5, Dec 2025
Nutrica Launches Digital Campaign for Bee Honey, Promoting Simple Daily Wellness Habits
India, Nov 5: Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has released a new digital video campaign for Nutrica Bee Honey. The film captures how modern Indian families move through their mornings and how a small, natural habit can quietly support everyday health.
The story is set inside a contemporary home. It follows a family navigating a typical start to the day: breakfast being prepared, parents juggling multiple tasks, and a child gearing up for school. Within this familiar rush, Nutrica Bee Honey appears as a routine that fits effortlessly into the flow. The film draws attention to the honey’s purity, its direct-from-beekeepers sourcing, and its ability to bring clean energy and balance to the morning.
The campaign builds on a simple idea. Wellness is shaped by consistent, everyday choices, not dramatic lifestyle changes. A spoon of honey before a workout, a warm drink for immunity, or a quick boost for an energetic child becomes a steady health ritual. The film positions Nutrica Bee Honey as a trusted family essential that works across ages and routines.
Sparsh Sachar, Director and Business Head, FMCG Vertical, Nutrica, said, “Families today want wellness to be easy, intuitive and part of the life they already lead. They are choosing cleaner ingredients and products that genuinely add value to their day. Nutrica Bee Honey sits at the heart of that shift. Its purity, traceable sourcing and nutritional profile make it a simple everyday choice with real benefits for energy, fitness and immunity. With this campaign, we wanted to show honey the way families actually use it, as a dependable part of their daily rhythm.”
Nutrica Bee Honey is available in three variants designed for specific everyday needs and is retailed across 14 cities including Delhi, Mumbai, Pune, and Chandigarh. Multifloral delivers a natural energy lift. Lemon supports morning fitness and weight-management routines. Tulsi strengthens immunity and offers comfort during cough, cold and seasonal changes.
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- By Neel Achary
