22, Apr 2025
EmbedUR Systems and Infineon Showcase Edge AI in Voice Object and Facial Recognition

India – April 22nd, 2025 – At Embedded World 2025, embedUR systems, a leader in embedded systems and Edge AI solutions, partnered with Infineon Technologies to unveil two innovative Edge AI demonstrations powered entirely by the PSOC™ Edge platform. These live showcases drew significant attention for their real-time responsiveness, ultra-low power operation, and practical use cases across consumer and industrial applications.

Voice-Activated Object Recognition + Recipe Generation
The first demo featured wake word detection and real-time object identification. Attendees activated the Edge AI system with a voice command, then presented an image featuring various ingredients. The AI identified the objects in real time and generated a relevant recipe suggestion—all processed locally on the PSOC™ Edge platform without cloud dependency. This demo illustrated the potential for intuitive, AI-powered user experiences in smart home devices.

Facial Recognition with Mobile-Based Registration
The second demo introduced a facial recognition use case with mobile onboarding. embedUR developed a companion mobile app allowing users to upload and register their facial profiles. Once registered, the PSOC™ Edge platform could detect and recognize these users in real time, running all AI inference locally on the board. This fully edge-based authentication solution demonstrated secure, low-latency identity recognition for consumer and industrial systems.

“Our collaboration with embedUR systems showcases the power of PSOC™ Edge in enabling real-time, power-efficient Edge AI applications,” said Omar Cruz, Senior Manager at Infineon Technologies. “These demos highlight how our platform accelerates intelligent automation for smart home, consumer, and industrial use cases.”

“At embedUR, we’re focused on making Edge AI real—delivering practical, production-ready solutions that run on today’s silicon,” said John Marconi, VP of Technology at embedUR systems. “The work we’ve done on Infineon platforms demonstrates how edge intelligence can be deployed quickly and securely, whether it’s voice-activated control or face-based access—all without relying on the cloud.”

Edge AI Innovation Powered by PSOC™ Edge
Infineon’s PSOC™ Edge family enables intelligent, always-on AI applications with hardware-accelerated neural network processing, a Cortex®-M55 core with Helium DSP support, and robust security features. Designed for consumer and industrial applications, the platform provides a seamless AI development experience, empowering developers to build fast, secure, and power-efficient solutions at the edge.

embedUR systems: Engineering the Edge AI Experience
embedUR systems designed, optimized, and deployed both showcased demos, integrating real-time voice and vision AI inference entirely on the PSOC™ Edge platform. With deep expertise in embedded software, AI model development and quantization, and real-time systems, embedUR enables companies to bring high-performance, AI-powered products to market faster—without requiring extensive in-house AI engineering. For Infineon customers, embedUR offers full-stack engineering support from mobile app integration and AI model tuning to deployment and system-level optimization.

More AI at the Edge: embedUR’s Broader Demo Showcase
In addition to the joint demos with Infineon, embedUR showcased a wide range of Edge AI applications at their own exhibit, running on various industry-leading AI silicon platforms such as the PSOC™ Edge from Infineon. These demonstrations reinforced embedUR’s ability to deliver efficient, high-performance AI on memory-constrained, low-power devices.

22, Apr 2025
Maxvolt Unveils Smart Lithium Inverter Series at Ride Asia 2025

Maxvolt Industries Energy Limited, one of India’s leading lithium battery manufacturers, participated in Ride Asia 2025, at Pragati Maidan, New Delhi. Showcasing its commitment to innovation in energy solutions, Maxvolt marked its presence at Hall No. 5, Stall No. A 43 with the grand launch of its latest product the “Smart Lithium Inverter Series.”

The newly launched Smart Lithium Inverter Series is a highly intelligent device aimed at new-age and compact energy storage systems for all kinds of power backup needs. This smart inverter is compatible with lithium and lead batteries and is a future-ready solution for residential and commercial applications.

With smart charging and discharging capabilities, pure sine wave output, and a lightweight, compact body that is wall-mount compatible, the inverter reflects Maxvolt’s focus on combining functionality with intelligent design. The product is being introduced in 12V, 24V, and 48V variants, with rated power outputs of 1200W, 3000W, and 5000W, respectively, making it suitable for a wide range of backup applications.

