15, Jul 2024
Priyanka Chopra Jonas’ Favourite Max Factor Introduces its Breakthrough Makeup Portfolio to the Indian Market

Coty accelerates footprint in India with the launch of Max Factor, partnering with House of Beauty to provide unparalleled access to Max Factor’s global bestsellers

Max Factor - Priyanka

Mumbai, 15th July 2024: Coty Inc (NYSE: COTY) (PARIS: COTY) (“Coty” or the “Company”), one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, skin and body care, is pleased to announce the launch of Max Factor in India. In partnership with specialty beauty retailer House of Beauty and featuring global superstar Priyanka Chopra Jonas as the brand’s Global Ambassador, Max Factor will be unveiling its complete range of global bestsellers in India for the very first time, marking another exciting milestone in this dynamic market.

Known as the original Hollywood makeup brand, Max Factor is celebrated for its rich heritage of innovation. Max Factor has led makeup artistry for over a century with the introduction of iconic cosmetic innovations such as the first ever makeup for film, the debut of concealer sticks, the first wand mascara, and the original lip pomade, now known as lip gloss. This legacy of setting benchmarks in makeup technology continues to define Max Factor’s contemporary offerings, influencing industry trends and captivating makeup artists and beauty enthusiasts worldwide.

“Max Factor is entering a new era of exciting growth in India,” announces Kristina Strunz, Managing Director, Coty Southeast Asia and India. “We are thrilled to bring our best-selling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador. With Max Factor’s commitment to inclusive, durable, and high-quality makeup, we are confident these products will become a staple in the beauty routines for our Indian customers. This launch signifies our long-term commitment to not only strengthening Max Factor’s global presence but also to providing exceptional beauty experiences to consumers worldwide.”

“We’re thrilled to welcome Max Factor to the House of Beauty family of brands,” says Sanjali Giri, Chief Business Officer, House of Beauty. “Max Factor is bringing its ground breaking portfolio at powerhouse prices for the Indian market. We are committed to making the brand highly discoverable and accessible, reaching a wider audience of discerning makeup lovers across the country. This partnership stays true to our mission of bringing the world’s best beauty brands to our consumers. Together with Coty, we are confident Max Factor will achieve phenomenal growth and success in India.”

As part of its expansion, Max Factor is introducing its award-winning global bestsellers such as the Facefinity All Day Flawless Foundation with Climate Proof Protection; Masterpiece 2 in 1 Lash Wow Mascara with a twistable wand for customized lash looks; and the cult classic Colour Elixir Lipsticks. These products are already available on leading e-commerce platforms such as Amazon, Myntra, Boddess, and Tata Cliq, and have made their debut in brick-and-mortar stores in the country through its partnership with the leading department store chain, Shoppers Stop. Additionally, the brand will be available at all key beauty retailers in the coming year, ensuring broader accessibility and reach.

The Global Bestseller Collection

Facefinity All Day Flawless Foundation

Facefinity All Day Flawless Foundation: Offers a radiant, airbrushed finish with waterproof, heatproof and humidity-resistant features, ideal for the Indian climate. This foundation, complete with SPF20, also shields against blue light and pollution. Its lightweight and breathable vegan formula combines a primer, concealer and foundation for up to 30 hours of wear.

Masterpiece 2 in 1 Lash Wow Mascara

Masterpiece 2 in 1 Lash Wow Mascara: Features a twistable brush for customized lash volume and length. Its easy-to-use design ensures flake-free, clump-free and mess-free application, reaching the innermost lashes effortlessly. The formula is enriched with vitamin E, in a vegan, water resistant formula, suitable for sensitive eyes. Choose between two looks: lengthened for separation, or volumized for a lift – pick your wow effect!

Facefinity compact foundations

Facefinity Compact Foundation: Delivers flawless coverage with the convenience of a powder. This vegan formula, infused with SPF 20, offers all-day hydration and a lightweight feel, perfect for touch-ups on the go. Experience the perfect balance of coverage and comfort with Facefinity Compact Foundation.

Colour Elixir Velvet Matte Lipstick

Colour Elixir Velvet Matte Lipstick: This full-colour kiss-proof lipstick range delivers intense colour and a satin- matte finish while keeping lips moisturised. Available in 9 shades, the formula is enriched with emollients, antioxidants, and Vitamin E.

About Max Factor:

One of the world’s pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. Throughout Hollywood’s Golden Age, Max Factor was known for creating the signature looks of the era’s most famous icons such as Marylin Monroe, Ava Gardner, Jean Harlow and Marlene Dietrich. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could look incredible given the right tools and make-up artistry skills. From mascara to foundation, eye shadow to lipstick, Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to radiate beauty every day. Today, Max Factor continues to help people everywhere maximise their unique potential by putting its expertise into their hands. Creating easy-to-apply, inspiring products with good-for-you skincare ingredients, our core belief is that you should never settle for anything less than your best self.

