8, Feb 2024
Lenovo sets the stage for its ‘AI for All’ vision at Tech World India’24
New Delhi, INDIA, February 08, 2024 – Lenovo, the global technology powerhouse, today unveiled its most comprehensive AI capabilities at the company’s annual flagship event – ‘Tech World India 2024.’ This year’s theme ‘AI for All’ focused on how Lenovo is exploring the power of AI to drive intelligent transformation in every industry – with purpose-built AI-ready devices, infrastructure, solutions, and services across pocket to cloud that empower industries, enterprises, and individuals.
Lenovo also launched its latest range of devices powered by AI at this event, in partnership with Intel India. This new line-up includes AI PC innovations across consumer and commercial PCs such as Yoga Slim 7i, Yoga Pro 9i, IdeaPad Slim 5i, and ThinkPad X1 Carbon. These are aimed at personalizing the computing experience and are designed to unlock new AI experiences to boost productivity, creativity and efficiency. These laptops are powered by the latest Intel® CoreTM Ultra Processors, and are amongst the first that are
driving an AI PC revolution that will fundamentally change how people create, collaborate, and interact with PCs.
The event kick started with Lenovo Global, AP and Indian leaders talking about Lenovo’s readiness for AI, while the interactive sessions saw insightful and industry-defining conversations on the relevance of AI with thought leaders such as Santhosh Viswanathan from Intel and Bhaskar Basu from Microsoft. The curated panel discussions featured more industry stalwarts namely Ankit Bose from NASSCOM AI, Ravi Jain from Krutrim and Har nath Babu from KPMG talking about the ‘Emerging Disruptive Landscape Through Genial’; and Rucha Nanavati from Mahindra & Mahindra along with Jaspreet Bindra of Tech Whisperer expressing their thoughts about ‘Responsible and Ethical AI’. They zeroed in on how AI is being democratized, bringing its power from pocket to the cloud, unleashing possibilities, and redefining ‘smarter’ for all.
Talking about the flagship event, Shailendra Katyal, Managing Director – Lenovo India said, “This edition of Tech World is especially exciting for us as we leapfrog towards building solutions that are going to unlock an exciting vision of ‘AI for All’ for Lenovo in India. It is also an opportunity for us to come together with our valued partners to unleash the true ‘power of AI’, and showcase purpose-built AI-ready pocket to cloud solutions. AI is transforming the way people live and work in the country, and Lenovo’s bold approach to drive intelligent transformation will help accelerate this growth and enhance experiences for consumers and businesses alike.”
From exploring the immersive world of gaming to experiencing the versatility of Think devices and the creative possibilities with Yoga PCs, the Experience zone at Tech World India provided an interactive platform for attendees. The zones also displayed ThinkEdge servers powering autonomous robots, demonstrations of digital twins and GenAI solutions, and showcased Lenovo’s make-in-India potential.
Lenovo also unveiled its Made in India devices. This milestone positions Lenovo in the Class 1 PMA category, as more than 50% of components for a specific range of products are now sourced through local manufacturing.
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- By Rabindra
3, Oct 2023
Parker awards social media mandate to Buffalo Soldiers
New Delhi, Oct 03, 2023: Buffalo Soldiers, an award-winning full-service creative agency with a digital heart, has bagged the social media advertising and engagement mandate for the iconic global writing instruments brand “Parker” in India (manufactured and marketed by Luxor Writing Instruments Pvt. Ltd. in India). The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi-NCR headquarters.
“Buffalo Soldiers only works with marquee brands or brands that aspire to be part of daily conversations. It doesn’t get more marquee or iconic than Parker. We are honoured and excited to work together with Parker,” said Sumon K Chakrabarti, Co-founder & CEO of Buffalo Soldiers.
As part of the mandate, the agency will focus on further building Parker’s digital presence in India and concentrate on growing the social media base by implementing an aggressive digital growth strategy. It will also focus on various marketing opportunities for Parker on social media.
Bhaskar Basu, COO, Luxor Writing Instruments Pvt. Ltd., said: “We have chosen to collaborate with Buffalo Soldiers due to their forward-thinking approach in the digital realm, which aligns with our vision for Parker. Parker is an iconic brand globally and in India, renowned for its exquisite and wide range of writing instruments, combining rich legacy and timeless elegance with an unmatched writing experience. Digital engagement is a key strategy for us, with many current and future Parker enthusiasts using the medium to form their brand choices and impressions.”
“Together with Buffalo Soldiers, we wish to strengthen Parker’s social media presence and introduce innovative concepts online as well for other media in the near future. Our digital engagement strategy will target both current Parker patrons and as well as a new young and aspiring audience online,” Basu added.
Buffalo Soldiers will be handling strategic content, design, and performance management across all social media channels for the Parker brand. Going forward, the agency has been engaged in developing new creative communication for the Parker brand as well.
The agency will work closely with Parker’s in-house team on social media management, organic growth for the brand’s social media presence, and performance marketing strategy.
