Author: Team

‘Charge My Audi’ Milestone: Audi India Strengthens EV Push with Expansive Charging Network

Mumbai, April 11, 2025: Audi, the German luxury car manufacturer, today announced a transformative leap in electric vehicle (EV) infrastructure, crossing 6,500+ charging points across the country as part of Phase II of its segment-first ‘Charge My Audi’ initiative. The brand has added 16 new partners to accelerate luxury EV adoption in the country. With 75+% of these locations equipped with DC fast-charging technology, the network is designed to enhance convenience, reduce charging times, and support the growing demand for electric vehicles in India.

The Phase-II expansion added 5,500+ new charging points in strategic locations, including highways, urban hubs, and commercial destinations, ensuring Audi e-tron owners enjoy seamless long-distance travel and daily commutes. Audi India has partnered with 16 new EV infrastructure providers to bolster this network, integrating advanced features such as real-time charger availability, route planning, easy start/stop via the ‘myAudi Connect’ app. With the additional network, ‘Charge My Audi’ now ensures coverage across 28 states and union territories, 850+ cities and 4,700+ locations.

In addition to the Phase-II expansion, Audi has extended complimentary charging for all e-tron customers until December 31, 2025. This allows e-tron owners to continue enjoying free charging across Audi’s extensive network of chargers, accessible through our CPO partners via the ‘myAudi Connect’ application.

Mr. Balbir Singh Dhillon, Head of Audi India said, “As electric vehicle adoption accelerates in India, establishing a robust charging network is crucial, and with over 6,500 charging points and a focus on DC fast chargers, we are enhancing convenience, reducing charging times, and expanding accessibility for our customers. The second phase of our ‘Charge My Audi’ initiative marks a major step forward in enhancing the EV ownership experience. Our partners remain integral to this journey, and we look forward to driving the shift toward electric mobility together.”

Audi’s Charge My Audi initiative is supported by a network of ChargePoint Operators, including: Shell India, Adani Total Energies E-Mobility Ltd. (ATEL), Charge Zone, Statiq, Gentari India, Relux Electric, Lion Charge, chargeMOD, Xobolt, Earthtron, Aargo EV Smart, Eco Plug Energy, GreenShift, Kurrent Charge, E-Fill, Electric Fuel, iONCHARGE, SR Charging, Tecell, Yo Charge.

The initiative builds on the success of Phase-I, which introduced route-mapping tools and destination charging hubs. This feature has enabled many hassle-free journeys for Audi customers by allowing pre-journey planning with chargers along the route and providing real-time charger availability status. The ‘Charge My Audi’ platform, powered by Numocity Technology’s eMSP platform, offers live updates and integration with public charging stations for a holistic charging experience.

With the total charging network with ‘Charge My Audi’ standing at over 6,500 charging points across the country, Audi India remains committed to providing an accessible, reliable, and convenient charging infrastructure. Audi’s e-tron range in India remains central to the brand’s vision for sustainable mobility. This charging infrastructure push aligns with Audi India’s broader goals, following a strong 2024 marked by the 100,000-car milestone on Indian roads and the success of its ‘100 Days of Celebration’ campaign.

Feel the Summer Vibe: V-Guard Launches ‘Hum, Tum Aur V-Guard’ Campaign

9th April 2025: V-Guard Industries Limited, India’s leading consumer electrical and electronics brand, has unveiled its latest summer campaign, Hum, Tum Aur V-Guard. This heartwarming campaign challenges the common stereotype that romance is reserved for winters. Through four captivating, scenario-driven videos featuring a young couple, the campaign showcases how summer can be just as romantic with V-Guard’s range of summer products, creating cozy vibes despite the rising temperatures.

 V-Guard’s latest campaign goes beyond merely positioning its products for cooling homes—it strives to keep love alive. Seamlessly integrating V-Guard’s coolers, fans, inverters, and stabilizers, each short video artfully weaves the campaign’s core message: rekindling romance and creating special moments, even in the peak of summer’s heat.

 To maximize the campaign’s reach, V-Guard is deploying a strategic, integrated approach. Leading with digital and outdoor promotions, the rollout is further amplified through diverse vernacular outreach to connect with a broader audience. The campaign is also airing on prominent OTT platforms, CTV, and social media, ensuring high visibility. More than just a product promotion, it aims to engage audiences in a meaningful and entertaining way—emphasizing the importance of staying cool, both physically and emotionally, through the summer heat.

 Commenting on the campaign, Mr. Nandagopal Nair VP – Brand & Communication, V-Guard Industries Ltd., said “With our newly crafted campaign Hum, Tum aur V-Guard, we reimagine summer as a season of connection and romance, where our products ensure comfort without compromise. At V-Guard, we believe summer isn’t just about beating the heat—it’s about embracing warmth in a way that brings people closer. Through an emotionally engaging narrative, we follow Rohan and Riya as they rediscover love amidst summer’s challenges—supported by V-Guard’s range of summer products.
With a comprehensive 360-degree rollout spanning digital, OOH, CTV, OTT, and influencer activations, our campaign is strategically mounted to engage our target audience and foster a strong, positive brand association.”

