Category Archives: Entertainment

This Friday: Screams, Smiles & Spirit at PVR INOX

I Know What You Did Last Summer. Smurfs. Saiyaara. Tanvi the Great. Sarbala Ji. Ye Re Ye Re Paisa 3. Junior. Janaki v/s State of Kerala. Nintama Rantaro. Bhaag Milkha Bhaag.

Big emotions deserve a big screen, and this weekend delivers just that. From horror revivals and animated joyrides to courtroom drama and biopic comebacks, these are stories that demand to be felt with an audience.

I KNOW WHAT YOU DID LAST SUMMER
They thought the past was buried. But some secrets don’t stay dead. With original stars Jennifer Love Hewitt and Freddie Prinze Jr. returning, a new generation gets pulled into a nightmare that never really ended. A fresh chapter in horror with shadowy corners, flickering lights, and the unease of something (or someone) lurking close. Director Jennifer Kaytin Robinson heightens the suspense while keeping the franchise’s legacy intact. It’s moody, violent, and atmospheric in all the right ways. The tension builds with every scene, keeping you guessing till the final breath. If you’re a fan of high-stakes horror with a nostalgic twist, this one’s a must-watch. And in 4DX, even your heartbeat won’t be safe.

SMURFS
Rihanna lends her voice to Smurfette in this vibrant new musical chapter that brings the tiny blue heroes into a big-screen world full of rhythm, colour, and heart. When Papa Smurf is kidnapped, Smurfette leads a daring rescue mission through magical terrain, finding herself along the way. With infectious songs, laugh-out-loud moments, and a message about courage and community, this film is a joyful ride for all ages. It’s a visual treat that brings Smurf Village to life like never before. PVR’s immersive formats enhance every glittery spell and cartoon bounce, making it a visually spectacular family outing. It’s pure, blue-hearted joy.

SAIYAARA
Mohit Suri’s Saiyaara is rooted in longing, silence, and song. Ahaan Pandey and Aneet Padda make their debut as lovers separated by distance, time, and the weight of what was left unsaid. Set against a moody backdrop of city lights and missed chances, the film traces their individual journeys to healing, and the memories that refuse to fade. With a soundtrack that aches in all the right places and visuals that stir something deep, this one’s for the romantics. Suri crafts a world where heartbreak echoes in every change, and the smallest gestures carry the loudest meaning. For those who’ve loved deeply and lost louder, this story will stay long after the credits roll.

TANVI THE GREAT
A daughter’s promise. A father’s dream. Tanvi the Great follows a neurodivergent girl’s extraordinary journey to the Siachen Glacier to honour her Army father’s legacy. Directed by Anupam Kher, the film balances emotional intimacy with breathtaking scale, capturing both the struggle and serenity of her mission. With moving performances from Shubhangi Dutt, Anupam Kher, Boman Irani, and Jackie Shroff, the film explores identity, resilience, and inner strength. It’s as much about the journey within as it is about the climb itself. With sweeping cinematography and a moving musical background, the film leaves you both uplifted and awed.

SARBALA JI
A wedding, a rivalry, and a whole lot of confusion, Sarbala Ji brings together Sargun Mehta, Gippy Grewal and Ammy Virk in a Punjabi comedy full of chaos and heart. When two families collide in the lead-up to a wedding, friendships are tested, alliances form, and love gets tangled in tradition. With lively songs, one-liners, and the charm of Punjab woven into every scene, this is a crowd-pleaser that’s best enjoyed with friends and family. It’s a full-on celebration of culture, community, and good old-fashioned family drama, with plenty of laughs along the way. The kind of film where dhol meets heartbeats.

YE RE YE RE PAISA 3
The madness is back, and louder than ever! Ye Re Ye Re Paisa 3 brings back the fan-favourite squad of hustlers for another round of mistaken bags, wild disguises, and plans that spiral hilariously out of control. Sanjay Narvekar, Siddharth Jadhav, Umesh Kamat, and Tejaswini Pandit bring energy and chaos to this new adventure, where nothing goes as planned and every laugh lands harder with a theatre full of people. Director Sanjay Jadhav keeps things fast, fun, and predictable, just the way this wild ride needs to be. A perfect pick-me-up for the weekend that doesn’t take itself too seriously, and doesn’t need to.