On this launch, Mr. Satendra Shukla, Chief Business Officer of Maxvolt Energy, said, “We are committed to making India the land of clean, efficient, intelligent energy solutions,” he said, “This new series of Smart Lithium Inverter is a great example showcasing the vision of Maxvolt that is combining innovation with practicality to provide smarter backup solutions for modern India.”

Also, Ravneet Singh Bittu, Minister of State for Railways and Minister of State for Food Processing Industries, visited the stall of Maxvolt and praised the innovative clean energy solutions by the company.

The participation at Ride Asia 2025 and the unveiling of the new inverter line underscore Maxvolt’s role as a pioneer in the energy storage sector. With a sharp focus on sustainability, smart technology, and performance, Maxvolt continues to lead the way in building a greener, more energy-efficient India. 

22, Apr 2025
Earth Day Call to Take Green Pledge to Enrich Biodiversity and Fight Climate Change

The theme for Earth Day 2025, ‘Our Power, Our Planet,’ aims to support the tripling of renewable energy by 2030 and also calls on individuals and communities to take meaningful action through education, advocacy, and hands-on environmental initiatives. The UN Environment Programme’s Earth Action Pledge encourages people and organisations to share their commitment on social media by taking steps that contribute to environmental protection. Among the many ways to participate, planting a tree remains one of the most impactful gestures to support nature.

This is at the heart of what Grow-Trees.com, the social enterprise focused on afforestation, is championing this year. To mark Earth Day 2025, Grow-Trees.com is inviting individuals and corporate entities to take a green pledge through their official website, https://www.grow-trees.com. Users can enter their name, mobile number, and email address to commit to planting trees and advocating for change. “By making conscious choices, planting trees, reducing waste, and conserving resources, we can restore what’s been lost. Together, we can reverse the damage and create a healthier, greener world- for today and future generations,” reads the pledge. Those wishing to greet loved ones with trees this Earth Day can also click on the relevant link and select from a wide range of projects listed on the website.

Some of their initiatives include Trees for Elephants® in Singhbhum, Jharkhand, Trees for Tigers® around the Pench Tiger Reserve and the Sundarbans National Park, Trees for Leopards®, Nainital, and Trees for Hornbills™ at Phek, Nagaland, India, all aimed at strengthening wildlife habitats. Meanwhile, projects like Trees for Ram Bhoomi® and Trees for Delhi are focused on improving the ecological balance in urban areas. Internationally, Grow-Trees.com works in Uganda through its Trees for Refugee Wellness programme, in Lela Village, Indonesia with Trees for Sunda Pangolins, and in West Usambara, Tanzania with Trees for Colobus Monkeys. Tree species for each location are carefully selected to match the local ecology and support habitat needs.

The contributors will receive an eTreeCertificate®, recognising their support for nature.

 “We remain committed to expanding green cover and helping the planet to breathe better. This Earth Day, we are renewing our efforts to expand our reach, involve more communities, and continue our role in addressing environmental challenges,” says Pradip Shah, co-founder of Grow-Trees.com.

As part of its efforts, Grow-Trees.com has already planted 20,497,414 trees as of April 2025, which, upon maturity, are expected to absorb 409,948,280kg of CO₂ annually. Further, its projects have generated 1,691,037 employment days through community engagement.

22, Apr 2025
Tommy Hilfiger Lands in Mumbai for Stylish In-Store Talk and Bollywood Dinner

Mumbai, 22 April 2025: Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces Mr. Tommy Hilfiger’s visit to Mumbai, India, on April 15, 2025, for a vibrant day of fashion, cultural exchange, and connection – reinforcing the brand’s presence in one of the world’s most dynamic style capitals.

The day began with a visit to the TOMMY HILFIGER store at Jio World Drive, located in the heart of Mumbai’s luxury shopping destination, the Bandra Kurla Complex. There, Mr. Hilfiger participated in a panel discussion moderated by Indian creative force Sarah-Jane Dias, and Bollywood actress, model and philanthropist Manushi Chhillar. The conversation explored style, fashion and global influence – uniting icons from both American and Indian fashion cultures.