 Anil Ralph Thomas, Director and Chief Creative Officer, Ralph&Das, who has written & directed the film, adds, “Summers are not exactly considered a season for love and romance as much as winter is. The heat usually gets to you, making you irritable. We have thus attempted to create a campaign to show how summers can be fun with V-Guards products that aid and abet the romance in a relationship. With short and sweet moments between the couple & V-Guard”.
Mr. Kaustav Das, Director and CEO, Ralph&Das opined, “Summer is an important season for V-Guard Fans, Inverters, Air Coolers and AC Stabilizers. The challenge lay in rising above the “Buy me” category clamour in a manner that consumers find likeable yet relevant in the midst of an oppressive Indian summer.”

RBI Cuts Repo Rate to 6%, Real Estate Sector Expects Rise in Housing Demand

The Reserve Bank of India’s move to reduce the repo rate by 25 basis points to 6% has been received positively by the real estate sector. As home loans are expected to become more affordable, many believe this could encourage more people to consider buying property. Developers also see this as a helpful step, as lower interest rates can ease borrowing costs and support faster project execution. With the RBI changing its policy stance to ‘accommodative’, there is also growing expectation of continued support in the coming months, which could further lift buyer confidence and market activity.

Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd., said, “The Reserve Bank of India’s decision to reduce the policy rate by 25 basis points to 6 percent comes at a crucial juncture when inflation is beginning to show signs of stability and the broader economic environment appears favorable for nurturing growth through lower interest rates. This proactive move is expected to significantly boost homebuyer sentiment, as reduced interest rates translate into improved affordability, thereby encouraging a larger number of people to consider investing in real estate. On the developer front, the lower cost of borrowing will offer a much-needed cushion, enabling them to fast-track project launches, expand their portfolios, and cater to the anticipated rise in housing demand. Overall, this policy rate cut is a timely and positive step that holds promise for stimulating activity across the entire real estate value chain, benefiting both end-users and industry stakeholders alike.”

Mr. Aman Sarin, Director & Chief Executive Officer, Anant Raj Limited, said, “The RBI’s second consecutive rate cut is a welcome move and is expected to provide a strong boost to real estate demand, especially by making home loans more affordable for buyers.

In its latest review, the Monetary Policy Committee not only reduced the repo rate by 25 basis points but also shifted its stance from ‘neutral’ to ‘accommodative’ — a clear signal that, going forward, the MPC is now considering only two possibilities: status quo or further rate cuts.

This change in stance is extremely encouraging, especially for the housing sector. We anticipate more rate cuts in the coming quarters, and the biggest beneficiaries will be home loan borrowers—particularly those taking large-ticket loans for mid and premium homes. Lower interest rates enhance both affordability and loan eligibility, helping many fence-sitting buyers finally make their purchase decisions.

We also expect renewed interest in the high-end and luxury segments as improved purchasing power, combined with softening rates, makes aspirational living more attainable for a wider audience.”

Mr. Ashok Kapur, Chairman, Krishna Group and Krisumi Corporation, said, “The two consecutive policy rate reductions by the RBI, of 25 basis points each, are expected to significantly benefit home buyers. Many prospective buyers who had been cautiously observing the market are now likely to take a decisive step towards purchasing their dream homes. Simultaneously, the reduction in rates will lower borrowing costs for developers, encouraging them to launch more projects in the coming quarters to meet anticipated demand. This dual impact is expected to stimulate both housing demand and supply, providing a positive momentum to the real estate sector.”

Mr. Udit Jain, Director, ONE Group Developers, said, “The RBI’s decision to cut the repo rate is along expected lines. In its previous MPC review, the Governor had already hinted at the possibility of further rate cuts, and we now have a cumulative 50 basis points cut so far. The encouraging development is the RBI’s decision to shift its policy stance from ‘neutral’ to ‘accommodative’. This signals that, barring any major shocks, the MPC is likely to consider only two options going forward—status quo or further rate cuts.

This move bodes well for the broader real estate sector, especially when supported by improved liquidity and relatively stable property prices. If inflation continues on its current downward trajectory and macroeconomic indicators remain supportive, we may witness further monetary easing in the upcoming policy cycles—potentially driving even more momentum in housing demand.

Lower interest rates on home loans will benefit buyers across segments, from affordable housing to premium and luxury categories, making homeownership more accessible and attractive.”

