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CHERRY HILL, N.J., Mar 4 — Author and entrepreneur Joel Steele is turning personal development into a collective movement. He is pledging to donate $1 million to charity if his Amazon #1 New Release, Life Switch, reaches 1 million copies sold — and readers will help choose the organizations that receive the funds.
“It’s not just about the positive messages and inspiration each reader will get,” Steele said. “It’s what we’re going to be able to do together. And what people can do together is much stronger than what anyone can do alone.”
In Life Switch, Steele challenges the idea that meaningful change comes from outside sources — and instead introduces a concept he calls the “life switch”: an internal, mental game changer that physically impacts how a person shows up in every area of their life.
Steele emphasizes that many people spend years chasing greener pastures without recognizing the value and potential they have right where they are.
“You are your most valuable asset,” he said. “The grass isn’t greener elsewhere. It’s greenest where you plant the most seeds.”
In Life Switch, Steele shares lessons from his own journey — including setbacks that once left him facing jail time and bankruptcy — and outlines three practical steps that will help read
- Realize their potential by shifting their mindset to believe anything is possible.
2. Uncover their passion, which makes them feel most alive.
3. Clearly define their purpose to answer the ultimate question: why they’re here.
According to Steele, when individuals flip their life switch “on,” the impact extends beyond their own success.
The goal, he says, is not just transformation — but contribution.
“By aligning purpose with passion and action, readers not only elevate their own lives, but potentially help generate a $1 million charitable donation chosen collectively by the very community the book inspires,” Steele added.
In Steele’s view, inspiration does not end on the last page. It spreads.
Life Switch: How to Experience the Power of Living ON by Discovering Your Potential, Passion, and Purpose
Publisher: Amplify Publishing
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