Later that evening, Mr. Hilfiger hosted a dinner at the Taj Chambers, nestled within the legendary Taj Mahal Palace Hotel. With sweeping views of the Gateway of India and the backdrop of the Arabian Sea, the intimate affair was a curated celebration of culture, glamor and style. The evening brought together India’s foremost cultural tastemakers–from Bollywood icons and A-list celebrities to fashion power players, influential top-tier media, and industry insiders. Guests included Karan Johar, Sara Ali Khan, Ibrahim Ali Khan, Aditya Roy Kapur, Shikhar Dhawan and Guru Randhawa.
22, Apr 2025
Sumadhura Group Forays into South Bengaluru with Iconic Project, Eyes 500 Crore Revenue

Bengaluru, April 22nd 2025 – Sumadhura Group, one of South India’s leading real estate developers, has officially announced its debut in South Bengaluru with the launch of project Codename Uru—the group’s tallest residential development in the city, located in Kenchanhalli. Spread over 3.25 acres of land and inspired by the rich culture and heritage of Karnataka, this landmark project is expected to generate a topline of 500 crore.  The project will be ready for possession by December 2029.

Codename Uru is a thoughtfully planned residential project, offering 297 well-designed 2 and 3 BHK homes across two towers rising 28 floors, with 80% of the total area dedicated to open spaces for a harmonious and spacious living experience. This project distinguishes itself not only by its towering presence but also through its unique design philosophy, which marries modern living with elements drawn from Karnataka’s traditional architecture. Rooted in the rich cultural tapestry of Karnataka while embracing modern design principles, Codename Uru artfully combines the enduring beauty of historic sites like Hampi and Vijayanagar among others with contemporary style, achieving a harmonious blend of tradition and modernity.

Located in Kenchanhalli along Mysore Road, this development is surrounded by rapidly growing social infrastructure and offers excellent connectivity to key parts of the city. Major landmarks such as the Jnanabharathi Metro Station, NICE Road, and Metro Cash & Carry are easily accessible—just a one-minute drive to the metro station and five minutes to Metro Cash & Carry. The project also enjoys close proximity to the sprawling 1,200-acre Bangalore University, enhancing its appeal for residents seeking convenience and connectivity.

One of the standout features of the project is its expansive 22-feet-long balconies, offering ample space for relaxation, outdoor seating, or personalized décor. Additionally, the project seamlessly integrates biophilic design at its core, featuring over 10 themed lush gardens to create a greener, healthier, and more serene living environment. The project also boasts of  a modern clubhouse—‘Club Sumadhura’– Bengaluru’s first clubhouse inspired by Carnatic heritage—offering over 50 thoughtfully curated amenities that promote a community-centric, active, and tranquil lifestyle.

Sharing his thoughts on this expansion, Mr Madhusudhan G, Chairman & Managing Director of Sumadhura Group, said: “South Bengaluru has emerged as a vibrant growth corridor, and our foray into this region with this landmark project marks a significant milestone in our journey. As a brand deeply rooted in excellence and high-quality, we see this expansion as a natural step in our vision to create strategically developed and lifestyle-focused communities across Bengaluru. Our aim is to strike the perfect balance between modern urban living and the rich cultural ethos of Karnataka. With each project, we aspire to shape the city’s skyline while nurturing environments where people can truly thrive. As Bengaluru continues to grow as a global city, the future of real estate lies in creating sustainable, connected, and community-centric spaces. At Sumadhura, we remain committed to leading that transformation—bringing quality, integrity, and design excellence to every corner of this dynamic city.”

With this launch, Sumadhura Group reinforces its commitment to delivering premium, community-focused developments that seamlessly blend prime location, excellent connectivity, and an elevated lifestyle.

22, Apr 2025
Effective NEET 2025 Prep: 8 Proven At-Home Strategies to Excel

New Delhi, 22 April 2025 – With over 23 lakh students expected to appear for NEET 2025, India’s most competitive medical entrance exam demands not just hard work but also smart, disciplined preparation. For aspirants studying at home, having a focused strategy can make all the difference. Eight proven techniques, supported by academic experts and past toppers, offer a clear roadmap to success.

