7, Mar 2024
Coding Ninjas Partners Social Beat for Brand Awareness Campaign
Chennai, March 7, 2024: Intending to reduce its blended customer acquisition cost (CAC), Coding Ninjas, a prominent player in the tech education sector, has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. As part of this mandate, which was won after a multi-agency pitch, Social Beat will implement a brand awareness campaign for Coding Ninjas.
Social Beat will design targeted brand campaigns to boost brand recognition as well as efficiently minimize the blended Customer Acquisition Cost (CAC).
Mr. Vikas Chawla, Co-Founder of Social Beat, said, “Our goal is to strengthen Coding Ninjas’ position in the industry via multi-channel media planning and execution. The company’s digital-first approach allows us to completely leverage our digital marketing prowess. Our team will meticulously strategize and execute media plans across various channels. This will include a daily reporting mechanism to ensure transparency and real-time insights into campaign performance. These collaborations will authentically endorse Coding Ninjas, further expanding its reach and credibility.”
Mr Kannu Mittal, Co-Founder of Coding Ninjas, said, “This is the first time we are doing a brand campaign with the objective of driving awareness and consideration for the brand among both college students and working professionals looking to upskill themselves in their tech careers. Almost 15 million engineering college students graduate every year and enter the workforce. Unfortunately, only a handful of them do so from top colleges that get easier access to coveted tech roles in top companies. The rest of them start the race from behind and have to toil harder to get access to the same privileged placement opportunities that Tier 1 college students and graduates take for granted. Our campaign celebrates those learners who, despite their circumstances, are not afraid to challenge the status quo, believe in themselves, and take ownership of making things happen. We as a brand help those aspirers get the tech careers they deserve faster with the right guidance at the right time. Our unique 3 Stage Learning Model is designed to help learners Learn, Excel & Stand Out through various upskilling offerings that enable them to build strong foundations and leapfrog their peers. Everything we do at Coding Ninjas is centred around how best we can add value to our students.”
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- By Rabindra
19, Feb 2024
IPRS Launches the “My Music, My Rights” campaign
New Delhi, 19 Feb. 24: IPRS launches its nationwide campaign, “My Music, My Rights” around the auspicious occasion of Vasant Panchami. This initiative seeks to spark a national dialogue on the inherent value of music and the necessity of supporting the creators and their creativity for a sustainable music industry.
Music holds an integral place in India’s cultural tapestry, with references to it found in ancient texts. Tracing back to ancient times, India’s profound musical heritage is deeply rooted in its sacred texts. Brahma, the creator deity, is credited with deriving music from the celestial chants of the Sāma Veda, symbolizing the heavenly world itself. Alongside Brahma, deities such as Vishnu, the preserver, and Shiva, the destroyer, are revered as patrons of music, underscoring its intrinsic connection to spirituality and culture. In the divine pantheon, Sarasvati, the goddess of music and knowledge, occupies a central role. Consort of Brahma, she is depicted as being well-versed in playing the Veena, a stringed instrument, and is revered as the embodiment of artistic expression and wisdom.
While India’s musical heritage is celebrated worldwide, music creators and those envisaging a full-time career in music often face significant challenges in earning a sustainable livelihood from their craft.
According to the recent study by EY titled ‘The Music Creator Economy: The Rise of Music Publishing in India’, India generates over 20,000 original songs annually contributed by 40,000 music creators, directly or indirectly generating over INR 12,000 crore in revenues each year. However, many in their career as a creator find themselves grappling with financial challenges. Out of 500 creators surveyed, 87% of respondents would have liked to make a living off their music alone, but only 60% were able to do so. A majority strongly believed that they needed to learn more about music production and how to better monetise their music. Only 56% of respondents had access to the equipment and infrastructure required to produce music. While India consumes more music per capita than the world average, it ranks 14th in recorded music revenues. In contrast, publishing revenues are ranked 23rd due to various issues like lack of legal clarity and consequently, low compliance. The significant disparity between the vast volume of music produced and the limited earnings of many creators within the industry, exacerbated by a widespread lack of understanding about the music business, underscores the urgent need to bridge this gap, a mission at the heart of the campaign.
