5, Dec 2023
ZEE sweeps Promax Asia & Digital Reinvent Awards 2023, clinching 15 awards
Mumbai, 5th December 2023 – Zee Entertainment Enterprises Ltd. (ZEEL), India’s leading content company, has swept the Promax Asia and the Digital Reinvent Awards, bagging a remarkable 9 gold awards and 6 silver at the 2023 edition, for its unparalleled creativity and exceptional work in brand-defining campaigns.
At the Promax Asia 2023 Awards, ZEE5’s ability to craft a compelling invite shone bright. ZEE5’s ‘Kashmir Files’ trailer earned the coveted Best Factual Promo award, while the ‘Main Tajdaar’ video was awarded the Best Visual FX and Compositing for its captivating visuals, and ‘Sa Re Ga Ma Pa Li’l Champs’ bagged a Gold for the Best Reality promo. Additionally, ‘& Prive HD’ earned a gold award in the Best Editing category, while the striking series poster of ‘Ayali’ took home a gold in the Best Key Art category. Adding to ZEE’s accolades, Zee Café’s ‘Breaking Bad’ launch campaign and the ‘CVF Season 3’ launch promo garnered silver awards in the Best Drama Campaign and Best Reality Promo categories respectively. This impressive haul of metals is a testament to ZEE’s dedication to producing innovative and engaging content that resonates with audiences across Asia.
At the Digital Reinvent 2023 Awards, the ‘Pitching to Ashneer Grover’ promo for ‘TVF Pitcher Season 2’secured gold in the ‘Best Use of Influencers Using Social Media’ category. Zee Bangla dominated with their ‘Mother’s Day Campaign’ taking home gold for Micro Video Content. The winning streak continued with their captivating ‘IPL Combat Campaign’ winning gold and ‘Neem Phuler Modhu’ launch campaign securing silver in the coveted Digital Brand Campaign of the Year award. The IPL Combat Campaign’s success extended further with a silver in the Delivery on a Dime category.
Zee Bangla’s ‘Neem Phuler Modhu’ launch campaign secured gold for “Organic Use of Social Media,” while the ‘Mother’s Day Campaign’ earned silver in the same category. Additionally, ZEE5’s ‘Taj: Divided by Blood Official Trailer’ also grabbed a silver under the ‘Best in Promotion & Marketing: Trailer’ category.
Mr. Kartik Mahadev, Chief Marketing Officer – Content SBU, ZEE said, “We are delighted about the wins at the recent Promax Asia and the Digital Reinvent 2023 awards. It has been our constant endeavour to leverage creativity and enable content discovery through compelling, insight-based invites that stand out amidst the clutter and I’d like to thank our internal teams at ZEE and creative partners in bringing this vision to life. These wins underscore the ability of our brands to consistently engage with viewers through a distinct point of view.”
Promax India, the leading community in the nation’s entertainment market, successfully hosted the ‘Promax Asia India Awards 2023’ and the ‘Digital Reinvent 2023’ Awards, which commemorate remarkable accomplishments in the realms of entertainment marketing and design.
- 0
- By Rabindra
23, Nov 2023
ZEE & nasscom forge partnership to support Generative AI Startups
Bengaluru, 23rd November 2023: Zee Entertainment Enterprises Ltd. (ZEE), India’s leading entertainment powerhouse today announced its partnership with Nasscom for its recently launched Generative AI Foundry programme, which aims to foster innovation and growth in the start-up ecosystem. Through the strategic partnership, ZEE’s Technology and Innovation Centre will primarily focus on enabling and supporting co-piloted generative AI solutions for India’s media and entertainment ecosystem.
In a collaborative effort, Nasscom and ZEE’s Technology and Innovation Centre organised a one-day workshop to identify areas of mutual interest and explore synergies for potential partnerships. As part of the workshop, ZEE hosted 14 startups from the Nasscom Generative AI Foundry programme at the ZEE Technology & Innovation Hub in Bengaluru. With this one-of-its-kind initiative, the company aims to foster collaborative growth and empower the select start-ups to succeed in the dynamic AI landscape.
