2, Dec 2023
Mankind Pharma’s PetStar Ties Up with Ranbir Kapoor and Neetu Kapoor for New Campaign
New Delhi, December 2nd: Mankind Pharma’s petcare brand PetStar is delighted to announce the addition of Bollywood icons Ranbir Kapoor and Neetu Kapoor to its family as brand ambassadors. The esteemed duo, known for their on-screen charisma and off-screen warmth, perfectly embody the brand’s core values of family, love, and the special bond we share with our pets.
Mankind’s PetStar, a brand committed to providing quality care for our four-legged family members, is confident that the Kapoors will play a pivotal role in connecting with audiences and promoting the brand’s message of love, care and nutrition for pets.
The highlight of this collaboration is PetStar’s heartwarming new television commercial, featuring Ranbir Kapoor and Neetu Kapoor in a delightful family setting. The TVC revolves around the theme of a mother’s understanding and care, not just for her children but also for the family pet. The storyline beautifully captures the essence of the pet as an integral part of the family, showcasing the love, joy, and a bit of playful rivalry that comes with it.
In this charming commercial, Ranbir Kapoor engages in a friendly sibling rivalry with the family pet, a lovable dog named Rocko. The narrative unfolds around a race to the dining table, with Neetu Kapoor calling them both for breakfast. The endearing portrayal of this relationship highlights the genuine bond shared between family members, including our beloved pets, and reinforces PetStar’s commitment to promoting a happy and healthy life for pets.
Commenting on the collaboration, Mr. Rajeev Juneja, Vice Chairman and Managing Director of Mankind Pharma, expressed, “We are thrilled to welcome Ranbir Kapoor and Neetu Kapoor into the PetStar family. Their warmth, relatability, and genuine love for pets align seamlessly with our brand ethos. We believe their association will not only elevate the brand’s visibility but also resonate with pet lovers across the nation.”
PetStar continues to be a trailblazer in the pet care industry, and this collaboration with the Kapoor family marks a significant milestone in the brand’s journey towards promoting a culture of care and companionship for pets. It not only elevates the standards of pet nutrition but also reaffirms Mankind Pharma’s commitment to deliver innovative solutions to their partners and consumers.
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- By Rabindra
4, Nov 2023
TASVA, The Traditional Menswear Brand Unveils AW 23 Collection Campaign Starring Ranbir Kapoor and Ananya Pandey
Bengaluru, November 04, 2023: With Ranbir Kapoor and Ananya Pandey as the brand ambassadors, Tasva unveils its Autumn Winter 2023 collection that reimagines the essence of Indian culture and tradition, meticulously redefining the Modern Indian Man. With a splendid union between the visionary couturier Tarun Tahiliani and the consumer powerhouse, Aditya Birla Fashion & Retail Ltd., the brand emerges as a harmonious confluence of heritage, cultural opulence, and the pinnacle of artisanal craftsmanship.
The collection is a heartfelt tribute to the changing dynamics of men’s fashion in the Indian social landscape. The TV commercial, featuring the brand ambassadors, depicts the playful demeanour that marks wedding festivities today. It breaks the age-old adage of men staying aloof from wedding shopping. Instead, it invites grooms to take charge of the most important day of their lives and make choices that reflect the best that they can be.
Ecstatic at the launch, Ranbir Kapoor said, “I am absolutely thrilled to be a part of TASVA’s AW campaign as it mirrors a significant change in how urban grooms are now engaging in their wedding preparations. Nowadays, grooms actively participate in every facet of the wedding, from overall planning to selecting their attire as carefully as the bride. I am excited to be representing a brand that aligns with the preferences of discerning modern Indian grooms.” Inspired by India’s architectural marvels and its breathtaking natural beauty, this collection unfolds a captivating narrative adorned with a plethora of architectural, floral, and fauna motifs.
Perfectly summarising the ethos of the collection, Ananya Pandey said, “TASVA is a brand that mirrors the changing role of today’s grooms. It’s refreshing to witness this paradigm shift towards a modern perspective on weddings which I believe is elegantly depicted in this film from the bride’s lens.”
In true Tarun Tahiliani fashion, this collection gracefully melds the heritage of traditional aesthetics with the fluid lines of contemporary design. With an admirable commitment to affordability and accessibility, this collection caters to a diverse clientele. “Ranbir and Ananya, with their great on-screen chemistry, perfectly portray today’s young generation which is increasingly taking charge while staying true to their roots. The campaign is a continuation of TASVA’s commitment to and celebration of the modern Indian man, who has redefined how he sees himself. Whether in marriage or in life, comfort, quality, and a joie de vivre must go together. He wants to have fun and we at Tasva are committed to bringing him clothes that can do just that” says Tarun Tahiliani.
This wedding season, imbue your wardrobe with the effortless charm of Tasva’s breezy kurta sets and the impeccable tailoring of their sherwanis and achkans. From versatile Indo-western ensembles to chic dinner jackets, there is a garment for every taste and occasion.
Delighted with the collection campaign launch, Mr. Ashish Mukul, Brand Head said, “Over the last year, Tasva has created a strong customer connect with its best-in-class product offering and unique store experience for Men’s Indian wear buyers. We have an exquisite range across festive occasions & wedding wear apparel and accessories for Men. We believe we are the go-to choice for the Global Indian man looking for designer wedding wear at affordable prices.”