JUNIOR
Some questions about your past change your future. Junior is an epic drama that follows a young man uncovering his father’s untold story. What starts as a search becomes a journey through memories, lost letters, and lives never lived. With Genelia Deshmukh and Sreeleela anchoring the emotional arc, and visuals by KK Senthil Kumar adding grandeur, the film merges nostalgia with discovery. The past and present blur as the protagonist pieces together not just the father’s identity, but his own. Following themes of family, forgiveness, and fate, it’s a reflective, resonant tale made for cinemas.

JANAKI V/S STATE OF KERALA
Janaki v/s State of Kerala is a gripping legal drama that puts one woman’s fight for justice at the centre of the frame. Anupama Parameswaran delivers a performance layered with restraint and emotional power, while Suresh Gopi stands tall as the lawyer whose presence commands every scene. Director Pravin Narayanan crafts a world where power is unchecked, empathy is rare, and the truth is a battleground. The courtroom sequences unfold with the tension of a thriller and the weight of lived reality. This isn’t just Janaki’s story, it’s a voice for those who’ve been silenced too long. Unflinching, powerful, and made for the big screen.

NINTAMA RANTARO: INVINCIBLE MASTER OF THE DOKUTAKE NINJA
The ninjas of our childhood are back, and they’re in for their biggest test yet. When their beloved teacher goes missing after a mysterious duel, Rantaro and his friends must step up, face a clever new rival, and bring him home. What follows is a whirlwind of tricks, traps, and laugh-out-loud moments, all rooted in a story about courage, friendship, and never backing down. With its classic hand-drawn charm and fast-paced fun, this Japanese anime adventure is a treat for fans old and new. Shown in original Japanese with English subtitles, it’s a rare big-screen release that stays true to its spirit while delivering pure joy. For families, fans, and anyone who grew up on ninja dreams, this one’s not to be missed.

BHAAG MILKHA BHAAG (RE-RELEASE)
Some stories never slow down. Farhan Akhtar’s unforgettable portrayal of Milkha Singh returns to the big screen, reminding us of what it means to rise, run, and rise again. Rakeysh Omprakash Mehra’s biopic still impresses with its scale and soul, tracing Milkha’s journey from Partition’s horrors to Olympic greatness. With songs that stay with you, scenes that still push you to the edge of your seat, and a spirit that hasn’t aged, this re-release is a cinematic celebration of courage. The emotions still hit like the first time. Witness it again, this time, with the collective cheer of the audience around you.

NIKITA ROY
Some darkness doesn’t stay buried. Nikita Roy pulls you into a world where faith, fear, and the unexplained collide. Sonakshi Sinha leads the charge in this gripping psychological thriller, playing a woman caught in the web of a spiritual healer whose power runs deeper than belief. Directed by Kussh S Sinha, with Paresh Rawal and Arjun Rampal adding gravitas, the film keeps you guessing till the very end. Secrets unfold, tension builds, and reality blurs into something far more sinister. It’s a chilling dive into the unknown—one that lingers long after the credits roll.

THIS FRIDAY. DON’T STREAM IT. FEEL IT.

Only at PVR INOX.

Experience a Day in the Life of a Smurf in the Magical Belgian Woods

Experience a Day in the Life of a Smurf in the Magical Belgian Woods

To celebrate the upcoming release of Paramount Animation’s Smurfs, two families will experience life as a Smurf in the Belgian woods – the origin of the beloved blue characters – bookable as an Airbnb Experience this summer.

Hosted by Nicolas Tytgat, grandson of the legendary Belgian Smurfs creator Peyo, and co-hosted by Papa Smurf, the 4-hour experience at Papa Smurf’s House will see guests take part in a series of Smurf-tastic activities inspired by the new film.Bookings will open on 16 July 2025 at 3:30 PM IST .

