New Delhi, July 30: India’s gold demand witnessed a 6% decline in the second quarter, mainly due to the impact of higher gold prices on jewellery purchases. Consumers became more cautious as increased prices affected affordability and influenced buying decisions.
Despite the slowdown in overall demand, investment interest in gold remained strong. Consumers continued to view gold as a reliable store of value and a safe investment option amid economic uncertainty and changing market conditions.
The latest trend highlights a shift in consumer behaviour, with buyers focusing more on value and affordability while maintaining their long-standing trust in gold. Jewellery demand faced pressure, but investment products such as gold bars and coins continued to attract interest.
Market experts believe that future gold demand will depend on price movements, economic conditions, and seasonal factors such as upcoming festivals and wedding celebrations. While high prices may continue to influence jewellery purchases in the short term, strong investment demand is expected to provide support to the gold market.
Gold continues to hold a special place in India, representing not only cultural tradition but also financial security for millions of households.