20, Dec 2023
2023 Rewind: Sumbul Toqueer to Kareena Kapoor Khan; Celebrities Who Ruled the Audio Space in 2023

The entertainment industry saw a significant change in 2023, with audio once again taking centre stage. Indeed! This year witnessed the comeback of audio. In addition to a rise in listeners, several celebrities also made their way into the audio industry. From seasoned performers to up-and-coming artists, many embraced the world of audio. They gracefully rode the tide of audio entertainment, reassuring that audio is here to stay! So, as we bid goodbye to 2023, let’s take a look at celebrities who echoed beyond the screen, making the year memorable in more ways than one.

Collage_Celebs who turned to audio in 2023

Sumbul Touqeer Khan & Prateik Choudhary – Devil Se Shaadi

Sumbul Toqueer and Prateik Choudhary made an unexpected debut in the audio entertainment space with Pocket FM’s audio series. The duo paired up for a special promo shoot that caught everyone’s attention. The promo revolved around Ishqi (Sumbul) and Rajveer’s (Prateik) unusual marriage. Ishqi is a simple girl who is married off to an arrogant man. While Rajveer comes across as a man with his guard up, he has his own set of hidden secrets. While overcoming obstacles, secrets, and unexpected turns, Ishqi’s life takes an exciting turn as she discovers Rajveer’s hidden truths. The intense promo filled with emotions, attracted a lot of attention and went viral within no time.

Pooja Gor – Ek Ladki Ko Dekha To, Secret Ameerzaada

In an unexpected and pleasant turn of events, actress Pooja Gor, fondly called Pratigya of TV, entered the audio entertainment space with Pocket FM. The actress wore the hat of a narrator to introduce not one, but four popular audio series on Pocket FM- “Ek Ladki Ko Dekha To,” “Secret Ameerzaada,” “Insta Millionaire,” and “Devil Se Shaadi”. While audiences have always been in awe of her acting chops, this time Pooja stole the show with her narratory and oratory skills.

Kareena Kapoor, Saif Ali Khan and team – Marvel’s Wastelanders: Star-Lord

The Who’s Who of Bollywood – Kareena Kapoor Khan, Saif Ali Khan, Jaideep Ahlawat, and Masaba Gupta entered the world of audio entertainment with the Hindi Audible Original podcast ‘Marvel’s Wastelanders: Star-Lord.’ The ensemble cast lent their voice to different characters, making it one of the most talked-about podcasts in the industry. While Kareena brilliantly voiced Black Widow (Helen Black) with skill, Saif brought Star-Lord to life. The duo had their own exciting storyline in different arcs and seasons, enhancing the listening experience. They were joined by Sharad Kelkar as Wolverine, Ashish Vidyarthi as Doctor Doom, Vrajesh Hirjee, Jaideep Ahlawat as Hawkeye, and Masaba Gupta as the voice of Lisa Cartwright. Together these A-listers brought back people’s lost attention to audio and emphasised its importance.

Prajakta Kohli & Aadarsh Gaurav – Desi Down Under

Youtube Sensation Prajakta Kohli and actor Adarsh Gourav made their audio debut with “Desi Down Under,” an Audible Original that entertained listeners with the perfect mix of comedy, romance, and adventure. The audio drama, which also had Taaruk Raina lending his voice to a character, followed Meenu’s twin brother Rahul and childhood buddy Devan as they trained to become lifesavers at Coogee Beach in Sydney. Amid secret crushes, rebellion, and conflicting goals, the trio braved shark-infested surf, discovering love, life, and teamwork for the coveted Bronze Medallion. Set against the background of the Australian shore, Prajakta’s shift from YouTube to an immersive Audible Original received immense adulation from the audience.

Sanjay Dutt & Ishaan Khatter – Ravan Rising

Sanjay Dutt and Ishaan Khatter made waves in the audio world with their debut in the Audible Original podcast “Ravan Rising.” Giving voice to the mythological character, Sanjay portrayed the older Ravan, while Ishaan brought the young warrior to life. The series delved into pivotal moments shaping Ravan’s evolution from a young warrior to the fearsome demon King, weaving themes of family, identity, and destiny. “Ravan Rising ” promised a captivating auditory journey, blending the wild passion of Ravan’s rakshasa heritage with the disciplined beliefs of his human lineage.

Ronit Roy – ACP Gautam

Actor Ronit Roy, known for embracing diverse roles on TV, OTT, and films, brought a fresh perspective to the audio entertainment space as “ACP Gautam” in Spotify’s podcast. Ronit took the audience on an exciting journey through his character’s career as a crime-solver with his voice acting. The 10-episode fiction crime thriller set in Delhi (1994), revolved around mysteries of kidnappings, murders, robberies, and terror investigations. The suspense created by Ronit’s authoritative voice brought depth to the character and was immensely appreciated by listeners

Ali Fazal & Richa Chadha – Virus 2026

 

With “Virus 2062: Season 2,” Ali Fazal and Richa Chadha returned to the audio space. The duo brought back the secrets of time, space, and reality by lending their voices to their characters in this audio science fiction thriller. A Hindi version of the Chilean audio series “Caso 63,” “Virus 2062” Season 2, gained popularity among listeners for its intensity, drama, and suspense.

