23, Dec 2023
Kaise Banta Hai by Digikore Studios to premiere on Jio Cinema
Mumbai: December 23, 2023: Digikore Studios is set to captivate audiences once again with their upcoming show, ‘Kaise Banta Hai,’ slated to premiere on Jio Cinema. This season will comprise 8 episodes, with a frequency of 2 episodes airing per week.
Building on the success of their blockbuster angel investment show ‘Indian Angels,’ which revolutionized viewer participation in investment, ‘Kaise Banta Hai’ aims to redefine entertainment by delving into the intricate world of manufacturing. Inspired by global hits like “How It’s Made” and “Megafactories,” this series promises an immersive journey into the creation of everyday objects.
Abhishek More, Founder and CEO of Digikore Studios said, “Our show is all about uncovering the incredible work that goes into making stuff we often take for granted. We want you to feel proud of the things made in our country and get excited to learn more about them. It’s like discovering the behind-the-scenes stories of your favorite things—seeing the hard work and attention to detail that make them special. We hope to make you see these everyday items in a whole new light and get you curious about the fantastic world of manufacturing right here in India!”
Speaking on the association, a JioCinema spokesperson said, “JioCinema is delighted to partner with Digikore Studios once again for its new show, ‘Kaise Banta Hai’, a concept that is interesting and unique. The platform was built with a vision to empower viewers with limitless storytelling from India and across the globe. The extensive and diverse user base of JioCinema makes it a compelling platform for brands that aim to reach out to a wide audience segment. With this continued partnership, we look forward to bringing yet another series that will elevate the viewing experience of our audiences while we forge impact-driven and meaningful partnerships in the digital entertainment space.”
“Kaise Banta Hai” will showcase the intricate processes behind the production of various products, encompassing aspects like technology, quality, management, and more. The show’s concept revolves around fostering a deeper connection between audiences and the objects that surround them daily. Each episode serves as a captivating journey led by hosts, unraveling the mystery and craftsmanship behind familiar items. The blend of individual factory stories, production intricacies, and engaging moments aims to create an unparalleled viewing experience, unique to ‘Kaise Banta Hai.’
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- By Rabindra
27, Nov 2023
Seagram’s Royal Stag Barrel Select Large Short Films presents Select Films, Select Conversations
Gurugram, 27th November 2023: A pioneer in the short film format in India, Seagram’s Royal Stag Barrel Select Large Short Films presents Select Films, Select Conversations. The celebrated short film platform has always recognized and fostered a creative environment encouraging brilliance in short-format filmmaking. Royal Stag Barrel Select Large Short Films over the years has won 6 Filmfare awards and Oscar qualifications which has made the platform the largest and most credible destination for short films in India. Through this interactive activation platform, the brand aims to foster a creative environment for artists in the industry in two unique and engaging formats with host Mandira Bedi.
The On-Ground format: This live format travels to three hubs in India – Gurugram, Kolkata, and Pune – bringing together some of the most dynamic and discerning film artists from Indian cinema for an evening of engaging discussions, interactive conversations, and screenings of some of the select movies from the celebrated short film platform, Royal Stag Barrel Select Large Short Films
The On-Air format: A unique chat show concept spread across three episodes, where five prominent voices from the film industry – Jim Sarbh, Vijay Verma, Kalki Koechlin, Huma Qureshi, and Sujoy Ghosh – discuss all things cinema with host Mandira Bedi. The On-air Episodes will be launched with the brand’s streaming partners, Jio Cinema
The first of three on-ground events took place at DLF Club, Phase IV, Gurugram on Saturday, November 25. During the evening, host Mandira Bedi held an engaging conversation with Vijay Varma, Huma Qureshi, Kalki Koechlin, and Swanand Kirkire. ‘Short Films – The Select Choice’ being the theme of the evening, the discussions revolved around the evolution of Indian cinema, the diversity of genres, and the short film format. It covered the evolution of the cinematic landscape from full-length Feature films to Short Films, OTT, and Anthologies. The conversation received immense engagement from the audience present at the event. This was followed by the screening of select Royal Stag Barrel Select Large Short Films.
Commenting on the ideology behind the activation platform, Kartik Mohindra, CMO, Pernod Ricard India, said, “Through the years, Royal Stag Barrel Select Large Short Films has evolved, creating an ecosystem that brings world class storytelling to curious and discerning audiences, thus becoming ‘the’ destination for Indian short films. Select Films, Select Conversations, the brand’s interactive platform, is an embodiment of this ideology, where we seek to explore the originality and creativity of the short film format and set it in the context of cinema today.”
Speaking about her association with the platform as the host, actress Mandira Bedi said, “I am thrilled to be associated with Royal Stag Barrel Select Large Short Films. Getting to interact with different storytellers, artistes and understanding their diverse perspectives on cinema is a wonderful opportunity. I’m looking forward to all the riveting conversations, behind-the-scenes stories about the short film universe, and the interactions with #TheSelectOnes.”
Actor Vijay Varma said, “It really feels nice to be a part of this unique platform provided by Royal Stag Barrel Select Large Short Films. Any opportunity that brings together artists and stirs up conversations around cinema is precious to me. It’s a great learning experience.”
Lyricist and Actor Swanand Kirkire spoke about the platform, sharing, “The Indian film industry has evolved tremendously since the time I started my career. There are so many different kinds of films being made and appreciated today. When it comes to short films, Royal Stag Barrel Select Large Short Films has been a real game-changer. The platform brings out the brilliance of short films like nothing else. I am happy to be associated with them in their endeavor to foster a creative environment for artists in this industry.”
Actor Huma Qureshi said, “I am so happy to see Royal Stag Barrel Select Large Short Films curate an evening where select artistes and storytellers known for their craft come together under one roof and talk all things cinema. From discussing different genres to personal processes, it is absolutely amazing to be a part of this. I look forward to more such opportunities in the future!”
Actor Kalki Koechlin shared, “With the changing content consumption patterns in today’s world, it’s an exciting time for cinema in India. I feel it is a transformational time for our industry and it is platforms like these that bring about the positive shift. I am delighted to have the opportunity to delve deeper into the world of cinema thanks to Royal Stag Barrel Select Large Short Films.”
After successfully kicking off in Gurugram, Royal Stag Barrel Select Large Short Films is set to travel to Kolkata and Pune in December 2023. This will be followed by the release of on-air episodes.
Royal Stag Barrel Select Large Short Films:
Royal Stag Barrel Select Large Short Films has become ‘the’ destination for Indian short films where viewers can experience the taste of great films. The platform has collaborated with successful storytellers who truly stand for originality and creativity. Large Short Films has evolved to create an ecosystem for aspiring and established directors alike to bring world-class storytelling to curious and deciphering audiences.
Royal Stag Barrel Select Large Short Films has released some of the most prodigious and award-winning short films with renowned artists and directors from the industry which truly reflects originality, imagination, and perfection. Ahalya, Chutney, Devi, and Anukul are just some of the phenomenal films that have been released on this platform. Royal Stag Barrel Select Large Short Films as a platform for original short films has been the pioneer in popularizing this genre of filmmaking.
