26, Sep 2024
Parnika India Launches Menstrual Hygiene Awareness Drive to Empower Underprivileged Women
New Delhi, September 26, 2024 – Parnika India, a distinguished leader in the manufacturing and global export of exquisite women’s ethnic wear has taken a significant step towards supporting women’s health and empowerment by launching a menstrual hygiene awareness drive. The initiative is designed to address the widespread challenges of menstrual hygiene, particularly in rural and underprivileged communities where access to affordable and hygienic sanitary products remains a critical issue.
As part of this campaign, Parnika India is offering customers who make purchases of ₹20,000 or more a unique opportunity to directly contribute to this cause. With every such purchase, customers receive 15 sustainable sanitary pads, which they are encouraged to distribute to women and girls from underserved areas. This initiative not only provides much-needed sanitary products but also empowers Parnika’s customers to become advocates for menstrual hygiene and break down the taboos associated with menstruation.
Reflecting on the motivation behind the campaign, Mr. Vishal Pacheriwal, Director at Parnika India stated, “At Parnika India, we have always believed that businesses have a responsibility to create meaningful, lasting change in society. The issue of menstrual hygiene, particularly in rural and underprivileged areas, is one that affects not just the health but also the dignity and opportunities available to women. With this awareness drive, we are stepping up to address this critical challenge by providing sustainable sanitary products and raising awareness about menstrual hygiene.”
The initiative has already made a considerable impact, with nearly 500,000 sanitary napkins distributed so far. By engaging both their customers and communities, Parnika India hopes to spark a larger movement toward improving menstrual health and reducing the stigma surrounding it.
Though the drive is currently an in-house effort with no external partnerships, Parnika India is committed to continuing this initiative and expanding it in the future, reflecting the brand’s broader mission of empowering women and giving back to the community.
Parnika India’s dedication to empowering women goes beyond the scope of its sanitary pad initiative. The company has been actively supporting women by creating entrepreneurial opportunities and providing guidance to those aspiring to start their own small businesses. Parnika India understands the challenges that women, particularly those working from home or in rural areas, face. Through its programs, the company offers mentorship on starting and running businesses, helping women navigate their local markets, and guiding them in becoming financially independent.
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- By Rabindra
13, Feb 2024
Empowering Women: Menstrual Hygiene Awareness
By S.R.Karthika,Tutor, Saveetha College of Physiotherapy
Introduction:
Menstrual hygiene is a crucial aspect of women’s health, yet it remains a topic often shrouded in silence and stigma, particularly in India. Lack of awareness and misconceptions surrounding menstruation can have profound effects on young women’s physical and emotional well-being. This write-up aims to shedlight on the importance of menstrual hygiene awareness among young women in India.
Challenges Faced by Young Women:
Lack of Education:
Many young women in India grow up without proper education on menstruation. This lack of awareness can lead to confusion, fear, and unhygienic practices during their menstrual cycles.
Social Stigma:
Societal taboos and cultural norms contribute to the silence surrounding menstruation. Girls may feel ashamed or embarrassed to discuss their menstrual health openly, leading to a perpetuation of misinformation.
Limited Access to Resources:
In rural areas, access to sanitary products and proper sanitation facilities may be limited. This poses a significant challenge to maintaining good menstrual hygiene practices.
Importance of Menstrual Hygiene Awareness:
Health and Well-being:
Proper menstrual hygiene is essential for preventing infections and maintaining overall reproductive health. Awareness campaigns can educate young women about the importance of using clean and safe menstrual products and adopting hygienic practices.
Empowerment:
Menstrual hygiene awareness empowers young women by dismantling taboos and fostering a sense of confidence and self-esteem. When girls are informed, they can make informed choices about their health without fear or shame.
Education and Productivity:
Lack of access to menstrual hygiene products and facilities can lead to absenteeism among schoolgirls. By promoting awareness and ensuring access to necessary resources, we can contribute to increased school attendance and better academic performance.
Strategies for Menstrual Hygiene Awareness:
Education Programs:
Implement comprehensive menstrual hygiene education programs in schools and communities to ensure that young girls have accurate information about menstruation and its management.
Community Engagement:
Involve community leaders, parents, and local influencers in promoting open discussions about menstrual health. Breaking the silence at the community level helps in creating a supportive environment.
Distribution of Menstrual Products:
Ensure access to affordable and sustainable menstrual products, especially in underserved areas. This can be achieved through government initiatives, NGOs, and public-private partnerships.
Digital Awareness Campaigns:
Utilize digital platforms to disseminate information about menstrual hygiene, reaching a wide audience and breaking down geographical barriers.
Conclusion:
Menstrual hygiene awareness is a crucial step towards promoting the health, dignity, and empowerment of young women in India. By addressing the challenges and implementing effective strategies, we can contribute to a society where menstruation is not a source of shame but an integral part of a woman’s life, celebrated with dignity and respect.
