24, Jun 2024
Virat Kohli Reclaims Top Spot in Kroll’s Celebrity Brand Valuation Report with Brand Value of Nearly USD 228 Million
MUMBAI/NEW DELHI: Kroll, the leading independent global risk and financial advisory solutions firm, announced today the launch of the ninth edition of its Celebrity Brand Valuation Study titled, “Brands, Business, Bollywood”. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence.
The overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump from the previous year.
Key findings of the report include:
● Virat Kohli reclaimed the number one spot with a brand value of $227.9 million, nudging Ranveer Singh to second place at $203.1 million.
● Shah Rukh Khan secures third position with a brand value of $120.7 million on the back of three blockbuster hits in 2023, marking his incredible return into India’s top five celebrity endorsers since 2020.
● Akshay Kumar dropped a rank this year to the fourth position with a brand value of $111.7 million while Alia Bhatt moves to fifth with a brand value of $101.1 million.
● Other notable movements include the meteoric rise in brand value of Kiara Advani moving from rank 16 to rank 12, and Katrina Kaif returned to the list of India’s most valued celebrity brands after five years.
Aviral Jain, Managing Director, Valuation Advisory Services at Kroll said, “Our report recognizes the expansion of celebrity-owned startups across various industries and the spectacular rise of Indian celebrities as global ambassadors of reputed global brands. The year 2023 also witnessed Bollywood’s powerful comeback to the film industry, with blockbusters breaking records to cross the $100 million mark—re-establishing Bollywood’s dominance in the film industry. The synergy between celebrity entrepreneurship, global star advocacy and the resurgence of Bollywood is set to redefine the dynamics of the entertainment and business industries.”
About Kroll
As the leading independent provider of risk and financial advisory solutions, Kroll leverages our unique insights, data, and technology to help clients stay ahead of complex demands. Kroll’s team of more than 6,500 professionals worldwide continues the firm’s nearly 100-year history of trusted expertise spanning risk, governance, transactions, and valuation. Our advanced solutions and intelligence provide clients with the foresight they need to create an enduring competitive advantage. At Kroll, our values define who we are and how we partner with clients and communities.
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- By Rabindra
9, Feb 2024
Pvr Inox Announces the Launch of Valentine’s Film Festival
National, 9th February’24: PVR INOX, the largest and the most premium cinema exhibitor in India, is all geared up to make this Valentine’s week extra-special for its patrons, inviting them to celebrate a magical week filled with movies, interactive experiences, and amazing offers. The specially curated Valentine’s Film Festival will showcase popular Bollywood, Hollywood & Regional romantic films across 70+ cities in India.
The week-long festival from 9th-15th February’24 will screen 22 iconic timeless love stories like Jab We Met Yeh Jawaani Hai Deewani, Dilwale Dulhania Le Jayenge, Veer Zaara, Mohabattein, Sonu Ke Titu Ki Sweety, Tu Jhoothi Main Makkar, Pyar Ka Punchnama 1 & 2 and De De Pyar De in Hindi; Dil Diya Gallan, Qismat and Angrej in Punjabi; Ohm Shanthi Oshaana, Premam and Hridayam in Malayalam; Saptha Sagaradaache Ello Side A and B and Swathi Mutthina Male Haniye in Kannada; Sita Ramam and Tholi Prema in Telugu; Vaaranam Aayiram, Vinnaithaandi Varuvaayaa (VTV) and Minnale in Tamil; Titanic in English. There is also a BOGO offer on tickets in South and a special ticket price, starting Rs. 112 in rest of India.
PVR INOX will also be introducing a Valentine F&B Combo to celebrate the extravaganza.
Commenting on the occasion, Mr. Gautam Dutta, Co-CEO of PVR INOX Ltd said, “We believe in creating special moments for our patrons, and what better occasion than Valentine’s Day. This year, we’re thrilled to offer a week-long celebration filled with iconic love stories and interactive experiences. Our curated film festival will bring back cherished memories with classic romances like DDLJ and Titanic, while our innovative AI-powered quiz adds a playful twist to exploring your love language.”
Join PVR INOX this Valentine’s week for a celebration, packed with cinematic romance, interactive fun, and thoughtfully curated experiences. Book your tickets, participate in the quiz, and create unforgettable memories with your special someone!
