Nykaa Reinforces Korean Beauty Portfolio with Exclusive Launch of Illiyoon

Nykaa Reinforces Korean Beauty Portfolio with Exclusive Launch of Illiyoon

Mumbai, Mar 05: Nykaa has strengthened its leadership in the Korean beauty category with the exclusive launch of Illiyoon, a renowned dermocosmetic brand from Amorepacific. The launch marks a significant milestone in the decade-long strategic partnership between the two companies and expands Nykaa’s growing portfolio of Korean skincare brands in India.

 Nykaa has been instrumental in bringing Korean beauty innovations to India since 2016, beginning with the introduction of Innisfree through its collaboration with Amorepacific. Over the years, the platform has introduced several globally popular K-beauty brands including Laneige, COSRX, Sulwhasoo and Aestura, helping shape India’s rapidly expanding Korean skincare ecosystem.

The debut of Illiyoon further strengthens Nykaa’s Korean beauty offering, introducing Indian consumers to a brand known for its barrier-focused, clinically proven dermocosmetic formulations designed for both face and body care. The brand’s products focus on strengthening the skin barrier, improving moisture retention and delivering long-lasting hydration through advanced skincare science.

The growing popularity of Korean beauty in India reflects changing consumer preferences. According to the Nykaa Beauty Trends Report developed with Redseer, Indian consumers are increasingly seeking gentle, clinically backed skincare products that support long-term skin health. With greater awareness around barrier protection, sensitivity and clean formulations, demand for science-led dermocosmetics is steadily rising.

Illiyoon’s formulations feature patented technologies such as Soy-Ceramide and Ceramide Skin Complex™ 2.0, designed to reinforce skin resilience and support healthier-looking skin. Among its most popular offerings are the ATO Lotion and ATO Concentrate Cream, known for their gentle, fragrance-free formulas suitable for sensitive and dry skin across age groups.

Over the past decade, Nykaa has built one of India’s largest Korean beauty portfolios through its dedicated Korean Beauty Store online and a network of over 280 retail stores nationwide, enabling wider access to premium global skincare brands.

Commenting on the launch, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said the partnership with Amorepacific has played a key role in shaping India’s K-beauty landscape.

“Our decade-long partnership with Amorepacific has played a defining role in shaping India’s K-beauty journey. Together, we have introduced beloved brands like Laneige, Aestura, Innisfree, Sulwhasoo and COSRX to Indian consumers, catalysing the K-beauty phenomenon in the country. The launch of Illiyoon marks the next chapter in this journey as Indian consumers increasingly prioritise barrier health and sensitive-skin solutions,” he said.

Echoing similar sentiments, Paul Lee, Managing Director and Country Head, Amorepacific India, said the company values its long-standing collaboration with Nykaa.

“We deeply value our decade-long partnership with Nykaa, through which we have played a meaningful role in introducing and shaping the K-Beauty movement in India. With consumers becoming more informed and ingredient-conscious, demand for clinically proven, barrier-focused skincare continues to grow. Following the successful launch of Aestura, we are delighted to introduce Illiyoon as our second K-derma brand in collaboration with Nykaa,” he said.

Illiyoon has launched in India with a curated range of globally trusted products including ATO Lotion, ATO Concentrate Cream, ATO Top to Toe Wash, ATO Gentle Toner, Gentle Foaming Facial Cleanser, Fresh Moisture Lotion, and Stretch Mark Cream.

The brand is now available exclusively on Nykaa’s website and mobile app, offering Indian consumers access to advanced Korean dermatological skincare designed for comfort, hydration and long-term skin health.