5, Jan 2024
Shree Cement announces a new brand identity with ‘Bangur’ as the master brand
Shree Cement Limited, one of India’s largest cement manufacturers, has announced a revamp of its corporate brand identity and launched multiple brand offerings, with ‘Bangur’ as the master brand. The new Bangur brand identity is anchored on the idea of Build Smart – a core philosophy capturing the company’s consumer proposition, organizational philosophy, and national ambition.
The Bangur master brand has been unveiled with a new advertising campaign, with noted Bollywood actor Mr Sunny Deol being brought in as the brand endorser.
Speaking on the occasion, Mr Neeraj Akhoury, Managing Director of Shree Cement Ltd, said, “The launch of ‘Bangur’ as the master brand is in sync with our strategy of assessing and responding to evolving customer sentiments and growing aspirations. The intent is to position ‘Bangur’ as the company’s umbrella brand, with a refreshed and discernible brand identity. Through this makeover, we aim to connect better with our customers, providing them unique experiences with differentiated products.”
The launch of the new brand identity was announced in a glittering event organized in New Delhi. The event was attended by more than 8,000 participants, including stockists, dealers, retailers and other channel partners. Key highlights of the branding revamp included the launch of:
· A new logo and modern visual identity: Bangur Cement’s updated brand logo symbolizes its evolution with a contemporary design mirroring its forward-thinking approach
· Introduction of a revamped product line: Cutting-edge enhancements have been introduced across the product range, showcasing innovation and advancements addressing the evolving needs of discerning customers
· Launch of Bangur Magna: A premium offering of a superior product with highly differentiated pack appearance
· Launch of the new advertising campaign: The campaign featuring Mr Sunny Deol will be deployed across TV, digital, outdoor, print and retail
· Re-affirmation of sustainable initiatives: A renewed commitment to embracing sustainability and pursuit of eco-friendly practices that align with the company’s responsibility towards the environment
· Digital scale-up: Focusing on influencer programmes with contractors, engineers, masons and dealers
Shree Cement’s revamped brand reflects the company’s commitment to innovation, quality and customer satisfaction. The unveiling of the company’s new brand identity is an articulation of the company’s intent to market and sell all variants of cement, viz. OPC, PPC and PSC, across all its geographical territories under the revamped ‘Bangur’ brand.
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- By Rabindra
15, Dec 2023
Shree Cement commissions one of the largest Kiln with a capacity of 11,500 Tons per day at its new integrated plant at Nawalgarh, Rajasthan, taking company’s cement capacity to 53.4 million tons
15th December 2023: Shree Cement Limited, one of India’s largest cement group, proudly announces the commissioning of the kiln at its new integrated production facility in Nawalgarh, Rajasthan. Boasting a remarkable rated capacity of 11,500 tonnes per day, this kiln stands among one of the highest capacity units in the world. Equipped with cutting-edge technology, the kiln facilitates multi-fuel operations, including the usage of alternative fuels, and ensures energy efficiency.
Established with an investment of approximately ₹3,500 crore, the plant has a capacity to produce 3.5 million tonnes of Cement per annum. The company has invested on a 33 MW waste heat recovery-based power plant which contributes to electricity generation without consuming fossil fuels, utilizing waste gases from the clinkerisation process. Strategically situated in the North-Eastern part of Rajasthan, bordering the State of Haryana, the plant provides a strong logistical advantage and will help in reducing the delivered cost. This marks the start of the company’s fifth integrated production facility, reinforcing its commitment to technological excellence and sustainable practices while developing above 80 million tons of cement capacity.
On this occasion, Mr. Neeraj Akhoury, Managing Director, Shree Cement Ltd. said, “In our pursuit to become an 80 million tonnes company by the year 2028, we are excited to announce commissioning the kiln in our new integrated facility at Nawalgarh, Rajasthan. This state-of-the-art facility is the most modern plant of the Company and shall significantly boost the operational performance of the Company. Owing to its proximity, this facility is well suited to cater the high consumption cement markets of the National Capital Region, Punjab, and Haryana apart from strengthening the Company’s customer servicing capability in Rajasthan.”
Following this expansion, Shree Cement Limited boasts a network of five integrated facilities spanning Rajasthan, Chhattisgarh, and Karnataka. With the commencement of cement production at the Nawalgarh facility, the company’s total cement production capacity in India has risen from 49.9 MTPA to 53.4 MTPA, solidifying its position as a key player in the cement industry.