16 July 2025, India: This summer, in celebration of the upcoming release of Smurfs, from Paramount Animation, Airbnb is inviting two families to become three apples tall and experience life as a Smurf for the day in the Belgian woods – the origin of the beloved blue characters – bookable as an Airbnb Experience.

The 4-hour experience will see guests embark on a series of delightful Smurf-inspired activities, where they will learn how to live like a Smurf. From decorating your own hat and trying your aim at archery, to busting out the viral dance routine from the new movie, it will be a day of blue magic, where guests don’t have to worry about Gargamel.

With Papa Smurf away on his adventures from the Smurf’s village as seen in the new film, host Nicolas Tytgat – grandson of The Smurfs creator Peyo – will guide guests through these charming activities and immerse them in the enchanting world of the Smurfs.

Taking place on Sunday August 3, 2025, guests will dress, explore, eat and dance like a Smurf for the day:

Welcome: Guests will enter the forest and arrive outside Papa Smurf’s mushroom house – where they will be greeted by the host.

Fuel with a smurfberry drink: To fuel themselves for the day, guests will have the first-ever taste of a Smurfberry drink, a delicious purple berry refreshment beloved by Smurfs and said to be their primary source of energy.

Make your own smurf hat: Stepping inside the home to kick off the day’s activities, guests will gather around Papa Smurf’s table to customise their very own Smurf hats, which they’ll wear throughout the day. Adventurous guests can even get a sneak peek at Papa’s home while he’s away.

Try your hand at archery: Outside the mushroom and through the forest, guests will then explore their beautiful surroundings and practice woodland archery with the host.

A feast fit for a Smurf: Guests will take a break from activities to feast on a wholesome and delicious Smurf-inspired picnic, from blue Smurfberry cakes to french fries – Smurfette’s favourite snack.

Dance like a Smurf star: Once their food has settled, guests will take to an open-air forest stage, where a Smurf-trained choreographer will teach them a dance routine as featured in the new film, worthy of a Smurf Village celebration.

Farewell: The experience ends on a sweet note with Smurfberry ice cream and a heartfelt farewell from the host. Each family will leave with their custom Smurf hats and memories to last a lifetime.

Clement Eulry, General Manager of France and Benelux at Airbnb, said: “We’re so excited to bring The Smurfs back to the Belgian countryside – the place that inspired Peyo all those years ago – as part of our completely reimagined Experiences. The Experience is a unique way to showcase Belgium’s beauty at a time when families are looking to unplug and connect with nature. With over 80% of family travelers¹ choosing destinations based on an experience offered there, Airbnb makes it easy to explore hidden gems — whether living like a Smurf in the Belgian woods or embracing unique and local experiences.”

Nicolas Tytgat, Airbnb host, said: “I grew up surrounded by the magic of the Smurfs, so to bring fans to Belgium, the birthplace of the Smurfs, and into the world that my Grandad created, is something truly special. This is a one-of-a-kind experience, and I cannot wait to share this moment and our family stories with Airbnb guests.”

Irene Trachtenberg, SVP Global Marketing Partnerships, Paramount Pictures, said: “We’re thrilled to bring the blue magic of the Smurfs from the big screen to life in this incredible partnership with Airbnb. The Smurfs are all about celebrating each individual’s uniqueness, blue positivity with a dash of mischief, and we can’t wait for audiences around the world to join us on a Smurf-tastic adventure from the Mushroom House to cinemas this summer!”

How to book The Smurfs Experience

The exclusive Experience will be available for two families, for two separate 4-hour sessions later this summer on Sunday 3 August. Guests can book this Experience on 16 July 2025 at 3:30 PM IST at airbnb.com/smurfsmovie for €0. The Experience is designed for up to 4 guests, is completely free of charge, and includes all activities and treats. Travel to the Experience is not included, and spots will be allocated on a first-come, first-served basis.

