13, Dec 2023
LG Electronics joined forces with Traffic Police to make a significant impact on road safety
13th December 2023 – LG Electronics, India’s leading consumer durable brand, has partnered with Traffic Police and SHARE (NGO) to promote traffic safety and raise awareness. Throughout the month of November, LG Electronics was committed to spreading the importance of following traffic rules and regulations in Gautam Budh Nagar. LG has covered 25 areas in GB Nagar and elevated the awareness of over 2000 people.
Recognizing the alarming statistics that reveal 80 out of 100 deaths are attributed to road accidents, as part of this initiative, local traffic police officers highlighted the responsible behaviour of drivers to decrease the instances of road accidents and enhance regional road safety. The campaign aimed to reduce road accidents and improve overall road safety in the region.
An innovative element of this campaign involved the incorporation of a brief street performance showcasing two characters, Yamraaj and Yamdoot, that creatively discussed the effects of disregarding traffic rules. Through the use of humour and relatable scenarios, the play aimed to capture the public’s attention and emphasize the importance of responsible driving habits.
Commenting on the initiative, Mr. Hong Ju Jeon, MD- LG India said, “At LG Electronics, we advocate for a culture centered on responsibility and awareness that goes beyond simply adhering to traffic regulations. Our partnership with Traffic Police demonstrates our dedication to fostering an elevated awareness of how responsible road behaviour significantly influences the overall well-being of our community. Together, we can make a lasting impact on road safety, ensuring that our roads become spaces where everyone arrives at their destination safely.”
Mr. Shyamjeet Singh, Assistant Commissioner of Police (Traffic), expressed his support for the initiative, stating, “Advocating for traffic safety is a shared obligation, and endeavours such as these by LG Electronics, play a pivotal role in fostering awareness. We urge everyone to prioritize road safety, adhere to traffic regulations, and actively contribute to the overall safety of our roads.”
This initiative highlights LG’s pledge to support local communities. Previously, to promote sustainable innovation through its green products, LG created a model roundabout for environment protection near LG’s factory in Greater Noida and conducted sensitization programmes like street plays to urge people to follow traffic rules to stay protected.
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- By Rabindra
1, Nov 2023
Lotus Electronics Collaborates with LG to Revolutionize Your Viewing Experience with the launch of the biggest TV
New Delhi, 01st November 2023, Lotus Electronics, one of the leading electronics retail chains in Central India, is excited to announce the grand unveiling of the world’s biggest television, the LG G2 97” 4K OLED, scheduled to take place today at Lotus Electronics in Indore
The LG G2 97” 4K OLED is engineered to revolutionize the home entertainment landscape, offering a range of cutting-edge features that will certainly redefine how we enjoy television. This remarkable TV boasts an array of technological advancements, making it a must-have for consumers in pursuit of unparalleled visual and auditory excellence.
Mr. Hong Hu Jeon, Managing Director of LG Electronics Pvt. Ltd., Korea stated “With the launch of LG G2 97” 4K OLED TV we are celebrating a noteworthy occasion at Lotus Electronics Indore. We’re not just launching a television; we’re unveiling a new era of home entertainment that redefines the limitations of what’s possible, presenting a visually immersive experience that will intrigue and upgrade the way users consume and relish content in the comfort of their homes.”
“Our partnership with LG for the unveiling of the LG G2 97” 4K OLED is a moment of pridefulness for Lotus Electronics. It mirrors our allegiance to offering the best-in-class technology to our valued consumers. This association with LG encourages us to present Central India with an unparalleled television experience, just in time for the approaching festive season. Concurrently, we’re establishing new benchmarks for home entertainment, while anticipating an increase in sales during this festive season.” – Mr. Gaurav Pahwa, Director of Lotus Electronics.
The LG G2 97” 4K OLED television delivers an exceptional home entertainment experience, boasting a native 120Hz refresh rate and the Alpha 9 Gen5 AI Processor 4K for superior picture quality. With support for various HDR formats including Dolby Vision IQ, HDR10, and HLG, it produces stunningly true-to-life visuals.
Gamers will appreciate the 4K 120 fps capability, G-Sync and Free Sync compatibility, ALLM, and VRR, ensuring an immersive and responsive gaming experience. The AI Sound Pro system with virtual 7.1.2 up-mix creates a cinematic audio environment. Additionally, features like AI 4K upscaling, Filmmaker Mode, HGIG Mode, and a Magic Motion Remote make this TV an adaptable and user-friendly upgrade to any home. It’s the embodiment of home entertainment innovation.