10, Jan 2024
Yamaha unveils Exciting Colour Schemes & Graphics for its Motorcycle Range
Bengaluru, 10 th January 2024: Building on its brand campaign, ‘The Call of the Blue,‘ India Yamaha Motor (IYM) Pvt. Ltd. today announced a major refresh to its motorcycle line-up. This update includes fresh colour choices and cosmetic enhancements for the popular R15 V4 and the FZ series model range including FZ-S FI Ver 4.0 DLX, FZ-S FI Ver 3.0, FZ FI Ver 3.0, and the FZ-X.
As the new year begins, the introduction of vibrant color schemes and graphical enhancement is to boost sales and establish stronger connections with young customers across the country. The emphasis is on catering to the preferences of young customers and enhancing their experience through these upgrades. The new color choices are tailored to match each customer’s lifestyle, provide them a personalized journey and finally enticing enthusiasts to embrace ‘The Call of the Blue.’
Commenting on the upgrades, Mr. Eishin Chihana, Chairman – Yamaha Motor India Group of Companies said, “Yamaha is excited to unveil its refreshed 2024 motorcycle lineup, in line with ‘The Call of the Blue’ brand campaign. We are elated to introduce vibrant new color options and appealing graphics that aim to captivate riders and onlookers alike. The carefully curated palette that features bold and refreshing shades, not only adds glamour to the bikes but is also expected to heighten consumer delight, promising visually stunning and gratifying experiences for Yamaha enthusiasts in India.”
“We have introduced these fresh color schemes after receiving a lot of feedback from our young consumers in the color related surveys that are being conducted from time to time. Through these upgrades, we are committed to offer a personalized journey to the Yamaha fans, encouraging more enthusiasts to embrace ‘The Call of the Blue’ for an enhanced biking experience.”
The supremely sporty R15 V4 model for 2024 is set to dazzle enthusiasts with an all-new and bold color scheme – ‘Vivid Magenta Metallic.’ This will be exclusively available at Yamaha’s upscale Blue Square outlets. Enhancing the model’s appeal, the existing Racing Blue and Metallic Red shades have undergone cosmetic upgrades and will now sport refreshing tones and sportier graphics.
The FZ series for 2024 undergoes a transformative update, with spectacular new colors that promise to captivate onlookers. The FZ-S FI Ver 4.0 Deluxe now boasts an all-new ‘Racing Blue’ shade, while the existing Metallic Black color is now replaced with the striking Matte Black option. Apart from this, the Matte Black and Majesty Red colors have also received stylish cosmetic enhancements. Notably, the seat color for the entire FZ-S FI Ver 4.0 Deluxe has been transformed to a sleek solid black, adding a refreshing touch to the overall aesthetic.
In a bid to further enhance the visual appeal, the FZ-S FI Ver 3.0 model is now available in the attractive Matte Grey color, while the FZ FI debuts a captivating Matte Cyan shade. The FZ-X, joining the vibrant lineup, introduces the strong & rugged Matte Titan color.
Yamaha will continue to carry forward the rich legacy of the popular sports bike with such exciting upgrades, thereby enriching the overall experience of biking enthusiasts in India.
| Models | Color Options | Ex-Showroom (Delhi) |
| R15 V4 | Vivid Magenta Metallic & Racing Blue | Rs. 1,87,000 |
| R15 V4 | Metallic Red | Rs. 1,82,000 |
| FZ-S FI Ver 4.0 Deluxe | Racing Blue, Matte Black& Majesty Red | Rs. 1,29,700 |
| FZ-S FI Ver 3.0 | Matte Grey | Rs. 1,21,700 |
| FZ FI | Matte Cyan | Rs. 1,16,500 |
| FZ-X | Matte Titan | Rs. 1,37,200 |
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- By Rabindra
16, Dec 2023
Yamaha Launches the much-awaited R3 and MT-03 in India
Bengaluru, 16th December 2023: India Yamaha Motor (IYM) Pvt. Ltd. is thrilled to announce the launch of the much-awaited models – the track-oriented R3 and the street fighter MT-03 in India, as part of its heart-revving brand campaign – The Call of the Blue. These two iconic motorcycles truly represent Yamaha’s Racing DNA and underscore the brand’s unwavering commitment to advancing the premium motorcycle segment in the Indian market. The brand aims to meet the elevated expectations of legions of riding enthusiasts seeking pure motorcycling experience, maximum performance, and racing pedigree from their motorcycles.