Schmitten Chocolates Donates 2 AC’s to Vatsalyapuram Orphanage

Surat, 14th July 2025 – Schmitten Chocolates went beyond to spread warmth, joy and smiles where it matters the most among the children of Vatsalyapuram Orphanage. As part of its on-going CSR initiative, Schmitten donated two air-conditioners to enhance the children’s living space.

The day was nothing short of magical. It began with fun-filled games like the Whisper Challenge, where phrases such as “Kaccha Papad, Pakka Papad” had everyone in splits, and a Dance Freeze Challenge that had the entire room bursting with energy. One of the most memorable moments was when our team danced with the kids to The Schmitten Song, teaching them fun moves and creating an atmosphere of celebration and pure joy.

To end the day on a meaningful and inspiring note, every child was asked to write down their dream, what they hope to become when they grow up along with their name. These heartfelt aspirations were then pinned up on a special wall within the orphanage, becoming a daily reminder of hope and purpose. The dreams ranged from becoming a teacher, scientist, CA and businessman to serving the nation as a fighter pilot or helping the underprivileged. Each note was a powerful reminder of the potential waiting to bloom.

“We believe chocolate is more than just a treat, it’s a way to bring people together, to create moments of joy, and to inspire. This was a reminder that the sweetest impact we can make is through kindness, connection and care. At Schmitten, we remain committed to spreading happiness not just through our chocolates, but through meaningful actions that make a difference.” said Jayesh Desai, Chairman of Rajhans Group & Founder of Schmitten Chocolates.

Bollywood and Sandalwood Actresses come together to unveil QPL 2.0 Logo

Bollywood and Sandalwood Actresses come together to unveil QPL 2.0 Logo

Bangalore, July 14, 2025: The Queens Premier League (QPL) unveiled the logo of its much-anticipated second season ‘Kreedotsava’ in Bengaluru, after the stupendous success of its inaugural edition last year. The event marked the beginning of an exciting new chapter for the league, which is expanding into a multi-sport, entertainment extravaganza with 12 new games added to its roster.

The unveiling was led by the Mahesh Gowda, Founder of QPL, Popular Actress Ramya, who is also the face of the QPL, and Pramod Shetty, renowned actor and QPL Co-Founder, in the presence of media, partners, and supporters from across the city’s television, fashion, and entertainment circles. Also Bollywood actress Elli AvrRam showed her presence supporting QPL team.

“With QPL 2.0, we’re not just leveling up—we’re revolutionizing the space for women in sports and entertainment,” said Mahesh Gowda. “This season is about reaching 50 million digital views, expanding across India, and creating real, inclusive impact. It’s concerning to see today’s youth increasingly consumed by online gaming and excessive mobile use. When celebrities are making time to stay active and lead by example, it’s a powerful reminder for young people to follow suit and prioritise their physical well-being. Our core aim is to encourage and engage people to be physically active, rather than spending excessive time on technology. We believe that real empowerment begins with real participation”, he added.

The event spotlighted QPL’s evolving mission to empower women by providing a dynamic stage that blends entertainment, sports, and social impact. Building on its debut season, which saw over 25 million digital views and 5,000+ live attendees, QPL 2.0 is poised to become a national movement.

“QPL is where entertainment meets purpose. It is more than a league—it’s a platform that brings together the entertainment industry and corporates in a powerful collaboration to promote fitness, purpose-driven engagement, and women empowerment at scale. It is a vibrant celebration of talent, energy and inclusivity, and most importantly, it’s a platform that encourages people to embrace physical activity over passive screen time. We’re proud to support an initiative that brings such meaningful engagement,” said Pramod Shetty during the address.

The event intends to showcase the female celebrities, connecting them to young audiences in an attempt to inspire them to step out with purpose. The league will continue to champion women technicians and behind-the-scenes talents, reinforcing its commitment to their holistic empowerment. The initiative reflects a growing trend toward purpose-driven engagement, where entertainment meets empowerment and visibility transforms into influence.

