9, Jan 2024
apna.co Celebrates Job Seekers with #ApnaThankYou Campaign
National, 09 January 2024: This New Year, apna.co, India’s leading jobs and networking platform, launched a game-changing campaign titled #ApnaThankYou as a heartfelt tribute to the remarkable job seekers whose careers found new horizons on this groundbreaking platform. The campaign used state-of-the-art CGI technology to unveil awe-inspiring Magic Portals hovering above India’s iconic landmarks. From the majestic India Gate to the cultural wonders of Charminar, the digital film weaved magic, spotlighting not just apna.co’s profound impact but also narrating compelling success stories.
The data unveiled is as inspiring as the campaign itself. Delhi witnessed an unprecedented 1.9 crore job applications, while Chennai made history with equal gender representation in applications. Bengaluru saw a staggering 40 Lakh women applicants, Hyderabad boasted 31 lakh fresher applications, and Mumbai shone with 40 lakh graduate applications in 2023 alone. #ApnaThankYou heralds a fresh chapter in job-seeking narratives as it took the digital world by storm while unveiling a mesmerising campaign on Instagram and LinkedIn.
Sharing insights about the initiative Mr. Nirmit Parikh, Founder and CEO, apna.co said, “Since the inception of apna.co, our mission has centred on providing a singular platform for job seekers to not only discover career opportunities but also foster valuable professional connections. The essence of the #ApnaThankYou campaign encapsulates the celebration of diverse narratives that have unfolded within our platform’s vibrant ecosystem. We extend our heartfelt appreciation to each user who has placed their trust in apna.co’s journey.”
Notably, the campaign gained widespread acclaim through various social media handles on Instagram, reaching diverse audiences. Through this, apna.co aims to create a relatable and supportive environment for individuals navigating the complexities of the job market. apna.co is ensuring that everyone, irrespective of their journey, feels empowered and supported in their pursuit of rewarding career opportunities.
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- By Rabindra
30, Oct 2023
Festive Spirit Fuels a 61Percent Surge in Women Applicants: reports apna.co
Mumbai, India – 30 October 23: With the festive season on the horizon, the job market in India is witnessing a notable shift. Apna.co, a leading jobs and professional networking platform in India, witnessed a significant 61% YoY increase in women applicants during July-September 2023 compared to the previous year. The increase in women applicants indicates a growing demand for women professionals across industries, as companies tend to experience heightened activity during the festive season, especially in sectors like e-commerce, retail, and hospitality.
Job Landscape Highlights
According to insights from apna.co, the job market landscape underwent a significant transformation from 2022 to 2023, particularly in the top five job categories: telecalling, accounts, business development, marketing, and delivery. The festive season saw active participation from leading companies like Bajaj, Axis Bank, Paytm, Flipkart, and Reliance, who offered attractive incentives to secure top talent, highlighting the dynamic nature of the job market and apna.co’s role as a key facilitator for both job seekers and employers.
City-wise demand revealed unique patterns such as in Delhi, there was a preference for roles in Sales & Marketing, Customer Support & Sales, and Accounting Technicians positions, while Mumbai displayed high demand for Finance & HR, Sales & Marketing, and Business Development roles. This diverse demand underscores the platform’s ability to cater to a wide range of job preferences and employer needs across different cities.
Job Application Surge
During the period of July-September 2023, apna.co witnessed a 25% increase in its user base compared to the same period in 2022. This surge highlights the dynamic shifts in India’s job market, with job applications experiencing an impressive 36% increase during this timeframe.
User and Employer Growth
According to apna.co, the platform witnessed a substantial increase in employer engagement during July to September 2023, with 78,000 new employers joining the platform, a significant rise from the 42,000 in 2022. This growth was accompanied by a notable increase in job postings, reaching 213,000 compared to 170,000 in the same period in 2022. These trends underscore the platform’s significant role in connecting job seekers and employers in India’s dynamic job market
Nirmit Parikh, Founder & CEO, apna.co commented – “We’ve observed a significant rise in women applicants and changing job seeker preferences over the past year. At apna.co, we’re committed to fostering a more inclusive and diverse job market while connecting job seekers with unique opportunities. Looking ahead, we anticipate further transformations in the employment landscape as we continue to empower professionals and bridge the gap between job seekers and employers. We are dedicated to shaping a brighter, more diverse, and inclusive job market for all as we pave the way for the next generation of professionals in India.”
In an ever-evolving employment landscape, apna.co’s commitment to inclusivity and empowerment shines through. With a remarkable surge in women applicants and significant growth in job applications, user base, and employer engagement, apna.co is reshaping India’s job market. These milestones signify a path toward empowerment, backed by a vibrant job landscape and support from top companies. apna.co continues to be a beacon of hope for job seekers and employers, fostering a brighter, more inclusive job market landscape for the next generation of professionals in India