The campaign “My Music, My Rights” seeks to bridge this divide by raising awareness and providing support to music creators across the nation. The report also highlighted that 33% of music released, comprises regional content, indicative of India’s diverse musical landscape. Yet, challenges such as accessibility, copyright awareness, and publishing rights hinder the rightful recognition and compensation of artists. Through a series of workshops, and seminars, both online and offline sessions, amongst other activities conducted nationwide, IPRS endeavours to address these hurdles and empower creators to navigate the intricacies of the industry effectively.
Commenting on the initiative, author, poet, actor, and film director Varun Grover, present at the event said, “As we gather to celebrate the rich tapestry of Indian music at the launch event ‘Raga to Rock’, it’s a poignant reminder of the profound impact music has on our lives and culture. This event is not just about songs and melodies; it’s a platform to ignite vital conversations about recognizing and supporting creativity and those behind the creation. Let’s harmonize our voices to elevate the value of music and nurture it as a cornerstone of our nation’s cultural identity.”
Sharing his views, Rakesh Nigam, CEO, IPRS mentioned, “As the music industry reaches new heights, songwriters, composers, and independent creators must be well-versed in their rights and equipped to build sustainable careers. At IPRS, we prioritize empowering music creators through education and expertise. Recognizing the rich musical heritage and the immense value of music in our lives, let’s acknowledge our collective responsibility as a nation to support, nurture and foster the music of our land towards a thriving and enduring future.”
The “My Music, My Rights” not only signifies a crucial step towards empowering music creators but also underscores the collective commitment to preserving and nurturing India’s diverse musical landscape for generations to come. This campaign is specifically designed for music creators and professionals in the industry, providing them with valuable knowledge and resources to navigate today’s evolving landscape of music and royalties.
17, Feb 2024
Eastern Launches Its First Hyper-Local TV Campaign Targeting Andhra Pradesh and Telangana
National, February 17, 2024: Eastern, a leading brand in the Indian spice market, has unveiled its first television campaign aimed at the discerning audience of Andhra Pradesh and Telangana. The campaign, which marks a significant milestone in the brand’s expansion strategy, showcases Eastern’s commitment to perfection in taste, aroma, and color, particularly in its Chicken Masala category.
The core message of the campaign centers around Eastern’s brand proposition of “Perfect,” exemplified by the perfect red color of its Chicken Masala curry. This visual mnemonic reinforces the brand’s dedication to delivering superior-quality products tailored to the unique tastes of the region.
Commenting on the campaign, Eastern Spokesperson, expressed enthusiasm about the launch, stating, “We have witnessed remarkable growth in the Andhra market, and we are thrilled to unveil our very first TV campaign to engage with a wider audience. The Eastern Chicken Masala has been accepted really well and meticulously crafted to deliver unparalleled taste, aroma, and color. This campaign not only showcases our dedication to excellence but also reinforces our brand promise of perfection.”
Eastern Condiments has identified a lucrative opportunity in the Non-Veg Masala category, with Chicken Masala playing a pivotal role, contributing 58% to this segment’s growth, which is currently expanding at an impressive rate of 18% annually. In response to consumer insights, Eastern has introduced an enhanced variant of its Chicken Masala, crafted specifically to delight the palates of Andhra Pradesh and Telangana.
The multi-media campaign, under the tagline “Is your chicken curry perfect red in color?”, will be launched across TV, digital, and cinema platforms to bolster brand awareness, drive product consideration, and enhance visibility and reach. Eastern Condiments aims to solidify its presence in the non-vegetarian category, offering consumers the perfect blend of flavors and colors in their culinary creations.
14, Feb 2024
NueGo Launches Valentine’s Day Campaign “LoveOnTheMove”
MUMBAI, 14th February 2024: NueGo, the premium intercity electric coach service from GreenCell Mobility, is thrilled to announce the launch of its Valentine’s Day campaign, #LoveOnTheMove. This initiative aims to celebrate love and togetherness by encouraging couples to travel together and spend quality time on the move.