About Queens Premier League (QPL)

Queens Premier League is India’s first-of-its-kind platform that fuses sport, fashion, and entertainment to celebrate female talent and empowerment. It brings together celebrities, emerging talent, and industry partners to create a vibrant, impactful space for women to thrive in a digitally saturated world.

Hit List Makes Its World Television Premiere on 15th July at 7:30 PM Only on Zee Action

July 13, 2025: How far will a man go to protect what he loves? What happens when justice begins to look like personal revenge? Zee Action brings audiences a high-stakes emotional thriller with the World Television Premiere of Hit List on Tuesday, 15th July at 7:30 PM. Directed by Sooryakathir and K. Karthikeyan, this film is not just a crime drama, it’s a direct confrontation with injustice. A gripping game where every move unveils secrets and hidden emotions rise to the surface

The film brings together a gripping narrative, edge-of-the-seat suspense and emotionally charged performances. R. Sarathkumar lends gravitas to the role of a dutiful cop, while Vijay Kanishka impresses with a compelling debut that hints at the arrival of a promising new talent.

‘Hit List’ is the story of an ordinary, non-violent man whose life takes a drastic turn when a masked stranger kidnaps his mother and sister. In a desperate attempt to save his loved ones, he gets trapped in a sinister game where, at every step, shocking secrets are revealed and the mystery behind the masked man deepens.

‘Hit List’ raises a powerful question: when an innocent is forced down the path of violence, do the lines between justice and crime remain clear? Whether you’re a fan of action or driven by emotion, Hit List delivers a gripping blend of both.

Catch the World Television Premiere of Hit List on Tuesday, 15th July at 7:30 PM, only on Zee Action!

Spiritual Healer Hitesh Chakraworty Debuts in Entertainment with Megha Khugshal Song

Mumbai, India July 9, 2025 – Globally respected author and spiritual healer Hitesh Chakraworty, formerly a corporate executive with The Times of India and Perfetti Van Melle, is now making headlines for a brand-new reason: his entry into the entertainment world. His debut music single, “Chamla Bilora,” features viral dancer and rising star Megha Khugshal, and promises to blend spiritual depth with cinematic flair.

Hitesh, who left his corporate career in 2016 to dedicate himself to spiritual research, is the author of the Decoding the Mystery Behind 3, 6 & 9. His upcoming book Why Me? continues his exploration into destiny, human patterns, and the unseen forces that shape our lives. Now, he’s stepping into Bollywood and beyond carrying a new creative vision.

Leading Chamla Bilora with her commanding presence is Megha Khugshal, who brings both grace and fire to the screen. I’ve done about 23 to 24 songs,” Megha shares, “but people truly began recognizing me through my dance videos on Instagram. My real industry breakthrough came with the film Meethi, and later with the song Aankhon Ke Baan, which gave me widespread recognition.”

Praising her performance, Hitesh says, “Megha leads the soul of this song. Her energy, expression, and moves are what make Chamla Bilora a sure-shot hit.”

The song features vocals from Maya Upadhaya, whose powerful voice gives life to Megha’s on-screen portrayal adding depth and emotion to every frame. Making a striking return after several years is Gaurav Rana, whose voice adds a layer of nostalgic charm and heartfelt intensity.

The choreography, handled by the incredibly versatile Ankit Kumar, brings the entire vision together with vibrant, energetic movements that perfectly complement the mood and message of the song.

At the musical helm is Yamanjeet Mangoli, whose direction infuses the track with a rich fusion of folk, soul, and contemporary sound. His unique approach breathes life into every beat, making Chamla Bilora an unforgettable auditory experience.

With his spiritual roots and bold creative ambition, Hitesh Chakraworty’s journey from boardrooms to Bollywood is one to watch and Chamla Bilora marks the beginning of an exciting new chapter.

Who is the Real Gauri? New Promo of ‘Rishto Se Bandhi Gauri’ Leaves Everyone Stunned

Sometimes, a single twist in a show changes the entire storyline. That’s exactly what’s happened in Sun Neo’s hit show ‘Rishto Se Bandhi Gauri’. Until now, we’ve all seen Eshaa Pathak as the beloved Gauri. But the latest promo has left everyone stunned. Just when viewers thought they knew Gauri’s story, a brand-new twist has shaken things up completely. This unexpected turn has raised big questions and brought suspense to a new level.