9, Dec 2023
The Second Edition of the Myntra Creator Fest turns out to be a Masterclass in Trendspotting for 2024

Bengaluru, December 9th, 2023: Myntra, one of India’s preferred destinations for all things fashion and beauty trends, hosted the second edition of its incredible ‘Creator Fest’ at the iconic Mehboob Studios in Mumbai. The event unfolded as a vibrant celebration of the country’s trailblazing fashion and beauty content creators, who are best known for their unique sense of style and appreciation of trends.

The theme of the evening, ‘futuristic fashion’, transformed the venue into a mesmerizing canvas of avant-garde trends and aspirational and inspiring, consumer-led fashion. Adding an extra layer of glitz and glamour, Myntra proudly introduced the Myntra Glammys powered by Grazia, a star-studded awards ceremony that exuded high-octane energy and panache. This glittering soirée was a sensational tribute to the phenomenal creators who have left an indelible mark on the world of beauty and fashion.

Myntra 1

Attendees at the event included some of the country’s most fashionable creators and celebrities like Kusha Kapila, Ankush Bahuguna, Bhuvan Bam, Sharvari, Disha Patani, Shanaya Kapoor, Orry, Santoshi Shetty, Sushant Divgikr, Chandni Bhabhda, Ayesha Kanga, Shivani Bedi, Roshni Walia, Chintan Rachchh, Amyra Dastur, Niharika NM, Shantanu Hazarika, Larissa D’Sa and Tanya Ghavri, among others.

In a keynote address at the Myntra Creator Fest, Sunder Balasubramanian, the Chief Marketing Officer, of Myntra, offered a captivating recap of 2023. With infectious gusto, Sunder highlighted how Myntra continues to be India’s destination of choice for trend-first fashion by showcasing the pioneering innovations enabling customers to shop more seamlessly.

We are deeply committed to bringing the best of fresh, in-trend fashion and beauty to our consumers. As a brand that’s at the forefront of propelling the creator ecosystem, the Myntra Creator Fest is our way of celebrating creators, the custodians of trends, especially that of consumer-led fashion, who enable our customers to find their own relatable sense of style. This also serves as an opportune moment to showcase the best of EORS-19, giving them a sneak peek into what this edition has to offer. In 2024, we will continue to work with creators across metros and non-metros as we build for the fashion-forward consumers of India. We will significantly scale up our Campus Ambassador program and ramp up our roster of GenZ creators. We will also cater to our burgeoning base of male consumers more effectively by collaborating with more creators as we bolster our selection of men’s fashion. Our emphasis on bringing the best of GenZ fashion via Myntra FWD will remain by ensuring whatever be the trend, you will find it here.” said Sunder Balasubramanian, Chief Marketing Officer, Myntra at the event. 

Myntra 5

Fashion Trends for 2024 

The event served as a masterclass in trendspotting for 2024, showcasing three extraordinary fashion shows that pushed the boundaries of style and imagination. Each show, a testament to Myntra’s commitment to bringing fresh fashion inspiration to its thriving base of trend-first consumers, for the coming year. The Western Wear-themed fashion show advocated for intriguing pairings such as dresses with pants, celebrated garden party florals, and showcased the enduring charm of metallics and detailed fringe elements.

The edgy and bold GenZ fashion show channeled Y2K nostalgia, celebrated Dandy Denim, explored sheer fashion, and embraced DIY creativity, capturing the essence of youthful exuberance, and inclusive and experimental fashion. The Indo-Fusion-themed show featured mirror work, modern drapes, the addition of capes to ethnic outfits, and a burst of vibrant colours, seamlessly blending tradition with innovative flair.

The fashion shows boasted an impressive lineup of showstoppers, including actors Shanaya Kapoor, Sharvari, Ayesha Kanga, and Chintan Racch, while some of the biggest names in the Indian fashion landscape also walked the ramp, including Kirandeep Chahal, Ninkala, Prabh Uppal, Glorious Luna and Nisha Yadav, among others.

In a first for an e-commerce platform, the fashion show was also live-streamed with shoppable links on the Myntra app and the platform’s Youtube and Instagram pages for customers to handpick their favourite looks from the uber-trendy showcase of fusionwear, western wear, and GenZ trends at the event.

The Myntra Creator Fest also served as a platform to augment visibility for the 19th edition of the End of Reason Sale (EORS), Myntra’s biannual shopping extravaganza. The many interactive engagement zones at the event showcased the compelling offers and deals in place.

The robust selection on display also acted as a visionary guide, setting the tone for what promises to be an unprecedented winter edition of EORS. The audience was effectively engaged with games centered around EORS with many trendsetters winning exciting goodie bags that gave them a sneak peek into the shopping bonanza.

The Myntra Glammys powered by Grazia 

The Myntra Glammys powered by Grazia also debuted at the event, putting forth Myntra’s commitment to celebrate and nurture the creator ecosystem in the country. The jury for the awards comprised some of the most credible voices of fashion in the country, which included Mehernaaz Dhondy (Editor in Chief, Grazia), Niharika NM (Digital Creator), Orry (Socialite and Creator), Masaba Gupta (Designer, Entrepreneur, and Actor), Renil Abraham (Internet Personality), and Tanya Ghavri (Stylist and Creative Consultant). The criteria entail a representation of fashion, the consistent creation of relevant and high-quality content, and active audience engagement.