As we all know, Valentine’s Day is a time to treasure moments with loved ones, and NueGo knows the value of providing unique experiences. NueGo’s #LoveOnTheMove campaign encourages couples to engage on a journey together, whether it’s a quick escape or a romantic day trip. The campaign portrays the spirit of love in motion, emphasising the pleasure of falling asleep in each other’s arms, binge-watching favourite shows, and enjoying magnificent moments when travelling. Whether it’s a gorgeous trip through the countryside or a cosy journey into the city, NueGo offers the ideal environment for couples to bond and make memorable memories.
Devndra Chawla, MD and CEO of GreenCell Mobility, stated, “Valentine’s Day is about creating memorable experiences that deepen our connections with our loved ones. Our #LoveOnTheMove campaign aims to reimagine travel as a meaningful opportunity for couples to interact and share treasured memories. GreenCell Mobility believes that every travel should be an occasion to make cherished memories, and we’re thrilled to provide couples with the option to go on wonderful journeys with NueGo.”
10, Feb 2024
SOCIAL Launches ‘LoveAll’ Campaign for February Festivities
Hyderabad, 10th February 2024- SOCIAL, India’s beloved collective of neighbourhood cafés, is thrilled to announce the launch of “#LoveAll” campaign for this Valentine’s month. The #LoveAll campaign promises a variety of experiences across all SOCIAL outlets nationwide aiming to redefine the essence of love and celebrate the diverse bonds that enrich our lives.
At SOCIAL, February isn’t just about romantic love; it’s about cherishing all relationships with your loved one. Through a series of activations and events, SOCIAL invites everyone to join in the celebration of love throughout the month.
The #LoveAll campaign features a curated menu highlighting the seven stages of love, offering a culinary journey that mirrors the various facets of affection and connection. Additionally, engaging activities such as Valentine’s Day table setups with interactive question cards and pop-ups at every table aim to spark conversations and foster memorable moments for guests.
Moreover, SOCIAL will host community events themed around love and relationships throughout February, providing opportunities for guests to connect and celebrate with their loved ones in a lively and inclusive environment.
Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd., shares her views on SOCIAL’s Valentine’s Day initiative, “Our #LoveAll campaign, now entering its compelling 2nd iteration, goes beyond the conventional romantic storyline. It’s a vibrant celebration of diverse emotions and love across the spectrum. Whether it’s the synergy of dynamic duos, deep friendships, or the warm family ties, #LoveAll pays homage to the multifaceted nature of love.”
This February, join us in SOCIAL to redefine your love in a more beautiful way. Whether savouring culinary delights, forging new connections, or cherishing old bonds, there’s a place for everyone at SOCIAL.
7, Feb 2024
82°E enters Body Care, unveils new campaign
Mumbai,7th February 2024
82°E, a self-care brand co-founded by Deepika Padukone and Jigar Shah, has announced its entry into the Body Care category with a range of body care products including Body Cleansers, Milk, and Lotion.
The launch campaign has been conceived, created, and executed by 82°E’s Agency on Record, Tilt Brand Solutions – a part of Quotient Ventures.
This launch campaign – Art of Leisure (Clip 1, Clip 2, Instagram), emphasizes how body care can become a nourishing, holistic practice for the mind and skin. The communication invites consumers to practice their favorite acts of leisure, an important aspect of self-care — joyfully and without guilt.
82°E’s entry into body care follows several successful product launches in skincare. The launch campaign further extends the brand’s point of view that skincare needs to be simplified.
Launched in November 2022, 82°E is on a mission to make the practice of self-care a simple, joyful and effective part of one’s everyday life. Over the past year, 82°E has built a strong foothold in the skincare category by focusing on simple yet high-performance routines for different skin types while driving the message of overall self-care—an extension of the co-founders’ commitment to well-being, emphasizing the simplification of skincare, as its core proposition.