In the recent promo, we see the entire Bundela family doing a pooja together. Suddenly, someone stabs Gauri in the stomach, and she collapses in Rudra’s arms, leaving him shattered and in tears. But just when we’re trying to process this shock, the camera pans to another Gauri, doing the same pooja with the family. And as she turns around, it’s not Eshaa Pathak it’s Garima Kishnani, looking exactly like Gauri. But wait – why is Jagdamba Devi calling her Gauri?

Who is this new girl? What’s even more surprising is that the entire Bundela family is silent, no one is questioning her identity. Have they all forgotten what the real Gauri looks like? Or has this new Gauri somehow taken control of them all? And the biggest question—is Eshaa Pathak being replaced? So many mysteries, so many doubts.

To find out the truth, keep watching Rishto Se Bandhi Gauri, every night at 8:00 PM, only on Sun Neo.

Sanket Mehta and Rishabh Chawla Arrived in Thailand for the Global Premiere of Jurassic World: Rebirth

7th July, Mumbai – Two of India’s leading digital creators, Sanket Mehta and Rishabh Chawla represented by Nofiltr.group, officially landed in Thailand to represent the country at the highly anticipated global premiere of Jurassic World: Rebirth. The multi-day celebration, hosted by Universal Pictures in collaboration with District, transformed the cultural landscapes of Bangkok and Krabi into a living, breathing Jurassic universe.

This wasn’t just a premiere, but a tour of on-ground locations, scene reenactments — it was a fully immersive cinematic adventure. From luxury stays and river cruises to red carpet moments and interactive dinosaur encounters, the event was designed to bring the magic of Jurassic World off the screen and into real life. A handpicked circle of global influencers took part in this experience, and Sanket and Rishabh led India’s presence on this world stage.

Known for their trendsetting content and commanding digital influence, the duo captured and shared their journey with millions of fans in real time. From glamorous red carpet looks and exclusive behind-the-scenes glimpses to epic sunset shots along the Krabi coast, each moment was infused with the thrill and wonder of the Jurassic world.

“I was super excited to share this experience with my audience. Jurassic Park is something I watched growing up & I couldn’t believe I was there experiencing the global premiere of it!” said Sanket Mehta. “It was more than just a film premiere, it’s a memory I’m going to carry with me ahead!”

“The scale, the energy, the setting, everything was on another level,” added Rishabh Chawla. “We had only just arrived, and the adventure was already unreal. This was me reliving my childhood, extremely excited to share the experience with my community!”

The premiere of Jurassic World: Rebirth marked a milestone in global entertainment, blending storytelling, creator culture, and experiential marketing in a way few events had before. With Sanket and Rishabh at the heart of this bold, larger-than-life moment, audiences experienced content that was nothing short of spectacular and unmistakably Jurassic.

Is Rajkummar Rao Hinting at His Next Project…

Actor Rajkummar Rao has once again stirred curiosity online with a cryptic Instagram Story that has left fans and followers guessing. The story featured the actor in a news reporter avatar, along with the hashtag #TodhFodhKhabare, leading to speculation about what he might be up to next.

While there’s been no official confirmation, buzz in the industry suggests that this could be a tease for an upcoming film, brand collaboration, or ad campaign. Known for keeping his choices refreshingly unpredictable, Rajkummar’s sudden panda obsession has certainly caught the internet’s attention.

Whether it’s a quirky role or an unconventional endorsement, one thing’s clear—something fun is brewing, and we’re here for it.