The first step is creating a realistic and structured study plan that breaks the vast NEET syllabus into manageable daily, weekly, and monthly goals. Balancing study time with adequate rest, prioritising weak areas, and building in revision slots can lead to consistent progress. NCERT textbooks, especially for Biology and Chemistry, remain the foundation of NEET preparation — students should study every chapter thoroughly and master all diagrams and in-text questions.

Regular practice through previous year question papers (PYQs) and mock tests under timed conditions is essential to build exam temperament and refine time management skills. After each test, analysing mistakes and identifying weak areas is crucial for continuous improvement.

Smart revision techniques — including flashcards, mind maps, and spaced repetition — support long-term retention. Managing time efficiently during both preparation and the exam, along with practicing strategic skipping of time-consuming questions, helps maximise scoring potential.

Equally important is maintaining a healthy routine. Good sleep, balanced nutrition, and light physical activity contribute significantly to mental focus and resilience. Connecting with peers, online mentors, or discussion forums can provide motivation and diverse learning perspectives. Staying updated with official NEET announcements is vital to avoid any last-minute surprises.

NEET is not just a test of academic knowledge — it’s also a test of endurance, strategy, and self-belief,” said Mr Nikhil Sachan ,Director, Careerkick Services. “It is crucial for students to develop a disciplined approach to studying, but also to maintain their physical and mental well-being throughout their preparation. With the right balance, structured approach, and a commitment to continuous learning, even students preparing from home can rise to the challenge and secure a place in the medical college of their dreams. The key is not just hard work, but working smartly and staying motivated through the process.”

With determination, structure, and the right mindset, aspirants can confidently prepare for NEET 2025 and take a decisive step toward a rewarding medical career.

22, Apr 2025
Valentino Garavani Locò Bag: A Celebrity Style Staple

The Valentino Garavani Locò Bag, a modern classic and the ultimate expression of understated glamour, effortlessly blends timeless elegance with contemporary take. With its structured silhouette, soft leather craftsmanship, and the house’s signature metal VLogo magnetic closure, the Locò is designed to transition seamlessly from day to night, making it an indispensable companion for the modern woman. 

Whether styled as a statement piece or a daily essential, the Locò Bag illustrates versatility and sophistication. 

Bollywood star and fashion icon Alaya F and Shalini Passi were recently spotted carrying the Valentino Garavani Locò Bag. 

22, Apr 2025
Barista Coffee Unveils ‘Mango’s Got Talent’ to Celebrate Summer Across India

New Delhi, 22nd April 2025 – Barista Coffee Company, India’s second-largest coffee chain with over 465+ outlets across 160+ cities, is bringing the ultimate summer indulgence to its patrons with the launch of its vibrant Mango Festival – “Mango’s Got Talent.”

Mango holds a special place in the hearts of Indians. The king of fruits is celebrated for its rich, indulgent flavor and limited seasonal availability. It is one of the most eagerly awaited fruits of the year carrying deep cultural and emotional significance—evoking memories of carefree summer days, childhood treats, and the vibrant buzz of local markets.

In a tribute to this iconic fruit, Barista has launched a specially curated mango-themed celebration, blending nostalgia with innovation to offer guests a refreshing and memorable seasonal experience.

In celebration of the king of fruits in all its splendor, this carefully planned festival offers a cool selection of drinks and treats with mango flavors that will cool you off and make you feel happier. The Mango Cream Cheese Pastry, Mango Affair, and Mango Bubble Rush are the three thrilling star products that are highlighted.

Mango’s Got Talent is our way of celebrating the joy of summer with a fruit that is loved by all. We wanted to create something that not only reflects the season but also delights our customers with every visit. This festival is a perfect blend of nostalgia, creativity, and indulgence,” Rajat Agrawal, CEO of Barista Coffee, expressed his thoughts about the launch.

The Mango’s Got Talent campaign, which combines innovation and flavor to provide consumers with a delectable respite from the heat, is curated to inspire joy, nostalgia and the distinct character of Indian summers. All Barista cafés are currently hosting the Mango’s Got Talent festival.