6, Feb 2024
Approach Bollywood Launches Cutting-Edge Android App for Bollywood
Mumbai – Approach Entertainment, a dynamic player in the realm of Celebrity Management, Film Productions, Advertising, Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing, proudly announces the launch of its revolutionary Android app – Approach Bollywood (www.approachbollywood.com). This groundbreaking app is set to redefine how enthusiasts access and engage with the vibrant world of Bollywood and the entertainment industry.
Approach Bollywood, a venture by Approach Entertainment, is a distinctive Bollywood Newswire and Content Platform that not only focuses on the dynamic trade and business news within the industry but also caters to a broad audience, providing comprehensive coverage for enthusiasts and industry professionals alike.
Approach Bollywood’s Android app is designed to provide a seamless and immersive experience for users seeking up-to-the-minute updates on the latest happenings in Films, TV, OTT, Music, and the broader entertainment landscape. The app promises to be a one-stop destination for multimedia content, catering to newspapers, magazines, TV channels, radio, apps, and all digital media platforms.
Founder Sonu Tyagi expressed his excitement about the venture, stating, “Having been entrenched in Films Productions and Celebrity Management for the past decade, we saw an opportunity to leverage our expertise and network in the Film Industry. The Approach Bollywood app will not only cater to the entertainment content requirements of various media but also serve as a dedicated portal for trade audiences within the films and entertainment industry and general public alike.”
The Approach Bollywood app is poised to be a comprehensive gateway to the world of entertainment, offering a rich tapestry of multimedia content. From enlightening articles and captivating videos to exclusive interviews, the app spans across the general and business facets of Films, TV, OTT, Music, and more. With an unwavering commitment to real-time updates, the newswire service ensures users are constantly informed about the latest industry developments. Approach Bollywood goes beyond the surface, providing behind-the-scenes insights into the latest trends and the business side of Bollywood.
The app guarantees authentic industry coverage through its Celebrity Management Edge, granting access to a diverse array of stars while upholding the highest standards of journalistic integrity. Going a step further, the app transforms into a dynamic platform, hosting business events and delving into branded content production with celebrities. Additionally, it ventures into the world of TV and digital channels, bringing its own exclusive shows to captivate audiences in the realm of film and entertainment.
The Approach Bollywood Android app aims to captivate a wide audience, providing content that appeals not only to avid movie buffs but also to professionals within the entertainment industry. As digital platforms continue to surge in popularity, Approach Bollywood is poised to deliver the best of the entertainment world to its users.
At the forefront of the Approach Entertainment Group stands Writer / Director & Producer Sonu Tyagi, a highly accomplished individual with professional qualifications in psychology, advertising, journalism, and filmmaking. Renowned as an award-winning writer, director, and producer, Sonu Tyagi has left an indelible mark on the entertainment landscape. Before venturing into the realm of entertainment, he accumulated extensive experience with leading advertising agencies and media houses in India. His journey began with the establishment of Approach Communications, a dynamic PR and integrated communications agency.
Building on his success, Tyagi went on to launch Approach Entertainment, a comprehensive company specializing in celebrity management and film productions. Recognizing the growing importance of authentic industry coverage, he introduced Approach Bollywood, a notable Bollywood and entertainment newswire. Sonu Tyagi, in his spiritually inclined nature, has also steered the charitable spiritual organization Go Spiritual India.
Adding to his prolific portfolio, the award-winning writer/director/producer, Sonu Tyagi, has recently co-produced a spiritual web series titled “Two Great Masters” under the banners of Approach Entertainment and Go Spiritual India. This venture showcases his versatile expertise and commitment to exploring diverse facets of the entertainment industry.
Recognized with multiple accolades, Approach Entertainment has earned The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, and the prestigious PR Company of the Year Award. Founder Sonu Tyagi has also been honored with the Yuva Ratn Award, adding another feather to the group’s illustrious cap.
Approach Entertainment stands as a distinguished powerhouse, excelling in Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, and Events & Entertainment Marketing. Simultaneously, Approach Communications operates as a leading PR & Integrated Communications agency, serving diverse sectors including Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding footprint across Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, the Approach Entertainment Group takes center stage in the realms of entertainment, media, and communications. Notably, the group features a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.
Beyond its business endeavors, the Approach Entertainment Group proudly houses the charitable initiative, Go Spiritual India. This organization is dedicated to philanthropy, promoting spiritual awareness, supporting mental health, wellness, organic practices, spiritual tourism, events, media, and various social causes.
