23, Dec 2023
Kaise Banta Hai by Digikore Studios to premiere on Jio Cinema

Mumbai: December 23, 2023: Digikore Studios is set to captivate audiences once again with their upcoming show, ‘Kaise Banta Hai,’ slated to premiere on Jio Cinema. This season will comprise 8 episodes, with a frequency of 2 episodes airing per week.

Building on the success of their blockbuster angel investment show ‘Indian Angels,’ which revolutionized viewer participation in investment, ‘Kaise Banta Hai’ aims to redefine entertainment by delving into the intricate world of manufacturing. Inspired by global hits like “How It’s Made” and “Megafactories,” this series promises an immersive journey into the creation of everyday objects.

Abhishek More, Founder and CEO of Digikore Studios said, “Our show is all about uncovering the incredible work that goes into making stuff we often take for granted. We want you to feel proud of the things made in our country and get excited to learn more about them. It’s like discovering the behind-the-scenes stories of your favorite things—seeing the hard work and attention to detail that make them special. We hope to make you see these everyday items in a whole new light and get you curious about the fantastic world of manufacturing right here in India!”

Kaise Banta Hai

Speaking on the association, a JioCinema spokesperson said, “JioCinema is delighted to partner with Digikore Studios once again for its new show, ‘Kaise Banta Hai’, a concept that is interesting and unique. The platform was built with a vision to empower viewers with limitless storytelling from India and across the globe. The extensive and diverse user base of JioCinema makes it a compelling platform for brands that aim to reach out to a wide audience segment. With this continued partnership, we look forward to bringing yet another series that will elevate the viewing experience of our audiences while we forge impact-driven and meaningful partnerships in the digital entertainment space.”

“Kaise Banta Hai” will showcase the intricate processes behind the production of various products, encompassing aspects like technology, quality, management, and more. The show’s concept revolves around fostering a deeper connection between audiences and the objects that surround them daily. Each episode serves as a captivating journey led by hosts, unraveling the mystery and craftsmanship behind familiar items. The blend of individual factory stories, production intricacies, and engaging moments aims to create an unparalleled viewing experience, unique to ‘Kaise Banta Hai.’

22, Dec 2023
JioCinema and Jeevansathi join hands to unleash the power of love with ‘Saath By Chance’

22nd December, 2023, Mumbai, India: Viacom18 and India’s ultimate entertainment destination, JioCinema, partners with Jeevansathi.com, a trailblazer in the matchmaking industry, to delight its viewers with ‘Saath By Chance’. Streaming now on JioCinema, the 3 episodic anthology series weaves the magic of love with inspiration drawn from real-life success stories of Jeevansathi couples.

Celebrating Jeevansathi’s 25 years of matchmaking excellence, ‘Saath By Chance’ promises to be a heartwarming journey of real-life love stories that found their origin on Jeevansathi.com platform. From chance encounters to enduring connections, the show spotlights the authenticity and beauty of love, commitment, and the remarkable journey of finding one’s soulmate. In addition to the captivating narratives, ‘Saath By Chance’ underscores the significance of quality conversations, understanding, and open dialogue, a core aspect of Jeevansathi.com’s ethos.

Creative - Saath By Chance

Speaking on the association, a JioCinema spokesperson said, “At JioCinema, our commitment is to curate content that is not just entertaining but also innovative and compelling. ‘Saath By Chance’ is a testament to this dedication, as it unfolds a narrative that celebrates the magic of love in a truly unique way. In partnering with Jeevansathi.com, we aim to create a seamless blend of entertainment and connection, resonating with our audiences on a deeper level. Our collaboration further represents our ongoing pursuit to bring stories that directly touch the hearts of our viewers. We look forward to fostering more such partnerships and continuing to provide our audience with captivating content that transcends boundaries and brings people together in the spirit of love and storytelling.”

Speaking on the association, Himani Bahuguna, EVP & Head of Marketing at Jeevansathi.com, said, “Jeevansathi.com has always stood for creating meaningful connections, and ‘Saath By Chance’ is a testament to the incredible stories that have unfolded on our platform over the past 25 years. Each episode will bring to life the genuine, heartwarming narratives of couples who discovered love through Jeevansathi.com’s superior matching algorithms.”

Streaming now on JioCinema, ‘Saath By Chance’ promises to be a binge-worthy experience, offering a blend of romance, emotion, and authenticity.

22, Dec 2023
JioCinema presents ‘Toontastic Winter Carnival’ with a blockbuster line-up of 24 new shows for its ‘Kids and Family’ offering

22st December 2023, National: Following its recent foray into kids’ entertainment, JioCinema is further set to elevate the entertainment quotient for its young viewers and their families with its latest campaign ‘Toontastic Winter Carnival’ to welcome 2024. Promising to make this holiday season the biggest ever carnival and unforgettable for everyone, the festival brings a blockbuster lineup of 24 new shows, providing more than 300 hours of engaging content.

JioCinema Toontastic Winter Carnival

As a part of this, JioCinema will drop new titles every day, presenting a diverse mix of homegrown and international releases from the kids’ network content of Viacom18 Nickelodeon, as well as globally renowned studios such as Warner Bros. and Paramount. Encompassing various genres like action, comedy, and adventure for kids, teens, and parents alike, the extravaganza includes many first-time debuts on JioCinema and will feature popular homegrown IPs – Abhimanyu Ki Alien Family and The Twisted Timeline of Sammy & Raj, along with shows – Shimmer And Shine, Paw Patrol, Avatar : The Last Airbender, Teenage Mutant Ninja Turtles, Kung Fu Panda: Legends Of Awesomeness, The Penguins Of Madagascar, Top Wing, Dora The Explorer, The Legend Of Korra. That’s not all! The carnival will also premiere global hits like Tom & Jerry, Samurai Jack, Karadi Tales, Geronimo Stilton, Teen Titans Go, Ben 10, A Pup Named Scooby-Doo, Zig & Sharko, Steven Universe, Courage the Cowardly Dog, Wacky Races, Chowder and Megas XLR.