10, Feb 2024
Honda Motorcycle and Scooter India expands its Road Safety Awareness
Bidar,10th Feb,2024: Ensuring road safety is the topmost priority of HMSI. To promote responsible behavior on the roads and to aid in creating a more conscientious and safety-oriented society, the company frequently conducts Road Safety Awareness Campaigns across various regions of the country. HMSI firmly believes that such campaigns encourage individuals to adopt safe driving practices, fostering a culture of caution and consideration on the roads. One such campaign was recently held in the city of Bidar which left an indelible mark on the participants. On the premises of Kendriya Vidyalaya and Air Force School, HMSI saw an enthusiastic participation of more than 2000 school students and staff members.
HMSI firmly believes that imparting road safety awareness at an early age is imperative, and thus, promotes the inclusion of road safety educational curricula at both school and college levels. Understanding that young minds are receptive to learning, the company aims to empower the next generation with the knowledge and skills necessary for navigating roads responsibly. The road safety awareness campaign consists of highly interactive and engaging activities such as Road Safety Games, Safe Road Theory Sessions, Road Signage, and Riding posture training.
Since its inception, in the state of Karnataka, HMSI has imparted education to nearly 5 lakh adults and children, focusing on promoting responsible road usage and cultivating safe riding habits.
Honda Motorcycle & Scooter India’s CSR Commitment towards Road Safety:
In 2021, Honda globally made a vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India, HMSI is working in line with this vision and the Government of India’s direction of reducing fatalities to half by 2030.
One critical aspect of achieving this goal is inculcating a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and Colleges is not only to create awareness but to inculcate a safety culture in young minds and turn them into safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.
HMSI wants to be a company that Society wants to exist and is strongly focusing on Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to Corporations and society at large.
HMSI’s set of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 5.7 million Indians. H MSI’s National Road Safety Awareness program made learning fun yet scientific through:
SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on the road, riding gear & posture explanation, and safe riding etiquette.
1. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on the road before actual riding.
2. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behavior on roads.
3. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.
9, Feb 2024
NetApp and Parikrma Humanity Foundation Join Hands to Raise Awareness about Climate Change
BENGALURU, India. February 08, 2024: In a pivotal stride towards creating a sustainable future, NetApp (NASDAQ: NTAP), the intelligent data infrastructure company, furthered its long-standing partnership with Parikrma Humanity Foundation, an NGO committed to transformative education. Together they hosted the third edition of the Parikrma Innovations Conclave with the aim to inspire and equip children to become change agents by developing innovative ideas that contribute significantly to the global fight against climate change.
The theme of the Innovations Conclave – ‘Creative – Innovative Ideas to Impact Climate Change’ – served as a powerful catalyst for the young minds involved. Participating student-teams from 27 schools brainstormed over three months to develop practical solutions to help solve climate change related challenges. The winning teams from Inventure Academy, Parikrma Centre for Learning, and Government Urdu Higher Primary School presented their ideas as part of the event.
Working with young people within communities is not new to NetApp. Through a related initiative called the Data Explorers Program, NetApp empowers teens to discover and develop critical data science skills, preparing them to thrive and impact in a data-driven world. The program is designed to reach and engage under-represented youth in less-resourced communities and inspire them to bring about positive change at a social level. In India, NetApp has worked with over 1000 students to bring about sustainable data-related awareness and continues to expand the program’s reach.
Speaking about the Conclave, Ravi Chhabria, Managing Director, NetApp India, stated, “We’re truly honoured to stand alongside Parikrma Foundation in their effort to empower the nation’s youth and encourage them to problem-solve with data. We believe such events play a pivotal role in the holistic development of our youth and provide them with the tools and inspiration needed to envision a brighter, more sustainable future.”
The event, which was graced by Prof. Balaram P, Retired Director, IISC, among other dignitaries, attracted an over 200 attendees, including students, educationists, and other thought leaders.
“The Parikrma Innovations Conclave stands as a testament to its transformative impact on young minds. This event’s remarkable success is a result of collective dedication and collaboration. We deeply appreciate NetApp’s support. The convergence of diverse ideas and perspectives, coupled with the shared commitment to innovation and transformative education, has created a platform that empowers tomorrow’s leaders.” concluded Shukla Bose, Founder and CEO, Parikrma Humanity Foundation.
6, Feb 2024
Redcliffe Labs’ first campaign for Cervical Cancer Prevention Awareness…
India, February 06th, 2024: In a dedicated effort to champion women’s health, Redcliffe Labs, a leading omnichannel diagnostics provider in India, launched a need-of-the-hour wellness campaign, ‘Be Your Own Sheroes- Learn, Prevent, Screen’ during Cervical Cancer Month. The month-long campaign, initiated in January 2024, was committed to illuminating the importance of early detection and preventive measures against cervical cancer. The initiative was conducted on a pan-Indian scale and strives to empower women to manage their health proactively. It aimed to build a healthier and more informed Bharat, where each woman is the hero of her health and well-being. The campaign has reached over 5 Million people in 220+ cities across India with over 75% engagement rate, creating a long-lasting impact on the importance of early detection and preventive measures against cervical cancer.
