastes of the region.
Commenting on the campaign, Eastern Spokesperson, expressed enthusiasm about the launch, stating, “We have witnessed remarkable growth in the Andhra market, and we are thrilled to unveil our very first TV campaign to engage with a wider audience. The Eastern Chicken Masala has been accepted really well and meticulously crafted to deliver unparalleled taste, aroma, and color. This campaign not only showcases our dedication to excellence but also reinforces our brand promise of perfection.”
Eastern Condiments has identified a lucrative opportunity in the Non-Veg Masala category, with Chicken Masala playing a pivotal role, contributing 58% to this segment’s growth, which is currently expanding at an impressive rate of 18% annually. In response to consumer insights, Eastern has introduced an enhanced variant of its Chicken Masala, crafted specifically to delight the palates of Andhra Pradesh and Telangana.
The multi-media campaign, under the tagline “Is your chicken curry perfect red in color?”, will be launched across TV, digital, and cinema platforms to bolster brand awareness, drive product consideration, and enhance visibility and reach. Eastern Condiments aims to solidify its presence in the non-vegetarian category, offering consumers the perfect blend of flavors and colors in their culinary creations.
28, Dec 2023
BD Soft expands its channel partner network in Andhra Pradesh and Telangana, to strengthen its presence in Southern India
Mumbai, December 28, 2023: BD Software Distribution Pvt. Ltd., a leading distributor of IT security solutions, announces an aggressive roadmap in Andhra Pradesh and Telangana regions, cementing its position as one of India’s leading distributors in the cyber security industry. To achieve this, BD Soft intends to bring aboard 600+ Channel Partners in the region, strategically expanding its network. This move aims to strengthen the company’s position in the South Indian market, especially in Telangana and AP’s thriving small enterprise sector.
BD Software has emerged as a premier cybersecurity solution provider, earning distinction and trust within the cybersecurity landscape of India. The company provides a range of security solutions in India, encompassing Bitdefender, Endpoint Security, DLP, Risk Management, Activity Monitoring, Mobile Device Management, Web Application Firewall, Security Operations Centre, Human Resource Management, OCR, and Innovative Document Solutions. Renowned in India’s Tier-I cities, the company is charting an ambitious blueprint to strengthen its presence in Tier-II and III cities, too.
The NCRB’s analysis in Telangana alone noted a staggering 15,297 cybercrime cases in 2022, emphasizing the critical need for stronger cybersecurity measures. Small and medium-sized enterprises (SMEs) and micro, small, and medium enterprises (MSMEs) in Andhra Pradesh and Telangana face rising cyber threats, lacking adequate awareness and resources. Their vulnerability heightens the urgency for robust protection measures. Responding proactively, the Andhra Pradesh government has allied efforts to prioritize cybersecurity for safeguarding digital operations.
BD Soft sees this as an entry point into the Andhra Pradesh and Telangana markets. With a focus on empowering SMEs and MSMEs, the company aims to bridge the cybersecurity gap. Through awareness campaigns and robust infrastructure support, BD Soft strives to fortify these regions against evolving cyber threats, fostering a secure digital landscape.
Commenting on the expansion, Mr. Zakir Husain – CEO, BD Software Distribution Pvt. Ltd.’s said, “Our foray into the Andhra Pradesh and Telangana markets signifies our commitment to bolstering cybersecurity infrastructure in regions witnessing a surge in digital threats. With our aggressive plans, we aspire to fuel digital innovation, safeguard critical operations, and pave the way for a resilient digital future.”
With an impressive 40% year-over-year growth, BD Soft rapidly expands its presence at the Pan India level.
20, Dec 2023
Royal Orchid Hotels expands footprint in Andhra Pradesh
Bangalore, 20th Dec 2023: Continuing its effort to spread its wings across the country, Royal Orchid & Regenta Hotels has added yet another luxury offering to its ensemble as it opens a stunning new property – the Regenta Inn Bhavani – in the vibrant city of Nellore.
Positioned as a beacon of opulence, Regenta Inn Bhavani stands out as the epitome of luxury for discerning travellers. Strategically located just minutes away from the central bus stand, 15 minutes from the central train station and a 3-hour drive from Tirupati Airport, and an 8-hour drive from Bengaluru, the property seamlessly blends traditional charm with contemporary amenities, reflecting the city’s rich heritage and progressive ethos.
Chander K Baljee, Chairman and Managing Director of Royal Orchid & Regenta Hotels, stated, “Our mission is to provide an unparalleled experience for all our guests, whether for business or leisure. Every aspect of Regenta Inn Bhavani has been crafted as a testament to Nellore’s dynamic, inspiring, and welcoming spirit.”
Nestled on the banks of the Penna River, Nellore is known for its blend of tradition and modern dynamism. With geographical proximity to Bengaluru, it serves as a strategic getaway for Bleisure travellers. The city’s fabric is woven with spirituality, featuring numerous temples for those seeking tranquillity. Nellore is also a haven for retail therapy, showcasing intricate craftsmanship and traditional artistry through the popular Venkatagiri sarees, emblematic of the region’s rich textile legacy.
Regenta Inn Bhavani, with its 41 rooms, including six lavish suites, is ideally situated near landmarks such as Mypadu Beach, Sri Ranganathaswamy and Penchalakona Temples, and a short walk from the City Shopping Area, offering a convenient retreat for visitors seeking cultural experiences and shopping indulgences.
Philip Logan, COO of Royal Orchid & Regenta Hotels, commented, “We have curated an experience that resonates with Nellore’s pulse and meets the discerning needs of our guests. Our commitment extends beyond luxury accommodation; it’s about fostering a connection with local heritage, seen in the artistry of Venkatagiri sarees, and providing a platform for local talent to shine. This synergy of local culture, strategic location, and our dedication to service excellence culminates in memorable and meaningful experiences.”
Regenta Inn Bhavani caters to a variety of occasions with versatile spaces, making it an excellent choice for MICE. The pillar-less banquets ensure memorable events with bespoke décor that leave a lasting impression.
The all-day dining restaurant, Burgundy, skillfully draws on the cultural tapestry of Nellore, offering a diverse menu featuring local Andhra cuisine, continental, and oriental dishes prepared with fresh local ingredients. As a 100% non-smoking zone, the hotel serves as a significant local employment generator, with many local talents contributing in various roles.
Whether for leisure seekers enchanted by the city’s historical depth or business travellers, Regenta Inn Bhavani promises an experience that embodies luxury, convenience, and the assurance of unforgettable moments.