Nitin Mittal, President – Technology & Data, ZEE, said “We are delighted to embark upon this exciting journey in collaboration with nasscom, aiming to shape the future of India’s AI community. The synergy between our endeavours, nasscom’s commitment to nurturing tech startups, and ZEE’s leadership in media innovation signifies more than just a convergence of minds—it represents a fusion of futuristic visions poised to define the industry’s next chapter. As a frontrunner in India’s M&E ecosystem, this partnership stands as a testament to our commitment towards elevating consumer experience by leveraging digital technologies. At ZEE, we believe that collaborations of this nature are instrumental in propelling the growth of startups and fostering innovation in the India’s AI landscape.”
Ankit Bose, Head of Nasscom AI, said “The partnership between both organisations is a significant one for the Generative AI startups. It is heartening to witness excellent initiatives from the industry to collaborate with these startups. The innovative solutions possess the potential to transform various sectors including M&E.”
Nasscom’s Generative AI Foundry programme is aimed at nurturing technology startups in the AI domain to elevate India’s standing in the global Generative AI startup landscape. In a significant stride towards this mission, the programme, in collaboration with over 30 industry organizations and investors, selected 26 promising startups last month. These startups will receive comprehensive support, including mentorship, access to resources, funding, and industry connections, to propel their products to the next level.
As ZEE joins forces with Nasscom, the program is set to chart new frontiers and foster a collaborative environment that stimulates creativity and drives technological advancements. With a presence in 190+ countries offering quality content across multiple platforms and languages, reaching over 1.3 billion viewers, the benefits of the collaboration are set to have a significant influence on the M&E ecosystem in India and beyond.
Being an industry pioneer, ZEE has been consistently introducing an array of tech-centric initiatives in line with the vision and goals laid as part of its strategic vision. Following a tech-first approach, the company has been consistently enhancing its technological capabilities, leveraging AI to disrupt industry norms and provide an unparalleled experience to audiences globally.
27, Oct 2023
Eveready & ZEE join hands for a first-of-its-kind Brand Collaboration
National, 26 October 2023: Eveready, a trusted name in the world of batteries has partnered with ZEE, India’s leading content company to promote its new range of batteries. As part of the brand collaboration, Eveready ULTIMA will feature prominently on ZEE’s popular and homegrown reality shows, including Sa Re Ga Ma Pa, Dance Bangla Dance, Dance Karnataka Dance, and Telugu medium I school. ZEE’s linear channels that are an integral part of the brand association are Zee TV, Zee Sarthak, Zee Tamil, Zee Marathi, Zee Bangla, Zee Kannada, and Zee Telugu.
Eveready ULTIMA will be showcased in reality shows, and the brand’s logo will be integrated into the shows’ set design, graphics, and on-screen promotions. The battery brand has also worked closely with ZEE to create custom content for the shows, such as sponsored segments and product challenges.
Commenting on this announcement, Mr. Anirban Banerjee, Senior Vice President and SBU Head (Batteries and Flashlights), Eveready Industries India Ltd., “We have recently unveiled our new and improved Ultima range of batteries supported by a 360 campaign ‘Khelenge Toh Sikhenge’. The campaign highlights that children in any family can learn valuable life lessons like caring, sharing, love, and equality when playing in daily life with battery-operated toys. Thus to keep the child’s play ongoing effortlessly, our new 400% longer lasting Ultima batteries are just perfect. Our collaboration with ZEE seamlessly aligns with the campaign’s objective and values, as majority of ZEE’s shows are packed with energy, fostering a blend of entertainment while actively nurturing the young talents. Eveready is committed towards its mission to empower the youth with the essential support they require for a brighter and more promising future, and our partnership with ZEE amplifies our ability to achieve this noble endeavour.”
Adding to this, Ms. Niti Kumar, COO – Starcom India said, “At Starcom, we believe that a successful product launch requires a powerful platform that maximises consumer engagement and brand visibility. Such a key communication pillar was vital to drive home Eveready’s new message. ZEE’s reality shows enjoy immense popularity among Indians, which makes it a strong channel for brand collaboration. Accordingly, we forged this first-of-its-kind strategic partnership, which not only introduces Eveready’s robust product offerings but also harnesses ZEE’s expansive reach across diverse regions, languages, and content formats.”
Eveready ULTIMA recently launched its campaign, ‘Kheloge Toh Bahut Kuch Seekhoge’, which highlights the exceptional longevity of Eveready ULTIMA batteries, perfectly suited to power the modern gadgets and appliances that have become an integral part of daily lives.