Mr. Raoul Kapoor, Co-CEO, Andromeda Sales and Distribution Pvt Ltd, said, “The Reserve Bank of India’s decision to cut the repo rate by 25 basis points for the second consecutive time—bringing the total cut to 50 basis points—comes as a welcome move for borrowers and the real estate sector alike. This back-to-back reduction is not only a sign of improving macroeconomic stability but also a strategic push to boost consumption and home ownership.

Lowering the repo rate effectively brings down cost of capital for banks and housing finance companies, translating into cheaper home loans for borrowers. This makes home ownership more affordable, especially for first-time buyers and middle-class households.”

Tata Steel Named 2025 Sustainability Champion by worldsteel for 8th Year Running

Chandigarh, April 9, 2025: Tata Steel has been recognised as a Steel Sustainability Champion 2025 by worldsteel for the eighth consecutive year, reaffirming the Company’s commitment to sustainable development and adherence to global standards. Tata Steel has been a champion every year since the programme’s launch in 2018. The recognition highlights Tata Steel’s leadership in the steel industry through its sustainability-driven initiatives and responsible business practices.

Tata Steel is among a select group of steel-producing companies that have been named 2025 Steel Sustainability Champions at worldsteel’s Special General Meeting (SGM) of the Board of Members held today in Sydney, Australia.

On receiving the recognition, T. V. Narendran, CEO & Managing Director, Tata Steel, said: “We are honoured to be recognised once again as a Steel Sustainability Champion by the World Steel Association. This achievement reflects our continued commitment to sustainable steelmaking, integrating cutting-edge technologies and responsible business practices to reduce environmental impact. We remain dedicated to driving innovation, improving resource efficiency, and contributing meaningfully to a greener and more resilient future for the steel industry.”

To qualify as a Sustainability Champion, companies must meet stringent criteria including signing the worldsteel Sustainability Charter and demonstrating commitments to environmental responsibility, social impact, and governance excellence.

The evaluation process considers key sustainability indicators such as material efficiency, environmental management systems, lost time injury frequency rate, employee training, investments in innovative processes and products, and economic value distribution. Additionally, companies must provide Life Cycle Inventory (LCI) data to worldsteel’s data collection programme.

Tata Steel has been a foundational participant in worldsteel’s Climate Action programme and continues to be recognised as an accredited Climate Action member. The Company has developed expertise in Life Cycle Assessment (LCA), a critical tool for measuring the carbon footprint of its products throughout their entire lifecycle, from raw material extraction to end-of-life recycling. Tata Steel also maintains a long-standing record of annual disclosures to CDP, achieving a strong A- rating for its climate disclosure in 2023.

As part of its ongoing sustainability efforts, Tata Steel has pioneered several key initiatives to reduce its carbon footprint. In FY25, Tata Steel India created Carbon Bank, a virtual repository of CO2, a first by any company in India. The Company plans to introduce new low-carbon offerings to its customers in the future using this repository, following the worldsteel’s Chain of Custody methodology. In 2025, Tata Steel became India’s first steel company to demonstrate end-to-end capabilities to develop steel pipes for the transportation of hydrogen. The Company was also the first Indian steelmaker to introduce biochar into its production processes to lower carbon emissions. In 2024, Tata Steel became the first Indian steel company to perform full laden leg on B24 biofuel for its raw material shipment.

EuroKids Expands Its Offerings with EuroTots and Wonder Club for Curious Thinkers

Mumbai, April 09, 2025 – EuroKids, a pre-school expert in early childhood education, continues to set new benchmarks in early learning by introducing two innovative programs designed to enhance structured learning for young children. Building upon the success of its Visible Thinking Curriculum, inspired by Harvard University’s Project Zero and aligned with NEP 2020, EuroKids reinforces its commitment to holistic child development through its latest offerings, EuroTots and Wonder Club. EuroTots provides a seamless transition for toddlers into a structured, play-based environment, while Wonder Club offers engaging after-school activities tailored for children aged 2-4 and 4-6. These programs are designed to nurture cognitive, emotional, and physical growth in an engaging and supportive environment.

EuroTots is a thoughtfully crafted 32-week transition program that ensures a smooth and joyful shift from home to the EuroKids play-based environment. Spanning 160 days, the program offers toddlers a structured and enriching experience that fosters independence, confidence, and curiosity, beginning with a settling week of 1.5-hour sessions before transitioning to two-hour sessions. The journey begins with a dedicated settling week, allowing toddlers to comfortably adapt to their new surroundings. Engaging activities such as gross motor development, yoga, music and movement, and free play help refine coordination, balance, and agility while fostering physical confidence. The program also focuses on cognitive and language development through circle time, storytelling, and interactive songs, supporting memory retention, problem-solving, and verbal expression. Sensory exploration, creative expression, and puzzle-solving further encourage independent thinking while enhancing visual and auditory skills.