Elevating the interactive experience for digital natives, JioCinema is pulling out all the stops with a watch and win experience ‘Khelo, Dekho, aur Jeeto’ contest, adding an engaging touch to the campaign. Ushering in 2024, JioCinema continues to set the benchmark for unparalleled viewing experience with one of its biggest rollouts of new shows. With the recently added ‘Kids and Family Hub’ offering and the launch of ‘Toontastic Winter Carnival’, the platform aims to create a delightful experience for the young audiences and their families.

Create unforgettable family moments this holiday season with JioCinema! Dive into a world of enchanting shows and movies, making every moment a magical adventure for kids and families alike!

18, Oct 2023
India’s biggest rap battleground is back! POCO ‘MTV Hustle 03 REPRESENT’ gears up for a blockbuster season!

18th October 2023; Mumbai, India: Building on the mega-success of MTV Hustle 2.0, India’s leading youth entertainment channel, MTV from Viacom18, announces the highly anticipated return of its iconic desi hip-hop reality show. POCO MTV Hustle 03 REPRESENT, co-powered by GOVO Soundbars, T-Series, Wildstone, and Appy Fizz, the latest season will bring unprecedented, fresh rap sounds from all corners of India. The show is set to premiere on October 21, and air every Saturday and Sunday at 7:00 pm on MTV and JioCinema.

Desi hip-hop has found its own voice and following in recent years. The new season acknowledges its growing presence across India, representing its youth, people, and ideologies. As the show has emerged to be the definitive stage for fresh rap talent, ‘India Ab Tumhari Baari’ is the season’s clarion call, urging young India to proudly celebrate the representation of their hood, culture, music, passion, stories, beliefs, issues and even identity. This season is poised to reinforce MTV as a culture catalyst for young India.

MTV Hustle 03 Represent Image

Leading the charge once again will be none other than the trailblazing rap supremo and global rap artist Badshah. To hone talent and create industry-ready professionals, eminent Indian rap powerhouses Ikka, Dee MC, Dino James, and EPR will assume the role of Squad Bosses. This time, the stakes will be higher for them, and not just the contestants. Packed with meticulously designed cutting-edge graphics and acoustics, the new season’s performances will have a concert-like vibe, amplifying the excitement and vigour three-fold for fans. Musically inclusive, the songs will also feature regional, folk, Bollywood influences and unplugged versions. Fans can also access their favourite performances on multiple platforms including KaanPhod Music.

The grand success of the previous season, which featured 100+ chartbusters and viral hits, has given an impetus for the latest one to transform into an equalizer bringing underground rap talent with varying degrees of experience, forte, and prowess – all on the same stage. Intensifying the competition, the pan-India talent pool will be challenged through different episode themes, to diversify their skill set, musicality, and performances across rap genres like chill hop, lo-fi, trap, jazz, and more.

Anshul Ailawadi, Head – of Youth, Music, and English Entertainment, Viacom18, said, “MTV has always been a co-creator in India’s evolving youth story. The stage of MTV Hustle has truly pioneered the desi hip-hop revolution, with a powerful cultural impact across the sub-continent. The new season will represent India’s youth in the truest sense. We’re proud to bring this sonic revolution, across multiple platforms for our audience.”

Himanshu Tandon, Country head, POCO India at MTV Hustle 03 Press conference

On this exciting partnership, Himanshu Tandon, Country Head, POCO India, said, “Rap is more than just music; it’s a powerful expression of the youth’s unyielding spirit. POCO has always been the brand for those who dare to be different, who embrace challenges, and who set new trends. Our association with MTV Hustle 03 REPRESENT is a testament to our commitment to understanding and empowering the vibrant energy of the young generation. Through this collaboration, we’re not just sponsoring a show; we’re becoming a part of a cultural movement that resonates deeply with the millennial and Gen Z audience. POCO is thrilled to amplify the voices of India’s rap sensations and contribute to the growth of an art form that speaks volumes about the passion and resilience of our youth.”

Recently the IP was in the news for its ground-breaking global partnership with T-Series. In a first-of-its-kind initiative by a non-fiction IP in India, this partnership provides exclusive music rights for worldwide distribution. Amplifying the vision of building industry-ready rap professionals, the show is committed to empowering artist journeys at a global scale.

For the exciting third season of Hustle 03, JioCinema has planned a range of exciting and engaging interactivities for its viewers. A Fantasy League has been designed that will allow audiences to make their own squad and win points for predicting which contestants will get Radio hit, highest squad scores, and who will be eliminated. The person who wins will stand a chance to watch the show live. Adding to the entertainment is a fun a-watch-and-win contest where viewers will be asked one question during the Sunday episode that will allow viewers to win exciting prizes daily. Everyone is aware of the popular meme culture, keeping this in mind, the audience will be given templates from the iconic show on which they can create their own memes. The immersive interactivities above is sure to make this season of Hustle on JioCinema an engaging experience.

​Get ready to witness the rise of the next generation of hip-hop stars as they REPRESENT India like never before with POCO MTV Hustle 03 REPRESENT, starting October 21, every Saturday and Sunday, at 7:00 pm on MTV and JioCinema!