Greater Noida, April 15: CNH, a global leader in agriculture and construction equipment, launched its new CSR initiative, ‘Sarovar Sanrakshan’ (pond conservation), at Sunpura, Greater Noida, near its Tractor and Engine manufacturing plant. The project aims to rejuvenate the heritage Bhola Rawal Pond and transform it into an ecologically balanced and vibrant public space that promotes water conservation, biodiversity, and community wellbeing.
The Bhola Rawal Pond Restoration Project will focus on the ecological restoration of the 6.77-hectare water body, including enhancements to aquatic ecosystem functions. The initiative will also improve community health and safety by mitigating environmental hazards such as foul odors and insect breeding. Through the adoption of green infrastructure, including plantation drives, wetland systems, and solar lighting, the project seeks to promote environmental sustainability. It will also support long-term community ownership through a village-led water body management committee.
Commenting on the initiative, Ravi Kundra, Director Manufacturing (Agriculture), CNH India said,
“Sarovar Sarankshan embodies our long-term commitment to responsible growth and sustainable community development in India. Water bodies are critical ecological assets that sustain biodiversity, strengthen climate resilience, and directly impact public health and livelihoods. Through the restoration of the Bhola Rawal Pond, we are not only revitalizing a historic water resource but also creating a scalable, community-driven model for integrated water management. Our focus is on building ecological balance while empowering local stakeholders to take collective ownership for its sustained preservation.”
Aligned with CNH’s CSR guidelines and broader sustainability commitments, the initiative contributes to the United Nations Sustainable Development Goals, particularly SDG 6.6 on protecting and restoring water-related ecosystems and SDG 13 on Climate Action. The program was launched in the presence of members of the CNH Noida Plant leadership team – Sandeep Gupta, Director Sales (Ag), Sanjay Shridhar, Director Supply Chain, Rajender Chaudhry, Director Parts and Service, along with India CSR lead Kavita Sah &project implementation partner, ISAP India Foundation officials, Naveen Jha, Ashish Tiwari and Manish Paithankar.