The 19 creator-first awards included categories like Fashion Icon of the Year, Beauty Breakthrough Creator of the Year, Gen Z Fashion Creator of the Year, and Entertainer of the Year, among others. The winners of the Glammys are as follows:

No. Categories Winners 
1 Gen-Z Fashion Creator of the Year Sanket Mehta
2 Emerging Fashion Creator of the Year Agou Sitlhou
3 Emerging Beauty Creator of the Year Shantanu Dhope
4 Style Creator Duo of the Year Daizy & Ankit – The Vogue Vanity
5 Travel Creator of the Year Larissa D’Sa
6 Fitness Creator of the Year Namrata Purohit
7 Creator-Entrepreneur of the Year Diipa Buller-Khosla
8 Entertainer of the Year Dharna Durga
9 Impact Style Creator Sushant Divgikar
10 Beauty Creator of the Year  Aashna Hegde
11 Fashion Creator of the Year – Female Meghna Kaur
12 Fashion Creator of the Year – Male Karron S Dhinggra 
13 Stylesquad Creator of the Year Samidha Singh
14 Minis Star of the Year Pranali Mistry, Ankit Vaid
15 Timeless Stylesquad Creator of the Year Asmita Kaushik
16 Outstanding Beauty Creator of the Year Ankush Bahuguna
17 Dynamic Creator of the Year Kusha Kapila
18 Viral Creator of the Year Yashraj Mukhate
19 Icon of the Year Bhuvan Bam

The Highlights 

The Myntra Creator Fest curated an unparalleled fusion of style and innovation, bringing industry leaders, brand partners, and trendsetters under one roof. With an array of brand partners across apparel, beauty, wearables, and wellness segments such as Loreal, Bebe, FCUK, Calvin Klien, Swisse, CMF by Nothing, and Tommy Hilfiger, among others, the event had multiple brand booths with super-fun engagement zones for the creators in attendance to experience. Amidst the excitement at the event, Snapchat added to the fervour by presenting an immersive augmented reality experience through its exclusive AR Mirror. Attendees had an opportunity to dive into AR try-ons featuring beauty, fashion, and some fun viral lenses that quickly became crowd favourites.

Popular artists like Monica Dogra and MC Square set the stage on fire with their scintillating performances, entertaining a crowd of more than 350 attendees.

With the growing emphasis on short-form content via Myntra Minis building resonance with Myntra’s consumers, the event also witnessed the launch of the Minis Magazine, a cutting-edge editorial display of fashion and beauty trends that shall sit within the Minis tab, enabling shoppers to seamlessly access trends of the season, taking the excitement level up by many notches.

The Myntra Creator Fest is pegged to record the highest-ever engagement of a whopping 2 BN impressions across social, digital, and TV channels.

1, Nov 2023
Rangita Witnesses Phenomenal Growth of 6.5X Amidst Festive Collection Focus

New Delhi, 01st November’2023 : Rangita, D2C Indian fashion label by Stellaro Brands has seen a sharp 6.5X during the Diwali season, with growing demand from consumers across regions during the on-going festive season. Ahead of the festive season, Rangita has expanded its selection to build a diverse range of festive collections and assortments, with a specific focus on the cultural celebrations of Karva Chauth and Diwali.

This success follows the brand’s consistent efforts in delivering designs that resonate with the evolving preferences of the modern Indian consumer. Rangita’s astute pricing strategy has also been a key driver in this success story, with the brand’s price range aligning with the spending patterns of the audience.

Manish

“The exceptional growth we’ve experienced this festive season is a testament to Rangita’s dedication to delivering impeccable designs and exceptional quality to our valued customers,” said Manish Ahlawat, Director – Stellaro Brands. “Our focus on understanding the evolving preferences of our consumer base has enabled us to curate a collection that resonates deeply with the essence of traditional Indian celebrations while infusing a modern touch.”

In terms of product preference, the occasion wear segment has seen unparalleled success, serving as a testament to the brand’s commitment to delivering premium quality at accessible price points. Rangita’s regular daywear collection has witnessed a surge in demand, highlighting the brand’s ability to capture the essence of everyday elegance.

Rangita Image 1

A significant contributing factor to Rangita’s resounding success has been its captivating range of kurtas and kurta sets featuring intricate heavy embellishments, flared designs, and elaborate embroideries. This specific category has accounted for an impressive 40% of the company’s overall turnover, with an impressive average selling price (ASP) of 1000+, showcasing the brand’s unwavering dedication to crafting timeless, sophisticated ensembles.

Among the top-performing cities, Rangita has enjoyed significant patronage from Bengaluru, Hyderabad, Chennai, Delhi, and Mumbai, collectively accounting for 34% of the brand’s total sales. This widespread popularity underlines Rangita’s ability to capture the hearts of customers across diverse cultural landscapes.

Since its launch in January 2023, Rangita has maintained an impressive Compound Annual Growth Rate (CAGR) of 50%, a testament to its steadfast commitment to quality and innovation. Rangita’s latest collection is readily available on various e-commerce platforms, including Amazon, AJIO, Flipkart, Myntra, Tata Cliq, Snapdeal among others