Bengaluru, India May 06: MoEngage, India’s #1 AI-native Customer Engagement Platform, today announced a strategic partnership with Swiggy, India’s pioneering on-demand convenience platform. Through this collaboration, MoEngage will empower Swiggy to enhance customer experiences through relevant engagement based on user preferences.
With a trusted brand serving millions of users across the board, Swiggy selected MoEngage to further strengthen its customer engagement capabilities at scale. The platform’s enterprise-grade capabilities will help Swiggy automate customer journeys.
The partnership has already delivered a measurable impact. By leveraging MoEngage’s automation capabilities, Swiggy’s marketing team has significantly reduced manual effort, thus allowing them to focus on strategy and creative innovation rather than operational overhead.
“At Swiggy, our ambition is to make every customer interaction feel relevant, timely, and valuable,” said Niranjan Sane, AVP – Growth at Swiggy. “MoEngage gives us the scale, reliability, and AI-driven intelligence to do exactly that. The platform’s capabilities have enabled us to engage more effectively, while maintaining a robust security framework.”
Along with omnichannel capabilities, Swiggy is also leveraging MoEngage’s Merlin AI Agents to enhance customer engagement across its platform. The Content AI Agents enable Swiggy to create push notifications and in-app messages.
“Swiggy represents the future of customer engagement, a brand that understands that relevance at scale requires intelligence, not just volume,” said Raviteja Dodda, CEO & Co-Founder of MoEngage. “We’re proud to partner with brands that are embracing AI-native platforms to transform how they connect with customers.”
Looking ahead, Swiggy plans to explore MoEngage’s Merlin AI Decisioning. This feature of Merlin AI is designed to help brands optimize their engagement strategies and improve campaign effectiveness.