22, Apr 2025
MAHLE: Bionics Boosts Air Conditioning Efficiency

MAHLE presents a pioneering bionic radial blower for automotive air conditioning systems that improves efficiency while significantly reducing noise development. The development, which has been specially designed for vehicles with challenging installation space, has been guided by an example from nature: The aerodynamic shape of the fan blades has been modeled after the fins of a penguin, which glide swiftly and quickly through the water. Thanks to this innovative design, the bionic fan is 4 decibels (dB) or 60 percent quieter in comparison to similar components. At the same time, it is around 15 percent more efficient as the motor requires less energy due to the optimized design. MAHLE is setting a new benchmark with this innovation. “The development of the new bionic radial blower underscores our comprehensive systems expertise in thermal management and benefits from the use of artificial intelligence,” said Jumana Al-Sibai, member of the MAHLE Group Management Board and responsible for the Thermal and Fluid Systems business unit. The bionic radial blower can be used in all passenger car classes as well as in light and heavy-duty commercial vehicles. The technology group is presenting the innovation to the public for the first time at the Auto Shanghai trade fair in China. The motor show is taking place from April 23 through May 2, 2025 at the National Exhibition and Convention Center (NECC) in Shanghai.

Modeled on nature and AI-supported design

Evolution has equipped the penguin with fins that allow it to glide through the water with minimal resistance and, therefore, ultrahigh efficiency. The fin shape served as a model in the optimization process of the impeller of our radial blower,” said Dr. Uli Christian Blessing, Vice President R&D Thermal and Fluid Systems at MAHLE. The Group has already used nature as a guide on several occasions in the past. The bionic cooling plate and bionic high-performance fan for electric vehicles enable the automotive supplier to improve efficiency considerably.

The most crucial factor in the rapid development process was a company-owned AI tool. “The application of artificial intelligence has been enormously useful in the optimization of the bionic radial blower. Our engineers guided the AI and provided it with data and information, enabling it to create more than 30 million virtual designs in a very short time,” explained Uli Blessing. “Internally, we are referring to this as ‘superhuman engineering’.” The MAHLE engineers were able to use this to work out the perfect shape and positioning of the fan blades and quickly produce prototypes.

Space-saving and efficient solution

The bionic radial blower sits in front of the evaporator and makes the design of the air conditioner symmetrical and narrow. This creates more space for other components, a crucial advantage especially in battery electric vehicles. This development by MAHLE therefore represents an innovative alternative to conventional fans.

MAHLE at Auto Shanghai 2025

Visitors to Auto Shanghai can see the new bionic radial blower for the first time at the MAHLE stand in Hall 1.2 of the National Exhibition and Convention Center in Shanghai. Also to be discovered are the bionic high-performance fan for particularly demanding fuel cell and battery electric vehicles, as well as the bionic battery cooling plate for electrified vehicles. At the center of the 300 m2 MAHLE stand is a technical demonstrator that provides a simple and clear explanation of the importance and the connection between the electric powertrain and thermal management system. Electrification, thermal management, and components for efficient, clean combustion engines are the three fields of the future that MAHLE is pursuing as part of its strategy MAHLE 2030+ for the future of mobility.

22, Apr 2025
World Earth Day Urges United Action for a Sustainable Future

By Mr. Praveen Kakulte, CEO, Powercon Group

As we mark World Earth Day, we are reminded that the challenges we face are not just environmental, but deeply interconnected with the way we live and grow. The increasing demand for energy, food, and infrastructure is coming up against the limits of our planet’s resources, and the impacts of climate change are becoming ever more apparent. It’s clear that we need to rethink traditional growth models.

Renewable energy is central to this transition, but adopting it at scale is only part of the solution. We must also focus on improving efficiency, storage, and accessibility. Governments must take decisive action through forward-thinking policies, targeted incentives, and robust infrastructure investments to create an enabling environment for sustainable growth. Their leadership is critical in setting the pace of change and driving large-scale transformation. Currently, nearly 80% of the world’s energy still comes from fossil fuels; this underscores both the scale of change needed and the immense opportunity we have to accelerate the energy transition.

This year’s theme, ‘Our Power, Our Planet’, reinforces that sustainable change requires a shared commitment. When industries, governments, and communities come together with purpose and urgency, we can build a future where both people and the planet thrive.”