11, Jan 2024
Walplast Unveils ‘MasterTouch Vivid’ Emulsion Paints: Where Inspiration Meets Color

Navi Mumbai, 11th Jan 2024: Walplast Products Pvt. Ltd., a trusted name in the building materials industry, is proud to announce the release of its latest product line, ‘MasterTouch Vivid Emulsions’. With comprehensive experience in maintaining 12 million square feet of walls annually through its wall putty product, Walplast has a deep understanding of walling solutions.

This new product line expands the company’s esteemed paint brand ‘Homesure MasterTouch,’ known for its high-quality paints including Interior Primer, Exterior Primer, and Distemper. The new ‘MasterTouch Vivid’ line features two variants: MasterTouch Vivid Exterior Emulsion and MasterTouch Vivid Interior Emulsion, designed to transform the painting industry with their exceptional quality, durability and aesthetic appeal.

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MasterTouch Vivid Emulsion is designed to meet the diverse needs of homeowners, professional painters, and businesses for both interior and exterior painting projects. In the fast-growing Indian paint and coating industry, it is predicted to reach an impressive Rs. One lakh crore in the next five years. MasterTouch Vivid Emulsions represent a sustainable alternative as these water-based emulsions are designed to minimize environmental impact compared to traditional solvent-based coatings, with low volatile oil content (VOC) for improved indoor air quality and minimized health and environmental impacts.

It has a non-flammable composition without heavy materials like lead, mercury, chromium, and zinc. In addition, it offers a rich, smooth matte finish with excellent opacity, which lends a soft regal glow to the interiors of the room and also provides excellent weatherproof coating on the exterior walls. It comes as a single white base that can be tinted to customized colours.

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Mr. Kaushal Mehta, Managing Director – Walplast, expressed his excitement, stating, “We are delighted to launch ‘MasterTouch Vivid Emulsion series’, our commitment to quality, innovation, and environmental responsibility is at the core of our brand, and we believe that this new product range will raise the bar in the world of interior and exterior painting.” MasterTouch Vivid Emulsions come fortified with an anti-peel formula, anti-fungal protection, and water-resistant properties, ensuring a longer lifespan of the coated surface and providing durable protection for both interior and exterior walls.

Mr. Aniruddha Sinha, Senior Vice President – Walplast, stated, “MasterTouch Vivid Emulsions contributes to reducing the environmental impact through minimized release of harmful substances and emissions during production and application. It keeps the environment safe along with meeting the evolving needs of our customers”.