13, Dec 2023
LG Electronics joined forces with Traffic Police to make a significant impact on road safety
13th December 2023 – LG Electronics, India’s leading consumer durable brand, has partnered with Traffic Police and SHARE (NGO) to promote traffic safety and raise awareness. Throughout the month of November, LG Electronics was committed to spreading the importance of following traffic rules and regulations in Gautam Budh Nagar. LG has covered 25 areas in GB Nagar and elevated the awareness of over 2000 people.
Recognizing the alarming statistics that reveal 80 out of 100 deaths are attributed to road accidents, as part of this initiative, local traffic police officers highlighted the responsible behaviour of drivers to decrease the instances of road accidents and enhance regional road safety. The campaign aimed to reduce road accidents and improve overall road safety in the region.
An innovative element of this campaign involved the incorporation of a brief street performance showcasing two characters, Yamraaj and Yamdoot, that creatively discussed the effects of disregarding traffic rules. Through the use of humour and relatable scenarios, the play aimed to capture the public’s attention and emphasize the importance of responsible driving habits.
Commenting on the initiative, Mr. Hong Ju Jeon, MD- LG India said, “At LG Electronics, we advocate for a culture centered on responsibility and awareness that goes beyond simply adhering to traffic regulations. Our partnership with Traffic Police demonstrates our dedication to fostering an elevated awareness of how responsible road behaviour significantly influences the overall well-being of our community. Together, we can make a lasting impact on road safety, ensuring that our roads become spaces where everyone arrives at their destination safely.”
Mr. Shyamjeet Singh, Assistant Commissioner of Police (Traffic), expressed his support for the initiative, stating, “Advocating for traffic safety is a shared obligation, and endeavours such as these by LG Electronics, play a pivotal role in fostering awareness. We urge everyone to prioritize road safety, adhere to traffic regulations, and actively contribute to the overall safety of our roads.”
This initiative highlights LG’s pledge to support local communities. Previously, to promote sustainable innovation through its green products, LG created a model roundabout for environment protection near LG’s factory in Greater Noida and conducted sensitization programmes like street plays to urge people to follow traffic rules to stay protected.
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- By Rabindra
17, Nov 2023
The next level of laundry care: LG’s WashTower debuts in India
17th November 2023 – LG Electronics, India’s leading consumer durable brand, announced the official launch of the LG WashTower in the Indian market today. The WashTower is a testament to LG’s commitment to redefining the way we do laundry, introducing a unibody design that seamlessly combines both hardware and software, promising to redefine the laundry experience for Indian households. Available in a compact size (600 mm x 1655 mm x 660 mm) (W x H x D), the LG WashTower presents an ideal solution tailored to suit a diverse range of living spaces
The LG WashTower features an innovative unibody design that redefines laundry appliances, bringing together cutting-edge hardware and software to provide an exceptional laundry experience. The Center Control Panel ensures easy access and control for users. This ergonomic design not only maximizes space utilization but also enhances the aesthetic appeal of your laundry area. The LG WashTower is available in a Green/Beige colour combination.
Commenting on the launch, Mr. Hong Ju Jeon, MD- LG India, said, “The LG WashTower is a remarkable milestone in the world of laundry solutions. It seamlessly combines hardware and software, offering a laundry experience that’s not only efficient but also space-saving and visually appealing. With its AI-driven technology, the WashTower takes the guesswork out of laundry, ensuring that your clothes are handled with the utmost care.”
The WashTower is equipped with advanced intelligence features that streamline your laundry tasks. AI DD® (Auto Sense AI DD®) technology identifies the most suitable washing pattern for your clothes, providing them with the utmost care. The ‘Prepare to Dry’ option, combined with Quick Wash and Quick Dry, completes laundry in just one hour, adding an extra layer of convenience to the daily routine.
LG WashTower also offers an advanced cleaning experience like no other. With the TurboWash360™ feature, laundry can be thoroughly cleaned in a mere 39 minutes* , ensuring clothes remain fresh and vibrant while saving time. LG Allergy Care cycle reduces house dust mites, providing a new level of confidence and comfort in wearing freshly clean & completely dried clothes.
Moreover, the Smart Pairing™ feature ensures that the dryer’s cycle automatically syncs with the washer’s settings, making the transition from washing to drying a seamless process.
LG WashTower is a game-changer in the Indian laundry industry, combining innovative design, intelligent features, and advanced cleaning capabilities. This revolutionary laundry solution provides the ultimate space-saving and efficient laundry experience, all while enhancing the aesthetics of your home.