The latest additions to Yamaha’s portfolio, both the models aim to fulfill the growing aspirations of young R15 and MT-15 customers in India. The all new R3 and MT03 boasts a powerful 321cc liquid cooled, 4-stroke, in-line two-cylinder, DOHC and 4-valve per cylinder fuel injected engine that produces 30.9 kW (42 PS) at 10,750rpm of maximum power and 29.5 Nm (3 kg-m) at 9,000rpm of maximum torque. Additionally, both the bikes feature, such as light-weight diamond frame, Upside Down Front Forks, long swingarm and mono-cross rear suspension, multi-function LCD instrument cluster, and LED headlight, taillight & turn signal light. The R3, with strong genetic links from YZR-M1, is built to thrill even hardcore motorcyclists, while the MT-03, with its daring and audacious artwork, attracts those looking for torque and agility in their ride.
Commenting on this remarkable day, Mr. Eishin Chihana, Chairman of Yamaha Motor India Group of Companies said, “As an integral aspect of the ‘The Call of the Blue’ brand campaign, Yamaha is committed to strengthen its premium segment range by introducing models that appeal to the need of young Indian consumers. The R-series and MT-series models enjoy a huge fan base in India because of their superior performance and iconic design. These Yamaha fans have been waiting for a long time to elevate their riding experience with the larger displacement models in this series. In alignment with this dedication, we are excited to announce today the launch of our latest – supersport bike, R3 and hyper-naked, MT-03 in India. We are confident that both these models, showcasing Yamaha’s cutting-edge technology and innovation, will undoubtedly captivate the interest of our young customers in the country and offer them a thrilling ride experience. With the addition of these step-up models in the R-series & MT-series, we look forward to further nurture the growing premium motorcycle segment in India.”
The R3 has been developed in line with the product concept of “Ride the R Anytime”. The track-oriented characters of the latest Yamaha R3 offer excellent riding confidence, quick-revving performance, and high-rpm efficiency. A near 50/50 weight distribution – ideal setup for supersport bikes – exacted in the latest Yamaha R3 smoothly takes care of the handling performance. The handlebar crown is made of cast aluminum and presents a natural steering feel, while the fuel tank cover ensures unity between the rider and machine. Moreover, the design provides better aerodynamic efficiency with the combo of fairings (cowlings), windscreen, cross layered wing and air duct work that directs airflow to the radiator; everything is an aesthetic pleasure.
The MT-03 comes from the legendary hyper-naked family and is a true master of torque. It has been developed under the concept of “MTs that stimulate your Pride – The Evolution to a True MT Sibling”. This version of the MT-series carries an aggressive design bringing the bold front face with twin-eye positioned lights and yet another distinct “MT” look. Fuel tank area bodywork is well thought-out, offering a sense of size and volume for a big-bike appearance that accentuates the masculinity of the bike. Additionally, offers a snug fit and comfortable sitting position to the rider. The tightly packed look for the front assembly further emphasizes the “mass-forward” body design image highlighting the best of MT family.
Both the motorcycles, which is going to elevate the supersports experience of Yamaha customers, feature a compact and lightweight diamond frame chassis offering optimum balance of strength and rigidity, neutral handling, and easy maneuverability in traffic. Equipped with the all-aluminum DiASil cylinder with offset design and highly heat resistant pistons, they ensure stable engine performance with excellent heat dissipation and reduced horsepower loss. Additionally, the 573mm long swingarm along with mono-cross rear suspension and Upside-Down Front Forks ensure riding confidence. Not just that, the dual-channel ABS lets you ride confidently on any kind of road, while the powerful disc brakes – 298mm at the front and 220mm at the rear provides excellent stopping power with plenty of feel at the lever.
