9, Feb 2024
VegNonVeg and Boxout FM Unveil Limited Edition Hockey Jersey

As VegNonVeg and Boxout FM mark their 7th milestone, the pioneering entities in music, fashion, and street culture have joined forces to commemorate their journey with a special collaboration. Introducing a limited-edition Hockey Jersey that encapsulates the essence of both brands. Priced at INR 6000, The VegNonVeg x Boxout FM Hockey Jersey serves as a testament to the shared passion for music, fashion, and street culture that unites these two entities. Drawing inspiration from the vibrant and dynamic street style scene, the jersey embodies the spirit of urban creativity and self-expression.

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The graphics on the jersey showcase the logos of both brands alongside customized Hindi text symbolizing the years 2016 and 2023, marking the active years of BOXOUT.FM and VegNonVeg. Additionally, a flowered gramophone motif, adorned with VNV branding, serves as a representation of both brands’ shared passion for music. This design element embodies the celebratory spirit of the joint birthday festivities for BOXOUT.FM and VegNonVeg this year.

The color palette, graphic treatments, and style elements of the jersey mirror the collective journey undertaken by VegNonVeg and Boxout FM to cultivate and nurture their respective communities. Each detail of the design reflects the innovation and authenticity that define these iconic brands. This collaboration represents a celebration of seven years of creativity, collaboration, and cultural impact.

8, Feb 2024
UB40’s Ali Campbell will perform in Delhi midst of his RELIVE TOUR

New Delhi, February 2024 – Prepare to groove as the legendary Ali Campbell spins an unforgettable evening of timeless classics and musical nostalgia, as the lead voice behind the iconic band UB40. The event is set to take place at the India International Convention and Expo Centre (Yashobhoomi), Dwarka on 16th February, promising a night of pure entertainment and nostalgic Music.

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This concert is a part of his World tour and after performing to Sold out shows in Hawaii, New Zealand and Australia they are making their way to India for the RELIVE Tour, an initiative of Asset and Joint Initative in Delhi of Eva Live, Hungama Digital Entertainment & Ten Events & Entertainment.

Ali Campbell, the charismatic and soulful lead singer of UB40, renowned for hits like “Red Red Wine” and “Can’t Help Falling in Love,” will take centre stage to captivate audiences with his distinctive voice and infectious energy. With a career spanning decades, Campbell continues to be a force in the Reggae & Pop genre and his live performances are nothing short of electrifying
The tour is a journey through the golden era of reggae and pop. Attendees can expect a carefully curated setlist featuring UB40’s greatest hits, as well as other chart-topping favorites from the era. The event promises to transport the audience back in time, allowing them to relive the magic of the ’80s and ’90s while creating new memories.

“We are thrilled to curate this elite experience with Asset, for Ali Campbell fans who have grooved to his music all through the 80s and 90s as well as those who have followed legendary musicians and give them this once a lifetime experience. Delhi as a city offers a vast variety of audiences especially those who appreciate classics and finer tastes in all aspects of life! We promise to deliver Ali Campbell to the city of Heart, Delhi amidst a specially crafted experience” says Deepak Choudhary, founder Eva Live LLP.
“This event is a celebration of timeless music that transcends generations. Ali Campbell’s presence is sure to make it a night to remember for all attendees” he said.

UB40 feat. Ali Campbell’s setlist is a treasure trove of classic tracks that rekindle memories and emotions. From favorites like “Red Red Wine” to “(I Can’t Help) Falling In Love with You,” “Don’t Break My Heart,” “Purple Rain,” “Kingston Town” and “I Got You Babe,” the audience is in for one amazing nostalgic trip.

The principal promoter of the India tour, Mr. Sanjay M Lal, MD & CEO Asset said, “ASSET is proud to have associated with Industry stalwarts Eva Live, Hungama Digital Entertainment & Ten Events & Entertainment who share its vision of delivering an unparalleled experience that revolutionizes the concert & engagement landscape in India. This tour, featuring an exceptional band performance and many premium services, aims to set new entertainment standards which will be seen for the 1st time in India”
Tickets for this one-of-a-kind event are now available on Paytm Insider. Don’t miss your chance to be part of #RelivetheGoldies and experience the magic of Ali Campbell live in concert.

3, Oct 2023
Sakshi Jagadeesh – The 5th Generation Superstar From a Family of Music, Dance and Culture

Sakshi Jagadeesh is the 5th generation Superstar hailing from a family immersed in an enchanting world of music, dance, and culture. Following in the footsteps of impeccable talent, Sakshi learned Indian classical music under the tutelage of Smt. P Ramaa, the acclaimed singer who also happens to be her grandmother.

To hone her skills further, Sakshi has been training under Smt. Supriya Raghunandan to sing Bhaavageethe. With practice and expert guidance, her singing can touch soft undertones exuding emotion- an absolute delight to listen to.

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Not just that, Sakshi has also gone on to thrive in dance, learning Bharatanatyam from Smt Veena Murthy Vijay over the last 5 years. The young artist also has contemporary dance, hip-hop, and Western dance styles under her belt.

She has taken part in several national music and dance festivals, showcasing her talent and paving her own path. She even lent her voice to a musical treat prepared as a tribute to her grandmother.

Presently, Sakshi is taking the stage by storm, playing a part in the most sensational theatre play ‘Bengaluru Nagarathnamma’. As a ‘Suthadhar’ in the play, Sakshi’s narrative presence on screen is a beautiful rendition to the overall immersive appeal of the play.