With a commitment to fostering continuous learning beyond regular school hours, EuroKids introduces Wonder Club, a first-of-its-kind after-school initiative designed to provide meaningful engagement for children. Conducted twice a week over 28 weeks, Wonder Club ensures that children continue to develop essential skills in a structured yet enjoyable environment. The program offers a comprehensive approach to learning through three specialized modules. Creative Crafters nurtures artistic expression and fine motor skills through step-by-step drawing, painting, and craft activities. Active Explorers builds strength, balance, and flexibility through structured physical activities that promote endurance and teamwork. Language Explorers enhances vocabulary, communication, and social interaction through engaging storytelling sessions, word games, and guided discussions. Led by trained educators in a secure and child-friendly space, Wonder Club ensures that learning extends beyond the classroom in a fun and meaningful way.

Commenting on the launch, Dr. Anita Madan, Head of Curriculum Development, said, EuroKids remains committed to transforming early childhood education by integrating play with structured learning, helping children build essential life skills in a joyful and stimulating environment. With the launch of EuroTots and Wonder Club, EuroKids continues to lead the way in delivering high-quality, innovative learning solutions that empower young minds for a bright future

Deepak Fertilisers Fuels Growth with AI-First Strategy via Snowflake Platform

India, National, 9th April 2025 – Deepak Fertilisers and Petrochemicals Corporation Limited (DFPCL), one of India’s leading producers of fertilizers and industrial chemicals company, announced that it has selected Snowflake’s AI Data Cloud for Manufacturing to accelerate its digital transformation and build a scalable AI ready data foundation. DFPCL is modernizing its data ecosystem by migrating from its legacy data warehouse to Snowflake. This transition aims to unify real-time insights, break down data silos, and enhance business intelligence, ultimately driving operational efficiency, faster artificial intelligence/machine learning (AI/ML) adoption, and more informed, data-driven decision-making across its various entities.

DFPCL has embarked on a digital transformation journey and aims to evolve from a commodity-based business model to a specialty solutions provider to serve their thousands of end-consumers better. As DFPCL scales its operations to meet its goal, the company needed a modern, flexible solution to unify real-time analytics, streamline complex workloads, and lay the foundation for future AI/ML-driven innovation. Snowflake’s AI Data Cloud for Manufacturing empowers DFPCL to collaborate with its ecosystem and customers in a secure and scalable way to drive greater agility and visibility across the value chain.

As part of its digital transformation, DFPCL can optimize cloud costs using Snowflake’s decoupled storage and compute architecture with a pay-as-you-go model that ensures scalable and cost-effective data management with reduced manual maintenance overhead.

Further, access to open-source datasets like weather data and agri data products through Snowflake Marketplace will enhance business intelligence, particularly for their fertilizer business. Snowflake’s robust data governance features, including Role-Based Access Control (RBAC) and Time Travel (enabling data retrieval for up to 90 days), enable strong data protection, supporting the company’s security needs.

As DFPCL migrates to Snowflake, the focus is on eliminating redundancies in reporting, improving access to critical business insights, and creating a secure, scalable cloud environment that fosters data-driven decision-making. The modernized data infrastructure will improve supply chain planning, pricing strategies, and overall operational efficiency.

DFPCL is also exploring the potential of Generative AI within Snowflake to derive insights from structured and unstructured data across its manufacturing and finance operations. As part of this initiative, DFPCL is developing an AI-powered chatbot capable of processing natural language queries and analyzing historical root cause analyses (RCAs), and standard operating procedures (SOPs) to uncover deeper insights.

Commenting on this collaboration, Mr. Deepak Kamat, Vice President IT of DFPCL, said, “At Deepak Fertilizers, digital transformation is central to our business operations. We believe data is key to driving customer value, efficiency, innovation, and growth. Moving from traditional Data Warehouses to Snowflake’s AI Data Cloud for Manufacturing will enhance our decision-making and help us ensure business agility in today’s dynamic market. This collaboration marks a pivotal moment in our digital transformation journey.’’

“Snowflake’s AI Data Cloud for Manufacturing provides DFPCL, operating in a traditionally data-intensive sector, with a scalable, secure, and cost-efficient platform to unify its data and drive business value,” said Vijayant Rai, Managing Director- India, Snowflake. “In industries like fertilizers and chemicals, where precise operational control and rapid innovation are critical, breaking down data silos and enabling real-time insights empowers DFPCL to enhance operational efficiency, optimize resource utilization, and accelerate AI-driven innovation—setting new benchmarks for the industry.”

This collaboration will accelerate DFPCL’s digital transformation, creating measurable, long-term business value for both companies. With this advanced data infrastructure, DFPCL is well-positioned to optimize its operations, drive innovation at scale, and set new industry benchmarks in the manufacturing and chemical sectors.