Speaking about the campaign, Keerthana Ramakrishnan, Chief Marketing Officer, 82°E said, “While Body Care is an extension of our skincare category, it offers a fresh new experience to our consumers. It was crucial that we communicated our intention of self-care through the campaign thought of Art of Leisure to our consumers, in an impactful manner. We wanted them to come on the journey with us; to take their self-care a step further with this new launch.”
For the brand, this campaign marks a crucial milestone of going above the line for the first time, with the aim of increasing reach in key markets across the country.
Speaking of the partnership, T Gangadhar, Group Chief Executive Officer, Quotient Ventures said, “We are thrilled to be partnering with 82°E to build a brand that is synonymous with self-care. The body care launch campaign is the first such initiative to that end. We are confident that, together, we can create a brand narrative that will deeply resonate with people and inspire them to prioritize their own wellbeing.”
6, Feb 2024
Redcliffe Labs’ first campaign for Cervical Cancer Prevention Awareness…
India, February 06th, 2024: In a dedicated effort to champion women’s health, Redcliffe Labs, a leading omnichannel diagnostics provider in India, launched a need-of-the-hour wellness campaign, ‘Be Your Own Sheroes- Learn, Prevent, Screen’ during Cervical Cancer Month. The month-long campaign, initiated in January 2024, was committed to illuminating the importance of early detection and preventive measures against cervical cancer. The initiative was conducted on a pan-Indian scale and strives to empower women to manage their health proactively. It aimed to build a healthier and more informed Bharat, where each woman is the hero of her health and well-being. The campaign has reached over 5 Million people in 220+ cities across India with over 75% engagement rate, creating a long-lasting impact on the importance of early detection and preventive measures against cervical cancer.
In the last week of October 2023, when more than 35 senior doctors and researchers were present, there was a significant discussion on the rising health concern in India- Cervical Cancer as the number of cases increased. Every year, over 123907 women are diagnosed with cervical cancer, and for 77348, it proves to be fatal. In India, cervical cancer is the second leading cause of cancer deaths among women.The country accounts for 25% of deaths across the globe due to cervical cancer, primarily due to a lack of effective screening and access to timely treatment. January is globally dedicated to raising cervical cancer awareness, and Redcliffe Labs took the initiative to amplify awareness in India.
The campaign was designed to equip women with knowledge about the risk factors, symptoms, and screening options like HPV and pap smear tests available for cervical cancer, fostering a proactive approach to their well-being. Moreover, getting health checkups for cervical cancer is very feasible and cost-effective as it is required once in three years. Also, Finance Minister Nirmala Sitharaman on February 1 announced the government’s plans to focus on vaccination against cervical cancer for girls aged 9 to 14 as part of her Interim Budget 2024.
Dr Sohini Sengupta, Medical Laboratory Director at Redcliffe Labs, says, “Since 88% of working women in India are not vaccinated against cervical cancer, the need for our ‘Be Your Own Sheroes’ campaign becomes even more evident. Also, the survival rate in stage I cervical cancer can increase by up to 90% with a timely diagnosis and the right treatment at the right time. This highlights the profound impact of early detection and preventive measures. Our mission with the campaign is to increase awareness among women about the importance of regular screenings and vaccinations, empowering them to take proactive steps in their health journey. By doing so, we aim to foster a future where cervical cancer is not only treatable but preventable, creating a healthier and more informed Bharat.”
As part of the campaign, Redcliffe Labs actively engaged with individuals to raise awareness among women about the importance of regular screenings and vaccinations for prevention. A combination of online campaigns across social media channels and on-the-ground health camps is being implemented. They have been conducting webinars and live sessions with experienced oncologists and gynecologists across digital media platforms, as well as hosting offline awareness camps across India. Through the campaign, Redcliffe Labs successfully bridged the information gap, ensuring that women are equipped with the knowledge to make informed decisions about their health and continue to do so for a Healthier Bharat.
