19, Feb 2024
ASUS retail expansion in India continues with the first Hybrid (Pegasus and ROG) Store in Nashik
India, 19th February 2024: As a step towards strengthening the brand’s retail footprint across the country, ASUS India, today unveiled its first Hybrid (Pegasus & ROG) store in Nashik. It is the first hybrid store PAN India with Pegasus and ROG setup with a premium look, and enhanced customer experience along with ROG Zone, marking a new milestone in India. With an area spreading over 568 sq feet, the store displays Consumer Notebooks, ROG PCs and Laptops, All-in-one PCs, Gaming Desktops, Accessories, and the Creator series, while also dedicating an experiential zone for the growing gamers community in India.
ASUS has been at the forefront of fostering and nurturing an online gaming community in the country and this new Hybrid store in Nashik is another testament that strengthens its commitment. The store has a dedicated ROG gaming zone showcasing the latest ASUS ROG products that can be enjoyed by e-sports and gaming enthusiasts free of cost. With a decent seating capacity of 5X5, interested players can have a hands-on experience on the latest ROG laptops. We have created an online portal, ROGverse for gamers to register and book their FREE spot to come & play at our stores.
This newly launched Hybrid store is the first in the city followed by 18 existing AES stores in Maharashtra.
Commenting on the unveiling of the first Hybrid store in Nashik, Arnold Su, Vice President – Consumer & Gaming PC, System Business Group, ASUS India shared, “We are elated to announce our 1st Hybrid store in Nashik today. From the retail perspective, it’s a great moment for us at the start of 2024 since this store is not only the first brand store in the city but the first Hybrid store Pan India with Pegasus and ROG set up giving an ultimate experience to the customers. To cater to the needs of every market, we are not only targeting Tier 1 cities but also penetrating in Tier 2 & Tier 3 cities to establish as many touchpoints and give comfort and accessibility to our customers. I am sure that the customers will appreciate the offerings and experience of the ROG gaming zone at the store” added Arnold Su.
To ensure customer queries are heard and attended to, the brand is ensuring its customer service centers are designed and renovated perfectly thereby more than 100 stores are branded as per modern design requirements & aesthetics. All ROG Stores are equipped with FREE gaming zones to have hands-on even on high-end gaming laptops. The brand is also extending a similar service even on large format stores – recently started at select Vijay Sales outlets.
The company has also been making notable strides in bolstering its ROG portfolio with the introduction of technology-first innovations and foraying a line-up that addresses and presents users with an opportunity to elevate their experience. ASUS recently launched ROG ally, India’s first Windows-run gaming console, and further expanded its diverse ROG portfolio with the addition of five new models to the ROG and TUF Family, including – Flow Z13 ACRONYM Edition, TUF A16 Advantage Edition, Zephyrus G16, and Strix G16/18, all of which offer exceptional gaming experiences by creating synchronicity between modern technology, innovation, and versatility. Paired with the best gaming displays and an incredible cooling solution, ROG continues to push the bar to deliver immersive high-performance experiences for one to seamlessly play, stream, and create.
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- By Rabindra
15, Feb 2024
ASUS India bets big on style, introduces two new backpacks for urban professionals
15th Feb, Delhi: Geared up to support the younger demographic in reshaping functionality with a hint of style, ASUS has unveiled its bold new URBN Traveler and URBN Laptop Backpacks. Curated for the modern go-getter, backpacks are ideal for both travel escapades and everyday work. The new additions in the URBN traveler series embody an elevated experience that is pillared with innovation integrating with style for the modern explorer, and functionality fused with contemporary design for urban professionals.
The backpacks offer a practical solution for everyone’s daily needs.
Whether it’s going to work, university, or traveling, the latest bags can carry everything we need for the day while remaining stylish and trendy making them a go-to choice for those who want to combine style and functionality.
In sync with diverse lifestyles, these feature-rich backpacks boast two large front pockets, dual mesh side pockets for water bottles, and an impressive 18L carrying capacity. With two internal accessory pockets and a luggage strap, this backpack is perfect for those who value style and practicality in their everyday carry. The ASUS AP1600 Backpack dons an elite midnight blue color that is suitable for 16” ROG/ASUS laptops whereas the ASUS AP1601 Backpack sports a charcoal grey color that pleases the eyes and is most compatible with the 15.3” ROG/ASUS laptops. The former features a comfortable luggage strap with a weight of only 540 grams, this featherweight bag will be with you, but will never burden you. Moreover, the latter will be your go-to when it comes to traveling light, without compromising on the capacity.
1, Nov 2023
ASUS strengthens pan India retail strategy with the launch of Exclusive Store in Gurugram
India, 1st Nov 2023: As a step towards strengthening the brand’s retail footprint across the country, ASUS India, a Taiwanese tech giant today announced the launch of an exclusive store in Gurugram.
The new exclusive store is spread across 365 sq. ft. and is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as Vivobook, Zenbook, Republic of Gamers (ROG) laptops, Gaming Desktops, All-in-One Desktops, and accessories. This is the brand’s 2nd exclusive store located in Gurgaon taking the total count of 8 AES stores in Haryana.
Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Haryana being an important market for us, the inauguration of the new brand store in the promising Tier II city, Gurugram, will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”
Address of the retail store: A-one Computer
R4-0016, Sector- 67, M3M Urbana-Gurugram
31, Oct 2023
ASUS strengthens pan India retail strategy with the launch of Exclusive Store in Ghaziabad
31st October 2023: As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launch of an exclusive store in Ghaziabad. The new exclusive store is spread across 400 sq. ft. and is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as Vivo book, ZenBook, Republic of Gamers (ROG) laptops, Gaming Desktops, All-in-One Desktops, and accessories. This is the brand’s 5th exclusive store located in Ghaziabad taking the total count of 9 AES & ROG stores in Western UP and 20 outlets in Uttar Pradesh.
Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. North India being an important market for us, the inauguration of the new brand store in the progressive Tier II city, Ghaziabad will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”
Address of the retail store: Electronic Mall
SHOP NO 342, MALIWARA CHOWK, KALUPURA, GHAZIABAD, Ghaziabad, Uttar Pradesh, 201001
