29, Dec 2023
Year-End quote | Ennoventure
Balaji Baktha, Founder, President, CEO, and Chairman
Balaji Baktha is the Founder and CEO of Ventana Micro Systems, a leader in high-performance RISC-Vprocessors. He is nexperienced semiconductor executive and a serial technology entrepreneur and investor with a proven track record in founding and exiting several successful startups over more than 30 years in Silicon Valley. Balaji is a board member of RISC-V International as well as several other startups, and a Limited Partner and Senior Advisor at PE and VC funds.
Prior to Ventana, Balaji was the founder and CEO of Veloce Technologies, the world’s first 64-bit ARM based high performance processor for cloud-compute (acquired by AppliedMicro). Before Veloce, Balaji was the VP and GM of the Communications Business at Marvell Semiconductor where he managed multiple product groups including compute, wired and wireless networking, and Enterprise Storage SoCs. Before Marvell, Balaji co-founded Platys, a startup that pioneered iSCSI storage networking and was subsequently acquired by Adaptec (now Microsemi). Prior to Platys, Balaji founded Shuttle Technologies (acquired by SCM Micro) to build the first digital media & storage I/O SoCs for Apple, Sony, and HP.
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- By Rabindra
28, Dec 2023
Year-end Quote | Ennoventure – Mr. Padmakumar Nair, CEO & Co-founder of Ennoventure Inc
In today’s technology-driven era, countering counterfeiting has become a complex challenge. As businesses shift towards digital platforms, the demand for effective brand protection solutions has become critical. In 2024, the growing threat of forgery requires a proactive approach, utilizing state of the art technology based anti-counterfeit solutions. Software as a Service (SaaS) emerges as a valuable ally, providing adaptable tools to tackle the increasing presence of counterfeit products.
Authenticity holds a key role in navigating the intricate landscape of international trade. The effectiveness of anti-counterfeit SaaS surpasses a mere solution; it embodies a dedication to upholding integrity, promoting transparency, safeguarding consumer trust, and ensuring continual genuine innovation in the digital era, where counterfeiting poses a challenge to every transaction. The emergence of the anti-counterfeit software as a service trend in 2024 highlights a dedication to preserving the legitimacy of goods in the digital realm. Ennoventure Inc.’s development of these covert brand protection solutions promises a robust defense against illicit practices while adeptly adapting to the evolving counterfeit challenges.
This urgency is reinforced by a joint report by CRISIL and the Authentication Solution Providers’ Association (ASPA), which presents statistics. Almost 25-30% of all products sold in the country are counterfeit, particularly affecting sectors like apparel, fast-moving consumer goods (FMCG), pharmaceuticals, automotive, and consumer durables. These findings emphasize the seriousness of the issue, reinforcing the need for proactive measures to address the pervasive problem of counterfeit goods.’’