31, Jan 2024
Motorola Unveils “Flip into the Future” Campaign
Mumbai, 31st January 2024: Motorola, India’s best 5G smartphone brand proudly presents the launch of its groundbreaking marketing initiative, “Flip into the Future,” an enthralling campaign spotlighting the iconic Motorola razr 40 Ultra in the stylish Pantone® Colour of the Year 2024- Peach Fuzz. This campaign is India’s first digital marketing campaign by any smartphone brand that uniquely blends hyper-realistic CGI advertising and influencer marketing using Instagram’s cutting-edge sequence feature. Unlike traditional campaigns, this approach combines coming-of-age surreal advertising with the personal touch of digital influencers, creating a captivating story where Motorola razr40 Ultra plays the role of an enabler to look into the future.
Conceptualized and executed by Barcode Entertainment, the “Flip into the Future” campaign introduces three captivating CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow. These hyper-realistic environments, blending technology and imagination, spark curiosity about the limitless potential that lies ahead, infused with the warmth of the Peach Fuzz color.
In a strategic move, Motorola India embraces the power of influencer marketing by collaborating with digital influencers to amplify the campaign’s reach.
Sharing his views, Mr. Shivam Ranjan, Marketing Head, Motorola APAC said, “At Motorola, innovation is an integral part of our brand, whether in terms of color, design, technology, or adapting modern marketing tools. Our popular flagship, the motorola razr40 Ultra, is the world’s first smartphone to be launched in the Pantone® color of the year 2024 – Peach Fuzz. This unique proposition required a differentiated and modern marketing approach to reach our target audience effectively. We are pleased to partner with Barcode for our ‘Flip into the Future’ campaign, which used modern CGI advertising and innovative influencer marketing to engage with our audience. We are delighted with the response that the audience has shown to the campaign and look forward to implementing more such unique marketing strategies to take the brand further.”
Mr. Ajay Kulkarni, Director Growth – Barcode Entertainment, echoes “The ‘Flip into the Future’ campaign is a manifestation of Barcode Entertainment’s commitment to pushing creative boundaries. By integrating hyper realistic CGI and influencer marketing, we strive to redefine the landscape of advertising, offering an unparalleled experience that resonates with our audience. Co-creating this beautiful campaign with the fusion of influencers and technology, we worked closely with Motorola to translate their vision into reality. The collaboration between the client and our entire team has resulted in a campaign that truly captures the essence of innovation and creativity,” said Sonia Sarashetti, Director Influencer Content at Barcode Entertainment.
The “Flip into the Future” campaign reinforces Motorola India’s dedication to staying at the forefront of innovation, challenging traditional marketing norms, and embracing new-age strategies to captivate and connect with its audience.
Exemplifying a velvety gentle peach hue, Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community, and collaboration. The new Color of the Year, PANTONE 13-1023 Peach Fuzz, aligns beautifully with Motorola’s pillars of inclusion and making technology more accessible for all. Additionally, the new motorola razr40 ultra in Peach Fuzz lets stylish and expressive individuals stand out from the crowd. With its iconic flappable design, the razr40 ultra boasts the world’s largest external 3.6-inch pOLED display with its fastest 144Hz refresh rate, with 1100nits peak brightness. This flip phone is super slim when folded and has a gapless design, owing to its industry’s 1st dual axis teardrop hinge design thus ensuring the phone is also infinitely flexible at multiple flex angles. When opened, the phone has a nearly creaseless 6.9” pOLED display with up to 165Hz refresh rate and 1400nits of Peak brightness. This iconic flip phone is equipped with a powerful Snapdragon® 8+ Gen 1 SoC, ensuring a seamless experience. The motorola razr40 ultra transcends generations and demands attention, exemplifying the harmonious Pantone Color of the Year 2024.
