15, Feb 2024
BIG FM delves into the intricacies of love with its campaign ‘Yeh Ishq Nahi Aasan’
National, 15th February 2024: It’s that time of the year when love fills the air and we see a special celebration of relationships and togetherness. On the occasion of Valentine’s Day, BIG FM, one of the leading radio networks in the country, presents its campaign, Yeh Ishq Nahi Aasan. It celebrates the essence of love by delving into each phase of a relationship through compelling stories, narrated
exclusively by celebrated storyteller Neelesh Mishra on his popular show ‘Yaadon ka Idiot Box’ onBIG FM. While he will share five captivating stories, the campaign will also feature snippets from the love stories of renowned actors like Shreyas Talpade, Karan Singh Grover, and Bharati Singh amongst others, collectively offering listeners a rich spectrum of love to enjoy.
Drawing upon the timeless theme of love, the campaign also emphasizes how having a companion can profoundly impact one’s life. From the exhilarating phase of budding romance, where innocence, excitement, and emotional vulnerability reign supreme, to the challenges and joys of building a life together, navigating through career choices, financial planning, and raising a family, the show
explores it all. Each episode delves into the special details that make each couple unique, sharing real stories that vividly express the diverse range of emotions in a relationship.
Talking about the campaign, Sunil Kumaran, COO, of BIG FM, shared, “As we navigate through life’smany emotions, love stands out as a source of hope and connection. Our latest campaign, ‘Yeh Ishq Nahi Aasan’ for Valentine’s Day, is all about celebrating love with all its complexities, serving as our heartfelt tribute to its enduring power. Through different stories, we endeavor to weave together
tales that beautifully reflect the essence of human relationships. We aim to inspire, uplift, and remind our listeners that love is truly the greatest gift we can share.”
The campaign is extensively promoted across platforms with listeners embarking on this unique journey of love with their favorite storyteller.
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- By Rabindra
7, Nov 2023
BIG FM’s festive campaign ‘Super Duper Dhamaka’ is back with Sonu Sood as India’s next shopping partner
National, 07th November 2023: Embracing the festive spirit, it is the time of the year when people are eagerly excited to shop to their heart’s content. Taking the shopping experience a notch higher, BIG FM, one of the leading radio networks in the country, returns with Season 2 of its celebrated campaign ‘Super Duper Dhamaka’. With the tagline ‘Khelte Khelte Shopping Karega India’, the campaign this year introduces an innovative and dynamic concept – a gamified sale that combines the excitement of the stock market with the joy of retail shopping. The radio network has roped in Bollywood star Sonu Sood, who is the face of the campaign and India’s next shopping partner.
Conceptualized with the aim of helping small-scale retailers to build back better, Super Duper Dhamaka Season 2 takes a step ahead to make this a rewarding experience for all. The campaign offers an enhanced user interface with engaging gamification elements. The website, www.superduperdhamaka.com, is designed to be visually appealing and easy to navigate and features a bar displaying various price points, from the lowest to the highest for the products listed. Adding an exciting element, users will have to catch the lowest price point in an engaging gamified manner, akin to a video game. For retailers, the campaign holds the promise of increased product visibility, and encouraging user engagement.
Once the user registers, Sonu Sood will be the shopping partner for the entire experience. He will explain the entire concept of the Super Duper Dhamaka sale and help them navigate the platform. Offering a more personalized experience, Sonu Sood will engage users by enquiring about their product preferences amongst a host of categories, while also providing information about the best offers available in particular areas. QR codes will also be present in stores which users can scan and a lucky few will stand a chance to win bumper prizes.
Speaking about the campaign, Sunil Kumaran, COO, of BIG FM, said, “Super Duper Dhamaka is our endeavour to provide small-scale retailers with a platform that helps increase their reach resulting in sales and which makes shopping an easy experience for the users as well. After the stupendous success of the first season, we are excited to bring back season 2 with Sonu Sood as the face of the campaign. This year we have completely gamified the entire experience making it extremely interactive for the users whilst highlighting the best deals they can secure”
Actor Sonu Sood said, “I am excited to associate with BIG FM for a campaign that promotes and helps small businesses in such a unique manner. Super Duper Dhamaka aims at giving a rewarding shopping experience to the consumers and I am thrilled to become their shopping partner for this fun, creative and seamless engagement. This is my first stint associating with the brand and I am looking forward to engage with my fans through this medium.”
BIG FM Super Duper Dhamaka Season 2 is presented by Anchor by Panasonic, co-powered by Bikaji and our trading partner, Avadhut Sathe Trading Academy. The campaign combines the local reach of radio with gamification to give advertisers and consumers a never-before opportunity. It is being extensively promoted on-air and across digital and social media platforms of BIG FM.