6, Oct 2023
St. Botanica Launches DVC With Brand Ambassador & Actor Kareena Kapoor Khan

National, 06 October 2023: St.Botanica, a leading direct-to-consumer (D2C) beauty brand and part of South Asia’s largest beauty and personal care conglomerate Good Glamm Group, launches a new DVC featuring actor and brand ambassador, Kareena Kapoor Khan for their Moroccan Argan Hair Care range, underlining the brand’s promise of curating the world’s finest ingredients to create effective self-care products.

The campaign underscores St.Botanica’s commitment to providing consumers with the world’s finest ingredients in their self-care products. With a range of luxurious, potent blends containing Argan Oil sourced all the way from Morocco, the campaign shines a spotlight on St.Botanica’s core principles: using powerful ingredients from around the world, crafting rich and effective formulations, ensuring products are free of harmful chemicals, and conducting rigorous scientific testing for guaranteed results. Leveraging Kareena Kapoor Khan’s widespread appeal, the Digital Video Campaign engages new generations of consumers, emphasizing the brand’s promise of delivering high-quality ingredients in their self-care essentials.

“At St.Botanica, our core focus and commitment lies in using the world’s finest ingredients in our products, ensuring that our customers experience unparalleled quality and luxury in their haircare rituals. Our latest DVC and partnership with Kareena Kapoor Khan further enhances the essence of St.Botanica’s philosophy and strengthens our dedication to providing consumers with the very best in self-care,” stated Sukhleen Aneja, CEO, of Good Brands Co, Good Glamm Group.

STB KV Sukhleen X Kareena

Expressing her excitement, Actor and Brand Ambassador, Kareena Kapoor Khan said, “My association with St.Botanica has spanned for more than a year now, and during this time, I’ve wholeheartedly embraced the brand’s core philosophy. St.Botanica is dedicated to providing toxin-free products with meticulously created formulations featuring the world’s finest ingredients. My experience with the products and deep resonance with the brand’s values fuels my excitement to be a part of St.Botanica’s journey.”

St.Botanica’s Moroccan Argan offerings include a range of hair care products:

St.Botanica Moroccan Argan Shampoo is created using natural ingredients and plant extracts. It thoroughly cleanses the scalp without leaving residue. This Moroccan Argan Oil Shampoo leaves your hair smooth and frizz-free while giving it naturally-powered nourishment and care for soft, manageable hair. This nourishing shampoo can also help reduce hair damage caused by pollution and everyday exposure to your strands.

St.Botanica Moroccan Argan Hair Conditioner is developed using natural ingredients that your hair is going to love. The creamy Moroccan Argan Oil Conditioner will help moisturize your hair strands ensuring soft and frizz-free hair. The potent hair-enhancing natural ingredients present in this conditioner will provide all the nourishment your hair needs to thrive and grow healthy. This hydrating deep conditioner is enriched with the goodness of plant extracts and natural oils like Moroccan Argan Oil, Olive Oil, Shea Butter, Wheat Protein, and Avocado Oil.

St.Botanica Moroccan Argan Hair Oil is a natural hair oil that helps stimulate hair growth, strengthens hair roots, and adds shine to your tresses. It helps reduce scalp dryness and repairs damage caused by exposure to heat and hair-styling chemicals. Made of natural oils and plant extracts, this Moroccan Argan Oil is essential for healthy hair growth.

St.Botanica Moroccan Argan Hair Serum is developed using premium natural oils and plant-based ingredients. This Moroccan Oil serum ensures smooth and shiny hair. This hair serum helps moisturize dry hair without making it greasy and makes hair smooth and glossy. Moroccan Argan Oil is an essential ingredient that provides intense nourishment to your strands.

St.Botanica prides itself on research-based formulations that incorporate the world’s finest and most efficacious ingredients, while consciously avoiding preservatives, parabens, mineral oils, synthetic colors, and other harmful substances. The brand’s emphasis on research-based formulations featuring natural and organic ingredients makes it an ideal choice for conscious consumers mindful of their purchase impact. The brand offers a range of cruelty-free products, duly certified by PETA, catering to conscious consumers who prioritize the environmental impact of their purchases.

St.Botanica invites everyone to experience the world’s finest ingredients in their self-care routine and embrace the promise of luxury, efficacy, and safety. Discover the St.Botanica difference today!