In the last week of October 2023, when more than 35 senior doctors and researchers were present, there was a significant discussion on the rising health concern in India- Cervical Cancer as the number of cases increased. Every year, over 123907 women are diagnosed with cervical cancer, and for 77348, it proves to be fatal. In India, cervical cancer is the second leading cause of cancer deaths among women.The country accounts for 25% of deaths across the globe due to cervical cancer, primarily due to a lack of effective screening and access to timely treatment. January is globally dedicated to raising cervical cancer awareness, and Redcliffe Labs took the initiative to amplify awareness in India.
The campaign was designed to equip women with knowledge about the risk factors, symptoms, and screening options like HPV and pap smear tests available for cervical cancer, fostering a proactive approach to their well-being. Moreover, getting health checkups for cervical cancer is very feasible and cost-effective as it is required once in three years. Also, Finance Minister Nirmala Sitharaman on February 1 announced the government’s plans to focus on vaccination against cervical cancer for girls aged 9 to 14 as part of her Interim Budget 2024.
Dr Sohini Sengupta, Medical Laboratory Director at Redcliffe Labs, says, “Since 88% of working women in India are not vaccinated against cervical cancer, the need for our ‘Be Your Own Sheroes’ campaign becomes even more evident. Also, the survival rate in stage I cervical cancer can increase by up to 90% with a timely diagnosis and the right treatment at the right time. This highlights the profound impact of early detection and preventive measures. Our mission with the campaign is to increase awareness among women about the importance of regular screenings and vaccinations, empowering them to take proactive steps in their health journey. By doing so, we aim to foster a future where cervical cancer is not only treatable but preventable, creating a healthier and more informed Bharat.”
As part of the campaign, Redcliffe Labs actively engaged with individuals to raise awareness among women about the importance of regular screenings and vaccinations for prevention. A combination of online campaigns across social media channels and on-the-ground health camps is being implemented. They have been conducting webinars and live sessions with experienced oncologists and gynecologists across digital media platforms, as well as hosting offline awareness camps across India. Through the campaign, Redcliffe Labs successfully bridged the information gap, ensuring that women are equipped with the knowledge to make informed decisions about their health and continue to do so for a Healthier Bharat.
11, Dec 2023
Survey reveals significant awareness of green initiatives in the security industry
Hikvision and asmag.com have recently conducted a collaborative survey, researching market sentiment towards green practices and technologies within the security industry. The survey gathered valuable insights about the importance of sustainability, and how it influences respondents’ businesses and purchasing decisions.
Considerable familiarity with green practices
Survey results revealed a large majority of respondents (88%) – from both Western and Asian regions – expressed familiarity with this topic, indicating a strong awareness of its importance within the security industry. However, discrepancies were noted in levels of understanding and implementation. A total of 61% from the Western sector indicated they understood or had implemented green practices in their businesses, compared with 55% of Asian respondents.
Increasing demand for green security products and solutions The survey exhibits that there is demand for green security products and solutions in both Western and Asian markets. However, there is more consistent demand seen among Western respondents and potential growth opportunities in Asia.
The survey results indicate that Western respondents see a stronger demand for eco-friendly products and solutions, with 11% reporting consistent and 33% reporting frequent requests from clients. The numbers were lower for Asian respondents with 10% and 12% respectively. However, a notable 39% of Asian channel players noted occasional requests which can suggest a growing interest in
sustainable solutions.
Challenges in adopting green practices within the security industry
An estimated 18% of survey respondents indicated that a significant obstacle right now is that the adoption of green and low carbon practices has not been yet recognized as essential in the security industry. High costs and uncertainty of ROI is also stated as another primary challenge. Other issues such as a “lack of public awareness” and “absence of standardization & certifications” were chosen by 17% of respondents as primary obstacles. These insights point to opportunities for market education, aiming to simplify decision- aking for channel players while transparently showcasing the achievable ROI and practical benefits.
The future of sustainable practices within the security industry
When inquired about the adoption of green and low carbon practices in the coming years, the overall responses convey a positive outlook, with only 4.7% expressing that sustainability would still not be a priority for the security industry.
The majority of survey participants (22.9%) anticipate that manufacturers will be able to attract a broader customer base and stand out in the market by clearly demonstrating their eco- conscious features, branding and certifications. They also expected to anticipate and prepare for stricter government regulations in the near future (22.6%).
Another 22.6% indicated that technology advancements will make greener products less expensive, making them more accessible to a wider audience. This would potentially create a self-reinforcing cycle: Accessible pricing encourages more users to use eco-friendly products, resulting in increased energy and cost savings, thus perpetuating the cycle of sustainability and business benefits.