23, Dec 2023
Bombay Shaving Company Unveils ‘Styled By Bombay Shaving Company’ Campaign, Introducing Cutting-Edge Trimmer Range and Redefining Grooming Excellence for the Modern Indian Man
New Delhi, 23nd December, 2023: Bombay Shaving Company, the trailblazing name in hair removal and personal care, proudly unveils its latest campaign, ‘Styled by Bombay Shaving Company,’ ushering in a new era of grooming sophistication. The centerpiece of this campaign is a visually captivating film that introduces the brand’s groundbreaking innovative range of trimmers. The campaign is yet another step in the journey of Bombay Shaving Company’s commitment to setting new standards of hair removal for men across the body. Founder and CEO, Shantanu Deshpande, takes the spotlight, passionately endorsing the revolutionary HeadShaver PRO Trimmer—a standout in the brand’s impressive trimmer portfolio, designed specifically for bald men. This range is not just about grooming; it’s a statement of precision, innovation, and styling technology excellence.
The campaign unfolds as a celebration of head-to-toe styling, presenting Bombay Shaving Company’s exceptional Trimmer lineup dedicated to elevating the experience for the modern Indian man. From attention-grabbing opening frames to unforgettable closing moments, the film invites individuals to redefine their style game at the comfort of their home with cutting-edge products that embody confidence, individuality, and the transformative power of grooming.
BSC Trimmers are more than just a set of tools; it’s a dedication to delivering styling solutions tailored to contemporary men. Packed with features like a massive runtime, magnetic easy switch heads, and a 38-length settings dial for the perfectly styled trims, the range includes:
- Full Body Trimmer with 5 easy switch magnetic heads for head-to-toe grooming
- Power Styler Beard Trimmer with 38 style settings for unlimited beard styles
- Premium Multi Groomer for styling beard and body hair
- HeadShaver PRO for salon-like head shaves in 2 minutes
Landscaper focused on sensitive areas
- Power Play beard trimmer for performance and value
“In the spirit of celebrating individuality, we believe hair removal is a spectrum, we’re not out here trying to tell what’s best for you or what’s the ideal look for a man. What matters to us is that every man’s needs are different, and our new range of Trimmers are designed with a deep understanding of Men’s hair across their body, redefining functionality, convenience and Style. This launch reinforces our relentless commitment to delivering the best hair removal solutions for men,” affirms Shantanu Deshpande, Founder and CEO of Bombay Shaving Company.
The campaign film isn’t just an audio-visual delight; it’s a window into the brand’s essence, unveiling the new trimmer rangedesigned for specifc hair removal needs of men. This comprehensive solution effortlessly manages hair and elevates style for the beard, body, head, and groin.
Welcome to redefined hair removal— Get ready to be “Styled by Bombay Shaving Company”.
11, Dec 2023
KORUM Mall Hosts A Yet Another Successful Blood Donation Drive
Mumbai/Thane, December 11, 2023: In a heart-warming display of community support and generosity, KORUM Mall, Thane successfully hosted a Blood Donation Drive for the third consecutive year on December 9, 2023, from 1:00 p.m. to 7:00 p.m. The event was a resounding success, bringing together a diverse group of community members, volunteers, and retail partners to contribute to a cause that transcends individual boundaries.
KORUM’s decision to host the event during the ongoing festive season plays a pivotal role in raising awareness about the ongoing need for blood donations, inspiring individuals to prioritize community service and altruism during a time traditionally associated with giving.
To ensure the smooth execution of the drive, stringent health and safety protocols were mandated. The campaign held from 01 p.m. to 7:00 p.m. on December 09, 2023, at the mall entry, included comprehensive safety protocols such as donor medical history screening, body temperature checks, blood pressure assessments, pulse monitoring, and hemoglobin level checks. The event was well-organized featuring an efficient process from registration to the blood donation through constant guidance and assistance to the donors.
Leading up to the event, KORUM had launched a comprehensive awareness campaign, utilizing social media, community outreach programs, and local partnerships to spread the word. The campaign not only attracted donors but also fostered a sense of community involvement and responsibility.
KORUM’s Blood Donation Drive stands as a testament of their resilience, empathy, and willingness to bring the community together for a common cause. The success of the event extends beyond the mere collection of blood; it underscores the potential to unite everyone in the face of challenges emphasizing the profound impact of collective goodwill.