Asian Paints introduces Tractor Emulsion Gruhashobha

Hyderabad, July 03, 2025 – Television serials have long been a part of daily life in Andhra Pradesh and Telangana, shaping cultural conversations and setting lifestyle trends. Recognising this deep emotional connection, Asian Paints has launched Tractor Emulsion Gruhashobha — a one-of-a-kind colour combination guide inspired by popular Telugu serials. For over 80 years, Asian Paints has helped generations of Indians create spaces they love. With Gruhashobha, the brand brings the colours of beloved on-screen homes into real ones. This unique guide is designed exclusively for the people of Andhra Pradesh and Telangana, merging entertainment with décor in a way that is both meaningful and relatable.

Tractor Emulsion Gruhashobha is a carefully curated guide, draws inspiration from the sets of the state’s most-watched Telugu TV serials and the admired women who lead them. Featuring popular characters from the Star Maa network like Deepa, Meena and Avani from Karthika Deepam 2, Gunde Ninda Gudi Gantalu, and Intinti Ramayanam, the guide brings to life trending colour palettes in a way that feels instantly relatable.

Together, these three prime-time serials on Star Maa and JioHotstar reach an audience of 55 million, covering 62% of the monthly reach, making them a powerful cultural touchpoint across the state. Featuring some of the most recognizable faces on Telugu television, these shows are not just entertainment, they are a part of daily life in millions of households. Like these beloved serial characters who are household names across Andhra Pradesh and Telangana, Asian Paints too has been a familiar and trusted name in homes for decades, bringing beauty, inspiration, and dependability to everyday life.

By turning familiar on-screen settings into real-world inspiration, Gruhashobha helps consumers visualise how these shades would look in their own homes. The guide showcases leading actors Premi Vishwanath, Amulya Gowda and Pallavi Ramisetty in character, set against recognisable spaces from their shows spanning living rooms, dining areas, bedrooms and staircases, making the colour selection more visual, relatable, and inspiring.

Speaking on the launch Mr. Amit Syngle, MD & CEO, Asian Paints Ltd. shared, “At Asian Paints, we understand that colour is both a deeply emotional and cultural choice. With Tractor Emulsion Gruhashobha, we’ve transformed that understanding into a truly local and meaningful offering. This shade guide gives consumers in Andhra Pradesh and Telangana a relatable tool to imagine their homes through the familiar lens of characters and settings they see every day. It makes colour selection more intuitive, personal, and inspiring — and reflects our ongoing effort to democratise décor through innovations rooted in culture.”

Asian Paints’ market-leading interior paint, Tractor Emulsion, is a smart and budget-friendly choice for modern households. Known for its anti-fade performance and a 4-year warranty it continues to be a trusted name in Andhra Pradesh and Telangana’s home décor landscape. With over 2000 shades and a range of finish options, Tractor Emulsion offers both variety and value. The Gruhashobha guide builds on this promise with 65 thoughtfully curated colour combinations, room-wise stencils, styling cues, and design insights giving consumers a comprehensive tool to visualise, plan, and bring their dream homes to life.

Andhra Pradesh and Telangana have always been key markets for Asian Paints, one that the brand has nurtured through a deep understanding of consumer preferences, region-specific initiatives, and design tools rooted in local culture. Gruhashobha reflects this connection, turning the familiar world of Telugu television into a meaningful and accessible guide for home décor. With Tractor Emulsion Gruhashobha, Asian Paints takes yet another category-defining step, reaffirming its leadership not just in paints, but in shaping how India imagines and creates its living spaces.

Speaking on the launch, actors Premi Vishwanath, Amulya Gowda and Pallavi Ramisetty shared their thoughts on the shade guide, “Gruhashobha is a beautiful and brilliant offering. Choosing the right colours for your home is often overwhelming, but seeing combinations brought to life through TV serials we watch every day makes the process simple and real. We can’t think of a better brand than Asian Paints to lead and guide this journey.”

For over eight decades, Asian Paints has been at the heart of India’s home transformation journey. With intuitive tools, expert guidance, and a deep understanding of regional preferences, the brand has helped generations of Indians explore the power of colour and design to express themselves through their spaces.

With Tractor Emulsion Gruhashobha, Asian Paints continues to shape not just homes, but the evolving aspirations of Indian consumers — one culturally relevant tool at a time.