22, May 2024
VST Tillers Tractors Ltd and Axis Bank partners to offer Financial Solutions to Farmers for Farm Equipment’s

Bengaluru, 22nd May 2024: VST Tillers Tractors Limited (VST), India’s leading farm equipment manufacturer, signed a Memorandum of Understanding (MOU) with Axis Bank, one of the leading private sector banks in India, to offer financial solutions to the farmers for purchasing tractors and Farm Mechanisation products. As per the agreement, Axis Bank will provide financial solutions to VST’s prospective customers through its extensive network of 5370+ branches spread across geography.

VST Tractors and Axis bank

The MOU was signed by Mr. Antony Cherukara, CEO of VST Tillers Tractors Ltd and Mr. Rajesh Dhage, Business Head of Farm Mechanization, Axis Bank, in the gracious presence of Mr Ramasawmy Gopalakrishnan, Head – Retail Assets for Bharat Banking, Axis Bank, and Mr. V T Ravindra, Managing Director of VST Tillers Tractors Ltd.

As per the MOU both the companies will leverage their extensive footprint to reach out to the farmers community to ensure that they have an easy access to credit facility for adapting farm mechanization. This partnership will enable farmers to avail hassle-free, affordable, and flexible credit facilities to transform the agricultural sector. The Bank will offer flexible repayment options, swift sanctions, and special benefits on EMI options to encourage the farmers to opt for adapting farm mechanization.

Speaking on the occasion of signing the MOU, Mr Antony Cherukara, CEO, of VST Tillers Tractors Ltd. said “We are delighted to partner with one of the leading Banks in the country and make our innovative farm equipment more accessible and affordable to farmers. Our partnership is aligned with our joint goal of enabling farmers in rural India to mechanize farming and thereby increase productivity. At VST, it is our constant endeavour to facilitate ease of farming, by bringing down the overall time and cost of farming and improving output and farm income. We are sure that this MoU will especially help small and marginal farmers in availing hassle-free credit facilities for buying our products.”

Mr. Munish Sharda, Executive Director, and Head – Bharat Banking, Axis Bank, said, “It has been our constant endeavour to engage and empower rural communities and marginal farmers by providing them with the most suitable financial solutions. By partnering with VST Tillers Tractors Ltd, we have combined forces to address various financial challenges faced by these communities, while encouraging them to adopt effective farming techniques. As we strengthen our alliance with numerous partners and pioneers from rural India, we are confident of making a positive and meaningful impact in the lives of millions of farmers across the nation.”

Both organizations share a common vision of empowering farmer community by providing hassle-free solutions and encouraging entrepreneurship in the agricultural sector. Axis Bank will offer easy finance options, with minimal documentation, to encourage farmers to adopt innovative techniques for enhancing their productivity and thereby, increase their income. This collaboration is an important step towards supporting and empowering the agricultural sector.

11, Dec 2023
Digitization revolutionizing the job industry; 2.1L SMBs and 400 enterprise hired online using apna in 2023; projected to triple by FY25

New Delhi, 11th December 2023: Aiming to empower and create a level playing field for all job seekers across industries, Apna – India’s largest jobs and professional networking platform has recorded a remarkable success in enabling SMBs and Enterprises in 2023. The year, Apna facilitated 56 million job applications across blue, grey, and white collar sectors for 2.1 lakh SMBs and 400 enterprises. This surge has driven remarkable growth, with the total user base on the platform reaching 51 million, and aims to enable 3x more businesses by FY25.

The company also recorded a 42% jump in its total recruiter base in 2023. As a trusted partner for SMBs and enterprises in India, apna.co helps them find skilled employees. Over the last year, Apna has been helping India’s leading Enterprises like Swiggy, Axis Bank, Paytm, Kotak Mahindra Bank, Blinkit, Reliance Jio, Zepto, Aditya Birla Capital, Apollo Pharmacy and many more to solve their hiring needs. The platform’s user-friendly interface and extensive user base simplify the hiring process, offering employers access to a diverse talent of skilled professionals. As a result, businesses have witnessed streamlined recruitment processes, faster candidate placements, and increased workforce satisfaction.

Apna’s users can now apply via Web, Mobile, WhatsApp, and Email. Delving into the 56 million job applications, 18% stemmed from jobs across blue-collar job roles, covering roles such as Delivery, Driver, Warehouse and Logistics Staff, Restaurant Staff, and Technician. 66% of the applications came from the grey collar job roles mainly for Field Sales, Telesales, Telecaller/BPO, Back Office, and Data Entry. Over 16% jobs applications came in White Collar roles such as Accountant, Enterprise Sales and management, Digital Marketing, HR Professionals, Teacher, Doctor, IT Support, and Software.

As a professional network for users, Apna’s network graph crossed 1.2 billion user connections. Reflecting on these new milestones, Nirmit Parikh, Founder & CEO, of Apna, said, “We are glad to see Apna becoming the platform of choice for recruiters across the country. Our mission at Apna has always been to create a one-stop platform that enables job seekers to build successful careers and professional networks.”

33% of the 56 million applications were sent by females, demonstrating a significant increase in female participation in the job market. In 2023, Apna also saw a 25% growth in median salary of female users, surpassing the 17% increase observed among male users. Interestingly, Apna saw a 25% growth in median salary for jobs posted in T3 cities, while T1 cities saw a 14% growth in median salary – indicating a growing demand for talent and rising salaries in T3 cities.

