20, Jan 2024
Primus Partners strengthens their aviation & transport expertise; Onboards Mr. Sanjay Malhotra as a Senior Advisor
Mumbai, 20 January 2024: Primus Partners Pvt Ltd (Primus) – a leading management consulting services provider – today announced the appointment of Mr. Sanjay Malhotra as their Senior Advisor, marking a strategic move to enhance their proficiency in the aviation and transport sector.
In his role as Senior Advisor at Primus Partners, Mr. Sanjay Malhotra will play a pivotal role in providing strategic insights and guidance to strengthen Primus’s expertise in the aviation and transport sectors. Leveraging his extensive experience of over three decades, Mr. Malhotra will contribute valuable perspectives to enhance Primus’s ongoing business operations and shape strategic initiatives. His role will focus on providing nuanced and forward-looking strategies that align with the dynamic landscape of the aviation and transport industries, further solidifying Primus Partners’ position as a leading management consulting services provider.
Commenting on the appointment Mr. Nilaya Varma, Co-Founder and CEO, Primus Partners said, “Sanjay’s wealth of experience and strategic contributions in the aviation, transport, and oil & gas sectors align seamlessly with Primus Partners’ focus and commitment to delivering exceptional consultancy services that are led by hands-on experts. This strategic appointment further solidifies Primus Partners’ position as a leading consultancy, well-equipped to navigate the complexities of the evolving aviation and transport landscape.”
Mr. Malhotra has held the position of President at Jubilant Enpro Pvt. Ltd., where he led a team of professionals in the Aerospace Division, overseeing marketing, support, and business development. His strategic initiatives have significantly expanded the Aerospace footprint of the organization. In addition to his role at Jubilant Enpro Pvt. Ltd., Mr. Malhotra has served as the Director at Forum One Aviation since 2005, where he contributed with his extensive knowledge and insights to the aviation industry. He was also a Member of the National Steering Committee on Civil Aviation and Defense at the Confederation of Indian Industries (CII). In this role, he raised aviation and regulatory issues from the industry to the government, showcasing his commitment to the advancement of the sector. Malhotra’s hands-on experience at the forefront of the industry aligns seamlessly with Primus Partners’ commitment to delivering cutting-edge consulting services in these sectors.
“As the aviation and transport sectors undergo dynamic transformations, I believe my experience in creating niche markets by partnering with transnational corporations will contribute significantly to Primus Partners’ consultancy prowess. I look forward to collaborating with the team and leveraging our collective expertise to provide innovative solutions to the challenges and opportunities in the aviation and transport industry,” added Mr. Sanjay Malhotra.
The appointment of Mr. Sanjay Malhotra as a Senior Advisor at Primus Partners is poised to strengthen the consultancy’s capabilities in the aviation and transport domain. His strategic insights, industry leadership, and wealth of experience will play a pivotal role in shaping Primus Partners’ ongoing business strategies and reinforcing its position as a consultancy of choice in the dynamic and evolving aviation and transport sectors. The addition of Mr. Malhotra further solidifies Primus Partners’ commitment to providing unparalleled expertise and value to its clients in these critical industries.
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- By Rabindra
16, Dec 2023
Strategic Digital Evolution: Google India and Primus Partners Spearhead conversation on Responsible AI and its applicability
Bengaluru, December 16, 2023: AI has become an increasingly important part of various discourses across different fields and in this context, Google, one of the largest global technology players and one of the leading innovators in the AI space, and Primus Partners, an India management consulting firm brought together 20 thought leaders from various disciplines for an interactive roundtable on “Responsible AI for Online ads” on 14 December, in Chennai. The discussion was helmed by key government representatives including Consumer Affairs Secretary Mr. Rohit Kumar Singh, and Former Law Secretary, Mr. P.K. Malhotra. The deliberation also saw the participation of lawyers and academicians including from the prestigious IIT Madras, Ashoka University, Trilegal, Samvad Partners, and Cyril Amarchand. Senior Retd. Judges, Former LEAs, Senior Advocates from Madras High Court, and representatives from Startup Tamil Nadu were also present. The diverse group of thought leaders held a detailed discussion on Responsible AI, with a focus on opportunities and challenges for India in the emergence of Artificial Intelligence and discussing possible approaches towards building the right model and unlocking India’s digital innovation.
Bringing in the government perspective, Mr. Rohit Kumar Singh, Secretary at the Ministry of Consumer Affairs spoke about the use of responsible AI from a consumption economy standpoint. He said, “We have to be agile in our approach. Self-regulation as seen in some other emerging sectors, is a way, with reasonable and responsible measures. A balance of regulation and innovation has to be a norm. Also, consumers have to be at the centre stage of the AI ecosystem.”
Vidhya Srinivasan, VP/GM at Google, was also present at the event, quoted shedding light on the current scenario, “We’ve long been using advances in Google Ads, like predictive AI, to help businesses reach consumers at the right time. What’s really exciting about new generative AI capabilities is that advertisers can use AI in a more tangible way to supplement campaign creation and idea generation, while remaining in the driver’s seat. While I’m optimistic about all this and the future, we are taking a thoughtful and responsible approach to how our ads products evolve with AI.”
Mr. Prem Kumar Malhotra, Former Law Secretary, presented his view on the discussion topic by stating, “If we look at the securities market, which is heavily regulated, many of the innovations in the space could not take flight. Something as nascent and evolving as AI, needs to have a self-regulatory start, before transitioning to a necessary regulation path. Its responsible application in sectors like online ads creates an important focus point for both consumers and tech innovators.”
Mr. Nilaya Varma, CEO and Co-founder of Primus Partners conveyed “AI has the potential to reshape the advertising industry while generating positives for the economy such as the creation of jobs, economic development, etc. The untapped potential of leveraging AI in online marketing requires to be unlocked, responsibly, which can further foster an environment for innovation and development in the country. This might initially require the regulatory authorities to create a framework, however, gradually evolving the framework with time and the needs of the industry, can help optimize the targeted outcomes. To carefully capture the potential of generative AI; Industry and the Government will be required to adopt a collaborative approach. The Indian government has been highly optimistic regarding the use of AI in processes and continues to support the digital landscape and related industries to sustain in the country. While innovation and service-providing capabilities can be captured from industries, a more industry-friendly framework focusing on sustainability will be expected from the government to foster innovation and leverage new technologies in India.”
With the growing understanding and complexity of buying patterns, AI is poised to become an integral part of the advertising segment. AI is now penetrating the said sector through various user interfaces like Google ad search engines and many more. The use of AI is intended to provide a better creative landscape for marketers to start their planning and strategy phases effectively, further moulding the generative AI response as per the needs of their campaign. The outlook of the use of AI is to provide marketers with basic auto-generated elements for their promotional campaigns with a background study of the targeted consumer’s buying behavior/pattern over a specific time.