Talking about the breadth of applications He further added, “This reinforces our unwavering commitment to providing equal opportunities across the entire professional spectrum, spanning from blue-collar to white-collar professionals. The lines between blue, grey and white collar need to be even more blurred and Apna wants to play a significant role in making this happen. Today Apna has evolved beyond being just a platform. It’s a movement.”

In the past year, Apna has collaborated with esteemed partners such as Vi, Generation India Foundation, DGR Ministry of Defence team, NSDC, and Swiggy. These strategic alliances underscores Apna’s commitment to fostering diverse and impactful initiatives that not only contribute to the local job market but also actively contribute to the advancement of skill development on a broader scale. The platform is accessible across 600+ Indian cities.

2, Nov 2023
Mahindra Lifespaces and Axis Bank partner to provide Home loans for Green Homes

Bangalore, 2nd, November 2023: Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development arm of the Mahindra Group, today, announced its partnership with Axis Bank, one of the largest private sector banks in India. Through this partnership, all Mahindra Lifespaces customers can now avail of home loans at a competitive interest rate, which is 0.25% less than the standard home loan rates. Emphasizing on the core values of this collaboration, the loan application and disbursal process will be seamless with reduced paperwork, to minimize paper wastage and ensure efficient document management.

Through this partnership, both entities aim to encourage customers to choose sustainable housing projects and adopt eco-friendly practices in their day-to-day lives. Mahindra Lifespaces is deeply committed to promoting sustainability, driving positive environmental impact, and enabling customers to craft their lives more meaningfully with its business operations while delivering value through innovative policies and product designs.

Sumit Bali, Group Executive & Head, Retail Banking (L) and Vimalendra Singh, Chief Business Officer (Residential) - West, Mahindra Lifespace Developers Ltd (R)_

Commenting on the partnership, Sumit Bali, Group Executive and head, Retail Banking, said, “With growing awareness, customers have become more conscious about the eco-system and are actively seeking financial solutions to reduce carbon footprint in their day-to-day lives. We are excited to partner with Mahindra Lifespaces, with whom we share a common vision of ushering customers towards an environment-friendly lifestyle. By integrating innovative, eco-conscious practices, the two organizations are actively encouraging customers to embrace green homes with loans provided by Axis Bank to build their dream abode and, contribute to a greener planet ’’

Mahindra Lifespaces and Axis Bank partner to provide Home loans for Green Homes

Vimalendra Singh, Chief Business Officer (Residential) – West, Mahindra Lifespace Developers Ltd commented on this partnership, saying, “We believe our partnership with Axis Bank will incentivize our customers to choose eco-friendly buildings, and reduce their carbon footprint while enjoying favorable interest rates. This also underscores our steadfast commitment to promoting sustainable development. As developers with a 100% green portfolio, and a standing commitment to build only Net Zero homes from 2030, we fervently advocate environmental responsibility. Both our brands and their unwavering dedication to forging a brighter world for future generations, will deliver enhanced value to our customers.”

Axis Bank and Mahindra Lifespaces are fostering responsible home ownership and shaping a future where sustainability and financial choices go hand in hand. This initiative is set to pave the way for a brighter and greener tomorrow, urging customers to make conscious choices that benefit their families and the planet.

13, Oct 2023
Axis Bank reinforces its ethos of ‘Customer Obsession’, rolls out Sparsh Week initiative

Bangalore, October 13, 2023: With an aim to reinforce its firm commitment towards Customer Obsession, Axis Bank, one of the largest private sector banks in India, has launched ‘Sparsh Week’, an event focused on strengthening the bond between the Bank and its customers. As part of this initiative, the Bank will organize a series of engaging customer-centric activities for its employees to amplify the spirit and promise of Customer Obsession. The Bank will also organize educative and customer-focused activities during this week, thereby aligning the Bank’s employees and customers in their journey of progress, innovation, and transformation.

Sparsh Week will commence from October 9th – 13th, covering 5000+ Axis Bank branches and retail asset centers across the country. More than 15 events have been planned for the entire week and will be broadcast LIVE to all 95k+ Axis Bank employees.

This year, Axis Bank has aligned Sparsh Week with its three core principles: Listen, Act, and Celebrate. It emphasizes on active ‘Listening’ through multiple touchpoints to better understand customers’ needs and concerns; promptly ‘Acting’ upon customers’ feedback & queries, and ‘Celebrating’ the invaluable connection Axis Bank shares with its customers.

Axis Bank SPARSH Initiative_Swiggy

Commenting on the initiative of Sparsh Week 2023, Mr. Subrat Mohanty, Executive Director, Banking Operations & Transformation, Axis Bank said, “At Axis Bank, we are Dil se Open for our customers and are committed to providing the highest levels of customer service. Sparsh encapsulates this spirit as we aspire to Listen, Act, and Celebrate our customers’ insights and feedback. This initiative embodies our ethos of not just being a bank, but a partner and enabler in fulfilling their dreams and aspirations. Our customers have trusted us for decades, and we aim to provide them with a delightful banking experience that truly stands out.”

The spirit of Sparsh Week revolves around empowering the Bank’s employees to elevate customer experience. Through a week-long series of events, Axis Bank endeavours to empower its customers, foster trust, and embody its promise of prioritizing customer satisfaction. The Bank will host interesting programmes such as ‘MasterClass – Inspire Series’ wherein industry leaders from Swiggy etc. will share their transformational stories of client focus and delight; ‘Call Listening Sessions’ will help the Bank identify and address customer concerns; ‘Customer Protection’ will create awareness about fraud prevention and security measures, and ‘Timeless Stars’ will celebrate Axis Bank’s association with its customers by felicitating deserving employees with a token of appreciation.